Subject

entrepreneurship

Business plan
TUCK SHOP
At ALLAMA I.I KAZI campus

Submitted To
Sir, vishnU parmar

1 | Page

Submitted By

1. AMIN LAHBAR

2K14/MBA/97

2. Sajid Jatoi

2K14/MBA/189

3. Ghulam Qadir brohi

2K14/MBA/48

4. Riaz Ahmad brohi

2K14/MBA/133

5. Khalil ahmad kalwar

2K14/MBA/72

6. Tariq mangi

2k14/mba/166

7. Zubair shah

2k14/mba/194

8. Amir Kalroo

2k14/mba/192

S:
No

Table Of Content

P:
No
2 | Page

1.

Questionnaires for business

plan.----------------------------------------------2.

10
Introductory

3.

page.-----------------------------------------------------------------

12

4.

Executive

13

summary.--------------------------------------------------------------5.

15
Industry

6.

analysis.-------------------------------------------------------------------

18

7.

Description of

19

venture.-----------------------------------------------------------8.

20
Production

9.
10.

plan.--------------------------------------------------------------------

22

Operation

24

plan.--------------------------------------------------------------------11.

25
Marketing

12.

plan.--------------------------------------------------------------------

26

13.

Organizational

27

plan.--------------------------------------------------------------Assessment of
risk.-----------------------------------------------------------------

3 | Page

Financial
plan.---------------------------------------------------------------------Balance
sheet.----------------------------------------------------------------------Income
statement.-----------------------------------------------------------------

4 | Page

QUESTIONARIES FOR BUSINESS PLAN

1. Brief domain expert

Honorable sir Vishnu Parmar is our domain expert. He is our subject teacher, he has
assigned us project and guide us with useful suggestions and directions. He is most hard
worker, cooperative and one of the most experienced teachers of IBA faculty.
2. Clearly and precisely describe your idea/solution?
We are going to open Tuck Shop with the name Your Tuck Shop near Arts Faculty
Building. We will offer delicious and healthy foods, beverages, biryani, samosas, sandwiches
etc with disposable plates and at affordable price we also offer ice creams in different flavors.
3. Describe what problem or markets need your idea/solution?
We choose this idea to facilitate the students, teachers and other staff who face lunch
problem at campus. This type of business is very demand full near Arts faculty building
because lunch is limited only within the boundaries of hostel and available in low quality, so
mostly student avoid to go hostel for lunch and deprived of fresh and healthy products.
4. Who will be the main customer for your product/service?
As we are providing different variety of snacks and beverages at campus so our main
customer will be students, teachers and other staff also. But there are also senior faculty and
staff who bring their lunch themselves due to their health problems so they may not be our
main customers.
5. Indicate who will be the user of your product/service and also who will be paying you?
We open our business near Arts Faculty in Campus so our products (Biryani & cold item
etc.) will be used by students and teachers and they will pay us.

6. Will you sell through partners/directly?

It depends on size of business we open our venture on small basis so we will hire three or four
people who serve customers and manage all things which related to business.

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7. Can you guess as to what would be the market size that your product/service would
address?
For answer this question we collect data from different departments.
Table 1: Average attendance of student in IBA Department (Morning)
S.no

Class
BBA(Hons) P-1
BBA(Hons) P-II
BBA(Hons) P-III
BBA(Hons) P-IV
MBA(Prev)
MBA(Pass)

01
02
03
04
05
06
Total

No. of Student
enrolled
198
190
200
190
200
180
1158

No. of student
present
160
140
120
95
135
90
740

% Percentage
of student
80%
73%
60%
50%
68%
50%
63.7%

Table 2: Average attendance of student in Public Administration Department

S.no

Class
BPA(Hons) P-1
BPA(Hons) P-II
BPA(Hons) P-III
BPA(Hons) P-IV
MPA(Prev)
MPA(Pass)

01
02
03
04
05
06
Total

No. of Student

No. of student

enrolled
140
100
80
85
120
120
645

present
70
55
50
40
50
55
325

Percentage of
student
50%
55%
62%
47%
41%
46.8%
51%

Table 3: Average attendance of student in English Department.

S.no
01
02
03
04
05
06
Total

Class
BA
P-1
BA
P-II
BA
P-III
BA
P-IV
MA(Prev)
MA(final)

No. of Student

No. of student

enrolled
140
150
120
110
90
70
680

Percentage of

present
85
90
75
65
40
30
385

student
60%
60%
62%
59%
44%
42%
56%
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Table 4: Average attendance of student in Mass Communication Department.

S.no

Class
BS
BS
BS
BS

01
02
03
04
Total

P-I
P-II
P-III
P-IV

No. of Student

No. of student

enrolled
135
130
130
110
592

Percentage of

present
110
95
95
80
470

student
80%
73%
73%
72%
75%

Table 5: Average attendance of student in IMCS Department

S.no

Class
BSCS P-1
BSCS P-II
BSCS P-III
BSCS P-IV
MSCS PI &II

01
02
03
04
05
Total

No. of Student

No. of student

Percentage of

enrolled

present

student

225
210
192
150
80
857

150
135
110
80
40
533

66%
64%
57%
53%
50%
60%

Table 6: Average attendance of student in Commerce Department

S.no

Class

No. of Student

No. of student

Percentage of
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enrolled
B.COM P-1
B.COM P-1I
B.COM P-III
B.COM P-IV

01
02
03
04
05
Total

M.COM

170
155
130
125
50
620

present
110
85
80
65
35
410

student
64%
55%
61%
52%
70%
60%

Table 7: Average attendance of student in IT Department ( All 4 deparments)

S.no

Class
BS
BS
BS
BS

01
02
03
04
05
Total

P -1
P II
P-III
P-IV

MS

No. of Student

No. of student

enrolled
470
350
325
310
150
630

Percentage of

present
320
215
190
170
75
390

student
68%
61%
58%
54%
50%
58%

From above sample tables we find that average 60% students are present daily.
On this basis of sample we find our expected customers.
From this survey we have concluded following results:

s.no
01
02
03
04
T0tal

Category
STUDENTS
FACULTY
MEMBERS
ADMISTRATION
OTHER STAFF

Total No.of

Total No.of

No.of our

students

present

expected

enrolled
20000
492

customer
11600
465

customers
1200
80

2400
800
23692

2350
790
15205

200
80
1560

Here we find our customers will be near about 1500.

Source: catalogue 2013
www.usindh.edu.pk
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Friends

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8. Is your idea/solution totally new, if it is not then, how is different from other existing
solutions, what would be your competitive advantage?
Actually our idea is not new but here at campus this business has great importance
because there is no any such type of business. Our business is different in the sense that we
will offer healthy delicious and qualitative biryani with disposable boxes and beverages at
affordable price. We also serve our customers with different cold items like juice and ice
cream. Our competitive advantage will be that we enjoy monopoly. In campus no one is
offering same type of service.
9. Why do you feel that your idea is workable?
We observe the environment at campus. As we are students belongs to city Hyderabad we
daily face lunch problem at campus after the classes because there is no any restaurant or
canteen near Arts Faculty who offer standard quality of food, and few students go to hostel for
lunch. Central canteen and other canteens dont meet with demand and test of students. So we
decided we should open Biryani spot near arts faculty as we will facilitate students teachers
and other staff members and we expect good return and profit because there is need for such
type of business.

1.Introductory Page
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1.1

Name and address of business

Yours Tuck Shop
Near Arts Faculty Building

1.2

Names and addresses of principals

1.
2.
3.
4.
5.
6.
7.
8.

1.3

Amin Lahbar
Sajid Ali Jatoi
Ghulam Qadir Brohi
Riaz Ahmad Brohi
Khalil Ahmad Kalwar
Zubair Shah
Amir Kalroo
Tariq Mangi

Nasim Nagar qasimabad

R.B.B colony Jamshoro
Nasim Nagar Qasimabad
Jacobabad
Pano-Aqil
Larkana
Umerkot
Jamshoro

Nature of business

Our business will provide delicious, healthy, qualitative beverages to valuable customers. we
also provide biryani and cold items like: Juices, ice cream, soft drinks and mineral water. This
business also provides delivery service to registered customers only within the boundary of
campus.

1.4

Financing

We are starting our venture on small basis so initial financing required is 8 lacs. This amount will
be contributed by all partners equally. Amount will be used for daily operations and purchasing
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equipments such as furniture, disposable plates, fan, saver etc. This amount also used for
agreement fee with University of Sindh, Nestle and Pepsi for paying salary, advertisement and
other expenses.

1.5

Confidential report

This report is confidential and is the property of co-owners listed above. If anyone try to copy of
this report he will be treated according to the law.

2. EXECUTIVE SUMMARY

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Our venture is related with food Industry. Our venture consists on beverages and biryani. Our
main purpose to select this business is providing facility to students because there was a need of
such type of venture who serves students and other staff with qualitative, healthy food at
reasonable price.
After selecting our venture we start research in order to know either there is need or not?
Who will be our potential customers? Either condition is favorable for our venture?
After research we conclude there is strong need of such type of venture and then we finally
decide to open our venture at campus.
We start our venture with name YoursTuck Shop near Arts Faculty Building at University of
Sindh Jamshoro. We provide healthy, qualitative, delicious biryani with disposable boxes at
reasonable price and we also serve customers with cold items.
The nature of our business is partnership owned by eight partners with equally sharing of capital.
We start our business with initial investment of 8 lac.
Tuck shop includes local and imported products which fulfill food requirements of every person
probably in the campus and we also providing biryani at campus and it is not easy for us to
manufacture here because for cooking we need space and also more equipments and it require
more investment and also administration of University of Sindh will not allow us to establish
cooking house near art faculty. So we make a contract with Jatoi Caterring Service as well he
will prepare delicious biryani according to our customer choice. We have contract that we dont
compromise on quality. He delivers fresh biryani to us at campus. Likewise cold item we
purchase from Nestle, Pepsi and walls for ice cream.
As we are offering biryani in campus near Art faculty building and there is no one our direct
competitor in campus who provide same type of service to customers.
We will promote our product through advertising, we post banners at main location of campus
like central library, IT department etc. We also post a page about our product on University of
Sindh page on facebook and radio for promoting our products and tuck shop.

3. Industry Analysis
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3.1

Future outlook and trends

As our business is related with fast food and now a days food industry is increasing day by day,
mostly youngsters are taking interest in fast food or snacks.

Trends
We have identified some trends in university through distributing questionnaires to students and
teachers also. The result come from that they prefer to eat biryani than hostel meal and they are
willing to pay more but dont compromise on quality.

3.2

Analysis of competitors

As we are offering biryani and beverages in campus near Art faculty building and there is no one
our direct competitor in campus who provide same type of service to customers. Apart from that,
there are our three indirect competitors.
1.Imdad Ali Narejo (owner of central canteen) Who provide only simple biryani at
Rs.35/plate but he dont meet the demand of customers. Biryani which he offers is not fresh and
qualitative so mostly students are avoiding eating that biryani.
2.Nawaz Chandio (owner of pharmacy canteen at blocks hostel) He also serve
students with biryani and quality of biryani somehow is good and he charges Rs.45/plate but he
provide biryani only one day in a week.
3.Gulam Rasool chaat wala: He dont offer biryani but he is competitor in the sense of cold
items. He dont have a clean environment.
We service our customers with delicious, healthy, fresh biryani and cold items; we have a proper
set up and clean environment and also delivery service.

3.3

Market Segmentation
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i.

Demographic:

We are providing our product in campus so our main customers are students, young faculty
members and other staff of campus.

ii.

Geographic

The location of our business is near Arts Faculty University of Sindh Jamshoro where such type
of business in not available.

3.4

Industry and Market Prediction:

As we have above mentioned that food industry demand is increasing day by day so in our
campus also need of a type of food. So, we are offering biryani and ice-cream we believe that
here is demand and it also increase every year in the summer especially for ice-cream.

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4. Description of Venture
4.1

Product

We are going to open students Biryani and Cold Spot so our main items are biryani and cold
drinks.
Snacks

Samosa
Pettees
French fries
Rolls

Biryani is available in boxes

Cold item

4.2

Mineral water
Juices
Soft drinks
Ice creams

Services

We also provide delivery service to only registered customers and with the boundary of campus.
For students only at hostel and for teachers and other staff at their desired location order will be
delivered.
There is no any delivery charge .our customer can put their order through call or sms. For
receiving order timing is 12:00 to 1:00 p.m and within 30 minutes we will deliver our customers
at their addresses.

4.3

Size of Business
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Initially we start our business on small basis at University of Sindh near arts faculty building.
After few year we will expand our venture on large scale and start operations in all campuses
(M.U.E.T, L.U.M.S) Jamshoro Hyderabad.

4.4

Office equipments and personnel

We require following equipments for start our business.

4.5

One counter table

5 chairs
Disposable boxes
Tank for water
Refrigerator
One fan
Oven
Three savers
One mobile
One motor bike

Background of Entrepreneurs
1. Ghulam Qadir Brohi: He is business qualified person and obtained degree in ACCA ,
M.A Economics, MBA, M.phil from Allama Iqbal Open University Islamabad

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(continued) , B.com and an authority on computer accounting he belongs to district

Larkana. He has experience in working different kind of organizations.
2. Amin Lahbar: He is businessman in Dadu and belongs to district Dadu.
3. Riaz Ahmad Brohi: He is business qualified person belongs to district Jacobabad. He is
interested doing new things.
4. Sajid Ali Jatoi: He is business man belongs to district Naushaharo-Feroze. He is very
honest person and has well efficient communication ability.
5. Khalil Kalwar : He is also educate person belongs to district Sukkur now want to start
new business.
6. Tariq Mangi: He is I.T proficient and also has experienced in working organization.
7. Zubair Shah: He will also provide his service to customers and administration as well.
8. Amir Kalroo: He provides delivery service to customers because he knows riding bike
and map of university well.

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5. Production Plan
5.1

Manufacturing process

As we are proving biryani at campus so it is not easy for us to manufacture here because for
cooking we need space and also more equipments and it require more investment and also
administration of University of Sindh will not allow us to establish cooking house near art
faculty. So we make a contract with Jatoi Caterring Service. We have contract that we
dont compromise on quality. He delivers fresh biryani to us at campus.
Likewise soft drinks and other beverages we make direct liaise with main branch of
organization where we avail cost discount and other facilities which they offered to their
regular/main customers.

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6.
6.1

Operation Plan

Company operation

Our business operation starts from 9 am. And at 3:00p.m well start to sell biryani in boxes. After
3 pm we gradually try to close our business because campus get off and then manager prepares
record of total sell of day and will pay all dues on daily basis and report us.

6.2

Flow of order of goods and services

Our business is self service. Customer first paid on counter then a token will be given to him and
on that token he takes product from other counter especially for biryani and for other beverages
he/she easily can choose on their choice and then our sales man deal them.

6.3

Technology Utilization

There is only need two kind of technology one is bar code reader and other one is computer for
to make computerized record because in this way we can also mitigate risk of fraud and theft.

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7.
7.1

Marketing Plan

Pricing

We will provide our products at following rates:

Biryani

Biryani

Rs.40/plate

Cold items

Regular bottle

Rs. 25

Pakola
Nestle

Rs. 30
Rs. 30

Juices

7.2

Distribution

We will distribute our product through our friend Mr. Amir Kalroo.

7.3

Promotion

We will promote our product through advertising, we post banners at main locations of campus
like central library, IT department etc. We also post a page about our product on University of
Sindh page on facebook this page help us in promoting our products and tuck shop as well.

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7.4

Product forecast

As we have observed that day by day youngsters are taking interest in biryani and beverages. We
also increase our product quality and we prepare product according to customers choice so our
forecast is that our sale will increase from 10 to 20% every year if we success in achieving this
target then we expand our business in all campuses (MUET, LUMHS) of Jamshoro.

7.5

Controls

Our manager will control all the business.

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8.
8.1

Organizational Plan

Form of ownership
Our business is based on Partnership. It includes equally sharing of profit, loss and

capital.

Identification of partners

8.2

All partners Name, Address, Qualification and Age is given below

Name

Address

Qualification
1.
2.
3.
4.
5.
6.
7.
8.

8.3

Ghulam Qadir Brohi

Sajid Ali Jatoi
Amin Lahbar
Riaz Ahmad Brohi
Khalil Kalwar
Amir Kalroo
Tariq Mangi
Zubair Shah

Age
Nasim Nagar Qasimabad
RBB colony Jamshoro
Nasim Nagar Qasimabad
Nasim Nagar Qasimabad
Nasim Nagar Qasimabad
Bhittai Town Qasimabad
Jamshoro Colony
Nasim Nagar Qasimabad

ACCA, MBA,
MBA
MBA
MBA
MBA
MBA
MBA
MBA

23
23
25
25
24
25
23
23

Authority of principals
Our business decision regarding purchasing of items, payment to suppliers, pay to worker

will be taken by one partner (Sajid Ali) who deals all other issues also.

8.4

Roles and responsibilities of member of organization

We have divided our partner in the activities of business according to their skills and

experience. So we have divided our business operations into five segments these are:

o
o
o
o
o

Administration
Marketing
I.T department
Finance department
Delivery
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o Administration (Manager)
Daily routine operations of business will be monitored by Mr. Amin Lahbar.

o Marketing
Mr. Riaz Ahmad Brohi and Khalil Kalwar perform duties as sales manager of our
business and they will be liable to promote our business.

o Financial
Mr. Ghulam Qadir Brohi is responsible for all the financial activity of the business and he
will be work as financial manager and responsible for preparing the bills and all financial
statements of business.

o I.T department
In this department well supervised by Mr. Tariq Mangi because he has degree in I.T
department and experience in his profession as well.
o Delivery service and customer dealings:
This department we assign Mr. Amir Kalroo and Mr. Zubair Shah because they worked in
this profession and have driving skills as well.

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9. Assessment of Risk

9.1

Evaluate weakness of Business

1. There is vital thing that were going to introduce unique product which neither
do this business any person nor they have idea about that kind of thing.
2. We may lose control because of increasing influence of politics in Campus.
3. There may be conflict between management and worker which can affect our
business operations.

9.2

Overcome
If we face above situation then we call meeting of partners and evaluate alternative for

resolving the conflicts.

9.3

New Technology
In our venture only two kind of technology used
1. Computerized Accounting
2. Bar code reader
3. CCTV camera

9.4

Contingency Plan
If our supplier violates the plan then well sue on them for breach of contract in court. In

summer vacations we remain open our business in Jamshoro on small basis.

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10. Financial Plan

Assumptions:
Start up Expenses
Building

Amount in Rs.
100,000/-

License

20,000/-

Suppliers contract fee

Marketing
Fixtures & Furniture

30,000/5000/20,000/-

Equipment:
Refrigerator
Water cooler

40,000/20000/-

Disposable Plates
Disposable Spoons
Jugs
Glasses
Disposable boxes

15000/-

Motor bike

30,000/-

Rent Advances

25,000/-

Miscellaneous expenses

15000/-

Total Start up Expenses

320,000/-

Cash in hand
Total Amount

480,000/8, 00000/-

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