6/5/2015 Indian Television Dot Com | NexGTv & Fluence to create India s first mobi

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NexGTv & Fluence to create India s first
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By indiantelevision.com Team Posted on : 03 Jun 2015 07:09 pm
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NEW DELHI: NexGTv from Digivive
Services has entered into a strategic tieup
with CA Media Digital s first venture
Fluence to create celebrity led mobiserials.
Taking the next step in digital
entertainment, Fluence will create and
produce for the first time in India clutter
breaking, original content for nexGTv.
Elaborating on the tieup,
Digivive Director
and CEO GD Singh said, Mobile is
increasingly becoming the preferred
platform of consumption for Indian
consumers and reports indicate that this
consumption is further poised to grow
significantly, as the average person is
expected to watch TV and video content (at
least once a month) on 2.13 devices, up
from 1.53 last year. Our intention is to
articulate and address the needs of this
rapidly growing and discerning mobile
audience with mobilefirst
content.
Singh added, We are very excited about
our collaboration with Fluence and the CA
Media Group as they not only are the
experts in digital engagement but it also
opens up possibilities to bring on board
industryleading
production expertise of
the Group via Endemol, which has been
credited with several wellknown
hits on

Indian television including Bigg Boss and Fear Factor etc.

Fluence vice president digital and business head Ashish Joshi said,

Fluence is in

the business of creating unique and differentiated digital experiences with

India s top talents from the fields of entertainment, music and sports. Creating
premium digital shows with our portfolio of celebrities for nexGTv is another st
ep
towards our growing focus on digital content development. This collaboration wil
l
draw audience subscriptions and views to the content and platform through our
well thought out amplification programme on social media thereby engaging the
fans and followers of our celebrities in a new and highly compelling way.
This first bigstep towards creation of unique content designed especially for
mobile viewers marks an inflection point in the mobile entertainment domain
and is expected to resonate very well with the audience who until now, have had
to contend themselves with content produced for alternate formats including the
big screens and home screens and adapted/ curated subsequently for the
mobile. To help create the mobiseries,
Fluence has partnered with Endemol
Shine India, a CA Media investee company, to coproduce
the shows and utilize
their expertise in the field of production.
Known for producing creative and clutter breaking content for TV broadcasters
and film entertainment, Endemol Shine India will help elevate the level of
programming in the digital space which iscurrently inundated with amateur
productions.
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6/5/2015 Indian Television Dot Com | NexGTv & Fluence to create India s first mobi
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TAGS: nexGTv | Fluence | Digivive Services | GD Singh | Endemol | Bigg Boss | Fe
ar
Factor | Ashish Joshi |
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6/5/2015 Indian Television Dot Com | NexGTv & Fluence to create India s first mobi
serial
http://www.indiantelevision.com/technology/software/applications/nexgtvfluenceto
createindiasfirstmobiserial150603
3/3
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