Running head: Health Campaign II

Health Campaign II
HCS/535 Concept of Population Health
February 2, 2015

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Health Campaign II

After looking back over the last week assignment about childhood obesity the initiatives
were on the concerns and focus on the kids. The business is the rising effects of obesity and this
week I will continue with the concern of obesity in children. I will touch obesity and the statistic
information, data gathered from Healthy People 2020. Healthy People 2020, currently show that
the epidemic of obesity in 2010 adults, 67.4% were overweight or obese, and 27.8% engaged in
no leisure activity. Granting to the CDC the State Indicator Report, 90.7% of adults do not meet
fruit or vegetable recommendation consumtion per day or vegetable per day. The high school
students were overweight or obese in 2011 at 29.6% and 56.6% were not physically active at
least 60 transactions per day for more than five days. (scdhec, gov, 2011). The middle school
students were about the same time as the high school and they were not physically active at least
90 minutes day 48.6%. In South Carolina, obesity has become a national prevalence today,
because of the health vary among different popluation groups. It has become a great concern in
the general population.
In the ceaseless efforts of sharing with the State and Federal government about the
concern with public health and community arrangements to establish an important role in pacing
up to help with the obesity crisis. The residential district has likewise stepped up and decided to
go together with agencies to fight against obesity in both adults and kids and offer an outreach
plan that involve getting the news out about the awareness around obesity.

Identify the target populations and Incidence

Childhood obesity is affecting 17% of our children in the nation along with the severe
action of being overweight. According to Cerretani (2012), President Barack Obama launched a

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task force on Childhood Obesity aim to reduce the rate of 5% by 2030. The target plans were
advocating a focus on approaches to improve access to healthy, affordable foods to increase
physical activity and to assure proper nutrition in the children and cut the danger of obesity. I
think starting a good prevention plan for childhood obesity is a very reason.
There are more than 70% of American adults that are either overweight or obese are in
danger of health troubles. The conditions are; Heart disease, stroke, high blood pressure,
diabetes, and more health problems due to overweight problems. The statistics state people who
body mass indicator (BMI) is more than 30 or higher are considered obese (AHA, 2015). Obesity
is described as a precondition of his or her ideal healthy weight and 13 million (16.9) of U.S.
children age 2 to 19 are obese. One in three (31.8%) U.S. children (23.9 million) age 2 to 19 are
overweight or obese. More than one-third (approximately 35%) of U.S. adults are obese (more
than 78 million adults) (AHA, 2015)."
In the United States childhood obesity estimated incidence of obesity over nine years
density the overall, according to sex, socioeconomic condition, race or ethnic group, birth
weight, and kindergarten weight (Cunningham, Kramer, & Narayan, 2014). The charts calculate
each childs growth by a BMI standard with reference of the population of their historical period
and gender. The computation of the prevalence of obesity is the ratio of a child's age group that is
obese. Incidence is defined as an occurrence of some obesity cases that are new are not or old.
Each of these events are calculated incidence of obesity are established in a follow-up data of a
small fry who have are not already obese are at risk for incident obesity. The magnitude of
conflicts between groups varied slightly according to the incidence measure used, probably
because incidence is not constant through time, as the incidence proportion method assumes
(Cunningham, Kramer, & Narayan, 2014).

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Target state level

Obesity will shorten your quality of life, it can have severe chronic conditions such as
diabetes, heart disease that will increase medical care cost and premature end. The aim is to bring
down a proportion of adults that are obese, that Healthy People 2020 objective for overweight
populations in the United States. In that location were no nations that ran into this target on
height and weight based on 23% adults that are obese in the United States and with this estimate
of prevalence CDC analyzed data of Behavioral Risk Factor Surveillance System Survey taken
in 2007. According to CDC he results of 25.6%indicated responds of obese prevalence among
adult above 15% in all provinces. Thus, this enhancement collaborative effort of national,
provincial, and community establishes, evaluate, and sustain effective programs to reduce
prevalence of obesity in the United States (CDC, 2008). The educate man obesity prevalence is
the lowest college graduate (22.1%) and is the highest in some college (29.5%) with a high
school diploma (29.1%). The region prevalence for obesity is the highest in South (27.3%), and
state prevalence rates from 18.7% to 32% and no state have net Healthy People 2010 target of
15% in the 30 states for obesity prevalence.

TABLE2. State-specific percentage* of adults categorized as obese, by black/white race

or Hispanic ethnicity Behavioral Risk Factor Surveillance System surveys, United States,
20062008 (CDC, 2009).
Census

White, non-Hispanic

Black, non-

Hispanic (n =

region

(n = 900,629)

Hispanic (n =

63,825)

84,838)

Others

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Total

24.5

5
(24.2-24.9) 35.8

(N=404,

(34.4-

28.5

(26.730.4)

15.3
(13.816.9)

28.3

(25.531.2)

16.2
(13.918.8)

28.8

(26.731.0)

14.1
(12.5-159)

37.2)

300) % (99%
CI)
Mens

26.3

(25.7-26.9) 32.1

(n=155, 525)

(29.734.6)

%
(99% CI)
Women

22.9

(22.4-23.3) 39.0

(n=248, 775)

(37.440.6)

% (99% CI)
(CDC, 2010)

Target Populations Prevalence

In the United States, obesity has become bigger in the past decade, the racial and ethnic
population affected disproportionately (CDC, 2009). The National Health and Nutrition
Examination Survey (NHAMES), information, data on adults weight and height measure
indicate the prevalence is 45% is non-Hispanic blacks, 36% Mexican Americans, and 30.6%
non-Hispanic Whites. The differences between non-Hispanic blacks, non-Hispanic whites, and
Hispanic are similar that are found in the NHANES study of the prevalence of obesity. In
prevalence there are three reasons for differences of obesity in the populations in this study; first,
racial and ethnic population differ in behaviors what contribute to weight gain. The existed of
attitude and cultural norms regarding body weight. The evidence indicates the minority and lowincome of a population of less access to physical activity facilities and resources of traffic in the

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neighborhood safety to prohibit them to walk. The "CDC provided funding to assist more than 25
states in prevalence of obesity prevention and control programs to implement evidence based
policies, system and environmental strategies to address health disparities" (CDC, 2009). The
state and federal will increase the access to fruits and vegetables for low-income, primarily
minority population. This program will provide 76% to participate and it will increase
consumptions of fruit and vegetable in the populations home by implementing food stamp
nutrition education programs. The high prevalence of obesity in the United States is important
for implementing effective intervention strategies for general problems in the population.
Promote for physical activity for developing communication will enhance access to place the
significant disparities of object prevalence of public health.

TABLE1. Prevalence of obesity among adults, by black/white race or Hispanic

ethnicity, census region, and sex Behavioral Risk Factor Surveillance System surveys, United
States, 20062008 (CDC, 2009).
Census
Region

White, nonHispanic (n=900,

629)

Black, Non-Hispanic
(n=84, 838)

Hispanic (N=63,825

(95%CI)

(95%CI)

(95% ci)

Overall
Both
sexes
Men

24.4 (24.124.7)
.
26.3 (25.826.8)

Women

36.9

29.2

3
32.6

2
22.5 (22.122.9)

(36.237.7)

2
(31.433.9)

28.3

4
40.6

(28.130.3)

(26.630.1)
2

(39.741.5)

29.7

(28.331.1)

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(CDC, 2010)

Target Population Nationally

According to Ezzati, Martin, Skjold, Hoom, and Murray (2006), Rising obesity as a
cause of mortality has also been a subject of research and analysis in the USA. As a result, there
is an unparalleled interest in national and subnational monitoring of overweight and obesity and
on a regular basis (Ezzati, Martin, Skjold, Hoom, and Murray, 2006).

Community Planning
The mission is to promote and protect the health of the public and the environment (SC
State House, 2012). In the past some based programs in the community was not receptive to
community because of lack of education were not taken serious about obesity in the past.
Healthy People 2010 collaborated and developed there standard across communities, and
empowered each individuals to make informed decisions and measurement to impact prevention
activities. Healthy People 2010 focus mainly on chronic illnesses such as: obesity, diabetes, and
cardiovascular disease. The goal of Healthy People 2010 is to provide quality of life, and
eliminate disparities in the population.
The Department of Health and Human Services (HHS), USDA, and other Federal
agencies, and professional across the country address the epidemic of obesity. Therefore, Healthy
People 2020 improvement priorities nationwide will help ameliorate the increase awareness of
wellness and diseases. The Healthy People resources that are provided on their web site, are
nutrient-heavy foods (whole grains, fruits, veggies, and protein sources), which promote
healthful diets and care of healthy body weight. In every province the local agency plays a major

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part in addressing obesity across the land. The state partners with nonprofit and private
organizations to offer resources for individuals that need to overcome obesity or overweight.

Community Leadership & Institutional Leadership

According to the CDC (2012), obesity is important in our nations health and economy,
because of chronic disease, that includes coronary heart disease, stroke, diabetes, and cancers.
The cost of medical that is associated with obesity is estimated is 147 billion dollars (CDC,
2012). There are many Americans in the community are characterized unhealthy when it comes
to dying and physical activity (CDC, 2012). The Division of CDC is supporting Nutrition and
Physical, and Obesity (DNPAO), this is to address health, and policies is to establish for success
of sustainable intervention to sustain sound eating and active support. Implementing of
evaluation of guidance, surveillance, and research on development and states, communities and
national partners to implement policy, system, and environmental strategies to provide support
within the Division. I think the goal that is expected is to improve dietary quality, increase their
physical activity, and reduce obesity and child care facilities in the workplaces, and medical care,
schools in the (CDC, 2012) communities.
The institutional leaders Of NPAOP uses this plan for strategy for school for baseline for
health nutritional habit for improvement of awareness with children for practices to continue at
home. The implement of DSHS has free activities for all children after school and everyone is
encouraged to eat more fruits and vegetable as a portion of their school lunch. Community
leader, and Institutional leader comparison roles feed off each other.

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Economic Factors & Funding

The economic component of key measures of obesity that provides as an extensive
outreach program founded on the finding of informing policy programs. In public health, obesity
is a critical national concern and has been a big influence on the economic system and the
environment factors of Americans people lifestyle. The constituent of the influence of economic
and lifestyle of social factors of obesity are goals. On that point are specific designs that
addressed to be examined in research on the influence of economic of obesity:
1). Economic influences: examine the relationship between obesity, and prices of food and
restaurant outlet density and physical action-related outlet density measures; household income,
and assistance programs; (IHRO, 2015).
2). Lifestyle influences: we will likewise examine the impact of economic factors on eating and
physical activity patterns and, in turn, will examine the influence of the following lifestyle
factors on obesity: food consumption patterns; physical activity; sedentary behaviors; and
attitudes toward food and wellness (IHRO, 2015).
3). Social influences: examine the relationship between adult obesity and community
neighborhood safety controlling for economic factors (IHRO, 2015).

Social Marketing
The social market has run a large voice in promoting consciousness in childhood obesity.
Obesity has become a great business in the United States and worldwide, because it is related to
non-communicable diseases. The concepts have increased using the plan of attack to address
social problems and interventions of changes in unhealthy behaviors in our childrens. The rules

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of social selling are to cause some change to with a healthier result. The purpose of social
marketing is to implement and control, planning, pricing, and calculated to influence
acceptability social ideas to involve considering a product, communication, distribution and
marketing research (Marco, Moreno, & Vicente-Rodriquez, 2012). Social marketing
effectiveness of obesity is to prevent minors and adolescent to change their BMI or overweight
or obesity prevent and present intervention for better health and a fuller lifespan.

Conclusion
Obesity is a serious health and economic concern in this societies, and most people seem
to not be aware of it. Obesity is not an easy awareness that has taken effect of the whole world. A
community leader focuses on done right in the community and not profit. The systems focus on
furnishing the best service as possible for the community, but await to cook again. Social
marketing and media has increased peoples awareness regarding the obesity. Without them
people would lack education and knowledge about the disease and treatment soon enough. Social
marketing and media enables the community to be aware of the disease and support it needs to
get the word out.

People will have health risks that obesity lawsuits and they will have to postulate that the
food industry change and deliver healthier choices. Parents and families with children that are
obesity must become advocates for a healthier environment. But they can genuinely change the
war on obesity in their favor. Governments and medicine are important partners, who are real
warriors.

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References
Cerretani, J. (2012). Targeting childhood obesity early. Retrieved from
http://news.harvard.edu/gazette/story/2012/09/targeting-childhood-obesity-early/
CDC. gov (2009). Differences in Prevalence of Obesity among Black, White, and Hispanic
Adults --- United States, 20062008. Retrieved from.
http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5827a2.htm
CDC. gov (2012). South Carolina State Nutrition, Physical Activity, and Obesity Profile.
Retrieved from. http://www.cdc.gov/obesity/stateprograms/fundedstates/pdf/SouthCarolina-State-Profile.pdf).

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CDC. gov (2008). State-Specific Prevalence of Obesity among Adults --- United States, 2007.
Retrieved from. http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5728a1.htm
Ezzati, M., Martin, H., Skjold, S., Hoom, S., and Murray, C. (2006). Trends in national and statelevel obesity in the USA after correction for self-report bias: analysis of health surveys.
Retrieved from. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1457748/
Heart.org (2015). Obesity Information. Retrieved from
http://www.heart.org/HEARTORG/GettingHealthy/WeightManagement/Obesity/ObesityInformation_UCM_307908_Article.jsp
Marco, L. Moreno., L., Vicente-Rodriquez, G. (2012). Impact of Social Marketing in the
Prevention of Childhood Obesity. Retrieved from.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3649734/
IHRO.edu (2015). Economic, Lifestyle, and Social Influences on Obesity. Retrieved from
http://www.ihrp.uic.edu/study/economic-lifestyle-and-social-influences-obesity