Founded in 1994 by Yoel Wazana, MSE takes pride in sharing the story of our

humble roots and the challenges that drove us to be an industry leader in Quality,
Technology and Innovation.
Yoels mechanical inclination was fueled by his passion for automotive engineering.
From a young age he worked in various capacities related to race cars and high-end
restoration.

In 1989, Yoel took a second job as a delivery driver for a retail remanufacturer
(selling direct to end users). His curiosity led him to ask for an opportunity to fix a
printer that was not working properly. He took the printer home over the weekend
and brought it back in working condition. This led to an opportunity in production,
where he began to learn the cartridge business.

In 1991, a co-worker left to start his own company and recruited Yoel to join him as
the production manager. As with many start-up companies, multiple hats were worn
by Yoel and he oversaw Research & Development, Quality Control, Production and
was involved in certain aspects of Sales. The company did relatively well and
became a viable remanufacturer during the early years of the industry.

Although still good friends to this day, Yoel and the owner of the company shared a
different vision which would ultimately lead to an amicable split in 1994
with Yoel forming his own company, MSE. MSE was originally formed as a direct-toend-user reseller and service provider. On a much smaller scale, MSE did what many
of our customers do today: sold aftermarket cartridges and serviced laser printers.
With a small loan from his brother, Avi, MSE began operating from Yoels apartment
as a one-man shop.

As a first time business owner, Yoel was faced with many challenges, but none more
serious than the poor and inconsistent quality of aftermarket cartridges available at
the time. Yoel found himself spending more time addressing customer complaints
than focusing on capturing new customers. He would sell one or two cartridges and
at times would have to spend an hour on a service call cleaning a machine due to a
leaking cartridge. For a period of two years, Yoel faced severe struggles and lost
more customers than he was able to gain. He found himself working a night job to
make ends meet.

After two difficult years Yoel met with Avi, who remained involved with MSE as an
outside consultant while still holding a position as Vice President of Sales and
Marketing for a high-end jewelry distributor. The two discussed the challenges of the
business and Yoel arrived at two options:

1)
MSE would be dissolved; Yoel would work as many jobs as needed to support
his family and slowly pay Avi back the money he loaned.

2)
Yoel would require additional money to set up a remanufacturing facility in
order to control the level of quality and consistency delivered to his customers.

One of the concerns about entering into manufacturing was that MSE would be
undercapitalized while being within a five mile radius of the largest manufacturers
in the space, producing nearly 500,000 units a month.

Avi pointedly asked Yoel how a small start up could compete in the midst of all of
these well-funded and established behemoths.
He asked, Is there room for another manufacturer?
Yoel replied, There is room for one good one.

Yoels vision was that MSE would be able to compete because it would not focus on
the share of the aftermarket already captured, but on the much larger OEM share.
MSE would also approach the manufacturing aspect from an engineering standpoint,
which would be the catalyst to producing products that could truly compete with the
OEM. This vision is what we call today Intelligent Re-Engineering.

Manufacturing began in 1997 with a goal to reach 5,000 units a month as the directto-end-user model continued. MSEs first significant milestone was reached
in 1997 as this was the first year in which the company broke even.

After what can be deemed as MSEs first successful year, Avi Wazana joined MSE as
partner and CEO in January of 1998. Avis main focus was to drive MSEs sales
efforts while freeing Yoel to focus on continued innovation and quality
improvements. Three interlinked and critical decisions were agreed upon and
quickly made:
1)
As a manufacturer, we should honor the supply chain and sell through a
reseller channel as opposed to selling direct to the end-user. A small network of
resellers was developed and by the end of 1998 all end-user business was
transitioned to the reseller network.
2)
Avi believed that proper branding would be essential in creating loyalty at the
end-user level and would be instrumental to the success of the reseller. The MSE
Brand was created to drive a higher level of perceived quality as opposed to the
unattractive packaging options most commonly used. More importantly, the MSE
Brand was designed to drive awareness of ACTUAL quality as a true alternative to
the OEM.
3)
In order to truly support the reseller channel in competing with the OEM, a
comprehensive dealer support program was created that included sales training,
customized materials and other marketing programs. In essence, the foundation for
our consultative sales approach was formed.

Many milestones and accomplishments were reached leading up to where we are

today. Many patents have been awarded, many technological innovations recorded,
and we have received industry-wide recognition for best quality year over year. All
because we walked in the independent dealer shoes, lived the pain points, and
focused on investing in technology and providing the solutions and value our
customers need.

We want to thank our army of champions, the independent dealer for allowing us a
degree of success in this still vibrant industry. We will continue to reward your
loyalty with ongoing investments into our technological capabilities so that you can
offer your customers the markets best alternative to the OEM.

DiRect selliNg CompanY

Marikina Shoe Exchange is a Philippine direct selling company that sells clothes, and
shoes made by Filipinos, for the Filipinos.
Perhaps one of the direct-selling companies that continue to make names in the
direct-selling industry by delivering quality and affordable products to people, MSE
is now becoming well-known throughout the country and its patrons are increasing
in number as time passes by.

With the vast opportunities offered by the direct-selling industries and multi-level
marketing to people, companies like MSE and the like are now receiving more and
more member-dealers every day with the rate of recruitment continuing to get
high.

MSE products are for men, women and kids. For men and women, MSE offers a wide
range of good quality and fashionable products that suits different lifestyles. These
products range from apparel and shoes to bags and accessories.

The company launches new products and styles at least every after two months to
suit the likes of their customers. These are featured in their catalogues made
available and accessible in MSE stores or dealers.
For kids, MSE also caters the needs of kids through their fashionable and colorful
products that are sure to fit the fun and lively attitude of the young people.

MSE or Marikina Shoe Exchange is a wholesaling company that focuses on direct selling and is
created solely for business-oriented people who have a network of dealers like you. You can earn more
here in MSE because of the great discounts that you can avail and affordable prices on our products. You
just need a small capital to start your own business.
With the vast opportunities offered by the direct-selling industries and multi-level marketing to people,
companies like MSE and the like are now receiving more and more member-dealers everyday with the
rate of recruitment continuing to get high.
MSE Products
For Men and Women
MSE offers a wide range of good quality and fashionable products that suits different lifestyles. These
products range from apparel and shoes to bags and accessories.
The company launches new products and styles atleast every after two months to suit the likes of their
customers. These are featured in their catalogues made available and accessible in MSE stores or
dealers.
For Kids

MSE also caters the needs of kids through their fashionable and colorful products that are sure to fit the
fun and lively attitude of the young people.
The company also have its Character Shop that features products (apparels, shoes, bags, accessories)
fashioned and inspired by children-loved characters like Bratz, Marvel Comics, and Looney Tunes
products that will surely put a smile to every child.
Sunsoft
MSE also offers a line of cleaning products that suits the need of every homeamong these are the
following:
1. Fragrant- floral fresh fabric softener
2. Fresh- floral fresh laundry detergent
3. Greenapple- dishwashing liquid
4. Neat- toilet bowl cleaner
How To Become an MSE Distributor Easy Ways of becoming an MSE member
Contact the nearest branch within your location. Fill all necessary information as complete and as
accurate as you can when asked by the operator. After the conversation, wait for a confirmation message
that will be sent to you through a phone call.
Or, leave your contact information and the operator will personally call you.
Click Register Now! located at the menu bar. From there, fill in the necessary information and choose
your branch from the drop-down menu. Choose the branch that is near your location for easy access.
After that, click Send and wait for a confirmation message via SMS, phone call or through email.
MSE membership is a lifetime membership and is exclusively free! Fast-paced registration and orientation
in less than a day will keep you hassle-free!
Bring two 1 x 1 ID pictures and two valid IDs (any government ID that can establish your identity). Get a
registration form from the branch personnel. Fill in all the necessary information. The branch personnel
will personally get your registration form and key in your information in their database. After successfully
registering your information in their database, the branch personnel will give you a brief orientation about
MSEs Marketing Plan. After that, youre all set.
Through this, MSE opens the opportunity for additional income to working people, at home moms,
students and others.
Do you like this Money Making Business Ideas? then please consider subscribing to our RSS
feed and have new articles sent directly to your inbox.

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Load.com.ph- eloading Business

Natasha is a direct selling company carrying shoes, apparel, accessories and personal care products. We work through a network of dealers
who sell our products person to person using our catalogue.

Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling companies in the country. As a wholly
Filipino-owned company, Natasha takes pride in the fact that it has become one of the leaders in an industry that has been traditionally
dominated by multinational companies.
Natashas extensive network of dealers makes good quality products of the latest fashion accessible and affordable to people all over the
country, from Aparri to Makati to Tawi-Tawi. With the recent efforts to tap OFWs as dealers Natasha products are now also available in more
than 20 countries worldwide. The strongest overseas markets are Hong Kong, Malaysia, Brunei and the Middle East.
Natasha has provided an opportunity for thousands of people to start their own business and fulfill their potential, and indeed they have. The
dream of being "mayaman has become attainable. We are very proud of the thousands of Natasha dealers who have made their dreams
come true as our partners in business.

Number of active dealers: 150,000

Number of Distribution Centers: 24
Number of employees: 900
Company website: www.natasha.ph

We believe that we owe our success most of all to our adherence to our core values;
1.

Customer Service

2.

Discipline

3.

Constant Improvement

4.

Respect for Each Other

5.

Honesty

Who hasnt heard of NATASHA, the direct selling company, whose numerous dealers
and agents go office to office or door to do door to sell shoes, bags, apparel, and
accessories? And who hasnt been convinced to look at its colorful catalogues and
finally succumbed to the temptation of buying one or two items, because they are
oh, so accessible and can be had on installment?
The direct selling industry is highly competitive and dominated by multinationals
(Think Avon, Amway, Tupperware). Natasha stands out in that it is home-grown and
owned, 100 percent, utilizing local materials and local craftsmanship.
Over the years since it began in 1993, Natasha has survived the tight competition,
the Asian financial crisis and two historical upheavals and has grown steadily to
reach people all over the country through a network of 42 distribution centers and
150,000 direct dealers all over the country from Aparri to Tawi-tawi.
Credit its sustainability and growth to the survival instincts and enterprising ability
of is owner and CEO, Victoria Vicky Bello-Jardiolin.
Vicky obtained her bachelors and masters degrees in business administration from
the University of the Philippines, Diliman. In the 1980s, she taught marketing in the
same school, where she also researched on entrepreneurship, small and medium
industries, and cooperatives. She also worked as consultant at Sycip, Gorres &
Velayo.

First business attempts

Vicky wasnt an instant business success. She started many ventures that did not
exactly flourish. On hindsight, she saw these experiences as critical preparation for
her later, bigger and more successful projects.
She started a garment business in the late 1960s with a co-professor, but it didnt
last because of other priorities that took up her attention. Then she put up a snack
mobile store called Some Like it Hot which made good enough profit, but was
tedious to maintain, with the daily routine of loading the vans each morning. One
day, one snack van caught fire.
When she went to Germany on a scholarship grant, Vicky asked her mother take
over the snack mobile business.
When Confetti came, it poured
Back home in 1984, her sister Yolanda Bello Pajaro, who owns the upscale Via
Venetto shoe company, offered Vicky half of the 200-sq m store space she got at the
original Greenbelt Mall in Makati. I know my business and I will teach it to you,
Yoly assured Vicky.
Vicky called the new shoe boutique Confetti and it didnt take long to be
successful and expand to 15 branches.
Vicky knows very little about making shoes and does not try hard to understand the
production side. What she did was to provide samples or pictures of shoes to
Marikina shoemakers who would manufacture these for the Confetti boutiques.
Confetti has thus become the link between the customers and the manufacturers.
We used man-made materials designed to be worn by class B people. We had to
teach Marikina shoe makers to treat the materials with respect and make
fashionable shoes out of them. Our ideas for shoes were drawn from fashion
magazines, visits to trade fairs, and visits to fashionable boutiques in fashion
centers abroad. So, Confetti shoes were trendy but unbelievably affordable.
Though she stayed clear of production, Vicky brought into the business her
international exposure and academic discipline of continuing product research,
customer surveys, and marketing.
Natasha, the direct selling company, came after the success of Confetti, the
boutique chain.
Entrepreneurship can be a lonely calling, Vicky muses. Ikaw na ang bos, ikaw pa
ang busabos. But being en entrepreneur allows you to help others make a living.
This is true of Confetti. But doubly true for Natasha.
Natasha: for people with dreams
Encouraged by Confettis success, and wanting to cater to the C and D crowd, Vicky
put up a new retail store she named Natasha. To get near her targeted customers,
she located the store at a mall along a main thoroughfare. The expected crowds
didnt turn up, however. This was in 1994, the time of the power crisis of six to eight
hours duration at a time. People were not going to the dimly lighted malls for fear of
safety.
Vicky did the best out of a bad situation by converting Natasha into a wholesale
company. If the buyers can't come to the shops, we will let the shops go to them,
she must have thought. By wholesaling, it would sell to dealers who would then
resell the products to their end users. At first, she gave a few dealers about a dozen
pairs of shoes to start their respective business with. That was how Natashas
networking marketing strategy began.

Vickys children pitched in to develop the networking system. Vicky would herself
personally sell shoes to her friends and acquaintances. A son worked on developing
the dealer network. A daughter took charge of selecting the merchandise, while a
son took pictures of the products . The first Natasha catalogues were done by
members of the family.
Soon, Natasha was selling, through its network of dealers, not just shoes but also Tshirts, pants, wallets and bags, and, lately, cosmetics and fragrances.
Natashas product marketing follows the classic direct selling scheme basically the
same being used by Tupperware, Amway, and Avon.
Natasha dealers go from person to person in commercial and residential areas with
a catalogue of shoes, bags, clothes, accessories, and personal care products. The
customer chooses from the catalogue and then pays on installment, locally known
as cry-cry.
The dealer network has expanded rapidly as dealer recruits new dealers. But one
does not have to wait to be recruited but rather can apply at any of the Natasha
branches all over the country.(Click here for a partial directory of branches.)
The direct-selling strategy has become very convenient for those who have no time
to shop or are not eligible for usual credit facilities, or are too far away from
shopping malls, as in Batanes and Basilan.
Small wonder, Natashas first slogan was Let shopping come to you. When some
OFWs became Natasha dealers in the foreign countries where they are deployed,
the slogan becameKung saan may Pinoy, may Natasha.
Best of all for countrys economic well-being, the Natasha way of doing business
unlocked income-earning opportunities for low-salary employees and underemployed people.
In the direct selling system, needless to say, dealers earn not only from what they
sell but also from what their recruited dealers make.
Everyone dreams of becoming rich. The company promises to help make such
dreams come true. But this transformation from dream to reality is rooted
in sipag at tiyaga and will not come easily and certainly not to everyone who
engages in direct selling Natasha -- or Avon, Amway, Tupperware, for that matter. If
one is very patient and hardworking and very, very focused, there is little reason
not to make in network selling.
Dreams have come true for some Natasha dealers, as the video testimonials of
Natasha Top Dealers indicate: higher education for themselves and their children,
houses, lots, vehicles, their own dealership business, a sense of fulfillment, and
other Pinoy aspirations.

Boardwalk Business Ventures, Inc. is a direct-selling and multi-level marketing enterprise

with
over
20
years
of
experience
in
the
business.
Awarded as the best-managed networking company and one of the most outstanding
organizations in the country. Boardwalk Business Ventures, Inc. is in the business of
empowering people first as it takes pride in uplifting the lives of every Filipino with a brand
that
they
can
be
proud
of
and
call
their
own.
Led by its stalwarts, President Bernardo H. Madera and Vice President Imelda P. Madera,
Boardwalk has become a force in the industry, becoming the measuring stick by which many
others compare themselves to. To date, the company has over 1 million dealers, each and
every one of them had their lives improved as Boardwalk remains ready and willing to
provide every Filipino with the level of prosperity and abundance they can all look forward
to.

With over 89 full-blown branches and Branch Sattelite Offices strategically positioned in key
cities all over the country, the company continues to be steadfast in its pursuit to bring the
Boardwalk
brand
to
new
heights.
The company carries an extensive collection of affordable and trendsetting fashion pieces
that are truly stylish and world-class. From casual to corporate clothes, underwear, jeans,
shoes, bags, wallets, and fashionable timepieces for children, teens and adults, Boardwalk
has everything for everyone as the company continues to set new trends in the fashion
industry.
Customer Assistant - Batangas
Qualifications:

At least High School Graduate

Preferably with at least 2 years experience in the same nature of job

Must be a fast learner

Willing to extend working hours if needed

Must be a team player, knows how to establish good relationship with co-employees

Computer literate

Must be physically fit

Income Generated:

Natasha less 22%

Mikaela Php 345 (Php 265)
Cece Php 285 (Php 222)

Target Market:

For Improvements:

MSE less 22%

Riviera Php 575 (Php 402)
Supra Reversible Php
1295 (Php 1010)

Boardwalk less 22%

Ridge Php 297 (Php 233)
Danine Php 410 50% off
(in cash)