Prepared For

S M Asif Ur Rahman
Assistant Professor
School of Business and Economics
United International University

Submitted By
Name
Anup Kumar Ghosh

ID
112 152 028

Assignment

Course Title: Business Communiation

Course code: BUS 501

Section: A

Date of Submission: 21th June, 2015

Problem Area

Problem Statement

Purpose Statement

Factoring

My Problem Area is Road Accident.

Problem Statement Is Road Accident Make barrier in economic Sector of BD (Losing GDP).
Purpose Statement, Road Accident a concern for safety.
Factors, what things are responsible for the problem or what needs to be done to solve the problem. 3
types of report
1. Informative or Descriptive: Subtopics (For Informational Reports)
Introduction
Road accident is a global concern. Accident rates and fatalities are alarmingly higher in
developing countries. Countries like Bangladesh are losing about 1.5% of annual GDP due to
road accidents.
There are numerous parties with in- tersest in the use of road accidents data:
Road Safety Engineers, Police, Lawyers Insurers, Those with responsibility for road safety education
or publicity, Safety administrators, Researchers, Vehicle or component manufacturers and suppliers
of highway materials. Subtopics of Road Accident:
Need for Vehicle Licensing Control, Growth of Road Transport Sector, Accidents on National
Highways in Bangladesh, Major Reasons of Accidents, Driving habits, Vehicle speed has a profound
effect on road accidents, 'Break Rules' Now Rules Highways, Driver Incompetency, Risky Spots
Left Risky, Policy Issues on Road Safety, Road-related factors, Socio-economic and demographic
factor, Excessive and Inappropriate Speeding, Lack of Maintenance of Roadway, Curve of the Road,
Negligence of the Traffic Police, Accident Statistics, Conclusion.
2. Analytical Or Problem Solving: Hypotheses (For Problem Solving Reports)
A. Enforcement of Traffic Rules
Lack of suitably qualified and trained police personnel, Lack of reliable up to date database
of licensed vehicles and drivers, Lack of proper equipment and tools for enforcement, Lack
of co-ordination between various departments involved in the traffic and transportation
system inadequate, Penal provisions and enforcement procedures, Highly mixed vehicular
traffic on the road controlled under separate rules and authorities.
B. Improvement Options
To improve the present situation of the database, some steps should be taken immediately.
Public campaign should be held for informing the importance of database system.
Investigating officers should be trained properly who are in charge of filling the ARF.
A better communication system should be developed Police Headquarters and Road Safety Cell of
BRTA. Provision for taking photographs should be included in the Accident report Form (ARF).

There should be appropriate texts into course curriculum of the training. Sub-Inspectors should be
trained properly about ARF. Accident location coding system should be developed.
3. Comparative Or Evaluation: Bases Of Comparison (For Evaluative reports)
Road accident is a global tragedy with ever-rising trends in fatalities and injuries. Road trauma
has now been recognized as one of the significant diseases of industrial societies and is an
increasing public health economic issue in developing countries. According to the World Report on
Road Traffic Injury Prevention (2004), worldwide an estimated 1.2 million people are killed in road
accidents each year and as many as 50 million are injured. Accident rates in developing countries
are often 10 to 70 times higher than in developed countries. Whereas road accident situation is
slowly improving in the industrialized societies (e.g. Australia, USA, UK), most developing
countries face a worsening situation. The escalating road safety problem in the developing world
thus represents serious health, social and economic disaster. Developing countries suffer staggering
annual loss exceeding US$ 100 billion for road accidents, which is nearly equivalent to the double
of all developing assistance.
Bangladesh: at a glance: Bangladesh is a very densely populated and low lying country with the
130 million inhabitants living in an area of 147,570 sq. km. i.e. 900 inhabitants per sq. km.
Although the land is fertile, the mainly agriculture economy has develop a GDP of only $ 360 (US)
per head. The rate of urbanization in Bangladesh over the last decade has been between 7 and 8
percent, a growth, which is alarmingly high when compared with other developing countries (e.g.
India 4%, Pakistan 5%). Dhaka, the capital city of Bangladesh, has a population of over 10
million with a growth rate of 8% per annum. In urban areas of Bangladesh pedestrians represents
often up to 70 percent of road accident fatalities. Current statistics revealed a deteriorating situation
in metropolitan Dhaka. For example, pedestrians as a proportion of deaths increased from 43
percent in 1986-87 to 73 percent in 2013-14. In recent years (2010-2011) the number of pedestrian
casualties (fatalities and injuries) has increased markedly from 443 in 2010 to 588 in 2011, an
increase of about 29 percent. Pedestrians are now making up approximately 73 percent of road
accident fatalities, 26 percent of injuries and are involved in about 43 percent of all reported
accidents. In rural areas, pedestrians account for about 41 percent highway accidents. Overall,
Hong Kong, China had the highest share of pedestrian deaths (two third of all fatal accidents)
followed by Dhaka, Bangladesh (63%), Pakistan (50%), Republic of Korea (48%), Fiji (43%) and
Papua-New Guinea (33%).