Professional Documents
Culture Documents
football
culture
5 reasons why
we have a dierent football culture
US
8,1
spain
7,2
italy
5,8
german
4,1
france
3,9
France is not a country of football because we dont have a pop culture Hubert Artus
there is only one Culture, our french culture. everything else is subculture.
therefore we try to integrate football into our conception of culture.
we hate domination
according to president of lyon, the popularity of its club had never been so
low than during the years of supremacy (7 championships in a row) :
in france, people dont like winners, or at least not over the long term
its not about football. france got a problem with money Frederic Thiriez
u n i o n o f f re n c h p l a y e r s
decided to go on strike next
week in protest of a new law
taxing high salaries up to 75%
our team is never better than when his back is against the walls Franois Hollande
for the worst - when individual think they are above the law
tough love
a brand that perfectly understood how to adapt its purpose to our football culture
media
around 1 250 000 tweets about France-Ukraine, the second most tweeted event ever
= 35/month
caf sport
if you randomly walk into a caf, you have very few chances to catch
a game. therefore platforms like allomatch are booming : geolocalized
service to find where a particular sport event is broadcasted
illegal streaming
piracy is big in france.
when the government took actions to punish P2P download, the
french moved to illegal streaming.
bonus
sacred sphere
release valve
celebration
political sphere