Professional Documents
Culture Documents
INTERTEXTUALITY
Intersexuality in music videos is the influence that media texts have
on each other. This can sometimes result in direct cross-references
such as music mash ups, or indirect cross references for example
the way gossip news items regulate the way we view a star's
performance.
From some information that i have gone through i came across a
sociologist name Julia Kristeva, whose work also addressed
intertextultiy. Her definition of intertextultiy is The shaping of texts
meaning by other texts which and text is the absorption and
transformation of another. The use of intertextual references can e
justified by Kristevas theory that any text is the absorption and
transformation of another. From this i soon realised that this makes
certain texts such as films and fashion become iconic, to which the
audience can easily remember and recognise the style costumes.
Intertextuality references in
music video can come from a
range of sources, though the
three most frequent are perhaps
films, fashion and art
photography. An example of Pop
intertextuality could be
Madonna. Madonna has brought
out various albums in the past,
this is one in particular is most
recent as part of her comeback.
Her image has been changed to
the more dance route of pop
reimaging herself to her target
audience. The use of pink and
purple on all the products gives
a feminine impression; the
album covers background also gives the impression as though shes
in the middle of dance floor, creating a connotation of how the
music is upbeat. Again, the idea of a dance album is reinforced in
her name where portraying the O is through a dance light. The
colour schemes are the same throughout these products also.
TOYIN GIWA
TOYIN GIWA
TOYIN GIWA