An Interim Report

On

TO START SELLING OF ALL THE COCA COLA

PRODUCTS AT SAHAJ VASUDHA KENDRA

By

P.Saurabh
Enroll. No.: 14BSPHH011139

HINDUSTAN COCA COLA BEVERAGE PVT. Ltd

An Interim Report

On

TO START SELLING OF ALL THE COCA COLA

PRODUCTS AT SAHAJ VASUDHA KENDRA

By
P.Saurabh
Enroll. No.: 14BSPHH011139

HINDUSTAN COCA COLA BEVERAGE PVT. LTD

A report submitted in partial fulfillment of the requirements of

MBA Program of
IBS Hyderabad

Submitted to
Mr.Ranajee

Mr. Anubhav Malhotra

Faculty Guide

Company Guide

IBS Hyderabad

Marketing Manager

21st April 2015

ABSTRACT
This project has been carried out as a part of the curriculum of
the Master of Business Administration program of ICFAI
University. Here the focus is on the various observations made
over the organizations, which can be related to the theoretical
concepts learned throughout the year.
This project was carried out at HINDUSTAN COCA-COLA
BEVERAGES PVT.LTD a well-known beverage industry. This
report on HCCBPL is done to connect all the VLEs (Village level
entrepreneurs) of Sahaj Vashudha Kendra of Vaishali district.
The main aim of this project is to start the selling of coca cola
products at every CSCs(Common Service Centre) and to
convince all the VLEs to work as a retailer of all coke products.
To convince all the VLEs ,I visited every Sahaj Vashudha Kendra
centre situated at every panchayat of the Vaishali district. Prior
to this I mapped each Sahaj Vashudha Kendra with the nearest
Coca cola distributor to make the logistic process easy.
During the whole process I convinced most of the VLEs to work
as a retailer of coca cola products and they have started selling
coca cola products at their CSCs. In the project I had tried my
level best to arrange the work in systematic and chronological
way.

INTRODUCTION
Todays market is changing at incredible pace. Company
operates in a Darwinian market place where the principal
of natural selection leads to the survival of fittest. In
additional to the globalization & technology changes we are
also witnessing a power shift form manufactures to gain
retailers, a rapid growth & acceptance of store brands,
new retail firms, growing price and value sensitivity of
consumers, a seemingly diminishing role for mass-marketing
and advertising and disconcerting erosion of brand loyalty.
Over the last few years hundreds of companies have greatly im
proved their performance &the graph of growth through
superior sales promotion services. Sales Promotion services
have become a subject of huge interest in recent years. Dry
outlets were searched in order to help the promotion. Dry
outlets are regarded as the potential market for the company.
Government of India has formulated the National e-Governance
Plan (NeGP) with the vision of providing all government services
at an affordable cost, and integrated manner at the doorstep of
the citizen. For this they have established Vasudha Kendra at
every Panchayat. The main purpose of this project is to increase
the number of outlets of coca cola in rural areas by starting the
selling of all the coca cola products at every Vasudha Kendra
centre.
Details of location of all the Vasudha Kendra are collected from
the website www.csc.gov.in. A throughout maping is done to
map the distributors location with each Vasudha Kendra. This is
done to make sure that from which distributor the supply of
product can be possible. I visited each Vasudha Kendra to
convince the VLEs to sell the coca cola products.

The reason behind this project is to know the availability of

activation element in CSCs,to know the problem in the
distribution of activation element, to identify suitable activation
element according to the outlet's location,to know the impact of

activation element on sell,to know the impact of activation

element on customer,to help M.D. (Market Developer) in outlet
activation.

The main scope of study is to understand the impact of S.G.A

(Sells Generating Assets) on sell, to increase number outlets, to
make a platform for trainee to work on difficult dry outlets.
Every project has some limitations and the limitations in this

project are

The time period of study was only for two month

so it was not possible to cover all the areas and go into the
depth of the problem and make analysis,t he
psychological condition varies from
place to place because in many places outlet owner was not
supportive.

he changes are dragging the companies instead of operating

in defined market with a fixed number of competitors and

with a set of stable customer preference to a more volatile
marketing atmosphere-almost a war zone like situation with
rapidly changing variable like competitors, technology,
business laws, trades policies, customers, brand loyalty etc.
Companies very often find themselves unprepared and ill
equipped to have a competitive edge over its competitors
especially then, when changes are even difficult to be predicate
precisely or accurately, this makes the situation more difficult
for the companies & organization as they are not always in a
position to adopt themselves and their activities to suit to the
demands of the changed scenarios.
Thus companies find themselves running in race where the
road signs and rules keep changing too frequently & there is no
visible finish line, no concept of permanent win. They simply
have to keep racing in a direction to be the one, which the
customer, public and society want them to go into.
Vasudha Kendra
The Coca Cola has started a project to initiate the selling of
coca colas various products at every Vasudha Kendra which
will keep it a step ahead from its closest competitor Pepsi. The
Department of Information & Technology (DIT), Government of
India, has planned to rollout out over 100,000 Common

Services Centres (CSCs) across the country with a focus on the

rural areas by June 2011. CSCs are envisioned as the front-end
delivery points for government, private and social sector
services to citizens of India. Further, CSCs will deliver services
in the areas of telecom, agriculture, health, education,
entertainment, FMCG products, banking and financial services,
utility payments, etc. Each CSC is expected to serve a cluster of
6-7 villages, thereby covering more than six lakh villages across
India. These CSCs are commonly known as Vasudha Kendra.
Under the project, the idea is to facilitate a platform that will
enable government, private and social sector organizations to
integrate their social and commercial goals and take the
benefits of information and communication tools (ICT) to the
remotest corners of the country.

Mapping of Vasudha Kendra with Coca Cola

Distribution strategy lies at the core of all successful market
entry and expansion strategies. The globalization of
manufacturing and marketing requires the development of
exchange relationships to govern the movement of goods and
services. New technologies are creating real-time (parallel)
information exchange and reducing cycle times and
inventories. So to make the distribution channel more efficient
and to ensure availability of products each Vasudha Kendra is
mapped with its nearest distributor. There are 290 CSCs in
Vaishali district.
To get more accurate information about this mapping I visited
each distributor and sub-distributor of coca cola in vaishali
district. This has also helped the company to know those
remote rural areas where company has not reached yet.
To maintain a smooth supply chain various sub-distributors has
been made by the company known as AMC or Ramp.

List of VLES:

A complete list of all the VLEs are given in the table and their
nearest
Distributor or sub-distributor are also mentioned.This will help
the company to maintain a smooth and efficient supply of all its
products.The village name shown in yellow colours are those
names where coco cola has not reached yet.

NAME

Distric
t

Pawan Kr
Thakur
Niraj
Kumar
Ramesh
Kumar
Shivchan
dra
Kumar
Mukesh
Kumar
Seema
Kumari
Santosh
Kr Jha
Kumar
Chandra
mani
Alok
Kumar
Akhilesh
Kumar
Gyanesh
war Pd
Singh

Vaisha
li
Vaisha
li
Vaisha
li

Narendra
jha

Vaisha
li

BLOCK
Sahdei
Bujurg
Sahdei
Bujurg
Lalganj

CSC
Panchayat
Vajitpur
Kasturi
Pohiyaar
bujurg
Sahdullahp
ur

Cover
ed
Throu
gh

Distr
ibut
or

AMC/Ram
p

Pawan

No

NO

Pawan

No

NO

Pawan

No

No

Lalganj

Can Be
Covered
Sahdei
Bujurg
Sahdei
Bujurg

Hajipur

Dayalpur

Pawan

No

No

Chakmakra
nd

Vaisha
li
Vaisha
li
Vaisha
li

Deshri

Deshri

Pawan

Yes

No

Deshri

MAHNAR

Gorigaama

Pawan

No

No

Mahnar

MAHNAR

Chamarhar
a

Pawan

No

No

Mahnar

Vaisha
li

Bidupur

Amer

Pawan

No

No

Bidupur

Pawan

No

No

Mahua

Pawan

No

NO

Chehrakala
n

Vaisha
li
Vaisha
li

Chehrak
alan

Mahua
singh rai
Rasulpur
Phatah

Vaisha
li

MAHNAR

basudevpur

Pawan

No

No

Mahnar

Vaisha
li

GARAUL

GARAUL
bhagwanpu
r

Pawan

No

No

Bhagwanpu
r

MAHUA

Avdhesh
Kumar
Niraj
Kumar
Jha
Braj
Bhushan
singh
Manju
Devi
Nagendar
sah
Meera
Kumari
Abhay
kumar
Rajesh
Ranjan
Ravibhus
han patel
Satrudha
n kumar
Vikash
Kumar
Mishri lal
singh
Dharmen
dra
kumar
Saroj
kumari
Mishra
Raghuraj
kr
choudhar
y
Gopal
kumar
Abhishek
kumar
Rajeshwa
r pd
mukesh
Abhinay
kumar
Prabhat
kr
sriwastav
a

Vaisha
li

Jandaha

Hujarate
Jandaha

Pawan

No

No

Jandaha

Vaisha
li

MAHNAR

MAHNAR
Bajar

Pawan

Yes

No

Mahnar

Vaisha
li

Hajipur

Vishunpur
waladhari

Pawan

No

No

Hajipur

Sahdei
Bujurg

New gao
(Purvi)

Pawan

No

NO

Sahdei
Bujurg

Vaishali

Madarna

Pawan

No

Yes

Madarna

Bidupur

Manjhouli

Pawan

No

No

Bidupur

Vaishali

Bhagwatpur

Pawan

No

No

Madarna

Vaishali

Vaishali

Pawan

Yes

No

Vaishali

Vaishali

Daudnagar

Pawan

No

Yes

Daudnagar

Vaishali

Jatkouli

Pawan

No

Yes

Jatkouli

MAHUA

MAHUA
Mukundpur

Pawan

No

No

Mahua

PATEDHI
BELSAR

Manora

Pawan

No

No

Jarang

Vaisha
li

GARAUL

Baksaama

Pawan

No

No

Chehrakala

Vaisha
li

Jandaha

Mansingpur
bijhrauli

Pawan

No

No

Jandaha

Vaisha
li

Jandaha

Rasalpur
Purusuttam

Pawan

No

No

Jandaha

Pawan

No

No

Lalganj

Pawan

No

No

Mahnar

Sunil
Kumar
Ajay
Kumar
Promod kr
singh
Ganesh pd
sinha
Sanjeev
kumar
Sunil kr

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal

Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li
Vaisha
li

Vaisha
li
Vaisha
li

Lalganj
Jandaha

Shital
bhakurhar
Lakshmipur
berbatta

Vaisha
li

Bidupur

Maayel

Pawan

No

No

Bidupur

Vaisha
li

PATEDHI
BELSAR

welsar

Pawan

No

No

Jarang

Vaisha
li

Vaishali

Bhagwanpu
r ratti

Pawan

No

NO

Vaishali

GARAUL

Bhanpur
Badewa

Pawan

No

No

Aanhari
Gachi

Vaishali

Phulad

Pawan

No

NO

Vaishali

Bidupur

Jorawanpur

Pawan

No

No

Chakausan

Vaishali

Rahimpur

Pawan

No

NO

Madarna

Vaishali

Mahmadpur

Pawan

No

NO

Madarna

Jandaha

Adalpur

Pawan

No

No

Jandaha

singh
Rakesh
Kumar
Sanjay
kumar
Pramod
Kumar
Anant
Kumar
Arun Kr.
Pandey
Dinesh
kumar
Dharmnat
h sah
Dilip
kumar
Singh
Sukesh
kumar
Puspa
singh
Lal babu
singh
Ranjeet
kumar
Aman
kumar
Rajeev
kumar
Deepak
kumar
Nirmala
kumari
Dharmend
ra kumar
Upendra
kumar
Ranjeet
kumar
Pawan kr
singh

i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Anjali
Priya

Vaishal
i

Dinesh pd
singh
Anand
kumar
Veerchand
ra kumar
Satyam
kumar
Krishna
mohan
kumar
Kundan kr
singh
Suman kr
suman
Sone lal
roy
Mukesh
kumar

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Hajipur

Gadhai sarai

Pawan

No

No

Hajipur

Hajipur

Kashipur
chakbibi

Pawan

No

No

Chakmakran
d

Hajipur

Gouspur Ijra

Pawan

No

No

Hajipur

Bhagwan
pur

Lakshiram

Pawan

No

No

Bhagwanpur

Jandaha

Miya Bairo

Pawan

No

No

Jandaha

Pawan

No

No

Bidupur

Pawan

No

No

Lalganj

Bidupur
Lalganj

Hariwanspur
baanthu
Raghunathpu
r / Imadpur

Lalganj

Bafapur
banthu

Pawan

No

No

Lalganj

Bidupur

Kiratpur
rajaram

Pawan

No

No

Chakausan

MAHNAR

Ratanpura

Pawan

No

No

Mahnar

Hajipur

Sambhupur
Koari

Pawan

No

No

Bhagwanpur

PATEDHI
BELSAR

Maanganpur

Pawan

No

Yes

Nagwa

Bidupur

Madhopur
Mahodat

Pawan

No

No

Bidupur

Rajapakar

Akbar Malahi

Pawan

No

Yes

Rajapaker

Bidupur

Karhari

Pawan

No

No

Bidupur

PATEDHI
BELSAR

Ratanpur

Pawan

No

NO

Jarang

Pawan

No

No

Hajipur

Pawan

NO

No

Patepur

Hajipur
Patepur

Husena
Khurd
Madhopur
Ram

Bhagwan
pur

Maiya Bairo

Pawan

No

No

Bhagwanpur

Bidupur

Sahtha

Pawan

No

No

Bidupur

Pawan

No

No

Aanhari
Gachi

Pawan

No

No

Jandaha

Pawan

No

No

Deshri

Pawan

No

No

Jandaha

Pawan

No

NO

Chehrakalan

Chehrakal
an

Majhauli
Mahmadpur
Buzurg
Prataptand
East
Shahmiyan
Rohua
Prataptand
west
Mohamdaba
d

Lalganj

Purkhauli

Pawan

No

No

Lalganj

Jandaha

Bahsi saidpur

Pawan

No

No

Jandaha

Bidupur

chak
sikandar

Pawan

No

Yes

Chak
Sikandar

Sahdei
Bujurg

Murauvatpur

Pawan

No

NO

Mahnar

MAHUA

sherpur
manikpur

Pawan

No

No

Singhara

GARAUL
Jandaha
Deshri
Jandaha

Ashok
kumar
Subodh
choudhary
Om
prakash
sharma
Rajeev
kumar
kamal kr
thakur
Dilip kr
singh
Thakur
sonu kr
singh
Reeta
Kushwaha
Rajeev
Ranjan
Deelip kr
roy
Amit
kumar
Ramesh
Kumar
Manjeet kr
singh
Om
Prakash
sahni
Niranjan
kr rajak
Sunil kr
singh
Vikesh
kumar
Sunil
saurav
Meena
Devi
Bharat
kumar
Bharti
kumari
Rakesh kr
singh
Ravish
kumar
Anil kr
chandram
a
Rajesh
kumar
Nutan
prakash
Kundan
singh
Lalan kr
srivastava
Satish kr
singh
Manash kr
thakur

Vaishal
i
Vaishal
i
Vaishal
i

Sahdei
Bujurg

Vajitpur
Kasturi

Pawan

No

NO

Mahnar

Jandaha

Peerapur

Pawan

No

No

Jandaha

Hajipur

chakunda urf
milki

Pawan

No

No

Hajipur

Vaishal
i
Vaishal
i
Vaishal
i

Jandaha

Mukundpur
bhath

Pawan

No

No

Jandaha

MAHNAR

Alipur

Pawan

No

No

Mahnar

GARAUL

Ismailpur

Pawan

No

No

Aanhari
Gachi

Vaishal
i

Hajipur

Dighi kala
west

Pawan

No

No

Hajipur

Lalganj

Purainya

Pawan

No

No

Lalganj

Jandaha

Khopi

Pawan

No

No

Jandaha

MAHNAR

Sarmestpur

Pawan

No

No

Mahnar

Bidupur

Kanchanpur

Pawan

No

No

Bidupur

Hajipur

Bahuara

Pawan

No

No

Hajipur

MAHUA

Singhara utri

Pawan

No

No

Singhara

Jandaha

Dih buchouli

Pawan

No

No

Jandaha

Deshri

Bhikhanpura

Pawan

No

No

Deshri

Bidupur

Sahdullahpur
Dhoboulia

Pawan

No

No

Bidupur

Bidupur

Rahimpur

Pawan

No

No

Bidupur

Chehrakal
an

Basti
sarsikan
Daoulatpur
chaandi

Pawan

No

NO

Chehrakalan

Pawan

No

No

Hajipur

Pawan

No

NO

Chehrakalan

Pawan

No

No

Bidupur

Pawan

No

No

Jandaha

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Hajipur
Chehrakal
an
Bidupur
Jandaha

Chhaurahi
Saidpur
ganesh
Rasalpur
gous

Deshri

Jafrabad

Pawan

No

No

Deshri

Bidupur

Kutubpur

Pawan

No

No

Chakausan

MAHUA

Govindpur

Pawan

No

No

Singhara

Bhagwan
pur

Hariwanspur
baanthu

Pawan

No

No

Bhagwanpur

Patepur

Dabhaiyech

Pawan

NO

No

Patepur

Chehrakal
an

Chehra kala

Pawan

No

Yes

Chehrakalan

Pawan

No

No

Bidupur

Pawan

No

NO

Sahdei
Bujurg

Bidupur
Sahdei
Bujurg

Sitalpur
kamalpur
Naya gaon
west

Ashish
kumar
Sudhir
kumar
Lakhindra
kr
choudhary
Kapileshw
ar roy
Mukesh
kumar
Parasnath
bhagat
Sanjeev
kumar
Ramashra
y das
Shivnath
pd singh
Sanjeev
kumar
Nutan
Kumari
Ram
swarth roy
Bhrigonat
h singh
Chandrad
eep kumar
Girish
kumar
Kumari
Sadhna
Amod kr
Roy
Jagdish
rajak
Premshila
devi
Anil kumar
Pramod
kumar
prabhakar
Sanjeev
kumar
sangam
Dheeraj
kumar
Sunil
kumar
Hemchand
ra hem
Manoj
kumar
Sudhir
kumar
Singh
Manjay
kumar
umashank
ar singh
Umesh roy
Raja

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Jandaha

Nadi khurd

Pawan

No

No

Jandaha

Bidupur

Wazidpur
saidat

Pawan

No

No

Chakausan

Patepur

Ababakar
kwahi

Pawan

NO

No

Patepur

Jandaha

Mohiddinpur
garahi

Pawan

No

No

Gobindpur
Sinhara

Hajipur

Karnpura

Pawan

No

No

Hajipur

MAHUA

Jahangir
salkhanni

Pawan

No

No

Chehrakala

Hajipur

Sultanpur

Pawan

No

No

Hajipur

GARAUL

Jhuaalpur Urf
Bahadurpur

Pawan

No

No

Aanhari
Gachi

Patepur

Tisiauta

Pawan

NO

No

Patepur

Lalganj

Bhatouli
bhagwan

Pawan

No

No

Lalganj

Bidupur

Majlispur

Pawan

No

No

Bidupur

Hajipur

Sahdullahpur

Pawan

No

No

Hajipur

Pawan

No

No

Kartaha

Pawan

No

Yes

Kartaha

Pawan

NO

No

Patepur

Pawan

No

No

Mahua

Lalganj
Lalganj
Patepur
GARAUL

Ghataru
madhya
kartahan
Bujurg
Moudah
bujurg
kanhouli
dhanraaj

Hajipur

Andharbara

Pawan

No

No

Hajipur

Lalganj

Ghataru
south

Pawan

No

No

Kartaha

PATEPUR

Marui

Pawan

NO

No

Patepur

Vaishali

Chakalhdad

Pawan

No

NO

Daudnagar

Vaishal
i

MAHUA

Bhadwaas

Pawan

No

No

Mahua

Vaishal
i

MAHUA

Rusulpu
mobarak

Pawan

No

No

Mahua

PATEPUR

Radhopur
narsanda

Pawan

NO

No

Patepur

MAHUA

Manguraahi

Pawan

No

No

Singhara

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Vaishali

Salempur

Pawan

No

NO

Madarna

RAGHOPU
R

Pahadpur
east

Pawan

No

No

Patna City

Vaishal
i

RAGHOPU
R

RAGHOPUR

Pawan

No

No

Patna City

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal

RAGHOPU
R

Pawan

No

No

Patna City

Pawan

No

No

Patna City

Raghopur

Judawanpur
barari
Raghopur
(East)

PATEPUR

Maalpur

Pawan

NO

No

Patepur

MAHUA

Mirjanagar

Pawan

No

No

Mahua

chaudhari
Jagdish pd
roy
Pramod kr
singh
Pawan
kumar
Lokesh
kumar

i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Suresh kr
mehto

Vaishal
i

Manoj kr
singh
Randhir
kumar
Sunil Kr
roy
Pramod kr
singh
Amod
prabodhi
Jitendra kr
sinha
Ravindra
kumar
Sandeep
Jaiswal
Shivjee
roy
Ajay kr
singh
Ghazala
parveen
Vidyasaga
r roy
Santosh
kumar

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Chehrakal
an
RAGHOPU
R
RAGHOPU
R

Moimoddi
n ahmad

Vaishal
i

Mukesh kr
suman
Gautam
kumar
Amrit
vishal
Sujeet kr
paswaan
Chandraka
nt kumar
Ganga
vishnu
choudhary
Rajesh kr
singh
Kishan
deo kumar
Parmanan
d roy
Rajnish kr
singh
Pramod
Kumar

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

MAHNAR

Mahmadpur

Pawan

No

No

Mahnar

MAHUA

Supaul tariya

Pawan

No

No

Chehrakala

MAHNAR

Pahadpur
vishanpur

Pawan

No

No

Mahnar

Lalganj

Reekhar

Pawan

No

No

Lalganj

Hajipur

Vishunpur
basant urf
sufai

Pawan

No

No

Hajipur

Patepur

Dadhuaa

Pawan

NO

No

Patepur

Pawan

No

No

Mahua

Pawan

No

No

Patna City

Pawan

No

No

Deshri

MAHUA
RAGHOPU
R
Deshri

Hasanpur
osti
Pahadpur
west
Dharmpur
ramraaj

Lalganj

Anwarpur

Pawan

No

No

Lalganj

Patepur

A Koai

Pawan

NO

No

Patepur

Pawan

No

NO

Madarna

Pawan

No

No

Mahua

Vaishali
GARAUL

Abulhasanpu
r
Kanhouli
vishanparsi

RAGHOPU
R

Terasiya

Pawan

No

No

Patna City

Raghopur

Fatehpur

Pawan

No

No

Patna City

Ababakrpur

Pawan

No

No

Chehrakalan

Saraipur

Pawan

No

No

Patna City

Virpur east

Pawan

No

No

Patna City

Chehrakal
an

khwaje
chand
thapda

Pawan

No

No

Chehrakalan

Patepur

Bardiha turki

Pawan

NO

No

Patepur

Pawan

NO

No

Patepur

Pawan

No

No

Hajipur

Pawan

No

No

Chakausan

Patepur
Hajipur
Deshri

Mahthi
dharmchand
Thathan
bujurg
Rasalpur
hawib

Raghopur

Chandpura

Pawan

No

No

Patna City

Patepur

Bahuaara

Pawan

NO

No

Patepur

Raghopur

Judawanpur
karari

Pawan

No

No

Patna City

Chehra
khurd

Sahpur khurd

Pawan

No

No

Chehrakala

MAHUA

Gauspur
chakmjaahid

Pawan

No

No

Mahua

Sahdei
Bujurg

Sultanpur

Pawan

No

NO

Mahnar

Patepur

Bharokhara

Pawan

NO

No

Patepur

Prabhat
ranjan
chandel
Kundan
kumar
Rukhsana
khatun
Bijendra kr
pandit
Mukesh
kumar
Surendra
kumar
Kumod
ranjan
kumar
Rekha
singh
Raju
kumar
Mukesh
kumar
Virendra
kumar
Pankaj
kumar
Naresh
sahni
Deepak kr
gupta
Muntun
kumar
Pravin
kumar
Mona
Prabhakar
Vijay kr
pashwan
Sujeet kr
singh
Rahul
kumar
Awdhesh
kumar
Avjit
kumar
Chandan
Kumar
Rishi dev
singh
Raj kumar
Raj kumar
Sunny
Kumar
Sri Ram
Singh
Bachande
o Kumar
Anuj Kr
Gupta
Pankaj Kr
Choudhar
y

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Chehrakal
an

Mathna millik

Pawan

No

No

Chehrakalan

Pawan

No

No

Hajipur

Pawan

No

No

Bhagwanpur

Pawan

No

No

Patna City

Bhagwan
pur
RAGHOPU
R

Daulatpur
dewariya
Raghunathpu
r / Imadpur
Rampur
shyamchand

Raghopur

Mallikpur

Pawan

No

No

Patna City

Raghopur

Mohanpur

Pawan

No

No

Patna City

Chehrakal
an

Mashupur
halaiyaa

Pawan

No

No

Chehrakalan

Bidupur

Chehar

Pawan

No

No

Chakausan

Bhagwan
pur

Bafapur
banthu
Panapur
langa

Pawan

No

No

Bhagwanpur

Pawan

No

No

Chakmakran
d

Hajipur

Hajipur
Patepur

Simarwada

Pawan

NO

No

Patepur

Chehrakal
an

Vishunpur
adra

Pawan

No

No

Chehrakalan

Patepur

Sukki

Pawan

NO

No

Patepur

GARAUL

Katarmala

Pawan

No

No

Garaul

GARAUL

Lodipur

Pawan

No

No

Garaul

Jandaha

Basantpur

Pawan

No

No

Gobindpur
Sinhara

Hajipur

Dighi purvi

Pawan

No

No

Hajipur

Rajapakar

Rampur
ratnakar

Pawan

No

No

Rajapaker

Sahdei
bujurg

Chakkaiz

Pawan

No

NO

Jandaha

Vaishali

Chintamanip
ur

Pawan

No

NO

Madarna

Jandaha

Bedoulia

Pawan

No

No

Gobindpur
Sinhara

Bhagwan
pur

Kiratpur
rajaram
Mahmmadpu
r pojha

Pawan

No

No

Bhagwanpur

Pawan

No

No

Aanhari
Gachi

GARAUL
Raghopur

Chaksingaar

Pawan

No

No

Patna City

PATEPUR

Kheshraahi

Pawan

NO

No

Patepur

PATEDHI
BELSAR

Sorhatha

Pawan

No

NO

Jarang

Hajipur

Sentuaari

Pawan

No

No

Chakmakran
d

Patepur

Mandarddih

Pawan

NO

No

Patepur

Vaishali

mataiyaa

Pawan

No

NO

Madarna

Lalganj

Etwarpur
sisoula

Pawan

No

No

Lalganj

Bhagwan
pur

Ratanpura

Pawan

No

No

Bhagwanpur

Prabhat Kr
Singh
Ravi
Kumar
RAKESH
KUMAR
SINGH
Mukesh Kr
Sah
Mita
Gupta
Umesh
Sah
Bipin
Kumar
Sanjeet
Kumar
Prakash
Kumar
Rajesh Kr
Ranjan
Ejaj
Ahamad
Khan
Sujay
Kumar
Onkar Giri
Indrajeet
Kumar
Sudhir
kumar
Arun
Kumar
singh
Akhilesh
kumar
Mukund
Kumar
Amresh
Singh
Deepak
Kumar
Deepak
Kumar
Moiz
Akhter
Kolesh Kr
Roy
Arvind
Kumar
Vijay
Kumar
Singh

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Lalganj

Sarariya

Pawan

No

No

Lalganj

Bidupur

Khilwat

Pawan

No

No

Bidupur

Bidupur

MATHURA

Pawan

No

No

Bidupur

Pawan

No

No

Mahnar

Pawan

No

No

Mahnar

MAHNAR
MAHNAR

Hasanpura
Daxini
Labapur
Narayan

Patepur

Tecnari

Pawan

NO

No

Patepur

MAHNAR

Labapur
MAHNAR

Pawan

No

No

Mahnar

PATEDHI
BELSAR

Karnegi

Pawan

No

NO

Jarang

Hajipur

Afgalpur
Dhobghati

Pawan

No

No

Hajipur

Jandaha

Van Borha

Pawan

No

No

Gobindpur
Sinhara

PATEDHI
BELSAR

Chakgulamu
ddin

Pawan

No

NO

Jarang

Rajapakar

Bakanthpur

Pawan

No

No

Rajapaker

Pawan

No

No

Jandaha

Pawan

No

No

Aanhari
Gachi

Pawan

No

No

Rajapaker

Jandaha
GARAUL
Rajapakar

Chand(Chan
d Sarae)
Pirapur
mathura
Rajapakar
(Banghara)

Deshri

Ajampur

Pawan

No

No

Deshri

Lalganj

Gurmiya

Pawan

No

No

Lalganj

Patepur

Neerpur

Pawan

NO

No

Patepur

Lalganj

Sirsabiran

Pawan

No

No

Lalganj

Hajipur

Hilalpur

Pawan

No

No

Hajipur

Bidupur

Kathuliya

Pawan

No

No

Chakausan

Patepur

Bakadh

Pawan

NO

No

Patepur

Patepur

Baligao

Pawan

NO

No

Patepur

JANDAHA

Sorhayi

Pawan

No

No

Jandaha

Vaishal
i

Bhagwan
pur

Sambhupur
Koari

Pawan

No

No

Bhagwanpur

Shashi
bhushan

Vaishal
i

GARAUL

Pawan

No

No

Mahua

Subham
Sourabh
Rajesh
Kumar
Sharma
Manish
Kumar
Rajesh

Vaishal
i

Lalganj

Pawan

No

No

Lalganj

Vaishal
i

Lalganj

Purantand

Pawan

No

No

Lalganj

Rajapakar

Jafarpati

Pawan

No

No

Rajapaker

MAHUA

Laxminaryan

Pawan

No

No

Mahua

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Vaishal
i
Vaishal

Piry urf
rasalpur
Samsuddin
Podha Madan
Singh

Kumar
Aftab
Alam
Pramod
Kumar
Rajesh
Kumar
Ram
Kamal
Prasad
Yadav
Pawan
Kumar
Mukesh kr
Paswan
Ram
Kumar Ray
Ajay Kr
Prashant
Sanjay
Kumar
Santosh
kumar
Bhushan
Kumar
Sanjeev kr
Roy
Sunil Kr
Jha
Sambhu
Kumar
Ranjit
Kumar
Ranjay Kr
singh
Ajit Kumar
Amrendra
Kumar
Pooja
Kumari
Mritunjay
Singh
Chandra
shekhar
Kumar
Ajit Kr
singh
Ajay
kumar
Abhimany
u Anant
Md Wazair
Arjun
Kumar
Vishal kr
chaudhary
sunil
kumar
Ravindra
kr gupta
Vidya
Sagar
Yadav

i
Vaishal
i
Vaishal
i

Chehrakal
an

pur
Karhatyabuju
rg

Raghopur

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Pawan

No

No

Chehrakalan

Rustampur

Pawan

No

No

Patna City

MAHUA

Sherpur
Chatwara

Pawan

No

No

Mahua

Hajipur

Pahetiya

Pawan

No

No

Hajipur

MAHUA

Phulwariya

Pawan

No

No

Mahua

Patepur

Ajizpurchandi

Pawan

NO

No

Patepur

PATEPUR

Ladaho

Pawan

NO

No

Patepur

Bhagwan
pur

Maanganpur

Pawan

No

No

Bhagwanpur

GARAUL

Rasalpur
Turki

Pawan

No

No

Rasalpur

Lalganj

Jalalpur

Pawan

No

No

Lalganj

Pawan

No

No

Mahua

Pawan

No

No

Deshri

Pawan

No

No

Jandaha

Pawan

No

No

Aanhari
Gachi

Pawan

No

Yes

Jarang

Pawan

No

No

Bhagwanpur

Pawan

No

No

Mahua

Pawan

No

No

Mahua

Akbar Malahi

Pawan

No

No

Bhagwanpur

Karhari

Pawan

No

No

Bhagwanpur

Arrah

Pawan

No

No

Hajipur

Pawan

No

No

Rajapaker

Pawan

No

No

Aanhari
Gachi

Pawan

No

Yes

Singhara

MAHUA
Deshri
MAHNAR
GARAUL
PATEDHI
BELSAR
BHAGWA
NPUR
MAHUA
MAHUA
BHAGWA
NPUR
BHAGWA
NPUR
Hajipur
Rajapakar
GARAUL
MAHUA

MAHUA
Mukundpur
Jahangirpur
shaam
Karnouti
Rosulpur
korigawo
Jarang
rampur
Madhopur
Mahodat
Tajpur
Buzurg
Fatahpur
Pakri

Mirpur
Patadh
Sondhu
dulha
Singhara
South

PATEPUR

Chakjado

Pawan

NO

No

Patepur

Bhagwan
pur

Ratanpur

Pawan

No

No

Bhagwanpur

Raghopur

Saidabad

Pawan

No

No

Patna City

Pawan

No

No

Lalganj

Pawan

No

No

Bhagwanpur

Pawan

No

No

Patna City

Lalganj
BHAGWA
NPUR
RAGHOPU
R

Basanta
Jahanabad
Husena
Khurd
Bahrampur

Amod
Kumar
Rokhsana
Firdaus
Shyam
Kishor
Ohm
Shankar
Pappu
Kumar
Suresh pd
singh
Binod
Kumar
Singh
Aadarsh
Rajwir
Om
Prakash
Singh
Himanshu
Kr Nirala
Rajeshwar
Kumar
Pinki Devi
Reyaj
Ahmad
Rajesh
Kumar
Sharma
Sateesh
Kumar
Sharma
Deepak
Kumar
Deepak
Kumar sah
Rahul
Kumar
Nutan
Singh
Ashok Kr
Sah
SAROJ
KUMAR
RAI
AWADHES
H KUMAR
UMESH
KUMAR
KESHAW
Uma
shankar
kumar
Sunita
Devi
Nitesh
kumar
VikaSh kr
Sinha
Kundan kr
jha

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

MAHUA

Bishunpur
Hiraram

Pawan

No

No

Mahua

PATEPUR

Gobela

Pawan

NO

No

Patepur

LALGANJ

Yusufpur

Pawan

No

No

Lalganj

PATEDHI
BELSAR

Sayin

Pawan

No

No

Jarang

Pawan

NO

No

Patepur

Pawan

No

No

Bidupur

PATEPUR
BIDUPUR

Chandpur
Fateh
Chakthakurs
hi Kusyari

Vaishal
i

BHAGWA
NPUR

Madhopur
Ram

Pawan

No

No

Bhagwanpur

Vaishal
i

MAHUA

Jalalpur
Gangati

Pawan

No

No

Mahua

Vaishal
i

RAJAPAKA
R

Rajapakar
South

Pawan

No

Yes

Rajapaker

JANDAHA

Khopi

Pawan

No

No

Jandaha

PATEPUR

Agrail Khurd

Pawan

NO

No

Patepur

Pawan

No

No

Hajipur

Pawan

NO

No

Patepur

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Hajipur
PATEPUR

Vishunpur
basant
Alinagar
Lewdhan

Vaishal
i

BHAGWA
NPUR

Jahangirpur
Patedha

Pawan

No

No

Bhagwanpur

Vaishal
i

BHAGWA
NPUR

Sahtha

Pawan

No

No

Lalganj

Patepur

Nilorukundpu
r

Pawan

NO

No

Patepur

Vaishali

Amritpur

Pawan

No

NO

Vaishali

MAHNAR

Dedhpura

Pawan

No

No

Jandaha

BIDUPUR

Dilawarpur
Gowardhan

Pawan

No

No

Bidupur

MAHUA

Bhadwas

Pawan

No

No

Mahua

Vaishal
i

Sahdei
bujurg

SALHA

Pawan

No

NO

Mahnar

Vaishal
i

BHAGWA
NPUR

Majhauli
Mahmadpur
Buzurg

Pawan

No

No

Lalganj

Vaishal
i

RAGHOPU
R

Zafarabad
Tok

Pawan

No

No

Patna City

Vaishal
i

MAHUA

Pawan

No

No

Mahua

Pawan

No

No

Mahua

Pawan

No

No

Mahua

Bakhari Barai

Pawan

No

No

Rakapaker

Chakjamal

Pawan

No

NO

Sahdei
Bujurg

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

MAHUA
RAJAPAKA
R
RAJAPAKA
R
Sahdei
bujurg

Rampur
chandrabhan
urf dagru
Rasulpur urf
Madhaul
Lagurao
Bilandpur

Manchan
kumari
Sanjiv kr
singh
Nasima
khatoon
Rajiv
kumar
Sanjeev
kumar
Suresh Pd
sah
Jintendra
kumar
mukul

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

Sahdei
Bujurg
BHAGWA
NPUR
PATEPUR
MAHNAR

Majrohi urf
Sahariya
Prataptand
East
Khoajpur
Basti
MAHINDWAR
A

Pawan

No

NO

Sahdei
Bujurg

Pawan

No

No

Bhagwanpur

Pawan

NO

No

Patepur

Pawan

No

No

Jandaha

Vaishali

Majhouli

Pawan

No

No

Madarna

BHAGWA
NPUR

Shahmiyan
Rohua

Pawan

No

No

Bhagwanpur

Vaishal
i

RAJAPAKA
R

Bhalui

Pawan

No

No

Rakapaker

Kundan lal
verma

Vaishal
i

RAJAPAKA
R

Pawan

No

No

Rakapaker

Santosh kr
Nirala
Shobha
devi
Rakesh
kumar
Pappu
sahni

Vaishal
i
Vaishal
i
Vaishal
i
Vaishal
i

BHAGWA
NPUR

Pawan

No

No

Bhagwanpur

Pawan

NO

No

Patepur

Pawan

No

No

Bhagwanpur

Pawan

No

No

Rakapaker

PATEPUR
BHAGWA
NPUR
Rajapakar

Rampur
Balbhadra
urf Gaushpur
Prataptand
west
Moudah
chatur
Mohamdaba
d
Narayan pur
bujurg

After all the mapping has been done I visited each Vasudha
Kendra and convinced the VLEs to start the selling of coca cola
products at their centres .I also showed them few PPTs on the
retailers margin which they can get on selling products like
Thums Up, Coca Cola, Maaza, Limca, Sprite, Kinley etc.