Professional Documents
Culture Documents
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and EDGE Business Drivers
Siemens
Operator EDGE
Business
Solution
Drivers
& USP
The Need
Our Powerful
to Act
Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 2
Siemens, 2003
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and EDGE Business Drivers
Siemens
Operator EDGE
Business
Solution
Drivers
& USP
The Need
Our Powerful
to Act
Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 3
Siemens, 2003
EDGE At A Glance
Page 4
Siemens, 2003
kbps
220
75
40
Page 5
Siemens, 2003
Voice
Voice
Voice
Voice
GPRS
GPRS
GPRS
Voice
Voice
Free
TS
Free
TS
EGPRS
Voice
Voice
Voice
EDGE Transceiver
Page 6
Siemens, 2003
Page 7
Siemens, 2003
Insert
Upgrade
Software
EDGE
Carrier Unit
Page 8
Siemens, 2003
Confidential
Status
2 Contracts in
TIM (Italy)
Europe / MEA
Cingular (USA)
TIM (Brasil)
Colombia
Mvil (COL)
Digi (Malaysia)
Page 9
Siemens, 2003
Western Europe
EDGE
Latin America
EDGE
Eastern Europe
EDGE
EDGE
EDGE
TIM (Italy)*)
mmO2**)
Orange**)
EDGE committed
EDGE
EDGE considered
Pannon (Hungary)***)
Middle East
Batelco (Bahrain)
Etisalat (VAE)
APAC
EDGE
EDGE
Siemens, 2003
Source: Status Report by EDGE Task Force (Edge Operator Forum, Cannes Feb. 2003)
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and EDGE Business Drivers
Siemens
Operator EDGE
Business
Solution
Drivers
& USP
The Need
Our Powerful
to Act
Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 11
Siemens, 2003
The Demand
X 28
1 Jan 2002
1 Jan 03
Page 12
Siemens, 2003
Multimedia Messages
# in mio.
x2
1
1
Oct 02'
1
Nov 02'
1
Dec 02'
Jan 03'
Page 13
Siemens, 2003
Content to Person
Video-Streaming
Multimedia Messaging
Sending pictures
and video
E-Mail
More than 160
characters,
with attachments
Audio-Streaming
Instant connectivity,
color screen
Video-Download
Video clips,
movie-trailers
Audio-Download
Applications,
games, MIDI sounds
Internet Access
Surfing with
ISDN+ quality
SMS
Basic text
messaging
Video-conferencing
Video-telephony
Voice & data multi tasking
WAP
Ring-tones, logos,
simple graphics
Page 14
Siemens, 2003
Driver 3:
Usage*)
Driver 2:
Bandwidth Needs*)
(e.g. Messaging)
Driver 1:
Data Phones Sales**)
Page 15
5 kB
500 kB
100
*) Source:
Siemens Marketing
**) Source:
Gartner Dataquest;
January 2003;
replacement quote
2001 ~26 %;
2005~28 %
Siemens, 2003
Mio.
x1,9
500
400
456
300
243
200
100
Data Phones *)
90%
169
Basic Phones
2001
2002
59
2003
2004
10%
2005
Page 16
Siemens, 2003
Video conferencing
W-CDMA
Video Telephony
EDGE
Video Streaming
Audio
Streaming
Video download
GPRS
Audio download
Multimedia
Messaging Service
E-mail
SMS
40 kbit/s
75 kbit/s
220 kbit/s
Page 17
2 Mbit/s
Siemens, 2003
kbps/cell
70
Estimated Factor/Year
x22 (extrapolated over
50
2002)
30
10
60
0,006
0,123
2002
2003
Typical
throughput
1 PDCH (TS):
GPRS CS 3/4
GPRS CS 1/2
2004
Live data !
*) assumption: all traffic through 1/3 of all cells during 10 hours per day
Page 18
Siemens, 2003
End-User Benefits
Operator Benefits
Operator Strategies
Page 19
Siemens, 2003
GPRS CS 1/2
GPRS CS 3/4
EDGE MCS9
4 sec
3 sec
sec
24 sec
16 sec
7 sec
10
Profile 3:
GPRS
CS 4 Data Size:
EDGE
Savin
1 sec
g:
(25%)
20 kBytes
7 sec
1 2 3 4 5 6 7 8
Profile 2:
Application
15
20
25
sec
GPRS CS 1/2
GPRS CS 3/4
EDGE MCS9
20 sec
GPRS
CS 4 ED
35 sec GE Saving: 480 kBytes
(64%)
10 20 30 40 50 60 70 80 sec
Estimated download time using 4+1 MS; 4/12 reuse & low load
Siemens mobile - Networks, September 2003
Page 20
Siemens, 2003
UMTS
Premium
Budget
Users
GPRS /
EDGE
Factor ~2,5-3
Years
2003
*)
w/o subsidies
Mid
Budget
Users
EDGE ~ GPRS
EDGE<< UMTS
Page 21
Siemens, 2003
End-User Benefits
Operator Benefits
Operator Strategies
Page 22
Siemens, 2003
Throughput Kbps
39
2,4
16
GPRS
110
36
GPRS
EDGE
EDGE
Page 23
Siemens, 2003
Timeslots
GPRS
CS 1/2
Free
timeslot
Free
timeslot
Free
timeslot
GPRS
CS 1/2
GPRS
CS 3/4
Free
timeslot
Free
timeslot
GPRS
CS 1/2
GPRS
CS 3/4
EGPRS
Free
timeslot
Voice
(FR)
Voice
(FR)
Voice
(FR)
Free
timeslot
Voice
(FR)
Voice
(FR)
Voice
(FR)
EGPRS
Voice
(FR)
Voice
(FR)
Voice
(FR)
Voice
Voice
(FR)
Voice
(FR)
Voice
(FR)
Voice
Voice
EDGE AMR HR
Voice
Capacity Enhancements
Siemens mobile - Networks, September 2003
Page 24
Siemens, 2003
Page 25
Siemens, 2003
kbps
GPRS
40
75
EDGE
110
220
UMTS
300
Internet Access
EDGE !
Video Telephony
UMTS !
Rich Download
EDGE !
Small Download
GPRS !
Poor
Fair
Excellent
90 sec
20 sec
Estimated download time using 4+1 MS for GPRS & EDGE; 4/12 reuse & low load
Page 26
Siemens, 2003
EDGE
200
380
220
100
0
40
75
120
175
EDGE 2nd
4+1 MS
4+1 MS
2+1 MS
3+1 MS
Available
Available
Available Announced
for US &
For H203
World
EDGE 3rd
4+1 MS
Announced
For H104
WCDMA
Page 27
Siemens, 2003
Key
Features
Camera &
Display
Applications
Push to talk
Social noises
Instant messaging
Photo messaging/album/ editor
Accessory
Devices
Page 28
Siemens, 2003
End-User Benefits
Operator Benefits
Operator Strategies
Page 29
Siemens, 2003
3. GSM Only
Operator Licenses
GSM / GPRS only
Strategy
Launch high speed data
services; be competitive
against other operators
Not relevant
Page 30
Siemens, 2003
EDGE only
Operator Situation
Strategic Goals
Business Case
REVENUE
COST
EDGE
PROFIT
Business Goals
Additional data revenue
Relatively low investment for
high speed mobile data
Page 31
Siemens, 2003
30 kbps
30 kbps
30 kbps
30 kbps*)
Rural
Sub-urban
Urban
Sub-urban
Rural
Page 32
Siemens, 2003
EDGE
GPRS
EDGE only
GSM
Page 33
Siemens, 2003
EDGE
Data
Revenue
Revenue
CAPEX OPEX
Cost
EDGE only
SACs*)
NW
Upgrade
Profit
Page 34
Siemens, 2003
Strategic Goals
Business Case
Business Goals
REVENUE
COST
EDGE
PROFIT
UMTS
Page 35
Siemens, 2003
UMTS
EDGE
GSM/GPRS
Page 36
Siemens, 2003
using
UMTS
GPRS
using
UMTS Overlay NW
GPRS
EDGE
GPRS
EDGE Upgrade
GPRS
Rural
Urban
Rural
Page 37
Siemens, 2003
Churn defence by
service differentiation
CAPEX
OPEX
Larger addressable
market
CAPEX OPEX
NW investment
EBITDA
Revenue
Cost
Profit
Benefits of UMTS/EDGE/GPRS Case:
UMTS/GPRS
3 Revenue leverage effects: larger market, rural usage, lower churn
Mixed calculation of SACs per subscriber (UMTS+EDGE)
UMTS/EDGE/
Flexible EDGE & UMTS roll out (aligned EDGE/UMTS investments)
GPRS
Improved EBITDA (higher return with EDGE)
Positive cash flow from EDGE investment after 2-3 years *) SAC = Subscriber Acquisition Cost
Siemens mobile - Networks, September 2003
Page 38
Siemens, 2003
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and EDGE Business Drivers
Siemens
Operator EDGE
Business
Solution
Drivers
& USP
The Need
Our Powerful
to Act
Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 39
Siemens, 2003
Page 40
Siemens, 2003
Page 41
Siemens, 2003
Page 42
Siemens, 2003
1TS
59,2
54,4
44,8
29,6
22,4
17,6
14,8
11,2
8,8
2TS
118,4
108,8
89,6
59,2
44,8
35,2
29,6
22,4
17,6
=
=
=
=
3TS
177,6
163,2
134,4
88,8
67,2
52,8
44,4
33,6
26,4
4TS
236,8
217,6
179,2
118,4
89,6
70,4
59,2
44,8
35,2
5TS
296,0
272,0
224,0
148,0
112,0
88,0
74,0
56,0
44,0
6TS
355,2
326,4
268,8
177,6
134,4
105,6
88,8
67,2
52,8
7TS
414,4
380,8
313,6
207,2
156,8
123,2
103,6
78,4
61,6
8TS
473,6
435,2
358,4
236,8
179,2
140,8
118,4
89,6
70,4
8PSK
GMSK
realistic data
rates for 2003/04
TS = timeslot
Siemens mobile - Networks, September 2003
Page 43
Siemens, 2003
Introduction of EDGE
Page 44
Siemens, 2003
BSC
SGSN / GGSN
MSC / HLR
ECU & SW
Dyn. Abis
(SW)
HCBSC/72
GR3.1 (SW)
Page 45
Siemens, 2003
Siemens EDGE guarantee the coverage Cell size is same as existing GSM cell size!
Siemens EDGE
EDGE CU in 8PSK
8PSK transmit power similar to standard GSM CU
Siemens EDGE cell size same as existing GSM cells
No additional BTS sites for EDGE required
Best in class data rates even at the cell border
EDGE
GSM
GSM
EDGE
EDGE
GSM
GSM CU
Siemens mobile - Networks, September 2003
EDGE CU in 8PSK
Page 46
Siemens, 2003
EDGE
EDGE
EDGE
EDGE
EDGE
GSM
EDGE
GSM
Operator needs:
Additional booster ?
TRX combining ?
Additional sites ?
Radio Re-planning ?
Page 47
Siemens, 2003
ECU
Page 48
EDGE TRX
Incremental redundancy
Interference cancellation
VoIP
EDGE AMR
Page 49
Siemens, 2003
CU
Number of TRX
Frequency
band
GCU
GSM900
GSM1800 GSM900
ECU
FlexCU
GSM1800
GSM900
GSM1800
GSM900
GSM1800
Output
Power/GMSK
+47,3 dBm +45,7 dBm +47,3 dBm +47,3 dBm +48,3 dBm +48,3 dBm +47 dBm
(54 W)
(37 W)
(54 W)
(54 W)
(68 W)
(68 W)
(50 W)
Output
Power/8-PSK
Mode not
supported
Typ. RX
Sensitivity
(Speech, Div.,
TU50FH)
Typ. Power
Consumption
SW Support by
Mode not
supported
Mode not
supported
Mode not
supported
46,3 dBm
(43 W)
45,3 dBm
(34 W)
44 dBm
(25 W)
+47 dBm
(50 W)
44 dBm
(25 W)
-114,0 dBm -114,8 dBm -114,3 dBm -114,5 dBm -114,3 dBm -114,5 dBm -114,3 dBm -114,5 dBm
150 W
140 W
BR5.5
220 W
220 W
220 W
220 W
BR6.02
~400 W
~400 W
BR 8.0
Siemens, 2003
BTS
Abis
BSC
BTS
BSC
BTS
IP transport
Node B
BSC
GEBTS
Dynamic
Abis
All-IP RAN
distributed
architecture
Page 51
Siemens, 2003
EDGE CU
Time slots
0
Carrier Unit GSM
GSM/CSD
channel
GPRS
channel
GSM/CSD
channel
GPRS/EGPRS
channel
Page 52
Capacity enhancements
and solutions to minimize
TCO, e.g.
AMR over 8-PSK
Interference cancellation
Smart antennas
Network synchronization
IP based transmission
Platform enhancements
Double TRX with FlexCU
24 TRX per BTS cabinet
eMicro II
HighCapacity BSC
Footprint optimization
TCO:
total cost of ownership
Page 53
Siemens, 2003
Page 54
Siemens, 2003
Page 55
Siemens, 2003
Conclusion
EGPRS provides threefold data rates compared to GPRS
Siemens EDGE rollout possible today
Siemens EDGE cell size is same as existing GSM cell size
Real life scenario shows broad MCS9 Coverage
Siemens ECU the most powerful TRX on the market with the
highest EDGE power per footprint
EDGE fully supported by Siemens Mainline BTS+
Proven Siemens experience in swap projects
Page 56
Siemens, 2003
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and Operator Business Drivers
Siemens
Operator EDGE
Business
Solution
Drivers
& USP
The Need
Our Powerful
to Act
Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 57
Siemens, 2003
Page 58
Siemens, 2003
SIEMENS
EDGE on Air
Site
Page 59
Siemens, 2003
We keep it simple !
EDGE introduction in existing
deployments requires:
no new Sites
no new Antennas
no new Frequency Planning.
Siemens mobile - Networks, September 2003
Page 60
Siemens, 2003
Dynamic
Abis
Gb
PSTN
GSN GR 3.1
Gi
Internet
Client:
Laptop or PDA
Internal Test-Lab
Server
Page 61
ISDN Bridge
1 x 64kbps /
2 x 64kbps
Siemens, 2003
2TS MS
3TS MS
4TS MS
GPRS CS1/2
~20kbps
~ 30kbps
~ 40kbps
GPRS CS3/4
~ 35kbps
~ 55kbps
~ 75kbps
EDGE
~ 110kbps
~ 170kbps
~ 220kbps
Page 62
Siemens, 2003
Page 63
Siemens, 2003
EDGE 2+1 TS MS (2 DL
Timeslots), Perceived
Application Throughput
with
12.2kByte/s = 98kbps
@ 200kByte File
13.2kByte/s = 106kbps
@ 500kByte File
13.4kByte/s = 108kbps
@ 1000kByte File
Page 64
Siemens, 2003
Page 65
Siemens, 2003
Page 66
Siemens, 2003
Page 67
Siemens, 2003
Page 68
Siemens, 2003
Agenda
Welcome, introduction of participants
Small introduction of Telenor
EDGE at a Glance Basics, current market position
Mobile Data Market and Operator Business Drivers
Siemens
Operator Network
BusinessEvolution
Drivers &
The
USP
Need
Our
to Act
Powerful Solution
AMR presentation Today, future, with voice demo
EDGE Live on Air Introduction
EDGE applications Live demonstration
Siemens Your Partner, Wrap up
Siemens mobile - Networks, September 2003
Page 69
Siemens, 2003
EDGE Demo
EDGE Live on Air in Munich
Lab Trial
Field Trial
Soft partnering
Network simulations
Business cases
Page 70
Siemens, 2003
Cannes, February 02
Singapore, September 02
Sao Paulo, December 02
Malaysia, January 03
Cannes, February 03
New Orleans, March 03
Moscow, May 2003
Jakarta, May 2003
Page 71
Siemens, 2003
Page 72
Siemens, 2003
Dynamic
Abis
Gb
PSTN
GSN GR 3.1
Gi
Internet
Client:
Laptop or PDA
Internal Test-Lab
Server
Page 73
ISDN Bridge
1 x 64kbps /
2 x 64kbps
Siemens, 2003
Page 74
Siemens, 2003
Business Cases
CAPEX
OPEX
Revenues
Network simulations with Tornado / Gepard
Page 75
Siemens, 2003
Network Operation
- O&M
Turnkey Supplier
- Site acquisition
- Site preparation
- Network Planning
Equipment /
Solutions Provider
Levels of
Responsibility
Page 76
Siemens, 2003