Problem/Sub problem as the team have understood

Accessibility

Minimize water wastage while

hand dish washing using water
saving tool

Secure Geographic
/Safe
Diversity

Diversity
in Fooding
Habits
Functional

Find a solution that helps Vim brand

reduce its impact on water by helping
Raising
consumer Water
consumers minimize their dishwashing
Sustainable
awareness Quality Technical
water usage and maximize the value of
Cost
Model
each drop.
constraints
Effectiveness
This solution will emphasize the 4 pillars
of initiating water management:
Productive
Limited
water efficiency, water quality,
water access and advocacy
Key Challenges water
resources
This project ties into the Unilever's global vision of doubling its size as well as reducing its environmental impact.
The aim is to achieve water reduction target of -25% in households. Right now it takes 20 gallon water per load for
hand dishwashing
The project objective is three fold. We need to evaluate the size of business opportunities tools that help:
improve water quality, drive efficient water use in hand dishwashing and water storage.
The ELP team from ISB needs to suggest possible business model for developing & launching these tools in India that would
fit the Vim brand & Unilever.

What is the approach you will take to address these issues

Product (Ideation/Tool Technique)

Solution
Understand the problems faced by the consumers
in terms of water quality & water access
Evaluate existing water saving solutions,
modification required if any, or new product launch

Product attributes & hypotheses testing

Conduct feasibility study for the tool and

hypothesis test for solutions

5 Collaborator

Evaluate collaborating parties required to execute the

solution

7 Cost structure

Propose a cost structure having customer

acquisition cost, Distribution ,expense etc

Value Proposition
Single clear compelling message why you
are different and worth paying attention to

We will work in three stages 1)Problem-Solution(tool) Fit 2)Solution(Tool)-Market fit to finally converge at
Minimum Viable tool and appropriate market size for such tool. 3) Overall Growth Model for Minimum viable tool to turn
it in full scale product.

Market(Business Model)

1 Identify the market segment demographics,

Market segment / Customer segment

psycho graphics etc that would help us build

advocacy at the consumer level
-Understand consumer usage pattern for Vim bar &
Vim liquid dishwash

advantage
4 Competition/competitive
Understand the extent of competition: inter-segment

and intra-segment

Channel
Analyze the feasibility of existing distribution channels
in handling this product

7 Revenue structure

Propose a revenue model with lifetime value of customer,

expected revenue, gross margin

Minimum Viable Tool(MVT)

Enough value that people are willing to use it
Demonstrate enough future benefit to retain early adopter
Provide feedback loop to guide future development

Business opportunity for MVT

MVT Development- Pilot
MVT Launch and future growth model

Stage 1 Problem solution Fit #Focus of defining 1 to 3

Stage 2 Solution (Tool)-Market Fit # Evolve the Business Model with 4 to 7
Stage 3 Minimum Viable Tool # Focus on Business opportunity and growth Model 8

Roadmap for the Project

Business model brief
User & Market research

Concept Ideation

Insight

Concept
Functional requirement

Inception

Feasibility & market validation

research
Prototype development

Interim

Creative, marketing & sales

Business Model Brief

Planned Business model with a objective
that user want to achieve in the system

User & Market Research

Understand current market Position wrt
to the problem
Gauge customer context: attitude and
behavior, needs, want

Final

Concept Ideation
Value proposition ,features experience
Minimal viable product prioritization

Feasibility & market validation

Concept

Test a product concept against a

potential target market

Core ,expected, augmented feature

for MVP

Prototype Development
Prototype & user testing

Insight
New understanding that is
completely actionable and unique

Functional Requirement
(MVP product concept)
Feasibility study/hypothesis testing

Creative , marketing & sales

Commercial plan, branding ,logo,
distribution

Why your team best suited to take this project

If you wait until you can do everything for everybody, instead of something for somebody,
you'll end up not doing nothing for nobody. ~ Malcom Bane
Fast moving consumer goods are important so far as you want to live the life you live .Sharing this belief with a strong
feeling of conserving the mother earth ,we are a team of a product developer, researcher, energy conservationist,market
research analyst with experience in media investment, Product and content development ,Marekting, startegy and an
operations engineer.

Sudheer singh

Sudheer has a experience

of 6 years spanning from
Product development to
Marketing /sales to
Business development
and production .Having
studied from NIFT,Mumbai
he has worked in
different industries and
function in fashion and
apparel sector. His last
stint was with Aditya Birla
Nuvo Ltd.(Madura F&L)
were he took care of
product development of 2
leading apparel brand Allen solly and Van Husen.
(Women's Wear)

Anuj Kaushik

One of the youngest

Graduate engineer
trainees to be posted
as a Business coordinator
in L&T, has worked
on an operational
excellence initiative
with Bain & Company
, saving 13 Cr through
logistics re-invention
for Indian Railway
projects under his
purview.

Bindi joshi

Harita Tenneti

DVL Vardhan

Bindi Joshi has spent 8

years working in the
field of media 5 years handling media
research, content
strategy and planning
for Discovery Channel
& 3 years handling
media planning and
buying for FMCG
clients in GroupM.
She has been
instrumental in the launch
of Discovery Science
Channel in India &brings
in-depth understanding
of consumers, media
& product management.

an IIT ian with

expertise in Qualitative
and Quantitative
analysis, ability to
view a problem from
multiple perspectives,
strong research
background - so
brings in rigour to
the group

Vardhan with expertise

in energy conservation
has led various project
during his stint to scale
up usage of solar energy
in india. He furthered
business development
for water conservation
projects.He has also led
the project to get Pennar
first Gold rated green
factory by IGBC in India
Overall he has worked in
various aspects such as
Marketing, Sales,Strategy
for diverse products and
services