FOR IMMEDIATE RELEASE

KNOW THE CONSUMER BEHAVIOR IN THE

TRAVELLING SECTOR
DAR ES SALAAM, 3 July, 2015 , The travelling sector is one of the industries which can
increase the income of the country in a short period of time if it is considered more seriously and taken as
the first priority in the revenue collection in Tanzania: TANAPA(Tanzania National Parks Authority)
The number of tourists in Tanzania is increasing day by day; there are approximately more than 600,000
visitors per annum visiting Tanzania, currently there are still few travelling sectors in Tanzania which
perform well in the market.
Observing your audience always makes it easier not only to pinpoint their needs, wants and budget but
also to determine what kind of consumers can truthfully hold up your business and become aides for your
business. If you are dealing with young couples, make sure you meet all the needs for young couples and
there, you will see the output in the industry, Country manager of Jovago Tanzania, Andrea Guzzoni
explained.
According to the research conducted recently by Experian Marketing Services in 2015, if the travelling
sector understands the consumers behavior, they will definitely be better positioned to understand their
audience and that will make businesses more successful in the market. They also state that in the
travelling sector there are two categories which you can put into consideration: young couples (18-34)
and the families, (husband, wife and children),
Young couples are said to have high status job and rent high value properties. They are also adapted to
technology and smartphones, they spend more than 20% of their time on the internet, 14.2% shopping
online, 13% looking through news and media, 5% on lifestyle websites, 43.6 % on others and the
remaining 4.2% on travelling websites.
Families in this category possess with high assets and big investments but they always adopt technology
from the younger generation. They spend 37% of their time on the internet, 24.3% on news and
entertainment sites, 14% on lifestyle and business sites and 20.5 % on others but only 4.2% on the
travelling websites.

Sites they are interested with by (%)

In the European countries, the young couples are more likely to take trips to European cities, the US and
South East Asia with the most popular destination is Paris (3.4% of all searches by destination), New
York (3.1%) and Dubai while for families their most popular destinations are Florida by 2.8%, Majorca,
New York and Dubai by 2.5%. Travel and tourist agencies are also one of their preferences for example,
British airways, Emirates, Holiday Inn - Dar es Salaam, Hyatt Regency - Dar es salaam, Serena Zanzibar, and New Avon Hotel - Dar es Salaam are popular brands known to the young couples in
Tanzania, while families like to use low cost transports and hotels for accommodation.
About Jovago
Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar
(Senegal) founded by Africa Internet Group and has MTN and Millicom as its investors. Jovago.com,
Africas No.1 booking portal, facilitates the booking process for its users to provide them with the best
hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000

local hotel listings across Africa and over 200,000 hotels around the world.