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overwhelming validation by giving us the monetary tools to get the job done.
According to Southwick Associates, the total economic impact of the outdoor marketplace is
approaching $1 trillion. This Outdoor Lifestyle economy touches more than 8 percent of
Americas personal consumption expenditures more than 1 in every 12 dollars circulating in
the economy today. NBFog understands the significance of this economic impact and the
success of our clients plays a vital role in this statistic, Callahan said. We look forward to the
continued partnerships we are building and the future of NBFog Inc.
For more information about services offered by NBFog, visit www.NBFog.com.
About NBFog
NBFog is a multi-discipline company focused on brand building, sales management
outsourcing, technology/media management and business process outsourcing for the Outdoor
Lifestyle community. NBFog is focusing its strategies and activities, initially, toward companies
in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation
industries that desire to extend their brands beyond their current product offerings and/or
abilities.
NBFog will direct management of these brands by offering a full complement of services such
as brand extension strategies (roadmaps), brand licensing, category management, distribution
strategies, media/marketing management, contracts, licensing operations, royalty accountability
and audits, relationship database management, license renewals, brand demand generation,
etc.
NBFog may work with their clients more deeply by offering capital in return for equity, structured
debt, supply chain and corporate advisory services. Such services include multimedia
management, information technology support, human resources and benefits,
accounting/bookkeeping and executive coaching.
NBFog clients include Rocky Mountain Elk Foundation, Hoppes, Long Leaf Camo, Strike-King,
Phunware, Camo Gourmet, Final Approach, Foxy Huntress, Mississippi State University,
BuckscoreTM and a joint marketing venture with Bushnell Outdoor Products.
NBFog Inc. is based in Austin, Texas with offices in Salt Lake City, Utah and Oxford,
Mississippi.
NBFog Inc., AustinJason Otteson,
512-203-5070FogNews@NBFog.comwww.NBFog.comInvestors: www.nbfog.com/investors.php
Futhermore: Its Been a Year of Milestones for Outdoor Lifestyle Industry Company NBFog Inc.
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