Romance

Theater

table of contents
Executive Summary

Situation Analysis

Target Audience

Research Methods

Campaign Methods

Branding and Image

Awareness

12

21

Increase Sales and Traffic

Time line/Implementation

24

Budget

25

Evaluation Methods

26

Appendix

27

Executive Summary
The Romance Theater has potential. This campaign will give the theater the positive attention it deserves.
A survey was conducted at the beginning of the campaign. The results suggested that the vast population has heard of the
Romance Theater, but are not aware of the events that take place there, particularly the $0.50 Wednesday movie night. Because
of the results received, the objectives for this campaign are to create a cohesive image and brand that is recognizable through
multiple platforms, bring awareness to the student population and families in Rexburg and increase sales and traffic.
A new modern, sleek look be implemented through a logo and cohesive branding. The new logo will be used on all social
media platforms including Facebook, Instagram, Twitter, as well as the new website that has been designed to compliment
the new look. Having a recognizable brand will increase awareness, and customers will become more familiar with the
Romance Theater.
The Romance Theater is a unique venue and houses unique events that are appealing to the public. However, people are not
informed of such events. Through the use of fliers, coupons, and booths at the Farmers Market awareness will increase, thus
creating an increase in traffic and sales.
A full schedule has been created for next season. The schedule includes themed months with movies already selected for each
week, as well as when to post on Instagram, Facebook, and Twitter.
Because traffic will increase largely when the campaign is implemented, an interior remodel of the building is included. Ideas
for paint colors, and interior decor are provided.
The execution of the campaign will put the Romance Theater in the public eye and the goal of increasing awareness as well as
increasing traffic and sales will be accomplished.

Situation Analysis
Strengths
1. Good location with high population
2. Unique compared to other venues
3. Affordable to the public

Weaknesses
1. Not well advertised
2. Competes with other events in town
3. Lacking unified brand/No social media cohesion
4. Small budget
5. Short season

Opportunities
1. Create cohesive branding through multiple platforms
2. Raise awareness through multiple means
3. Increase sales and traffic through effective advertising
4. Located in college town

Threats
1. Competition with:

-LDS community

-BYU-Idaho events

-School district (Madison, Sugar-Salem) events

-Movie theaters
2. Venue is outdated

TargeT Audience
Primary Audience: Brigham Young University - Idaho Students
Building and maintaining a relationship with BYU-Idaho students will
benefit the Romance Theater by increasing sales as well as increasing
student attendance.
College students make up a significant part of the Rexburg population and
are usually looking for entertainment that will save money. The proximity
of the Romance Theater to BYU-Idaho and multiple student housing
complexes makes it a great place for college students to hang out.
Key audience messages: The Romance Theater provides fun entertainment for minimal cost.

Secondary Audience: Families in Rexburg

Building a relationship with families in Rexburg will benefit the theater
by getting other families to come through word of mouth advertising and
keeping a consistent clientele.
The Romance Theater is a great place for a family night. The price and
movie selection is ideal for families with young kids. Many of the families
with younger kids are also college students looking to save money.
Key Audience Message: The Romance Theater is a family friendly, money saving entertainment for the whole family.

Research Methods
Online Survey
Conducting a survey online is an effective way to gather public opinion and attitudes, and to access the level of
awareness. Conducting a Descriptive Survey, which offers a snap shot of the current situation, would be most
effective in this circumstance. When conducting the survey, the questions will be specific questions with specific
answers, rather than asking questions that rate opinion on scales. By asking specific questions, concrete answers
are attained.
(See Appendix, page 27, for actual survey results.)

Focus Group
A focus group can be effective in gathering input among a wide range of individuals. Since the primary target
audience is BYU-Idaho students, conducting a focus group with student from different majors would be
effective. In a 90-120 minute discussion with approximately 25 students, it would be wise to discuss opinions as
related to their buying/spending habits and price range, their availability, interests as it relates to movie genres,
and other questions to determine what will lure in the public. To be most effective, there should be between
4-6 different focus groups so a wide range of information can be collected, as well as contrasted with results
of other groups. Doing so could be easily since there are thousands of students available. As incentive, a free
movie ticket or pizza could be offered for coming to the focus group.

Campaign objectives
1. Create a cohesive image and brand that is recognizable through multiple platforms.
Logo
Location

2. Bring awareness to the student population and families in Rexburg.

Fliers
Farmers Market
Social Media
Scroll
Email List

3. Increase sales and traffic.

Events
Punch Card
Deals
Cross Promoting

brandinG and image

Logo
The current design for The Romance Theater has a vintage
feel to it. While this embodies what The Romance Theater is
currently, a modern, sleek look for the theater will resonate
well with the primary target audience - the college population.
This will lead to an increase in both attendance and sales.
The branding created still incorporates the vintage feel of the
projector showcased in the lobby of The Romance Theater, but
adds a sophisticated, clean and cohesive look that will attract
the target audience.
This new logo and color scheme will be used throughout all
forms of advertising and social media as well as the interior of
The Romance Theater.

Branding Package: Colors, logos, punch cards

Branding and image

Location
To compliment the new logo, the venue will be changed to embody
the modern, sleek brand.
There will be a paint job for the lobby of the Romance Theater
using the gray, red and black color theme. Low cost decorations,
such as old or new movie posters will be added to the walls for a
vintage theater look.
(For painting prices, see Appendix page 28-29)
At the base of the projector in the lobby, a red, velvet cloth will
be added to unify the red of the stage curtains in the Romance
Theater and the red in the new look.
A window cling of the new logo will be added to the main doors of
The Romance Theater.

10

branding and image

LEFT: A window cling of the logo will be added to the doors at the Romance Theater. RIGHT: For a cohesive look, the interior will be painted with
the colors that go with the logo. The red around the movie posters represents a red frame. The red on the right side is the beginning of another wall
that will be used as an accent wall painted in red.

11

awareness
Fliers
Fliers are an effective way to get the word out. They can be distributed
in the following locations: mailboxes via Direct Mail, Farmers Market
and local businesses.
(Printing prices available in the Appendix, pages 30-32)
Direct Mail
Using Every Door Direct Mail can help find the customers that matter
most. Direct Mail can send up to 5,000 mail pieces a day per Zip code.
There is no postage permit required when using the approved Every
Door Direct Mail and no names/street addresses are needed.
Direct Mail gives plenty of room for a message and offers an online
tool, EDDM, to identify a target area. The flier is submitted at the Post
Office that serves the area that needs to be reached.
A free kit can be ordered at USPS.com/eddmkit
(More information available in Appendix, page 33)
Farmers Market
The Farmers Market is a great place to find college students and
families in the summer. The Romance Theater can use the Farmers
Market to its advantage by handing out fliers or purchasing a booth.
(Pricing available in Budget section, page 25)

12

awareness
BACK TO SCHOOL
with The Romance Theater
Join The Romance Theater for nights of fun

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Dont let the return of school mean the end of family fun!
The grand re-opening of the Rexburg Romance Theater
begins this month with a Back to School blowout. Each movie
costs only fifty cents, and there are a variety of treats available
that will appeal to the whole family.

Movies Showing this month:

Sept 9th: Monsters University
Sept 16th: Matilda
Sept 23rd: High School Musical
Sept 30th: Remember the Titans
Wear a piece of BYU-Idaho apparel for a free popcorn with a purchase of a ticket!

LEFT: Multi-purpose flier. Text will be placed where the filler text is. RIGHT: Flier example for the month of September
- includes the theme and movies for the month.

13

awareness
Social Media
In order to reach the primary audience, social media platforms
will be expanded to include and improve the following: Facebook,
Twitter, Instagram, and the Romance Theater website. College
students spend a significant time on social media, so building a
strong, cohesive presence is important to reach them.
These mediums will include the new logo and theme.
All platforms will be used to promote events and The Romance
Theater. Events and movies will be posted on all platforms in order
to reach a wide audience.
Fortunately, Facebook, Instagram and Twitter interact well with
each other - a post made on one platform can be posted on another
without switching mediums.

14

awareness

Example of a post for a movie event on multiple platforms. LEFT: Instagram post MIDDLE: Twitter post RIGHT: Facebook post

15

awareness
Social Media Plan
There will be a calendar for every month to serve as an Instagram/
Facebook/Twitter posting schedule. The calendar includes what movie
is showing for the week, and what to post on social media each week.
(See page 17 for example, and Appendix, pages 34-42, for the
whole season. For example of tweets to post see Appendix, page 45))
Posts:
1st Post: Sunday evening
2nd Post: Wednesday at noon
On weeks where there is a #throwbackthursday movie, there will be a
post on Monday and on Thursday as well.

16

septembeR - back to school

Pictured above is the calendar for the month of September. The pictures shown are the movies that will be played that week. There
is a picture for both Sunday and Wednesday as a reminder to post on the social media platforms on those days.

17

awareness
Social Media Plan
To make posts and updates more effective, different tools, such as Iconosquare, will
be used to reach a wider audience.

Iconosquare
Iconosquare is a website used for tracking Instagram likes and follows. This website
will be used to see when most people are viewing the Rexburg Romance Theaters
Instagram photos. For most people, this tends to be Sunday night. Therefore on
Sunday evening the first picture will be posted, announcing the movie of the week.
On Wednesday at noon, the second picture will be posted to remind people of the
event happening that day. However, the days that are picked for posting are subject
to change depending on when people are viewing the Rexburg Romance Theaters
Instagram most. Doing this will help reach the widest audience possible.
Iconosquare is very simple to use - simply visit iconosquare.com and sign in. Go to
view Statistics. This page will have the statistics of when people are most active.
Setting preferences can be changed to send weekly or monthly updates.

Boosting Posts
Facebooks help center page gives tips on how to improve a Facebook presence. The
Romance Theater can use this to boost posts as well as implement other tricks and tips
to reach a larger audience. Boosted posts appear higher in the News Feed so there is a
better chance that the audience will see them. Posts can be boosted for $5.

18

awareness
Website
The current Romance Theaters website is
linked to the city of Rexburgs website. To
compliment the modern, sleek look of the venue
and logo, a new website will be created on
Wordpress.com. The link to the wordpress site
will be on the Rexburg Art Council website for
easy referencing.
The new site will include the content from the
current website, but will be presented in a new
way. Through the Wordpress site, the public will
find event schedules, pricing, movie schedules,
deals and promotions, etc.
Making a Romance Theater Wordpress is free
and simple. Updates are easy to make and will
compliment the new look.

19

Awareness
Brigham Young University-Idaho Scroll
The Scroll is another resource to get the word out to the student
population.
There is a fee for advertising, but a story is free. Interesting story
angles or new events can be pitched to the editor and chief or the
news editor.
(Check Appendix, page 46, for advertising prices)
Email: scrolleditor@byui.edu
scrollnewseditor@byui.edu

Email List
The Email List currently in place will actively send information and
coupons to the people already aware of The Romance Theater.

20

Increase sales & traffic

Events
After bringing awareness to the public about the great prices and fun
entertainment The Romance Theater provides, events all ready in place
will increase sales and traffic. An event schedule will be displayed in the
Romance Theater lobby for customers to pick up.

Themed Months
Every month will have a different theme and movies that will support that
theme.
(See Appendix, pages 43-44, for themed months and movies for each
month. An example can also be seen on page 17)
Along with themed months, the exterior windows of The Romance
Theater can be used to promote the current month theme by having a
volunteer artist paint them. The artist can use the window to promote
their artwork by using their signature as well as the theme for that month.

Throwback Thursdays
Throwback Thursday is a day when people post old pictures or videos
on social media. The Romance Theater will use that to its advantage by
throwing a Throwback Thursday for movies. One Thursday a month a
classic throwback movie will be shown.
(For list of movies, see Appendix)

21

Increase Sales & traffic

Marathons
Many movies have sequels that can be played back to back for fun marathon events.
For example, The Romance Theater would hold a Harry Potter Marathon where
all movies, or a few of them, would be shown back to back. Customers can pay per
movie or a deal could be made. For an extra dash of fun and incentive for people to
come, customers would be encouraged to dress up as their favorite character from
the movie and receive a free popcorn or drink.
(For a list of possible movies for marathon events, see Appendix, page 47)

Deals
Different deals will be offered to appeal to the audience. A date night deal in which
two movies tickets, a large popcorn and two drinks will be bundled for a reasonable
price. (Suggested price would be 3.50, but subject to change) Another deal to
implement is a buy one get one deal.
Different deals will go with themed months such as dressing up in a costume that
correlates with the theme.
A deal that would promote social media outreach is to have movie goers post
pictures of them outside the theater and post it on social media to receive a prize,
such as a free popcorn or drink.

Cross Promoting
The Tabernacle and other art groups can receive advertising at The Romance
theater. Inexpensive commercials can be made to run before the movie, fliers
can be handed out and posters can also be featured at the theater promoting
the Tabernacle.

22

Increase sales & traffic

Punch Cards
Punch Cards will be used to keep new customers coming back.
Customers will be given a punch card and when they have attended a
determined amount of movies, they will receive a free popcorn or drink
with their next movie.

This will be the punch card used by customers. Each number

(1,2,3,4,5) will be punched out when they see a movie. After
their 5th punch, or on their 5th punch, they will receive a free
popcorn of drink.

23

Timeline & Implementation

Implementation
In order to implement this campaign, an intern from Brigham Young University-Idaho
is suggested. An email to all of the Communication majors at BYU-I is sent at least
monthy listing businesses looking for interns. The Department of Communication
could help find a possible intern.
However, if an intern is not an option, this campaign is simple and easy to run.

Timeline
The when to do of the campaign.
Email List

April/As soon as possible

Paint Job/Interior Design

Summer Break/Off Season

Advertise for New Season

Summer Break/Off Season

Social Media

Summer Break/Off Season

Farmers Market Advertising

Summer Break/Off Season

Hand out fliers

Summer/Every week of new season

Contact Scroll

A week before season starts/anytime a special event is occuring (marathon etc)

Advertise Deals

Every week there is a deal

Social Media posting on movies

Multiple times a week

24

Budget
Paint for Interior

$18.99 per gallon*

Movie Posters

$10-20 per poster off Amazon

Red Velvet Cloth Material

Estimated $5 per yard

Window Cling

$60-80 per cling on smartpress.com

Flier Printing

$.08 per flier*

Farmers Market

$10 for walk in booth, $50 for market membership, free if just handing out fliers

Iconosquare

Free

Boosting Pages

$5

Website

Free

Scroll Advertising

$180 for quarter page ad*

*See Appendix for more prices

25

Evaluation Methods
In order to measure the success of the campaign, the same methods used to gather research before the campaign
was implemented will be used to gather information after the campaign. This will make it easy to compare results
and have the before and after results of the campaign in a tangible form.
Online Survey
The same survey sent at the beginning of the campaign will be sent at the end of the campaign. However this
time the survey will be sent through Every Day Direct Mail. Incentive for taking the survey and bringing it back to
the theater will be a discount (to be determined). The same questions from the first survey will be asked and using
Excel, graphs will be made to compare the results of before and after the campaign.
Focus Group
At the end of the campaign, a focus group or multiple, will be conducted with BYU-I students just as it was done
at the beginning of the campaign. The same variables from the first focus group should be kept in this focus group
to ensure significant results. (Time, number of students, where its held, etc. should be the same.)

26

Appendix
Survey Results
Have you ever heard
of Romance Theater?

Were you aware it is

only $0.50?

Yes

Yes

No

No

On a scale of 1-10 that is the likelihood you

will aAend?
1
2
3
4
5
6
7

Before the campaign was created, a survey was sent out to learn
what people knew about The Romance Theater. The majority of
the population had heard of The Romance Theater but were not
aware of the events that took place there, particularly the $0.50
Wednesday movie night.

8
9
10

What genre do you

enjoy most? Romance

Most convenient
night to aAend?

Comedy
Ac:on

Wednesday
Thursday

Children
and Family

Other

Drama

27

Appendix
Paint Prices
Dans Ace Hardware
Address: 101 E Main St, Rexburg, ID 83440
Phone: 208.359.5392
Hours:
Monday
8:00 am 8:00 pm
Tuesday
8:00 am 8:00 pm
Wednesday 8:00 am 8:00 pm
Thursday
8:00 am 8:00 pm
Friday
8:00 am 8:00 pm
Saturday
8:00 am 8:00 pm
Sunday
12:00 am 12:00 pm

Valspar

Semi-gloss

Eggshell

Flat

Royal Ace

Semi-gloss

Satin

Eggshell

Flat

28

$22.99 / gal
$21.99 / gal
$18.99 / gal
$27.99 / gal
$26.99 / gal
$26.99 / gal
$23.99 / gal

Appendix
Paint Prices
Walmart - Rexburg
Address: 530 N 2Nd E, Rexburg, ID 83440
Phone: 208.359.2809
Store hours
Mon - Sat 7:00 a.m. - 11:00 p.m.
Sun 8:00 a.m. - 9:00 p.m.
Valspar
Semi-gloss
Flat

$17.38 / qt.
$14.87 / qt.

Medallion:
Semi-gloss
Eggshell

$20.69 / qt.
$18.04 / qt.

Stanley 8-Piece Premium Paint Kit - $7.97

29

Appendix
Printing Prices
Quick Ship N Copy
Address: 20 W 1st S, Rexburg, ID 83440
Phone: 208.356.3388
Hours: Open today 8:00 am 9:00 pm
Black and White
1-49
50-100
100+
8.5 x 11 $0.09 $0.08 $0.07
11 x 17 $0.14 $0.13 $0.12
12 x 18 $0.24 $0.23 $0.24
Color
8.5 x 11
11 x 17
12 x 18

30

Each
$0.49
$0.95
$0.75

Appendix
Printing Prices
Next Day Flyers
Web: http://www.nextdayflyers.com/
Phone: 855.898.9870
Color - 4 x 6
2-4 Business Days
(Both Sides)
100 $26.95
250 $39.95
500 $47.95
Color - 4 x 6
2-4 Business Days
(Front Only)
100 $29.95
250 $40.95
500 $48.95

Static Window Clings - 3 x 4 (Full Color)

2-4 Business Days

1-19
$5.95 - $20.95

20-30
$22.95 - $32.95

31-40
$33.95 - $41.95

41-50
$41.95 - $52.95
Vinyl Window Clings - 6 x 9 (Full Color)

2-4 Business Days

1-19
$7.95 - $93.95

Color - 4 x 6
(On Front) / Black and White (On Back)
2-4 Business Days
100
$29.95
250 $40.95
500 $48.95

31

Appendix
Printing Prices
Express Print and Copy BYU-Idaho
Manwaring Center, next to the University Store.
Phone: 208.496.2880
Store hours
TuesdayThursday: 7 am 8 pm (closed for Devotional on Tuesdays)
Monday & Friday: 7 am 7 pm
Saturday: 11 am 3 pm
Color Prints
Size Text Cover
8.5 x 11
$0.50
$0.60
11 x 17
$1.00
$1.15
12 x 18
$1.15
$1.25
Black and White Prints
Size
Bond
8.5 x 11
$0.06
11 x 17 $0.12

32

Appendix
USPS Every Door Direct Mail
Up to 5,000 mail pieces per day, per Zip Code
No Postage permit required when using the approved Every Door
Direct Mail Retail Indicia
Up to 3.3 oz. per piece
No names/street addresses needed
Plenty of room for a message
Use the EDDM online tool to identify a target area
Submit mail at the Post Office that serves the area that needs to
be reached
Order a Free kit at USPS.com/eddmkit

Requirements

Requirements
*minimum > 10.5 Long or > 6.125 High or >
0.25 Thick
*Acceptable Retail Addressing

*Approved Retail Postage Indicia

Must be Standard Mail Flats only.

The Length is always the longest side (regardless of orientation).
Must be 0.007 thickness or greater (approx. 3 sheets of paper).
Send up to 5,000 mail pieces a day, per Zip Code.
Must weigh 3.3 ounces or less.
Requires consistent bundling with facing slip
Recommended bundle size is 50 100 pieces.
For more information, visit: usps.com/eddmretailruler

33

Appendix
Monthly Posting Calendar - September

September 2015
Sunday

34

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Appendix
Monthly Posting Calendar - October

October 2015
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

35

Appendix
Monthly Posting Calendar - November

November 2015
Sunday

36

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Appendix
Monthly Posting Calendar - December

December 2015
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

37

Appendix
Monthly Posting Calendar - January

January 2016
Sunday

Monday

Wednesday

Thursday

Friday

Saturday
1

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

38

Tuesday

Appendix
Monthly Posting Calendar - February

February 2016
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

39

Appendix
Monthly Posting Calendar - March

March 2016
Sunday

40

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

Appendix
Monthly Posting Calendar - April

April 2016
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday
1

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

41

Appendix
Monthly Posting Calendar - May

May 2016
Sunday

42

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

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30

31

Appendix
2015-2016 Monthly Movie Themes + Movies
September - Back to School
Sept 9th: Monsters University
Sept 16th: Matilda
Sept 23rd: High School Musical
Sept 30th: Remember the Titans
Sept 24th: #ThrowbackThursday: Clueless
October - Frightful Fun (Halloween Themed)
Oct 7th: Its the Great Pumpkin, Charlie Brown
Oct 14th: The Nightmare Before Christmas
Oct 21st: Ghostbusters
Oct 28th Hocus Pocus
Oct 24th: Special Event Harry Potter Marathon,
Wear costume, get free admission
November - Adventure Is Out There!
Nov 4th: Disney/Pixars Up
Nov 11th: Brave
Nov 18th: Pocahontas
Nov 25th: A Charlie Brown Thanksgiving
No #ThrowbackThursday due to Thanksgiving

December - Christmas
Dec 2rd: The Polar Express
Dec 9th: How the Grinch Stole Christmas
Dec 16th: Charlie Brown Christmas
Dec 23rd: Elf
January - Celebrate Winter
Jan 6th: Frozen
Jan 13th: Happy Feet
Jan 20th: Ice Age
Jan 27th: Snow Buddies
February - Romance/Super Bowl
Feb 2nd: The Game Plan
Feb 8th: Valentines Day
Feb 15th: Enchanted
Feb 23th: Leap Year
March - Super Heroes
Mar 2nd: The Incredibles
Mar 9th: Spy Kids
Mar 16th: Mulan
Mar 23rd: Shark Boy & Lava Girl
Mar 30th: Big Hero 6

43

Appendix
2015-2016 Monthly Movie Themes + Movies
April - Celebrate the Earth
Apr 6th: The Lorax
Apr 13th: Wall E
Apr 20th: Brother Bear
Apr 27th: Dolphin Tale
May - Summer Time
May 4th: Camp Rock
May 11th: Soul Surfer
May 18th: A League of their Own
May 25th: Teen Beach Movie

44

Appendix
Examples of Tweets for September
September

Its back to school month and weve got plenty of movies with action inside and outside of the classroom coming up!
School got you down already? Beat the stress at one of our Back to School movie nights! Every Wednesday at 7pm!
Movie - Monsters University
Join us for a scary good time! Monsters University showing this Wednesday at the Rexburg Romance Theater, 7pm!
Please report to the Scare Floor! Monsters University, tonight at the Rexburg Romance Theater, 7pm!
Movie - Matilda
Take a page from Matildas book and join us for a screening of the cinematic classic, Matilda, this Wednesday at 7pm!
Come join us for the second movie in our Back to School series Matilda! Tonight at seven at the Rexburg Romance Theater.
Movie - High School Musical
Were all in this together! Prepare to sing your heart out and join us this Wednesday at 7pm for High School Musical!
Getcha head in the game and come watch High School Musical, tonight at 7pm at the Rexburg Romance Theater!
Movie - Remember the Titans
Team up and join us for Remember the Titans, Wednesday night at 7pm!
Get your team together and come watch Remember the Titans tonight at 7pm!
Celebrate the beginning of Frightful Fun with us tonight at our showing of Its the Great Pumpkin, Charlie Brown!

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Appendix
Advertising in the Scroll
BYU-Idaho Scroll
Web: http://byuiscroll.org/
Phone: 208.496.3737
Email: icomm@Byui.edu
scrolleditor@byui.edu
Black and White
Color
Quarter Page: $180.00
+
$80.00
Half Page: $250.00
+
$140.00
Full Page:
$720.00
+
$200.00

*Running stories through the Scroll is free

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Appendix
Possible Marathon Movies
Harry Potter
Monsters Inc.
Toy Story
Spy Kids
Home Alone
Land Before Time
Cinderella
Honey I Shrunk the Kids
Mulan
Little Mermaid
Lion King

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Brought to you by:

Cinthia Packard
Emma Benshoff
Melanie Strickland
Noah Lektorich
Tandy Stringam
Taylor Troutman

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