Interview Protocol

Name Muhammadi store

Date

25-05-2015

Time 1:30 Pm
Designation: Shop Keeper
Words
City/Location: Noshehra Road gujranwala

Which cola you stock?

Pepsi and Coca Cola both.
Reason to choose that cola
Because of the customers demand we have to keep both the coal brands.
What cola brand customer demand more
The customers are demanding more for pepsi because of the low price.
Which pack of cola customer demand for your selected brand
1.5 liter bottle demand is more.
Which type of benefit your cola brand offer to you.
My current sales man is offering me the better payment facilities.
From which cola brand you are satisfied more
My satisfaction doesnt matter because I have both customers, one who are demanding
for coca cola and the others are of Pepsi cola.
Discount and benefits cola brand offer to you are important in choosing the cola
brand
No discount is offered to me as such and the benefit Im getting is the payment policy.
The behavior of staff of a cola brand has impact on decision making
Yes there is an impact of the staff, but Im getting it from the Ali supplier and not directly
from the company. And I have personal relations with him so; there is a greater impact on

my decision making.
Delivery time and procedure effects your choice of cola
Yes the delivery time and the procedure effects choice of cola. Ali supplier is coming on
daily basis and I get the supply every second day.
You satisfied with the payment term of your current cola brand

No, I am satisfied with the payment term of my current cola brand because I dont have

any personal relations with the distributor of Pepsi and cola.

Which mode of payment you prefer more
I prefer on cash basis.
Which term and condition of payment attracts you more
We should be having the credit terms and should have the relax payment policies by the
company.
Which type of services you expect from your cola provider
On time delivery and frequent visits from the sales personnel to get the orders of our
demand.
Does marketing or other material provided by cola brand important to you
Yes it is important, as we do struggle to sale their product we should have such facilities.
Which type of services you expect from your service provider
Frequent visit from the sales area in-charge so if there is any complain we can do that to
get the better service.
Does salesman able to solve your complaints and other issues
No, because currently I dont have any personal relations with the supplier.
Frequency of visit of salesman at your store is important to you
Yes, Every day or sometimes every second day.
And it contributes in your choice of cola
Yes it contributes to my choice of cola brand.
Does relationship with service provider has impact in choice of a cola brand
Yes it does.
Chiller provided by your cola brand important to you
Yes I have the chiller and it is important for me.
When customer enter into store he demand cola with the brand name
Customers come in the store with the demand of the cola with the brand name.
If he didnt find that specific brand he change his choice
Yes, if they didnt find the specific brand they move to other shop.
Do you change your stock of cola on customer demand?
Yes, I have to work according to the customers demand.
Does the access of the cola brand at your store change the customer choice
Sometimes yes and sometimes not. Those who are loyal go for their desired brand to the

other shop.
If he find a cola at his foot step he select it or go for search to find his choice of cola

brand
They go for the search to find his choice of cola brand.
Does the placement of cola brand at store attracts the customer

No the placement doesnt impacts.

Does the appearance of shelf attracts the customer
Yes it is necessary.
Does the retailers suggestion impact the choice of customer
Yes mostly it impacts.
If yes then on which basis or wordings customer change his demand
I just say that the other one is also well if the desired product is not available or out of
stock.
If Cola Company gave you benefit to refer his specific brand to customer you will do
it?
Yes we will. But what company is promising we are not getting that.
Any specific issue you face from your current cola brand
No issues yet.
What you think what is the solution
NR
Do you want your shop to be beautified by any company and either it has any
impact on brands pull? or from this facility do you give any weightage to that
particular company.
Yes we want our shop to be beautified and it has the impact and we will give the

weightage because sometimes it attracts the customer.

If you asked to have Pepsi in your stock you do it
We already have the pepsi in our stock in the greater number.
If yes. Why?
Because of the personal relations Im getting the benefits because of personal relations
with the supplier.
If No, Why?
NR.
Demographic
a. Retail Type
b. Volume of total sales of cola
3:1
Coke : Pepsi
c. Pepsi sales in ratio of total
d. 4/1
e. Glass Vs. 1.75 Ltr.
80/20