Professional Documents
Culture Documents
Berkeley Results
Q1
Q7
Yes..................................................................100%
No ................................................................... 0%
Q2
Yes.................................................................. 82%
No ................................................................... 18%
Q8
Q3
Q4
Q5
Q6
Yes.................................................................. 74%
No ................................................................... 26%
Man................................................................. 37%
Q9
Yes.................................................................. 15%
No ................................................................... 85%
Gender
Base Woman
Gender
Man
Base Woman
Man
Government Test
Awareness
Yes 74%
69%
83%
Yes 30%
30%
31%
No 26%
31%
17%
No 70%
70%
69%
Gender
Base Woman
Gender
Man
Base Woman
82%
76%
No 20%
18%
24%
Manufacturer
Recommendation
Aware
Yes 34%
35%
33%
No 66%
65%
67%
Gender
Base Woman
Man
Gender
Man
Base Woman
Seen Manufacturer
Recommendation
Yes/No
Man
Recommendation Info
When Purchase
Yes 15%
13%
19%
No 85%
87%
81%
Yes 82%
87%
72%
No 18%
13%
28%
Party
Party
Yes 74%
74%
75%
74%
Yes 30%
28%
41%
35%
No 26%
26%
25%
26%
No 70%
72%
59%
65%
Party
Party
79%
54%
90%
No 20%
21%
46%
10%
Manufacturer
Recommendation
Aware
Yes 34%
33%
32%
39%
No 66%
67%
68%
61%
Party
Party
Yes 15%
14%
17%
18%
No 85%
86%
83%
82%
Yes 82%
85%
65%
76%
No 18%
15%
35%
24%
Race
Race
African
Base Hispanic White American Asian Other
Carry Against Body
Yes/No
African
Base Hispanic White American Asian Other
Government Test
Awareness
Yes 74%
74%
75%
51%
78%
86%
Yes 30%
39%
31%
24%
27%
29%
No 26%
26%
25%
49%
22%
14%
No 70%
61%
69%
76%
73%
71%
Race
Race
African
Base Hispanic White American Asian Other
Change How Use
Phone Yes/No
Yes 80%
74%
78%
85%
94%
67%
No 20%
26%
22%
15%
6%
33%
African
Base Hispanic White American Asian Other
Manufacturer
Recommendation
Aware
Yes 34%
49%
33%
26%
40%
32%
No 66%
51%
67%
74%
60%
68%
Race
Race
African
Base Hispanic White American Asian Other
Seen Manufacturer
Recommendation
Yes/No
African
Base Hispanic White American Asian Other
Recommendation Info
When Purchase
Yes 15%
36%
13%
16%
17%
10%
No 85%
64%
87%
84%
83%
90%
Yes 82%
83%
83%
89%
75%
75%
No 18%
17%
17%
11%
25%
25%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Base
18 to 30 to 46 to Older
29
45
65 than 65
Government Test
Awareness
Yes 74%
94%
85%
71%
58%
Yes 30%
19%
30%
31%
34%
No 26%
6%
15%
29%
42%
No 70%
81%
70%
69%
66%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
47%
86%
86%
79%
No 20%
53%
14%
14%
21%
Base
Manufacturer
Recommendation
Aware
Yes 34%
31%
38%
33%
33%
No 66%
69%
62%
67%
67%
Age
Base
18 to 30 to 46 to Older
29
45
65 than 65
Age
18 to 30 to 46 to Older
29
45
65 than 65
Seen Manufacturer
Recommendation
Yes/No
Base
18 to 30 to 46 to Older
29
45
65 than 65
Recommendation Info
When Purchase
Yes 15%
13%
22%
12%
14%
No 85%
87%
78%
88%
86%
Yes 82%
76%
77%
83%
90%
No 18%
24%
23%
17%
10%