Professional Documents
Culture Documents
The following symbol has been developed for First CHurch. There are three configurations of the First Church logo:
—one with a SQUARED orientation, and another with a LONG LEFT JUSTIFIED orientation. Either version may be
used. Use your best discretion on which orientation will look best in your document.
To maintain consistency, proportions must not be altered.
STANDARD ONE
Loving God. Loving Others. Serving the world.
STANDARD TWO
UNACCEPTABLE USE
Standardizing a strong color palette will enhance the impact of the First Church brand. Used consistently over time,
colors become associated with organizations. Consistent use of the First Church color palette will make our church
more recognizable and uniform. It provides a strong visual link across a wide range of applications.
TERTIARY
COLOR
PALETTE
The tertiary color
palette should be used
to provide an accent
or to add a highlight.
Avoid using these
colors as the dominant
color field. In most
communications the
green primary color
should dominate.
DARK GREEN
MUTED YELLOW
NEARLY AQUA
SUMMER BROWN
When used carefully and consistently, typography can be a powerful tool that can help us to create a constant and
credible brand style. Helvetica Neue has been chosen for most applications because it is modern, simple and
readable. For simplicity and ease of use, we only use select weights of Helvetica Neue.
For internal word-processed communications, presentations and web sites, Arial, may be substituted. No other
typefaces, no matter how similar they appear, may be used.
PRIMARY TYPEFACE
Helvetica Nue
HELVETICA NEUE LIGHT HELVETICA NEUE LIGHT ITALIC
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)
SECONDARY TYPEFACE
Arial
ARIAL ARIAL ITALIC
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)
Letters should
always be typed in
11 pt Times New
Roman on standard,
preprinted First
Church letterhead,
using standard
margins and
headers.
WEB TYPEFACE
Tahoma
TAHOMA TAHOMA BOLD
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)