Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Municipal Government of Talavera
Talavera Extension Campus
Talavera, Nueva Ecija

SURVEY QUESTINNAIRE
PUREGOLD HYPERMARKET IN TALAVERA
DEAR RESPONDENTS,
Good Day! We are fourth year students of Nueva Ecija University of Science and Technology
Municipal Government of Talavera currently taking up Bachelor of Science in Business
Administration Major in Marketing. We are currently conducting our data collection for our thesis.
We hope that you lend us a couple of minutes of your time for answering the survey. Thank you!
Name: (Optional)
Civil Status: [ ] Single
[ ] Widowed

Age:
[ ] Married [ ] Separated
[ ] others, please specify

Employment Status:
[ ] Employed, Occupation

Sex: [ ] Male [ ] Female

Monthly Income:

Unemployed:
[ ] Student
[ ] Housewife
[ ] others, please specify

[ ] Below 5,000
[ ] 5,001 10,000
[ ] 10,001 20,000
[ ] 20,001 - above

Direction: Put a check on the appropriate lines that correspond to your answer.
1. How often
[
[
[
[

do you visit Grocery store to buy commodities?

] Once a week
[ ] Weekly
] Twice a week
[ ] Monthly
] Thrice a week
[ ] Yearly
] Quarterly a week
[ ] others, please specify

2. Which sources influenced you to buy goods to a particular Grocery Store?

[ ] Own choice
[ ] Family, Relatives
[ ] Friends
[ ] others, please specify
3. Why do you make purchase from your chosen Grocery Store?
[ ] Price is low
[ ] Availability of certain goods
[ ] Convenience
[ ] Well known
[ ] others, please specify
4. For what particular activity/reason do you consume the purchased goods?
[ ] Personal Consumption
[ ] Resale (Sari-Sari store)
[ ] Ingredients, components (Kakanin, viands)
[ ] others, please specify
5. How much is your budget spent in buying commodities within a week?
[ ] 500 - below
[ ] 501 - 2,000
[ ] 2,001 - 4,000
[ ] 4001 above

6. Do you consider the location of the Grocery Store when making purchases?
[ ] Always
[ ] Not all the time
[ ] Sometimes
[ ] Not totally
7. Please specify the name of the Grocery Store do you frequently buy commodities?
Grocery Store
8. Please select all statements that you agree with
[ ] I usually shop at the same Grocery Store
[ ] I shop at different Grocery Stores to get a variety of products
[ ] I prefer large chain Grocery Stores
[ ] I prefer smaller local Grocery Stores
[ ] I usually use cash when Grocery Shopping
[ ] I usually use a credit or debit card when shopping
9. Please select some Grocery Store features that make you go to one grocery store rather than
another.
[ ] Quiet music playing
[ ] No music playing
[ ] Brightly lit
[ ] TV monitors instructing on cooking
techniques
[ ] No TV monitors
[ ] TV monitors advertising
products
[ ] Friendly customer service for returns of problem products
PART II
1. Are you familiar with PUREGOLD?
[ ] Yes

[ ] No

2. Are you familiar with the products and services offered by PUREGOLD?
[ ] Yes
[ ] No
3. Are you willing to buy commodities from PUREGOLD Supermarket if the option was made
available to you?
[ ] Yes
[ ] No
4. Rank your willingness of having PUREGOLD Supermarket here in Talavera.
[ ] strongly agree
[ ] agree
[ ] disagree
5. What makes you feel an important customer of PUREGOLD?
[ ] Greeting you a pleasant good morning/good afternoon Maam/Sir
[ ] Guiding you to your destination and tell you where to get the product
[ ] Informing you all about the new products and special promos for the day
6. How do you want us to reach you?
[ ] Flyers
[ ] Internet
[ ] Billboards

[ ] Posters
[ ] Transit media
[ ] others, please specify

7. In what location do you want to establish PUREGOLD Supermarket in Talavera?

[ ] Along the highway
[ ] Streets
[ ] Public market
[ ] others, specify