Professional Documents
Culture Documents
c. Frequently
Mistakes
in
the
Planning
Process
d. Marketing
Planning
Sequences.
B. Defining
Market
Competition
1. Levels
of
Market
Competition
a. Market
Segmentation
b. Impact
of
Intermediaries
2. Methods
of
determining
or
assessing
competitors
a. Current
Objectives
b. Current
Strategies
c. Predicting
future
Strategies
13.5 hours
No. of Hours
13.5 hours
3. Product
Planning
Process
a. Types
of
Product
Development
Projects
b. Product
Planning
Process
C. Product
Development
At
Dell
Computer
Corporation
1.
Products,
Services
&
Brands:
Building
Customer
Value
a. Product
&
Service
Discussion
b. Branding
Strategy:
Building
Strong
Brands
Case:
Sony:
Betting
it
all
on
Blue-Ray
2.
Development
Processes
&
Organizations
a. Generic
Development
Process
b. Concept
Development:
The
Front
and
End
Process
c. Adapting
the
generic
product
Development
process
3. Product
Development
and
Life
Cycle
Strategies
a. New
product
development
strategies
b. The
new
product
development
process
c. Case
Tasty
Value
Sensible
D. Ethics
And
Social
Responsibility
In
Marketing
13.5
hours
1. Sustainable
Marketing
2. Social
Criticism
of
Marketing
3. Consumer
Actions
to
Promote
Sustainable
Marketing
4. Business
Actions
Towards
Sustainable
Marketing
Case:
Alibaba-com:
Shark
Attack
Public
Policy
Issues
Bigger
Picture:
a
cycle
of
concern
Case:
Hybrid
Vehicles
at
General
Motors
VI. References
A. Bibliography
Crawford,
M.
and
et.al,
(2006).
New
Products
Management,
New
York;
McGraw
Hill/Irwin
Dale,
B.
and
et.al,
(2007).
Managing
Quality,
5th
edition,
USA:
Blackwell
Publishing,
VII.
Kotler,
P.
and
et.al.
(2007)
Principles
of
Marketing,
13th
edition,
Singapore:
Pearson
Education,
Inc.
Kotler,
P.
and
et.al
(2008).
Principles
of
Marketing:
A
global
perspective
11th
edition,
Singapore:
Pearson
Education,
Inc.
Ulrich
and
Karl
T.
and
et.al,
(2008).
Product
Design
and
Development,
4th
edition
New
York:
McGraw
Hill
International
Edition
Marshall,
J.
(2010)
Marketing
Management,
Singapore:
McGraw
Hill
International
Edition,
Course
Requirements