Professional Documents
Culture Documents
By
MISS NOPPAWAN JUNTHORN ID: 4831203091
MISS WARUNYA THONGKHAMDEE ID: 4831283171
MISS WANRAYA MUANGMA ID: 5031205172
MISS WARUNEE KHIEWTHONG ID: 5031205228
MISS SUDAPORN UDDUANG ID: 5031207039
MISS SIRIPHA HEWPONG ID: 5031207150
MISS FUENGFAH JAIKLA ID: 5031207058
MR KRID SAWANGCHIT ID: 5031207068
Section: 2
Introduction
This project is one past of project feasibility study course. The organizers are
foreseeing the important of project feasibility. Thus, the organizers are planning and
manage the project feasibility. Our company name ―Im-Tub‖ is the company that
produces rice coated with coenzyme Q10 and collagen, so that there are analyzing for the
feasibility of this project. We are forecasting about for each part of planning and
managing with three part as well as marketing part, production part, and financial part.
In the part of marketing the company has marketing plan, define target group, and
using strategies to focus the customers
The part of production the company has plan for the operation system for step by
stem and using Q10 and collagen.
For the part of financial statement the company has forecasting about the company
budget and expend in organization including the operation plan.
If this project is mistake the what the organizer is apology at that time.
Project Term
Content
Page
Introduction
Excusive summary 1
Reference 97
Executive Summary
Im-Tab Commodity was founded by Miss Noppawan Junthorn in 2010, for
produce coated rice under Im-Erb brand. Our company locate at 14/1 Mooใ 25
Phahonyothin road, Muang, Chiang rai 57000 Tel. 053-123456 fax 053-123455. The
main customer of our company is people who love in health which live in North of
Thailand. Market share of Im-Tab commodity is about 7.5 million baht or 0.5% of all
market shares. The core competitors of our company are Golden phoenix, Loyal
umbrella and rice from Royal project Thailand. But our company can confront will
competition because we produce rice that different from another company. Im-Tab
commodity has investment 1 million baht from owner about 3 million baht and from lone
7 million baht or 30:70. At present our company has net loss 2 million baht but next year
we estimate to gain about 2 million too.
For the opportunity of our company we are foresee this business will growth
continually, so we design to create new type of coated rice to launch in the market and
this support us to expand to sale our product all of Thailand.
We bring many strategies to use in our company. In part of management we use
market penetration to expand share of our company and use focus strategy to make
differentiation. In production we design to make packaging to highest quality product,
analysis cost of production. In marketing we use advertisement to persuade customer to
interest in rice for healthy. In financing we find expert or specialist in financing and there
is internal audit control.
For the return, we estimate payback period is about 1 year 5 months and
breakeven point is 0.44
Chapter 1 Introduction
2. Project Objectives
We should be able to understand
1. The demand of Thai people about new style Rice.
2. The production of Rice.
3. How healthy nutrition added in rice important for customer?
4. Know about economic of rice.
5. Studies competitor/ rice-mill and market.
6. Create rice innovation for healthy.
7. The factors that make customer buy rice.
8. Thai rice in others country view would they like or not?
9. Try to add value to Thai rice.
10. Studies about nutrition.
3. Benefits of Project
The benefits of this study is we are one of the Thailand‘s leading rice exporters,
exporting Thai rice, so we can apply the knowledge with this subject and we can set the
objective, planning, target market or about the customer want or demand. We can plan
advertising service and strategies distributing to customer before we do this project and it
can be information for Thai farmer who want to added value to their product to get more
profit than only sale normal rice.
And last we think that however Thai more than 80% eat Rice because it is our
culture So, This project is very important for Thai people and also investor who want to
do a business in Thai.
4. Activities/Time Frame
2. Planning the
process
3. Search the
information
4. Study project
feasibility
5. Conclusion of
project
feasibility
Chapter 2 Industry Profile
1. Nature of Industry
Rice
Rice is the seed of a monocot plant Oryza sativa. As a cereal grain, it is the most
important staple food for a large part of the world's human population, especially in East,
South, Southeast Asia, the Middle East, Latin America, and the West Indies. It is the
grain with the second highest worldwide production, after maize
Since a large portion of maize crops are grown for purposes other than human
consumption, rice is probably the most important grain with regards to human nutrition
and caloric intake, providing more than one fifth of the calories consumed worldwide by
the human species.
A traditional food plant in Africa, rice has the potential to improve nutrition, boost
food security, foster rural development and support sustainable land care.
Rice is normally grown as an annual plant, although in tropical areas it can
survive as a perennial and can produce a ratoon crop for up to 20 years. The rice plant can
grow to 1–1.8 m tall, occasionally more depending on the variety and soil fertility. The
grass has long, slender leaves 50–100 cm long and 2–2.5 cm broad. The small wind-
pollinated flowers are produced in a branched arching to pendulous inflorescence 30–
50 cm long. The edible seed is a grain (caryopsis) 5–12 mm long and 2–3 mm thick.
Rice cultivation is well-suited to countries and regions with low labor costs and
high rainfall, as it is very labor-intensive to cultivate and requires plenty of water for
cultivation. Rice can be grown practically anywhere, even on a steep hill or mountain.
Although its parent species are native to South Asia and certain parts of Africa, centuries
of trade and exportation have made it commonplace in many cultures worldwide.
The traditional method for cultivating rice is flooding the fields while, or after,
setting the young seedlings. This simple method requires sound planning and servicing of
the water damming and channeling, but reduces the growth of less robust weed and pest
plants that have no submerged growth state, and deters vermin. While with rice growing
and cultivation the flooding is not mandatory, all other methods of irrigation require
higher effort in weed and pest control during growth periods and a different approach for
fertilizing the soil.
Early Spread of Rice
From an early beginning somewhere in the Asian arc, the process of diffusion has
carried rice in all directions until today it is cultivated on every continent save Antarctica.
In this early hearth area, rice was grown in forest clearing under a system of shifting
cultivation. The crop was grown by direct seeding and without standing water. Rice was
grown on "farms" under conditions only slightly different from those to which wild rice
was subject. A similar but independent pattern of the incorporation of wild rices into an
agricultural system may well have taken place in one or more locations in Africa at
approximately the same time. It was in China that the processes of puddling soil and
transplanting seedlings were likely refined. Both operations became integral pats of rice
farming and remain very widely practiced to this day. Puddling breaks down the internal
structure of soils, making them much less subject to water loss through percolation. In
this respect, it can be thought of as a way of extending the utility of a limited supply of
water. Transplanting is the planting of 1- to 6- wk-old seedlings in standing water. Under
these conditions, the rice plants have an important head start over a very wide range of
competing weeds, which leads to higher yields. Transplanting, like puddling, provides the
farmer with the ability to better accommodate the rice crop to a finite and fickle water
supply by shortening the field duration (since seedlings are grown separately, and a
higher density) and adjusting the planting calendar.
With the development of puddling and transplanting, rice became truly
domesticated. In China, the history of rice in river valleys and low-lying areas is longer
that its history as a dryland crop. In Southeast Asia, by contrast, rice was originally
produced under dryland conditions in the uplands, and only recently did it come to
occupy the vast river deltas. Migrant peoples from South China or perhaps northern
Vietnam carried the traditions of wetland rice cultivation to the Philippines during the
second millennium B.C., and Deutero-Malays carried the practice to Indonesia about
1500 B.C. From China or Korea, the crop was introduced to Japan no later than 100 B.C.
Movement to western India and south to Sri Lanka was also accomplished very
early. The date of 2500 B.C. has already been mentioned for Mohenjo-Daro, while in Sri
Lanka, rice was a major crop as early as 1000 B.C. The crop may well have been
introduced to Greece and neighboring areas of the Mediterranean by the returning
members of Alexander the Great's expedition to India ca. 344-324 B.C. From a center in
Greece and Sicily, rice spread gradually throughout the southern portions of Europe and
to a few locations in North Africa
Interestingly enough, medical geographers in the 16th century played an important
role in limiting the adoption of rice as a major crop in the Mediterranean area. During the
16th and early 17th centuries, malaria was a major disease in southern Europe, and it was
believed to be spread by the bad air (hence the origin of the name) of swampy areas.
Major drainage projects were undertaken in southern Italy, and wetland rice cultivation
was discouraged in some regions. In fact, it was actually forbidden on the outskirts of a
number of large towns. Such measures were a significant barrier to the diffusion of rice in
Europe
The suspicion that ricefields cased "mal-air" did not entirely disappear with the end of the
Renaissance. In late 1988, the United States Environmental Protection Agency and the
National Science Foundation both issued reports on the "greenhouse effect" They agreed
that there has already been some warming of the earth; that irrespective of whatever
action governments may take, the world is destined for a further temperature increase of
at least 2 oC; and that without strong human intervention the increase may be much
greater. The greenhouse effect is caused in large part by the release, though human
activity, of certain gases that dirty the atmospheric window and prevent the escape of the
earth's heat to outer space.
Carbon dioxide has long been the prime suspect, but it is now known that,
molecule for molecule, methane traps 20 times more energy. Both reports also agree that
methane concentrations are increasing at the rate of approximately 1%/yr. A major
methane source, perhaps even the largest of all, is flooded riceland. Not only do methane-
producing bacteria thrive in such an environment, but rice plants themselves act as gas
vents, putting greater-than-expected concentrations into the atmosphere. The problem is,
of course, magnified by the extension of rice area, by the expansion of irrigation facilities,
and especially by the enlargement of double-cropped rice areas. Ricefields are suspected
of putting 115 million t of methane into the atmosphere each year. This is at least equal to
the total production from all of the world's natural swamps and wetlands. Is it possible
that agricultural intensification is hastening environmental degradation? Were the 16th
century geographers on the right track after all?
As a result of Europe's great Age of Exploration, new lands to the west became
available for exploitation. Rice cultivation was introduced to the New World by early
European settlers. The Portuguese carried it to Brazil, and the Spanish introduced its
cultivation to several locations in Central and South America. The first record for North
America dates from 1685, when the crop was produced on the coastal lowlands and island
of what is now South Carolina. The crop may well have been carried to that area by
slaves brought from Madagascar. Early in the 18th century, rice spread to Louisiana, but
not until the 20th century was it produced in California's Sacramento Valley. The
introduction in the latter area corresponded almost exactly with the timing of the first
successful crop in Australia's New South Wales.
Rice Types
We do supply to the world market:
Thai Jasmine White Rice, also called fragrant rice or "Hom Mali" rice,
is recognized worldwide as Thailand's specialty. Thai Jasmine Rice
belongs to the indica (long-grain) category and could be devided into 3
main categories as A, B and C according to their quality; Prime Quality,
Superb Quality and Premium Quality.
Brown Rice belongs to the indica (logn-grain), similar to white rice. The
only difference between these two varieties is the milling. As a result, in
brown rice, only the husk is removed while the bran layer remains.
Because of the bran layer, brown rice contains more nutrients than white
rice. In particular, Brown rice is very high in fiber and vitamin B.
White Rice belongs to the Indica (long-grain) category. It is also known
as polished rice or fully milled rice because most of the outher layer-the
husk and the bran layer-are removed from the kernel, through the
milling process.
Broken Rice, during the milling process, broken rice is separated from
the white rice, who shape remains intact. In other words, broken rice is
the damaged white rice. A grain of broken rice gives a low fiber texture
and low nutrient level, while retaining its high energy content
Parboiled Rice means non-glutinous rice that has passed through the
parboiling process and has its bran removed. Parboiled rice are divided
into 9 grades: 1) 100% Sorted 2) 100% 3) 5% Sorted 4) 5% 5) 10%
Sorted 6) 10% 6) 10% 7) 15% 8) 25%9) Broken rice A1
Glutinous Rice also called sticky rice or sweet rice, consists of amylose
and amyl pectin starch. With a chalky white texture.
The standards for White glutinous rice are specified as follows:
- White glutinous rice 10%
- Short Grain
- Long Grai
Rice Farming
The majority of Thailand's total rice yield comes from the yield during normal rice
growing periods, which begins in July and ends in September. This normal rice
cultivation season may vary from place to place, depending on the land and climate
conditions.
In general, a rice field requires constant and uniform floodings. Two basic
requirements for growing rice are an even landfield that gently slopes and a well-
equipped irrigation system to allow continual cycles of water inflow and outflow. Most
importantly, the landfield must be able to maintain 2-3 inches of the water depth accross
approximately 90% of the total rice field area throughout the rice growing season
2. Situation of Industry
Im-Tub commodity was established in 2008 by the Thai people who have same
ideology and ate Thai rice since beginning to current. Rice is the one of four requisites
which we think that it is very importance and we can't live if without rice. Therefore, we
think that we will produce the quality rice for Thai people and export to the foreign
countries. Nowadays, we have more competitors in the market, so we should consider
about the different of goods and turned to look at people who interest to health, and
produce rice by set the name as Im-Erb which it is famous and known by Thai people.
At this time, Im-Tub commodity covers the complete of rice production since
production, seed selecting, processing, quality adjustment, packaging, and sale which we
want to response with the demand of healthy rice‘s consumption both within the country
and the foreign countries.
Rice Environment
Rice Growing Constraints
Static yields and labor shortages during peak growing seasons constitute two of
the major constraints in Thailand's rice production. In the past few decades, rural rice
growers migrate to the Bangkok metropolitan area to find jobs. During the low season,
this mass migration into the city may benefit the rural families in terms of higher
household income. However, when the peak rice growing season arrives, labor shortage
will occur as a result of this mass migration
Furthermore, the soil and climate conditions also contribute to the rice growing
constraints. Some of the problems include:
- Inconsistent rainfalls, such as instant draughts and floods
- Poor soil, such as saline and sulfate soil problems
- Climate problems, such as low temperature in some cultivated area
- Diseases and pests
For rice production development, on-going researches are being conducted in
various areas, such as productivity, precipitation, growing environment, rice pests &
diseases, and other related areas.
Increasing Yield
An efficient irrigation system is the heart of rice growing because a rice field is
generally susceptible to unpredictable climate and weather conditions. These
environmental factors sometimes produce flash floods or droughts, which could prevent
the rice from reaching its natural yield. An advanced irrigation system will alleviate this
unpredictability of nature by controlling the inflow and outflow of water from the field.
Developing hybrid rice for the tropics provides another alternative to increasing the rice
yield, according to The International Rice Research Institute (www.riceweb.org). This
research suggests that rice hybrids yield about 20% higher than do inbred rice.
Using fertilizer could also increase the rice yield. In Asian region, where the
environmental factors are most suitable for growing, farmers use fertilizers in optimal
amounts. According to the report of the International Rice Research Institute, applying
fertilizer could increase the yield between 0.4% to 1.8%.
Rice in Thailand
Thailand is one of the world's biggest rice producers, with paddy output of 27
million tons in 2003. Thailand is also the world's biggest rice exporter: annual shipments
are worth more than $2,000 million and reached 7.5 million tons in 2003. Its main export
markets are Indonesia, Nigeria, Iran, the United States and Singapore.
Thailand's success in the international rice trade is due to its high quality, long-
grain white rice, which has a substantial price advantage over lower grades. This
emphasis on grain quality is also the main reason for Thai farmers' limited adoption of
modern, high-yielding rice varieties.
Rice is grown on some 10 million ha of land and in all provinces of the country.
More than half of the total rice area is in the northeast, although the Central Plains is
known as the nation's "rice bowl". About 25% of rice lands are irrigated, while the rest is
still rain fed.
Rice farmers are generally subsistence farmers, selling only their excess
production. The main surplus is produced in the central region. Transplanting is the
dominant method of crop establishment for rain fed lowland and irrigated rice in the
northern and north-eastern regions. In the central region, the seeding of pre-germinated
seed in wet soils has increasingly replaced transplanting in irrigated rice production in
order to cut costs.
Thai cuisine is considered among the world's most delicious, with a unique blend
of hot, sour and sweet tastes. The country's famously fragrant rice is always an essential
accompaniment.
Rice-Growing in Thailand
Over 80% of Thai people eat rice as their main meal. The average per capita
consuming rate is approximately 165 kilogram paddy or 109 kg milled rice per year. The
history of rice growing in Thailand dated many years back since rice has long been the
major source of food for Thai people for a long time. Presently, there are 63 million rai of
rice cultivated area (main season rice and second season rice) producing approximately
22 million tons of paddy.
Evidences showing that rice has been grown for a long time in Thailand are the
marks of husk found in graves or marks of hull inside bricks at ancient buildings. The
evidences could be categorized into the pre-historic period and the historic period
The oldest evidences of the pre-historic period are marks of hull in broken pieces
of pottery utensils found at Ban Nonnokta, Tambon Ban Gawk, Amphoe Phuwiang, Khan
Kaen Province; and evidences of rice grain found in Cave Pung Hung, Mae Hong Son
Province. The estimated age of hull imprints in pottery utensils found at Banchiang,
Udornthani Province is 5,500 years old. These evidences showed that rice was grown in
these areas at least 5,000 years ago.
Evidences of historic period such as hull in bricks in ancient buildings indicated
that rice-growing in Thailand started since the 6th century. It is presumed that round grain
glutinous rice and large grain glutinous upland rice were grown originally and later were
substituted by slender type grain of non-glutinous rice.
Varieties of rice cultivar in Thailand have stabilized nutrient for Thai people and
economic wealth of the country to date. Dr. Bhakdi Lusananda, former Director General
of Department of Agriculture and an expert on rice, once said about the development of
rice and rice-growing that renders the country's wealth as follows:
"It is greatly fortunate that King Ramkamhaeng the Great led Thai people to
establish the Kingdom of Thailand in the year BE 1800 in the central part of
Suwannabhum. Thailand has progressed consequently to be Thailand of the present time.
Thai people are very fortunate because this part of the country is the origin of rice whose
scientific name is Oryza sativa Linn. Marks of paddy on 6,000 year-old ancient utensils
found in the Northeastern region are technical proofs. Various parts of 12,000 year-old
rice were also found in caves near Burmese border: All through this long period of time
wild rice had been developed by natural phenomena and by human selection and become
one of the world's most important crops. Thailand is therefore the fertilized source of rice
variety. There are rice varieties that can grow well at sea and mountain level, in the dry
mountainous region and more than 5 meters deep water, in sand-soil and clay. They have
different maturing dates of early, medium, and late. There are rice varieties that grow
throughout the year:"
White Rice Quotes
Items 13 Jan 6 Jan 10 23 Dec 16 Dec 9 Dec 09
10 09 09
Thai Hom Mali Rice Grade A (crop $1119 $1116 $1113 $1116 $1116
year 2008/09)
Thai Hom Mali Rice Grade A (crop $1024 $1021 $1018 $1006 $1006
year 2009/10)
Thai Hom Mali Broken Rice A.1 $478 $493 $491 $493 $493
Super
Thai Pathumthani Fragrant Rice $851 $864 $861 $864 $864
White Broken Rice A.1 Super $422 $437 $405 $406 $391
NQ = No Quote
world.
Snack products and breakfast currently processing a snack of rice are very
popular. Both domestic market and overseas markets. Especially among consumers.
Childhood and youth, however, competition in this industry. Quite severe. Because many
manufacturers also are processed rice products breakfast. Although not very popular
because the part manufacturer. Breakfast products. Typically cross business population. ิ
skilled. In the production of other materials such as wheat, corn potatoes.
Products from fermentation processes, fermentation-derived products,
including rice Kgawhmak Knmhin and alcohol products. In those industries. The only
Knmhin. With industrial production. Most are small plants. Located in the communities.
Across all regions of the country also the product of rice fermentation process. Can also
be used. Components. In beer production. But there are limitations.
Noodles and Esgnhmie. The product. In addition to domestic consumption then.
Can also export sales abroad as well. Malaysia is an important export market, Japan is
now improving. Form product in a more semi Esgnhmie and noodles in a paste of rice
flour as well as development. By adding components. And nutrients that are nutritious as
meat and vegetables.
Thai sweets and candy. Confectionery products. From processing rice. Currently
has limited sales channels. Because most of these products. For household consumption.
And local sales. Thai dessert because it often does not keep time as well as consumers
turn to snack consumption. Market available to buy. In addition, multiple and easy dessert
has manufacturing process complicated. No exact formula to produce value-added and
less. Require production. Industry level. To reduce unit costs down, however, the current
began to develop. Thai dessert in the form of. Frozen products. With some consumers
already. Although not as widely used players.
4. Vision
IM-TUB COMMODITIES is to be a leader in the rice for healthy in Thailand.
5. Mission
IM TUB Commoditiser‘s mission is to gain more profit of our company by attract
customer to buy IM-ERB jasmine rice which is the first product that difference form
others. And we have to do market analyze both of inside and outside country to do supply
then be supplied directly to the company that we had contact. Next when we success in
market and sale rate we haven‘t to forget to do CSR to the local that provide our material
[Rice] by cooperate with Thai Rice industry to develops Thai rice to be International level
while we help farmers and SMEs business in this field to growth and success in business
like our company.
6. Strategy
6.1 Corporate Level
We use market penetration strategy to expand the market share of our company by
use advertisement to persuade customer to interest in rice for healthy.
1 Market Analysis
1.1 General Environment Analysis
Political
For about Political environment Thai government concern in the Rice industry
because it is the main export product they always provide issue to support Farmers and
for support situation about rice rate price. So, Our company doesn‘t worry about rice
prices because the government has specify rice prices so, it makes company control the
prices which is sell rice in the country and foreign and we will be a manufactures and
distributors under the government policy.
Economy
Now a day, Thai Economic had got affected form world economic situation but it
isn‘t took big damage because Rice is the main food that Thai people have to eat so, that
make the demand of Rice isn‘t change but customer make a decision to purchase Rice by
select which one that cheaper than others it is the affect of Economics. Rice is important
as exported product of Thailand. Our company can surely gain the profitability because
every Thai people and other also other countries in the world consume the rice all year
long.
Social:
For about Social we well know that on one who don‘t know rice because Rice is
stayed with Thai social for a long time. Our company is the one of Rice industry who
concern about Corporate Social responsibility because we think that it time that Thai Rice
have to develop In the part until now farmer who farm Rice is poor while Thai rice price
is up So, that mean intermediately still control rice price form farmer However Our
business tried to develop together with social.
Environment
From now on the world have the problem about global warming so our company
realize on the pollution and environment by don't use the chemical, toxic and the
insecticide.
Technology
Technology is important too much, because in now a day not only that power
with human therefore needs power of machine include too. In procedure to produce the
rice are using tractor and harvesting cart and much machinery. Those are replacing the
shortest of labor and increasing production activity.
Customer Analysis
Consumers want to trade with high quality standards and pop as an acceptable
price. Therefore, consumers are interested in the products of our company; we are
bringing products to consumers with easy access and a product known to consumers as
well because we'll be continuous releases.
Competitive Analysis
Competition is also high, both within and outside the country. Because the
intermediaries who want the benefits of Great post and want organizations exploit
consumers, our company will need to consider a case, consumers have the cooperation
and support government policy to justice the most.
2. STP Analysis
2.1 Segmentation
Segmentation is very important for our business because it can help to identify our
target market. So, we segment by four factors are geographic, demographic,
psycolographic, and behavior that we can describe following;
Rule of market Characteristic of customer
segmentation
Geography People in Chiang Rai
People all North
People all Thailand
Demography
- Age 12 years up
18 years up
25 years up
- Gender Male
Female
2,000 baht up
1. Dealer
2. Supermarkets
- Status
3. Department Store
4. The people who live in the north
Psychology
- Lifestyle For healthy
For fashionable
For necessities of life
Behavior
- Purchased of product Per week
per month
per 3 month
per 6 month
per year
2.2 Target
People who
live in north For healthy
18 years up
Per month
2.3 Positioning
High Quality
ข้ าวโครงการหลวง
ข้ าวตราฉัตร
Non differentiate Differentiate
Low Quality
3. Marketing Mix Strategy
3.1 Product
Our product is rice coated with coenzyme Q10 and collagen, there are 2 types are
white rice and brown rice. We buy rice from rice-mill that have high quality and can
trusting. We have the processes that check contaminants such as Legend, Manganese,
Nickel, Copper, Mercury, Cadmium, Cobalt, Lead, and Zinc. Our products have high
standard that produce by use high technology. Im-Erb‘s rice has guaranteed from food
and drug administration (FDA). So, customer can be bound to safety product.
Packing
Our rice can divide into 2 sizes to offer to customer are 2 kg. and
5 kg. all of these are in vacuum packed, it can keep for 8 months. Our
product sale under ―Im-Erb‖ brand, we screen our logo on every package
of our product.
Branding
3.2 Price
Our product has high price more than general rice because we increase
coenzymeQ10 and collagen into product
3.4 Promotion
We create our website is (www.Im-Tab.com) for promote and give product‘s
information to customer and it is one of channel that easy to contact us. For advertising,
we make brochure for dispense to customer and make poster to pin up to the board in
front of supermarket. And we will set booth in other festivals. In the first and second
month that we launch new product our promotion is ―buy 1 get 1 free‖
4.booth
We create the web site of our company which all customers can see and know the
information about us and we also have an E-mail that the customer can send the question
and we can answer quickly as well.
- Web registers 5,500 Baht / one
time
- Leaflet 10,000 pieces 5,000 Baht / year
- Advertisement 3,000 Baht / year
- Radio advertisement for give information of coenzyme Q10 and collagen 3,900 Baht / year
- Utilities expense 1,500 Baht / year
- Web site expense 500 Baht / time
- set the display 3,000 Baht / year
Size 5Kg. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Price(baht) 619 619 619 619 619 619 619 619 619 619 619 619
Amount 510 510 510 510 510 510 510 510 510 510 510 510 6,120
total sales 315,690 315,690 315,690 315,690 315,690 315,690 315,690 315,690 315,690 315,690 315,690 315,690 3,788,280
Size 5Kg. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Price(baht) 619 619 619 619 619 619 619 619 619 619 619 619
Amount 765 765 765 765 765 765 765 765 765 765 765 765 9,180
total sales 473,535 473,535 473,535 473,535 473,535 473,535 473,535 473,535 473,535 473,535 473,535 473,535 5,682,420
Size 5Kg. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Price(baht) 619 619 619 619 619 619 619 619 619 619 619 619
Amount 1,020 1,020 1,020 1,020 1,020 1,020 1,020 1,020 1,020 1,020 1,020 1,020 12,240
total sales 631,380 631,380 631,380 631,380 631,380 631,380 631,380 631,380 631,380 631,380 631,380 631,380 7,576,560
Size 5Kg. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Price(baht) 619 619 619 619 619 619 619 619 619 619 619 619
Amount 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 1,275 15,300
total sales 789,225 789,225 789,225 789,225 789,225 789,225 789,225 789,225 789,225 789,225 789,225 789,225 9,470,700
Inventory (kg.) 20,400 15,300 10,200 25,500 20,400 15,300 10,200 25,500 20,400 15,300 10,200 25,500
cost per kg 34 34 34 34 34 34 34 34 34 34 34 34
Total (baht) 702,576 526,932 351,288 878,220 702,576 526,932 351,288 878,220 702,576 526,932 351,288 878,220
Inventory Year 2
Description Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Inventory (kg) 25,500 17,850 10,200 25,500 17,850 10,200 25,500 17,850 10,200 25,500 17,850 10,200
Cost per kg 34 34 34 34 34 34 34 34 34 34 34 34
Total 878,220 614,754 351,288 878,220 614,754 351,288 878,220 614,754 351,288 878,220 614,754 351,288
Purchase Rice forecast (pay on cash-on credit) Year 3
Description Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Cost of
rice(baht/sack) 3,444 3,444 3,444 3,444 3,444 3,444 3,444 3,444 3,444 3,444 3,444 3,444 34,440
Total purchase(sack) 306 306 306 306 1,224
Total purchase(kg.) 30,600 30,600 30,600 30,600 122,400
Total (baht) 1,053,864 1,053,864 1,053,864 1,053,864 4,215,456
pay on cash 526,932 526,932 526,932 526,932 2,107,728 50%
pay on credit 526,932 526,932 526,932 526,932 2,107,728 50%
Price at 25 Dec. 2009 from Thai Rice Mills Association
3444 baht per 100kg.(1 sack)
Inventory Year 3
Description Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Inventory 40,800 30,600 20,400 40,800 30,600 20,400 40,800 30,600 20,400 40,800 30,600 20,400
Cost per kg 34 34 34 34 34 34 34 34 34 34 34 34
Total 1,405,152 1,053,864 702,576 1,405,152 1,053,864 702,576 1,405,152 1,053,864 702,576 1,405,152 1,053,864 702,576
Inventory Year 4
Description Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Inventory (kg) 58,700 45,950 33,200 58,700 45,950 33,200 58,700 45,950 33,200 58,700 45,950 33,200
Cost per kg 34 34 34 34 34 34 34 34 34 34 34 34
Total 2,021,628 1,582,518 1,143,408 2,021,628 1,582,518 1,143,408 2,021,628 1,582,518 1,143,408 2,021,628 1,582,518 1,143,408
Inventory Year 5
Description Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Inventory (kg) 63,900 48,600 33,300 64,000 48,700 33,400 64,100 48,800 35,500 64,200 48,900 33,600
Cost per kg 34 34 34 34 34 34 34 34 34 34 34 34
Total 2,200,716 1,673,784 1,146,852 2,204,160 1,677,228 1,150,296 2,207,604 1,680,672 1,222,620 2,211,048 1,684,116 1,157,184
Coenzyme Q10
Coenzyme Q10is a 1,4-benzoquinone, where Q refers to the quinine chemical
group, and 10 refers to the number of isoprene l chemical
This oil-soluble substance is present in most eukaryotic cells, primarily in the
mitochondria. It is a component of the electron transport chain and participates in aerobic
cellular respiration, generating energy in the form of ATP. Ninety-five percent of the
human body‘s energy is generated this way. Therefore, those organs with the highest
energy requirement such as the heart and the liver have the highest CoQ10 concentrations
Occurrence in nature Fresh tissue samples from both mackerel and herring found
the concentration of Coenzyme Q10 to be higher in the heart tissue (105-148 μg/g)
compared to concentrations found in the body tissue. The red tissue of mackerel
contained a higher concentration (67μg/g) of CoQ10 than the white tissue (15μg/g) whilst
in herring tissue the concentration was found to range between 15–24 μg/g. A small
seasonal variance in the concentrations of CoQ10 was observed in both fish.
Effect of heat cooking by frying reduces CoQ10 content by 14-32%
Collagen
Collagen is a group of naturally occurring proteins. In nature, it is found
exclusively in animals. It is the main protein of connective tissue. It is the most abundant
protein in mammals, making up about 25% to 35% of the whole-body protein content.
In muscle tissue it serves as a major component of endomysium. Collagen
constitutes 1% to 2% of muscle tissue, and accounts for 6% of the weight of strong,
tendinous muscles. Gelatin, which is used in food and industry, is derived from collagen.
The molecular and packing structures of collagen have eluded scientists for
decades; the first evidence that it possess a regular structure at the molecular level was
presented in the mid-1930s . Since that time many prominent scholars, including (but not
limited to) Nobel laureate Crick, Pauling, Rich, Yonath, Brodsky, Berman, and
Ramachandran concentrated on the conformation of the collagen monomer. Several
competing models although correctly dealing with the conformation of each individual
peptide chain, gave way to the triple-helical "Madras" model which provided an
essentially correct model of the molecule's quaternary structure although this model still
required some refinement. The packing structure of collagen has not been defined to the
same degree outside of the fibrillar collagen types, although it has been long known to be
hexagonal or quasi-hexagonal. As with its monomeric structure, several conflicting
models alleged that either the packing arrangement of collagen molecules is ‗sheet-like‘
or microfibrillar. Recently it was confirmed that the microfibrillar structure as described
by Fraser, Miller, Wess (amongst others) was closest to the observed structure, although it
over-simplified the topological progression of neighboring collagen molecules and hence
did not predict the correct conformation of the discontinuous D-periodic pentameric
arrangement termed simply: the microfibril.
Collagen is one of the long, fibrous structural proteins whose functions are quite
different from those of globular proteins such as enzymes. Tough bundles of collagen
called collagen fibers are a major component of the extracellular matrix that supports
most tissues and gives cells structure from the outside, but collagen is also found inside
certain cells. Collagen has great tensile strength, and is the main component of fascia,
cartilage, ligaments, tendons, bone and skin. Along with soft keratin, it is responsible for
skin strength and elasticity, and its degradation leads to wrinkles that accompany aging. It
strengthens blood vessels and plays a role in tissue development. It is present in the
cornea and lens of the eye in crystalline form. It is also used in cosmetic surgery and
burns surgery. Hydrolyzed collagen can play an important role in weight management, as
a protein, it can be advantageously used for its satiating power
Industrial uses If collagen is sufficiently denatured, e.g. by heating, the three
tropocollagen strands separate partially or completely into globular domains, containing a
different secondary structure to the normal collagen polyproline II (PPII), e.g. random
coils. This process describes the formation of gelatin, which is used in many foods,
including flavored gelatin desserts. Besides food, gelatin has been used in pharmaceutical,
cosmetic, and photography industries. From a nutritional point of view, collagen and
gelatin are a poor-quality sole source of protein since they do not contain all the essential
amino acids in the proportions that the human body requires—they are not 'complete
proteins' (as defined by food science, not that they are partially structured). Manufacturers
of collagen-based dietary supplements claim that their products can improve skin and
fingernail quality as well as joint health. However, mainstream scientific research has not
shown strong evidence to support these claims. ] Individuals with problems in these areas
are more likely to be suffering from some other underlying condition (such as normal
aging, dry skin, arthritis etc.) rather than just a protein deficiency.
From the Greek for glue, kolla, the word collagen means "glue producer" and refers to the
early process of boiling the skin and sinews of horses and other animals to obtain glue.
Collagen adhesive was used by Egyptians about 4,000 years ago, and Native Americans
used it in bows about 1,500 years ago. The oldest glue in the world, carbon-dated as more
than 8,000 years old, was found to be collagen—used as a protective lining on rope
baskets and embroidered fabrics, and to hold utensils together; also in crisscross
decorations on human skulls. Collagen normally converts to gelatin, but survived due to
the dry conditions. Animal glues are thermoplastic, softening again upon reheating, and
so they are still used in making musical instruments such as fine violins and guitars,
which may have to be reopened for repairs. An application incompatible with tough,
synthetic plastic adhesives, which are permanent. Animal sinews and skins, including
leather, have been used to make useful articles for millennia
Gelatin-resorcinol-formaldehyde glue (and with formaldehyde replaced by less-
toxic pentanedial and ethanedial) has been used to repair experimental incisions in rabbit
lungs
Medical uses The cardiac valve rings, the central body and the cardiac skeleton of
the heart summarily represent a unique and moving collagen anchor to the fluid
mechanics of the heart. Individual valvular leaflets are arguably held in shape by collagen
under great extremes of pressure. Calcium deposition within collagen occurs as a natural
consequence of aging. These fixed points in an otherwise static display of blood and
muscle enable current cardiac imaging technology to arrive at ratios essentially stating
blood in cardiac input and blood out cardiac output. Specified imaging such as calcium
scoring illustrates the utility of this methodology, especially in an aging patient subject to
pathology of the collagen underpinning
Collagen has been widely used in cosmetic surgery, as a healing aid for burn
patients for reconstruction of bone and a wide variety of dental, orthopedic and surgical
purposes. Some points of interest are
1. when used cosmetically, there is a chance of allergic reactions causing
prolonged redness; however, this can be virtually eliminated by simple and inconspicuous
patch testing prior to cosmetic use.
2. most medical collagen is derived from young beef cattle (bovine) from certified
BSE (Bovine spongiform encephalopathy) free animals. Most manufacturers use donor
animals from either "closed herds", or from countries which have never had a reported
case of BSE such as Australia, Brazil and New Zealand.
3. porcine (pig) tissue is also widely used for producing collagen sheet for a
variety of surgical purposes.
4. alternatives using the patient's own fat, hyaluronic acid or polyacrylamide gel
are readily available.
Feedback
Supermarket
Receiving
Checking Process Packing Customer
Storage
Storage Our shop
Step 1: Rice that receive to put into the process come from Chiang Rai province
Direct purchase from rice – mill in Chiang Rai, we emphasize on rice-mill
which near our company because it easy to transportation such as Kham Phon Rice –mill
co, ltd., Golden Harvest Rice –mill, and Chiang Rai Sirichai Rice –mill. If rice in Chiang
Rai out of stock we will purchase from the province nearly. A half or first year we must
pay for raw material in cash because we buy in small lot, so they cannot give credit for us
but for long time we can negotiate with rice –mill to buy in credit.
Step 3: Process
First we will sort out another thing that mixes with rice such as gravel
because it can make problem happen with machine. After us certain rice is clear, we are
put rice into enamel machine to coated coenzyme Q10 and collagen. Machine will inject
coenzyme Q10 and collagen to coated rice and bake it until dry; all of process machine
make automatically don‘t take employee in this part.
Step 4: Packaging Process
After we finished to coated rice, we bring rice to measure in 1 kg. and 5
kg. after that we will pack by use vacuum closer machine to pack like a vacuum packed
and stick a label, logo of our company. And we keep finished goods in store to wait to
distribute to supermarkets and sale at the shop.
1.4 Location
We will concern with the environment source of raw material and the convenience
to distribution to be standard to consider establishing the company which we target to the
customers that have lifestyle to like the pats which our company use leasing about 1.8 rai
and our company locate adjoin with the main street for make people can see and know us
and we think the communication and distribution will be convenience when we locate
close the main street which it can be the useful for us as follow
1. It‘s easy to distribution
2. a lot of cars pass all the time
3. It‘s near to retailer shop
4. The customer can come and buy at factory.
14/1 Moo 25 Phahonyothin road Muang Chiang rai 57000 it‘s close to the bus
station telephone 053-123456 fax 053-123455
IM-TUB
1.5 Facility Layout
Total 84 Baht
Price: 26 Baht
Glue
Amount :3 pack
Total 78 Baht
Pen
Amount :5
Our company is the producer that require middleman to come and get the
products and extend route of market trough middleman mostly. Our product can be order
through web site. The company will send to customer by truck.
1.8 Facility Management
Explain
The total cost of this project is about 10,000,000 baht. In the term of investment
we plan to use ratio 70:30 which it come from loan 70% about 7,000,000 baht, we take
this loan from SME bank; period of lone is not more than 15 years, interest rate is 12%
per year and there is grace period 3 year but must pay interest every month in 3 years and
we decide to pay within 8 to 9 year. And 30% is come from owner about 3,000,000 baht.
2. Management Analysis
Administration cost
Investment Amount Depreciation Annual Dep. Monthly Dep.
Land 1,000,000 0 0 0
Building 500,000 10 50,000 4,167
Car 452,000 10 45,200 3,767
Sofa 9,900 5 1,980 165
Desk 4,500 5 900 75
Book chest 980 5 196 16
Computer 120,000 8 15,000 1,250
Pinter HP Business Inkjet 22,500 5 4,500 375
Air conditional 119,600 6 19,933 1,661
Fax machine 4,490 5 898 75
Calculator 1,250 5 250 21
Telephone 7,450 5 1,490 124
Hot-Cool water machine 3,900 5 780 63
Cash bill printer 1,900 5 378 32
Plug 1,500 5 300 25
Coffee set 2,778 2 1,389 116
Glass 280 1 280 23
Small dustbin 425 1 425 35
Board 120 x 240 2,250 5 450 38
Board‘s pen 26 1 26 2
Big electric fan 2,290 3 763 64
Total 2,258,019 - 145,139 12,092
Other administration cost
5 years
No. Item 1 2 3 4 5
1 Salary of manager(3) 720,000 738,000 756,000 756,000 756,000
2 Salary of sale in shop(1) 96,000 114,000 120,000 120,000 120,000
3 Driver(1) 78,000 84,000 90,000 90,000 90,000
4 Housekeeper(1) 60,000 66,000 72,000 72,000 72,000
5 Security guard(1) 72,000 78,000 84,000 84,000 84,000
6 Utility expense(water) 1,800 1,800 1,800 1,800 1,800
7 Utility expense(electricity) 12,000 14,400 15,600 16,800 16,800
8 Utility expense(Telephone) 18,000 20,400 21,600 21,600 21,600
Total 1,057,800 1,116,600 1,161,000 1,162,200 1,162,200
Other administration cost
Year 1
Total 93,050 93,050 93,050 93,050 93,050 93,050 93,050 93,050 93,050 93,050 93,050 93,050 1,116,600
Other administration cost
Year 3
No. Item
1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Salary of manager(3) 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 756,000
2 Salary of sale in shop(1) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
3 Driver(1) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
4 Housekeeper(1) 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
5 Security guard(1) 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000
6 Utility expense(water) 150 150 150 150 150 150 150 150 150 150 150 150 1,800
7 Utility 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 15,600
expense(electricity)
8 Utility 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 21,600
expense(Telephone)
Total 96,750 96,750 96,750 96,750 96,750 96,750 96,750 96,750 96,750 96,750 96,750 96,750 1,161,000
Other administration cost
Year 4
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Salary of manager(3) 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 756,000
2 Salary of sale in shop(1) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
3 Driver(1) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
4 Housekeeper(1) 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
5 Security guard(1) 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000
6 Utility expense(water) 150 150 150 150 150 150 150 150 150 150 150 150 1,800
7 Utility 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 16,800
expense(electricity)
8 Utility 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 21,600
expense(Telephone)
96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 1,162,200
Total
Other administration cost
Year 5
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Salary of manager(3) 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 63,000 756,000
2 Salary of sale in shop(1) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000
3 Driver(1) 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 90,000
4 Housekeeper(1) 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000
5 Security guard(1) 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 7,000 84,000
6 Utility expense(water) 150 150 150 150 150 150 150 150 150 150 150 150 1,800
7 Utility 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 1,400 16,800
expense(electricity)
8 Utility 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 21,600
expense(Telephone)
96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 96,850 1,162,200
Total
Assets use in production
Value Depreciation
Per
No. Assets (Baht) Year Per year month
1 Enamel machine 900,000 6 150,000 12,500
PC Packing Aid
2 Corporation 70,000 6 11,667 972
3 Cut the tape 615 3 205 17
4 Plug 450 3 150 13
5 Shoot machine 880 3 293 24
6 Chair 300 3 100 8
7 Weighing machine 2,400 5 480 40
Total 974,645 - 162,895 13,574
Marketing expense
Year 2
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Web registers 5,500 5,500
2 Leaflet 10,000 pieces 1,250 1,250 1,250 1,250 5,000
3 Radio advertisement 3,900 3,900
4 Utilities expense 125 125 125 125 125 125 125 125 125 125 125 125 1,500
5 Web site expense 500 500 1,000
6 set the display 3,000 3,000
7 Booth 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Total 17,275 3,125 3,125 4,375 3,125 3,125 4,875 3,125 3,125 4,375 3,125 3,125 55,900
Marketing expense
Year 3
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Web registers 5,500 5,500
2 Leaflet 10,000 pieces 1,250 1,250 1,250 1,250 5,000
3 Radio advertisement 3,900 3,900
4 Utilities expense 125 125 125 125 125 125 125 125 125 125 125 125 1,500
5 Web site expense 500 500 1,000
6 set the display 3,000 3,000
7 Booth 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Total 17,275 3,125 3,125 4,375 3,125 3,125 4,875 3,125 3,125 4,375 3,125 3,125 55,900
Marketing expense
Year 4
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Web registers 5,500 5,500
2 Leaflet 10,000 pieces 1,250 1,250 1,250 1,250 5,000
3 Radio advertisement 3,900 3,900
4 Utilities expense 125 125 125 125 125 125 125 125 125 125 125 125 1,500
5 Web site expense 500 500 1,000
6 set the display 3,000 3,000
7 Booth 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Total 17,275 3,125 3,125 4,375 3,125 3,125 4,875 3,125 3,125 4,375 3,125 3,125 55,900
Marketing expense
Year 5
No. Item 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 Web registers 5,500 5,500
2 Leaflet 10,000 pieces 1,250 1,250 1,250 1,250 5,000
3 Radio advertisement 3,900 3,900
4 Utilities expense 125 125 125 125 125 125 125 125 125 125 125 125 1,500
5 Web site expense 500 500 1,000
6 set the display 3,000 3,000
7 Booth 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Total 17,275 3,125 3,125 4,375 3,125 3,125 4,875 3,125 3,125 4,375 3,125 3,125 55,900
Organization chat
Manager
The company has classification the salary rate of the employees following
The company will work on Monday until Friday however if there are the need of
product in the market such as on the high season or the festival the company will let the
employees work over the time (OT) after 4.00 pm. The employees can break for 1 hour
and then start work again at 5.00-8.00 pm. However working over the top can make the
employees tried and the efficiency of work will decrease, so the company will pay double
of rate payment for the employees who work over the top.
The position and the duty
1. Manager
Duty
- Check the document every department and signature for
any agreement
- Manage the organization to go to the goal and successful
with legal and agreement of the partners
- Control and concern with any other department manager to
get efficiency
- Working with vision and mission of the company
Qualify
- Man/woman age 25 up
- Ban choler degree up and have experience more than 2
years
- Computer skill and can use Microsoft Office such as Word,
Excel
- There are management skill and good relationship
2. Production manage
- Checking and control all about the operation system and
production process involve the machine
5. Driver
- Male age 20-25 year
- Education background3 secondary educations up
- There is the responsibility in the duty
- Can drive a car 6 wheel - there is the license
Rate Salary 6,500 Bath
6. Housekeeper
Rate Salary 5,000 Bath
7. Security guard
Rate Salary 6,000 Bath
Note: The employee income within a company calculate per month
Im-Tub Community has manager and other 6 employees. The employees will have
to train first to get their experience and knowledge to ready for any work. Services are
important to the customers, so that the company has classification the worker to match
with their own ability.
Salary rate of worker per month
1. Manager 1 person 20,000 baht
Lone 7,000,000 - - -
Capital 3,000,000
-
Retained earnings 2,079,797 1,274,869 5,722,804 11,675,373
A business risk is a circumstance or factor that may have a negative impact on the
operation or profitability of a given company. Sometimes referred to as company risk, a
business risk can be the result of internal conditions, as well as some external factors that
may be evident in the wider business community.
External factors: Our product has the risk that the business will cannot enter to
control or solve and the risk that affect at most to proceeding business;
1 The economy
Rice is important as exported product of Thailand. Our company can surely gain
the profitability because every Thai people and other also other countries in the world
consume the rice all year long.
2 Social, such as popularity, will have an effect to our business
3 Policy, begging for trademark assures the clean of a shop, and the quality of
goods, for the guarantee that, store, and our goods, there is the clean and good quality.
4 Technology, if the business has Technology that modern to use in procedure
produces, and service. Goods and serve are effective, help decrease the risk about the
obsoleteness of the business. As a result, make the business develop with general rival,
Make the business has the progress because, use modern tool to production.
Internal factors: The risk that business is ability to control. The risk of the
business mainly that is from the executive who is less experience, make the business
hasn't certainty and unsteady in the market competition that has violence increase. Risk
can solve by executive, always learn about state of rice business who are omniscient the
experience for enhance the experience and decrease the risk.
Possible Risk
Risk of price: if our business fixes a price too high, may be some group customer
haven't power of buying, consumer will think that products are low quality. Thus the
pricing has many levels, and then risk is reduction in the price.
Market risk: Market risk of rice is Five Forces Model; 1. Rivalry among
competitors, 2. Threat of new entry, 3.The bargaining power of customers, 4.The
bargaining power of Suppliers, 5.Substitute products. Those are threat for entry market.
Thus reduce risk of our business is study state of market and competitor
Product risk: Our business is about rice, production must healthy and beauty, the
products must standard; the package is clean, because when customer comes to buy our
product from us. Then find that unclean, stink or packs shrink, as a result, don't trust in
our products, and don't come to buy our product again. We are management this risk,
there is checking product every piece, both of the procedure produces, package before
bring sell. Every the step has an officer controls.
Human resources: The risk business is ability to control. The risk of the business
mainly that is from the executive who is less experience, make the business hasn't
certainty and unsteady in the market competition that has violence increase. Risk can
solve by executive, always learn about state of business rice who are omniscient the
experience for enhance the experience and decrease the risk.
Objectives
We should be able to understand
1. The demand of Thai people about new style Rice.
2. The production of Rice.
3. How healthy nutrition added in rice important for customer?
4. Know about economics of rice.
5. Studies competitor/ rice-mill and market.
6. Create rice innovation for healthy.
7. The factors that make customer buy rice.
8. Thai rice in others country view would they like or not?
9. Try to add value to Thai rice.
10. Studies about nutrition.
Benefits of Project
The benefits of this study is we are one of the Thailand‘s leading rice exporters,
exporting Thai rice, so we can apply the knowledge with this subject and we can set the
objective, planning, target market or about the customer want or demand. We can plan
advertising service and strategies distributing to customer before we do this project and it
can be information for Thai farmer who want to added value to their product to get more
profit than only sale normal rice.
Strategy
1. Corporate Level
We use market penetration strategy to expand the market share of our company by
use advertisement to persuade customer to interest in rice for healthy.
2. Business Level
We use the advantage of organization to useful and support strategy of company.
We use Focus Strategies for create difference. We are careful and emphasize on the health
of consumer is main factor and use strategy to gain competitive advantage.
3. Functional Level
3.1 Marketing strategy
Cost production - find the source that have quality and appropriate
cost to connect many distribution
- set number of product appropriate number of
production
- check number of product in order
Evaluate price inventory - first in first out ―FIFO‖
3.3 Financial strategy
Customer Analysis: Consumers want to trade with high quality standards and
pop as an acceptable price. Therefore, consumers are interested in the products of our
company; we are bringing products to consumers with easy access and a product known
to consumers as well because we'll be continuous releases.
Competitive Analysis: Competition is also high, both within and outside the
country. Because the intermediaries who want the benefits of Great post and want
organizations exploit consumers, our company will need to consider a case, consumers
have the cooperation and support government policy to justice the most.
Target
Age: 18 years up
Gender: Male and female.
Income: 2,000 baht up
Status: 1. Department Store and Supermarkets
2. For people who live in north
3. For People who love in the healthy
Product
Our product is rice coated with coenzyme Q10 and collagen, there are 2 types are
white rice and brown rice. We buy rice from rice-mill that have high quality and can
trusting. We have the processes that check contaminants such as Legend, Manganese,
Nickel, Copper, Mercury, Cadmium, Cobalt, Lead, and Zinc. Our products have high
standard that produce by use high technology. Im-Erb‘s rice has guaranteed from food
and drug administration (FDA). So, customer can be bound to safety product.
Price
Our product has high price more than general rice because we increase
coenzymeQ10 and collagen into product
Place
We have a shop locate opposite Big C supercenter. Address 14/1 Moo 25
Phahonyothin road Muang Chiang rai 57000. it‘s close to the bus station telephone
053-123456 fax 053-123455And we design to put product in to the supermarket in
Thailand for example Big c supercenter, Carrefour, and Tesco lotus.
Promotion
We create our website is (www.Im-Tab.com) for promote and give product‘s
information to customer and it is one of channel that easy to contact us. For advertising,
we make brochure for dispense to customer and make poster to pin up to the board in
front of supermarket. And we will set booth in another featival. In the first and second
month that we launch new product our promotion is ―buy 1 get 1 free‖
Specification, Feathers, Dimension, Life Time, etc.
Im-Erb rice can keeping for 8 months under room temperature. After open should
eat up within 1 month.
Do not washing uncooked rice before cooking.
Caution : This product is not suitable for the people who intolerance with
coenzyme Q10 and collagen.
Production/Services Process
Feedback
Supermarket
Receiving
Checking Process Packing Customer
Storage
Storage Our shop
Step 1: Rice that receive to put into the process come from Chiang Rai province .
Step 3: Process
First we will sort out another thing that mixes with rice such as gravel
because it can make problem happen with machine. After us certain rice is clear, we are
put rice into enamel machine to coated coenzyme Q10 and collagen. Machine will inject
coenzyme Q10 and collagen to coated rice and bake it until dry; all of process machine
make automatically don‘t take employee in this part.
Step 4: Packaging Process
Location
14/1 Moo 25 Phahonyothin road Muang Chiang rai 57000 it‘s close to the bus
station telephone 053-123456 fax 053-123455
IM-TUB
Logistics Management
Our company is the producer that require middleman to come and get the
products and extend route of market trough middleman mostly. Our product can be order
through web site. The company will send to customer by truck.
A business risk is a circumstance or factor that may have a negative impact on the
operation or profitability of a given company. Sometimes referred to as company risk, a
business risk can be the result of internal conditions, as well as some external factors that
may be evident in the wider business community.
Financial Risk Analysis
4,385,538/9,397,800 = 0.4666558
calculate NPV
investment 10,000,000
interest rate 12%
net income 1 - 2,079,797.0
net income 2 2,974,693.4
net income 3 4,447,935.8
net income 4 5,952,569.0
net income 5 7,868,323.4
NPV 11,928,061.8
Reference
Song hran hitrahon and Boriboon sornrit. ―The development of Thai rice varieties‖, 2007
http://thaihandiwork.com/thairice_themonarchyandthairice8.php?language=TH
―White rice Quotes‖ by Thai Rice Exporters Association. 13 Jan. 2009
http://www.thairiceexporters.or.th/price.htm
―Rice is life‖ by international year of rice 2004 http://www.fao.org/rice2004/en/p17.htm