The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010.

More Than Life
All inclusive wedding organizer
Tourism Management
2/19/2010
Preface
Project Feasibility study and evaluation course is studying the feasibility in business. This
project shows about feasibility of wedding organizer in Bangkok and throughout Thailand. This
project included with wedding organizer business management in term of business, competition
analysis, technique of process, the financial and risks in this business.
The project provides information to everyone who wants to invest about wedding business. It
shows about the process, the operation, the benefit and profit to investment in the wedding business.
We hope this project can help any investor to make decision before investment.
We expect the project will provide the benefit to people who interests in the project. If there is
any mistake in this project, our group has to apologize for those of it.
More Than life

Chapter 1
Introduction
Chapter 1: Introduction
Background and Significance of the project
Getting married is one of the most wonderful moments in a person‘s life. Marriage
signals a happy reunion between man and woman for the purpose of joining their lives
together in a holy matrimony. Since the time of Adam and Eve, man and woman have not
lived apart and thus marriage is the natural extension of this tradition.
Starting a wedding organizer business offers an opportunity to earn an excellent

income, as well as the pride and self-satisfaction of business ownership, while doing
something you already enjoy. It is a great business for those who love weddings and who are
highly organized. It is also a natural progression for those already in the wedding industry -
people who are currently operating bridal boutiques, wedding stores, floral services, catering
companies, and reception venues.
Weddings are big business. The Association of Bridal Consultants estimates that
consumers spend a whopping $33 billion on their weddings every year. In 1999, the average
wedding cost approximately $20,000, and many more couples spend on top of that amount.
Today‘s bride is spending more money than ever before to ensure that her wedding day - the
single most important day of her life - is planned to perfection. Once reserved only for the
very rich, today's brides- and grooms-to-be, often busy with dual careers yet wanting to make
their wedding uniquely personal, are turning to organizer for help. Wedding coordinators are
being used more to help couples save time, money and considerable stress preparing for the
wedding. More people are finding that a good wedding organizer could be a source of
information, ideas, and contacts for the bride-to-be.
Hiring a wedding consultant could help ensure that the wedding day ends far more
spectacular than the bride has ever envisioned. They provide guidance on etiquette,
invitations, planning and directing the rehearsal and ceremony, even arranging transportation
and accommodations. Wedding organizer may also assist in locating a site for the ceremony,
shopping for the wedding gown, arranging for childcare and shopping for wedding
accessories. As such, professional wedding organizer is compensated well for their
knowledge, talent, time, and expertise. The services of wedding organizer are also frequently
used in the planning of other social events such as anniversaries, engagement parties,
graduation celebrations and other similar functions. This creates the potential to tap into these
other markets as well, thereby expanding the overall prospects of your wedding coordination
business.
Wedding organizer play an important role as professionals within the industry. A

consultant's primary function is to help a couple learn, implement and manage all the
necessary tasks required to host a successful wedding event.
As a wedding organizer, you assume the role of a planner, facilitator, mediator,

money manager, artisan and organizer of all parties concerned. Your role is to be "on top" of
everything - every finite detail of the wedding. Wedding planners can do just about
everything - from arranging a budget and timetable to remembering to bring white bobby pins
for your veil. Duties can include setting up appointments, offering etiquette advice, mailing
invitations and recording responses, coordinating the decorations, negotiating contracts, and
attending to many other details. However, many planners also set their limits as to what they
can and cannot do. One wedding planner I know draws the line at writing the thank-you
notes.
Weddings, being extremely emotional events, can oftentimes try the patience of a
saint. The wedding coordinator must be able to "handle" any situation that will arise. You
will be dealing with not with the bride and groom-to-be, but everyone else in their families
and circle of friends. Even the most well-planned, beautifully orchestrated event has some
sort of emotional twist or turn that a consultant must be able to skillfully negotiate.
Our organizer is located at Siam Paragon because there is the most popular shopping
mall in Thailand, is the interesting from the customer. It is the best way to contact and service
with customer easily. Siam Paragon will be the biggest main office for our organizer. It will
be a world class destination in the future.
Project objective
 To stimulate commerce for the More Than Life Region either directly or indirectly
through More Than Life Weddings and acknowledging the high level of spend this
industry provides to the region.
 Provides an opportunity to showcase a wedding product or service you provide as
well as collect leads from brides and grooms interested in what you are offering.
 To educate the community, region & government bodies on the benefits the More
Than Life Wedding Industry to the More Than Life Region & Tourism Industry as a
professional and necessary industry to the region.
 To research and obtain statistical & numerical (bath spend) data via the wedding
businesses to get a more accurate overview of weddings & wedding spend in More
Than Life and how much weddings directly and indirectly bring into the More than
Life economy.
 To have a unified body of wedding professionals in More Than Life company.
 To provide networking opportunities and introduce new businesses to the industry
who prior to the association would have trouble promoting their business to the
region.
 More Than Life presence at national expos and cluster advertising when most smaller
businesses wouldn‘t be able to do this on their own.
 Providing industry updates & updated statistics on the industry as a whole to our
members.
 Professional Development Programs.
 Stronger presence when lobbying to governments and council by pooling resources
and collectively soliciting for grants and other logistical resources required by the
industry.
 Providing resources to the wedding industry.
Benefits of Project
- To get a lot of profit from the structure of wedding planner.

Wedding planner is the team that can develop their skills in other structure. It is not only
planner, organizer and service to bride and groom. We service to the customer who want
to rent the dresses or who want to have the creative for any occasion beside of wedding
planner. We are the graduate organizer, and planner in l all of concept that customers
want.
- To understand to know market condition

Wedding planner is the opportunities to meet with many agencies. We will apply the
business to be successful by corporate with the excellence agencies about wedding.
Market Condition is the way that the company can learn from this business. When we
successful by corporate with the excellence agencies about wedding. Market condition is
the way that company can learn from this business. When we success in wedding planner,
we will have chain or franchise for this business. It shows the way of profit. However it is
the opportunities to join in other business later.
- To create new business that involve with wedding planner

There are many agencies that involve with wedding planner. The business will connect
with the agencies. Sometime we can manage the agencies business with ourselves. The
business will teach to learn in other business too.
Activities and time frame
1. Promotion and Mobilization
This process refer to group gathering for better understand what will we do for the
project. We have to set up the company‘s goal and structure to implement the core concept of
company.
2. Diagnosis
We have to concern about SWOT analysis, Technological Capability and Manpower

Competency to decrease gap among colleagues for more efficiency.
3. Collaborative strategy
This process refers to project cycle management and key success factors by
brainstorming of group members. We have to define what will be done in strategy that we set
up as before.
4. Implementation
This kind of process is like a product development, which we have to consider about
the potential of company. Moreover we have to develop capacity of human resource,
technology, and financial of company to be effectiveness.
5. Evaluation
The relevance of evaluation process consists of the following and assessing the
successful of project. Moreover it can be reflected into lesson learn and all of project in the
next year.
Gantt chart for wedding planner project
Chapter 2
Industry profile
Chapter 2: Industry profile
-Nature of Industry
For most people that are getting married for the first time, planning a wedding can
be a time-consuming, overwhelming task. Planning for a typical wedding includes finding a
reception location, meeting with all the different wedding vendors including florists, disc
jockeys, photographers, and caterers, picking out attire, invitations, etc. The costs of a
wedding vary from region to region; one thing is certain, people are willing to spend when it
comes to their wedding. As you can see, different region can bring different wedding
tradition as well. So, More Than Life will offer you the best several of wedding style by tailor
made method. If you have a calm nature, a love of parties and a helpful disposition, an
exciting and lucrative career in wedding planning can be yours. Almost anyone can convert a
present occupation or hobby into being a wedding planner. Today's bride is too busy to plan
her own wedding, and what was once expected help from family members is now often
unavailable, because they live in other cities or are very busy with their own careers. To
reduce tension and to insure a perfect wedding, more and more brides are turning to wedding
planners for assistance. Your wedding day is possibly the most significant day in the life of
the bride and groom. A great deal of time and effort goes into this milestone event. When
organizing a wedding you need the assistance of your family and closest friends, as there are
so many elements that make up a wedding. Alternatively you can consider appointing a
wedding planner or coordinator who will organize your wedding day on your behalf. When
choosing a co-coordinator remember to use one that you get along with, communicate easily
to and understands what you are looking for. You first have to decide what type and style of
wedding you want, the color and theme, what type of décor you prefer, what entertainment is
required and most importantly the gift registry. Color brings your wedding to life! If there is a
formal ceremony, there are several other people involved - parents, bridesmaids, the best
man, relatives, and guests. More Than Life will facilitate the wedding planning process from
the buildup, all the way to the celebration. With reputable suppliers and vast amounts of
information supplied - Your wedding will be a momentous one!
Destination wedding in Thailand could be a memorable event of a lifetime. There are
some significant reasons why a destination wedding in Thailand is special. First of all,
Thailand is a country of beautiful natural resources: wonderful beaches, tropical islands,
wonderful mountains etc. Secondly, The quality of hotels and other services are superb.
Thailand's wedding options fit every taste and budget. You can have everything from a
simple ceremony to a full-blown extravaganza. Very important to note down, the prices are
reasonable for almost everything. People are smiling and welcoming. Last but not least,
quality of Thai cuisine is excellent. Those are some good reasons for you to answer to the
question "Why Thailand?"
Weddings and Marriage in Thailand
Marriage and getting married in Thailand allows a great deal of choice.
Thai weddings, Buddhist Weddings and marriages, Christian marriages at a Venue of

your choice from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for
overseas Brides and Grooms and for Thai ladies marrying. Allow us to take the weight off
your shoulders and let us arrange your wedding in Thailand. From a simple legal wedding at
a local Amphur district office taking only a few hours of your time to a Traditional wedding
taking all day we are the experts, we can arrange all types of wedding from Buddhist
Ceremonial and Thai Marriages and Wedding Services through to Christian wedding service
at a venue of your choice. The legal marriage carried out at a local Amphur district office
need only take a few hours of your time leaving us to run around for the paperwork and you
more time to enjoy your honeymoon. With a wealth of experience with Thai Weddings and
Marriages we can assist in all aspects of the Weddings. We offer a full range of Marriage and
Wedding Services for Thai's and Overseas Visitors.
* Registered marriages are needed for the marriage to be recognized in your own country.
* The paperwork for Registered Wedding normally takes three to four working days to
process for most countries and must start in Bangkok.
* You must make sure you have all the documentation before you come. For most countries
based on an English law system it is easier than most other countries which may require
government certified documents and guaranties to be obtained before you leave your country.
* With this we can help running the documents around to the Embassies before you come.
* A registered wedding is done at the local Amphur district Office which is similar to a
court house wedding.
* With our assistance we cut the time that you spend down to a few hours on the first
working day and a few hours on the third or fourth day.
* With our express service we can cut the overall time for many nationalities weddings one
or two working days.
* Buddhist Ceremonial weddings can be done with or without a legal marriage and either
before or after a legal marriage.
Wedding company in Thailand
TWO Dimension Co.,Ltd.
Category Business Service
Subcategory Wedding Planner and Video Recording Service
Address 88 Moo.4 Pimonrat, Bangbuathong, Nonthaburi 11110
E-Mail sales2-dimension.co.th
Website http://www.2-dimension.co.th
S.R. Production Co.,Ltd.
Address 1213/16-17 Soi Ladprao 94 (Panjamit), Wangtonglang , Bangkok 10310
E-Mail webmastersr-production.com
Website http://www.sr-production.com
Scene Sonic Co.,Ltd.
Address 242/34-35 Soi Ladprao 112 , Ladprao Rd., Wangtonglang, Bangkok 10310
Phone +66 (0) 2931 , 2931 ,
E-Mail infoscenesonic.com
Website http://www.scenesonic.com
Nara DigitalVideo Production Co.,Ltd.
Address Sahasriphoomplace ,Maneerat Rd., Chiangmai
E-Mail infonrdv.com
Website http://www.nrdv.com
Dream Plus Co.,Ltd.
Address 386/46 Phahonyotin 28, Chatuchak, Bangkok 10900 Thailand
E-Mail dreamplusthaimail.com methafilmyahoo.com
Website http://www.dream-plus.com
Cuttingedge Co.,Ltd.
Address 10th floor Tasniya Building 625, Ramkhamhaeng 39, Pracha-U-Tid Rd.,
Wangtonglang, Bangkok 10310 Thailand.
E-Mail infocuttingedgebkk.com
Website http://www.cuttingedgebkk.com
Candor Production House Co.,Ltd.
Address 1386-1388 Inthamara 26/2, Suttisarn Road, Bangkok 10400 Thailand
E-Mail candorcandor-productions.com
Website http://www.candor-productions.com
Benetone (Thailand) Co., Ltd.
Address Omni Tower, Unit 69/57, 69 Sukhumvit Soi 4, Bangkok 10110 Thailand
Phone +66 (0) 2253
Fax +66 (0) 2656-8300 3657
E-Mail contactbenetonefilms.com
Website http://www.benetonefilms.com
The Eyes Co.,Ltd.
Address 1603 Town in Town Soi 5, Ladprao 94 Rd., Wangtonglang , Bangkok 10310
E-mail theeyestheeyes.co.th
Website http://www.theeyes.co.th
Mantello Co.,Ltd.
Address 38 Jipdamri, Suttipong 3, Sutisarn Rd., Hwai Khwang, Bangkok 10310

Thailand.
E-Mail teammantello.net
Website http://www.mantello.net
Multimedia Advertising Co.,Ltd.
Address 88/6-8 หมู่บ้านกฤษณา ม.7 ถ.กาญจนาภิเษก ต.บางคูเวียง อ.บางกรวย จ.นนทบุรี 11130
Phone +66 (0) 2459
E-Mail producermultimedia-advertising.com
Website http://www.multimedia-advertising.com
Mega Disc Ltd.,Part
Address 14/2519 Moo 1, Bangbuatong , Nonthaburi 11110 Thailand.
Phone +66 (0) 2925
Fax +66 (0) 2925 ext. 3
E-Mail vdostudiohotmail.com salevdostudio.com
Website http://www.vdostudio.com
Thitiporn Multimedia
Address 29/93 Moo 5, Bangkaenuea ,Bangkae , Bangkok 10160 Thailand.
Phone +66 (0)8 9052, (0)8 4001 0852,
Fax +66 (0) 2454
E-Mail thitimediahotmail.com
Website http://www.thitipornmultimedia.com
Videopromote Co.,Ltd.
Address 35/422 Soi Ladprao 71, Ladprao Rd., Ladprao , Bangkok 10310 Thailand.
Phone +66 (0) 2910 , (0)8 9488 3334 ,
Fax. +66 (0) 2514
Website http://www.videopromote.net
Lanta Bliss Shop
Address 116 Moo 5, Koh Lanta Yai, Koh Lanta, Krabi 81150 Thailand
E-Mail lantablissgmail.com
Website http://www.lantablissweddings.com
Executive Pattaya Monthong
Employees 10 Persons
Product&Service Wedding Planner

Wedding sites
The process starts in Bangkok at your embassy. Your presence is required together
with your passport and photocopies of your passport to get a statutory declaration endorsed
by your embassy. It is easier and faster if you can bring this statutory declaration from your
home country as the embassy just has to verify the document and endorse it. Normally this
process takes 2 working days (it can be varied upon the requirements of each embassy).
Please check with us again to be sure of the details of requirements of your embassy.
Bangkok
 Suanthip Restaurant
One of Thailand‘s finest Thai restaurants has received endless praise and admiration for its
unique signature recipes for Thai homemade cuisine and the picturesque ambience of its
traditional Thai houses set in the midst of an enchanting riverside garden landscape.
Chiangmai
 Veranda Chiang Mai
The High resort. A total Zen experience from the moment of arrival.
 Oriental Dhara Dhevi Chiangmai
Spread over 60 acres of natural landscapes we offer a self contained world of beauty,
incorporating serene paddy fields and exotic plantations. Mandarin Oriental Dhara Dhevi is
Chiang Mai‘s only luxury hotel and resort where you can enjoy one of the world‘s most
beautiful spas and surround yourself with the rich heritage of the Lanna Kingdom.
Chiangrai
 Anantara Golden Triangle
Mountain magic. Rustic charm. Laid-back luxury.

Huahin -Cha-Am
 Aleenta Huahin-Pranburi
Aleenta is a relaxing, tranquil and private boutique resort, with its location on a long stretch
of white sandy beach and is a perfect backdrop for your tropical dream wedding or perfect
beach honeymoon in Thailand.
Huahin
 Veranda Huahin
Free your mind. Loosen your thoughts. Lie on the beach. Listen to the waves.
 Anantara Hua-hin
 Classic romance. Seaside luxury. Thai traditions.
Samui
 Anantara Samui
 Vibrant colours. Soothing seas. Island tranquility
 Six Senses Hideaway Samui
The luxuriously appointed Six Senses Hideaway Samui is set around a gently sloping
headland on the northern tip of Samui Island amongst 20-acres of indigenous vegetation that
ensures maximum privacy while offering uninterrupted, breathtaking panoramas to the Gulf
of Siam and outlying islands.
 Nora Resorts & Hotels
Enjoy a spectacular hillside setting, overlooking a secluded bay just north of the world-
famous Chaweng Beach. A truly unforgettable experience awaits you at the Nora beach
Resort & Spa
Krabi
 Sofitel Phokeethra Krabi
Indulge in an exclusive treatment by Lanc?me, the hallmark of French luxury and beauty.
Pamper yourself with a personalized classic treatment offered in a "cocoon" and awaken your
senses. Le Spa exists to enhance the well-being of our guests.
 Sheraton Krabi Beach Resort
Situated in the exotic province of Krabi, Sheraton Krabi Beach Resort enjoys a white sandy
beachfront location on the 1.8-kilometer Klong Muong Beach. The resort offers high
standards of impeccable service with the warmth of Thai hospitality
 Anantara Sikao
Island caves. Andaman blue. Surreal beauty on Krabi's southern doorstep.
 Six Senses Hideaway Yao-Noi
Koh Yao Noi is a picturesque island in Thailand‘s Phang Nga Bay - the unique natural
environment setting for the 9.6-hectare, or almost 24-acre Six Senses Hideaway Yao Noi, that
exemplifies the Six Senses Hideaway philosophy of Redefining Experiences from arrival to
departure. The natural vegetation and tropical landscaping provide privacy and allow glorious
views over Phang Nga Bay.
Phuket
 Aleenta Phuket-Pangnga
Aleenta Resort and Spa Phuket – Phangnga is a stunning and award winning small luxury
hotel and hideaway with 15 private Beach Front Villas and Ocean View Residences and 15
Pool Suites and Pool Villas, all within steps of the ocean, all with stunning view of the
Andaman Sea.
 Anantara Phuket
 Secluded lagoons. Pool villa sunsets. Unforgettable Thai smiles.
 JW Marriott Phuket
 Mom Tri's Boathouse
Mom Tri‘s Boathouse is a luxurious Boutique Hotel located directly on beautiful Kata Beach.
Now two new Dolphin Pool Villas with butler service complement the 36 rooms and suites.
The Boathouse Wine & Grill boasts the finest Thai and French gourmet dining and a wine
cellar with more than 750 labels. It is the only winner in the Kingdom of Thailand of the
Wine Spectator‘s ‗Best of Award of Excellence since 2006‘
-Situation of Industry
More Than Life is entering its a few year of operation. Through market research
including focus groups, it appears the idea will be well received and marketing is now crucial
for developing visibility. The store offers wedding dresses and accessories for rent. The basic
market need is the ability to rent wedding dresses as opposed to the customary practice of
having to purchase them for only one day.
Market size: Nowadays, Thai weddings are getting bigger and better. The expanding
wedding market in Thailand is pegged at 500,000 baht by industry sources and is growing
annually by 25 – 30 %.
History: The grandeur and charisma of Thai weddings has enticed and enraptured many.
The portrayal of the warmth, fun and frolic of the Indian wedding owes a lot to Bangkok.
Market Stage: It‘s is a new market. It is a latest trend to hire wedding party coordinators to
take care of the entire wedding event.
Market Needs: The market needs for wedding planning services are strongly shaped by the
customers' desire to have a perfectly planned and executed wedding ceremony. Although
major customer segments, brides and grooms and family members, plan and budget for the
wedding ceremony as far as a year or more in advance, they often realize that they cannot
make all the necessary preparations by themselves in a cost effective manner. Strongly
affected by the established social values, such customers seek professional advice to ensure
that all the important aspects of the wedding ceremony meet or exceed perceived
expectations.
Market potential: The wedding scenario in Thailand is more than just getting married. The
exotic destinations, Thailand have the important attractions that successful usage of these
places in the form of Imaginative weddings. The change is visible in the middle class who
want the flavor and ambience of elite weddings. Seeing the world around they too are
spending and want the best available. It sort of coincided with the rise in disposable incomes
of the rich and upper middle Thai class and over the years weddings have become
inspirational. ―Your wedding should be better than your neighbor‘s‖.
Demand Cycle: February to May is the most popular months for weddings. February 14 is
considered to be the most auspicious day for weddings and is a jam packed day for weddings.
A full-time experienced Planner can organize 30 to 40 weddings or events per year.

Not only has that, most professional planners calculated their fees based on a percentage of
the total wedding cost (usually from 10 to 15%).
Employment of wedding planners is projected to grow faster than average for all
professions, increasing 20% from 2006 to 2016 (1). Population growth and increased demand
for organized wedding services will drive job growth. Job prospects are expected to be very
good especially for wedding planning with formal training and extensive experience. Job
openings will also stem from the need to replace wedding planners that retire, transfer, or
leave the field for other reasons.
having to purchase them for only one day.
Marriages
Registrations in Thailand
-Product and service in General
More Than Life will offer the best service in the industry. You will have a large
network of vendors to ensure each and every client need can be satisfied. You will have
professional managers and staff members who will interface with clients to ensure
expectations are exceeded. Additionally, equipment (e.g. banquet tables and chairs) will be
purchased, as cash flow allows, increasing your profit margin.
As you know, our business is about wedding planner, so our product will be many
plans which are selected by customer. However, we can offer customer for product and
service as they wants. We can divide our product and service as follows:
• Marriage License and Certificate
• Assistance with legal documents
• Civil or church ceremonies in a variety of locations
• Wedding Cake
• Champagne & canapés
• Flowers
• Table decorations including table plans, personalized menus, and place names,
wedding favors, table confetti, poppers, bubbles and disposable cameras.
• Reception venue (restaurant, hotel, yacht, taverna, beach)
• Wedding dress and suit hire
• Bridal hair, makeup, manicure & pedicure
• Photographer & wedding DVD, album or storybook
• Party Decorations
• Wedding Locations
• Wedding Videos
• Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage)
• Guest transport in a variety of different sized vehicles
• DJ or live musicians for the wedding reception
• Stag and Hen night venues
• Renewal of vows
• Advise... selecting your Wedding day services
• Assistance with travel arrangements for bride, groom and guests
• Assistance with accommodation in either hotels or villas for the wedding party
-Vision of Organization
One Stop Wedding Services is at the heart of our business. Our philosophy is to take
care of every customer, by offering professional consultation services in every wedding
related step to prepare you for your most important day. We are starting with the concept of
your wedding, the venue, the floral arrangements, the musical arrangement, selecting your
wedding gown, make-up and hair style that would make you the most special bride in this
most important occasion. We also offer other complementary services such as exclusive
Limousine rental, and many other services that would make the wedding an unforgettable
experience. Every consultation given will mainly be based on our customers‘ needs just to
make this occasion as you dreamed of.
-Mission of Organization
More Than Life is here to help from this day forward and create some of the most
memorable moments for your special day. We try to distinguish ourselves through our service
and our concern for our customers. We are a full service company that provides complete
wedding consulting services. Our consultants are experienced and dedicated professionals in
the areas of wedding themes, wedding dressmaking, photography and videographer etc.
We offer a high-quality option for a real life wedding, making it one of a kind, and
we give our customers our undivided attention. We listen to our customers' needs and have
them involved and work with them to create the event of their dreams. Our customers' wishes
become our desires. So whether our customer wants a Lanna, tropical, western, international
or more traditional wedding; we can help and direct. Our services include weddings,
weddings receptions, budget planning, as well as full service referrals to florists, hair stylists,
entertainers, musicians and photographers, etc.
More Than Life was established by a group of friends, out of a desire to create every
wedding to be the best day for every couple. We will make every effort create a special day
that will be memorable for the rest of their lives, making sure that the wedding style suits the
bride and groom, from the location to the wedding attire. We understand that every couple
wants something special for their wedding.
More Than Life is confident to make your dream come true. And we love to make a
memorable wedding gallery by professional photographers. In according, we are not just an
advertisement, so choose More Than Life and let us make your wedding dreams become
reality! Our heart to create a beautiful memory of each wedding is what we believe, one of
the secrets to our success. We constantly strive to achieve the desired results for our clients.
We will provide the highest level of customer service and maintain customer satisfaction,
always trying to exceed their expectations. Our commitment to our clients is based on long-
term relationships formed through dedicated service, value of creativity and loyalty. We will
create a friendly and stress free environment. This will be accomplished by emphasizing
excellence in service.
-Strategy
Corporate Strategy
More Than Life is new wedding planner business which will be well-known wedding
business in Siam Paragon. The business will expand the product by horizontal strategy to
reach the high value for profit from competitors. We will increase the product line of our
product into many categories such as bridal dress, wedding card, wedding cake, and wedding
venue, style of food and beverage, wedding themes by increasing an awesome idea into the
product. We think this strategy will lead us to be growth rapidly in the wedding industry.
Business Strategy
We are dependable and keep our word. We put our customers ideas first, and support
their ideas with our professional impute. Our strategy is to have all great agreement between our
customers. We love being a company that can be customers' friend and consultant. We value our
relationship with customers. We do not have a minimum budget but cater to couples from all
walks of life. This is how we increase our clientele, in comparison to those companies who only
take on clients with a set budget.
Product differentiation: It is very important for any new entrant or even for an
existing product to cater such services to the customers that are not catered by its competitors.
Our creative teams at SUTRADHAR will continuously work to evolve our services in a such
a way that we always stay number one in the market and be in the best in customer
satisfaction.
Personnel differentiation: Since ours is a service industry, our employees are our
brand ambassadors. They are the one who will be directly dealing with our clients. Customer
satisfaction will totally depend on their efficient handling of our clients. Wedding is a
occasion which is very close to every one‘s heart and each client would want it to happen
exactly the way he/ she has dreamt about it. So a personnel training is an important tool for
our success.
Channel differentiation: Our strategy is our superior BACK END SYSTEM, which
is made up by our channel‘s coverage, expertise and performance. Not partially, but our
complete success is based on our superior channel development.
Image differentiation: The image which we want to portray for our wedding services
is that of a wedding planner which turns out to be the connecting point for our clients‘. We
intend to portray ourselves as the wedding planner who takes care of the smallest of details of
the wedding, and provide the best of services, and making the one day of our client a lifelong
memory. Some of print advertisements to portray our image are shown as follows.
Functional Strategy
Marketing Strategy
Product Strategy
- Presented the quality products and services to the customer.
- Always update products and services in trend.
-Created the different strategy with interesting promotion to attract the customer.
Price Strategy
- Setting the price in the neutral selling to customer.
- Update the price of new products the services in price list.
Place Strategy
- Presented our products and services in the exhibition.
- Selected the location to promote the products and services.
Financial Strategy
- Provide the financial management to improve circulation in business every month.
- Join with SMEs that is the policy to loan the money with the cheaper interest.
- Improve financial system to develop the form and present financing clearly.
Human resource Strategy
- Setting course of training to employee and the member in the business to be skillful.
- Share work and provide the rules of employee to be clearly.
- Tests the evaluation of employee before enrolled them to the business.
- Selected the best Human Resource Manager to control the system.

Chapter 3
Marketing Feasibility Study

Chapter 3: Market Feasibility Study
Market Analysis
-General Environment Analysis
Political: Nowadays, government supports for SMEs business to build stability for any
business. Government releases a lot of fund to give an opportunity to any business, so it
becomes more positive impact for our business as well.
Resource: As you know where there are wedding ceremony, almost around location must
decorate by a lot of flowers. As you know our head office situated in Bangkok, so it‘s quite
easy to find a lot of flowers to decorate some ceremony near Bangkok. It will be less cost for
transportation. You can see it‘s the best way to reduce budget of flower in wedding
ceremony. Now, there are many organizations that support production of any decoration for
wedding ceremony, we can use their service to prevent economic leakage as well.
Economy: Thailand has good policies from government. The government of Thailand
support about tourism business. It is the best chain that will increase benefit of wedding
company business. Tourists who travel in Thailand will be interest group to be organizing
their wedding. The valentine day will be increased the value of business. The economic in
Thailand makes the government set up the policy about SMEs, is the project for any investor.
They can borrow the money from the government with lower interest. Wedding organizer can
be spread the organization and business that support by SMEs. However, there are many
ways to support the economic in Thailand. The investors can join with the policy of
government.
Social and environment: More Than life is located in Siam Paragon, so it‗s quite easy to
promote our business and attract people come to use our service. Beside, an interesting
culture and tradition of each province in Thailand can create a unique wedding ceremony to
both Thai and foreigner. As you know Thailand is popular country for travel, so it‘s a
competitive advantage to attract some couple to use our service and them willing to pay much
for their weeding because it‘s once in their life to try setting their own weeding as their mind.
Technology: Technology has played an important role to create easier to communicate with
many business suppliers we need to contact. For example; we use internet to access any
suppliers to use their service for serving our customer. Moreover we bring a new technology
to apply with our business. We present many plan to customer with 3D innovation. It can
create satisfaction and impression of customer who come to use our service.
Competition Analysis (3C Analysis)
>Competitor analysis: In formulating business strategy, More Than Life consider the
strategies of the firm's competitors. While in highly fragmented commodity industries the
moves of any single competitor may be less important, in concentrated industries competitor
analysis becomes a vital part of strategic planning. Occasions are in a unique position of
competition. Wedding planners compete against hotels with banquet facilities, other event
planners both on the large and small scale, persons within an organization who are assigned
the task of organizing an event, and people who wish to organize their own events without
the benefit of assistance. The benefits and drawbacks of each of our competitors, as compared
with the services we offer, are hardly a match in quality and price
Major Competitors
Teerak Studio Teamwork is very important for our organization, because we believe that
Teamwork is what makes our services and products the best for our customers. Therefore, we
continuously arrange internal workshops and seminars to improve and develop personnel
skills. Other than this, they have also established a Customer Care Center to listen to every of
our customers‘ comments and suggestions for further improvement on our services. Customer
Care Center can insure that your inquiries are handled with effectiveness and special
dedication. Teerak Studio One Stop Wedding Services is at the heart of business. Philosophy
is to take care of every customer like you, by offering professional consultation services in
every wedding related step to prepare you for your most important day. We are starting with
the concept of your wedding, the venue, the floral arrangements, the musical arrangement,
selecting your wedding gown, make-up and hair style that would make you the most special
bride in this most important occasion. We also offer other complementary services such as
exclusive Limousine rental, Honeymoon planning, and many other services that would make
your wedding an unforgettable experience. Every consultation given will mainly be based on
our customers‘ needs just to make this occasion as you dreamed of. Teerak Studio Teamwork
is very important for our organization, because we believe that Teamwork is what makes our
services and products the best for our customers. Therefore, we continuously arrange internal
workshops and seminars to improve and develop personnel skills. Other than this, we have
also established a Customer Care Center to listen to every of our customers‘ comments and
suggestions for further improvement on our services. Our Customer Care Center can insure
that your inquiries are handled with effectiveness and special dedication.
Coniza Company (in paragon)
Advantage: It is located at the popular mall that is well- known for other people.
Disadvantage: It doesn't have the better advertising to promote the company such as website.
Background: the Company of wedding planner and wedding studio. It located in Siam
Paragon, Bangkok.
>Customer analysis: More Than Life is a wedding planner, so nothing good than offer a
very perfect plan to customer and make them happy to use our service. We can make just
only one day to be a memorable day in their life. The company goes about the day-to-day
operations with the belief that 100% customer satisfaction is required in order to make the
business a success. All levels of the organization have been taught this and practice it
Who - Age 25-40years old

- Officer, Business man or women, Executive, etc
(occupants)
- Upper Class – highest class
- 35,000 upper
What - The luxury package
- Convenience of services
(Objects)
- Easy to connect and meeting in any occasions
- The quality of products
Why - They want to have the best wedding planning
- They want to decrease their times for their jobs
(Objectives)
- They want to decrease the busy way to buy part of wedding
- They want to decrease management by themselves.
When - The popular occasions that they set for the wedding.
- The important occasions such as Valentine Day.
(Occasions)
Where - Contact At office
- Contact by internet
(Outlets)
Who - Advertisement
- Positive Word of mouth.
(Organization)
How - The best preventative to present to customers

- The interesting promotion
(Operations)
>Competitive analysis: More Than Life use technology to be competitive advantage. As you
see, it‘s easy to access our customer wherever they are. We bring a new innovation to be
applied in our business. For example, we present many plans or projects to customers, so they
can get it easily with 3D media we offered them. To be successful in competitive advantage,
we strive to use put strategy and pull strategy to complete our target. Currently there is no
more company that provide all-inclusive wedding planner with several style such as Western,
Europe, Eastern, or Lanna style. Customer can design their dream for wedding, and then we
will continue their wedding to be a perfect dream as their mind.
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing More Than Life.
Strengths
•Variety of product and service.
•A practical, efficient way to have a wedding while minimizing sunk costs.
•High quality products.
•Outstanding alterations allowing all products to be fit to the wide variety of body types.
Weaknesses
•The company lacks visibility.
•The whole industry is so cutting edge it lacks consumer awareness.
•The requirement to generate awareness, not only about the company, but for the industry as
a whole.
Opportunities
•Similar companies in other markets have seen explosive growth.
•Rationality.
Threats
•Competition.
SWOT analysis for 2 competitors
More Than Life Tee Rak Conniza
Products & Services s w s w s w
Marriage License and / / /

Certificate
Assistance with legal / / /
documents
Civil or church / / /
ceremonies in a variety
of locations
Wedding Cake / / /
Champagne & canapés / / /
Flowers / / /
Table decorations / / /
including table plans,
personalized menus,
place names, wedding
favors, table confetti,
poppers, bubbles and
disposable cameras
Reception venue / / /
restaurant, hotel, yacht,
taverna, beach
Wedding dress and suit / / /
hire
Bridal hair, makeup, / / /
manicure & pedicure
Photographer & / / /
wedding DVD, album
or storybook
Party Decorations / / /
Wedding Locations / / /
Wedding Videos / / /
Bridal transport (white / / /

Mercedes, vintage car,
Rolls Royce, horse &
carriage)
Guest transport in a / / /
variety of different
sized vehicles
DJ or live musicians / / /
for the wedding
reception
STP Analysis
*segmentation
Although the flash and excitement of impending nuptials can be intoxicating, it can
also be overwhelming. Therefore, we primarily market our services to the people who need
those most--brides and grooms. Another customer segment is represented by the numerous
family members and guests attending weddings, anniversaries, and similar events. This
segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the
wedding arrangements, which More Than Life Wedding Planners believe to be their major
client assignments, other events the company will provide services to include corporate
retreats, etiquette training, etc. This customer segment is estimated to have the annual volume
of 1,000 orders in Thailand.
*Target Market
Being the first year of our business, our head offices will be in one main city,
Bangkok. We have chosen the city for keeping in mind our TARGET SEGMENT. Well for
the time being we have classified our segment according to income.
Our target segment for the time being are the customers whose budget for the
wedding is 500,000 baht and above. The reason that being, because these people will be
ready to shell out more money for grandeur and for a magnificent wedding. This explains our
choice of city for our head offices. Thailand is an attractive country, because of the lifestyle
they have, customers there are more open to new ideas. But again our segmentation is multi-
segmentation. As mentioned earlier also, we will be providing services to all religions, in
order to get the maximum share in the consumer market it is indeed very important to cater to
all possible religions we can. Below is the profile of the target market:
Age Targeting consumers of the age group 21 and

above. Apart from the marketing campaign
which will be approaching to all, we will be
also having special campaigns for young
people (looking for different wedding) and
old people. ( see product development and
differentiation).
life stage We will be targeting people who are

themselves planning to get married, those
who are planning for their children‘s
wedding and also those who want to
celebrate their 25 or 50 years of wedding
anniversaries.
Gender Our target segment is both men and women

Income People in Thailand are very well experienced
in arranging weddings. It‘s the occasion they
enjoy and cherish the most. Hiring a wedding
planner requires to shell out extra money
from their pocket. So we will be targeting
only those people whose wedding budget is
above 500,000 baht
Religion We will be providing services throughout

Thailand and international
Lifestyle Lifestyle of our target segment will be quite

lavish. They would believe in maintaining
status and would want class-apart services.
* Positioning
More Than Life will position itself as a niche service wedding planner serving Thai or
foreign customer. The market will recognize the value that More Than Life provides with its
specialized services. More Than Life will leverage its competitive edge to achieve the desired
positioning. More Than Life's competitive edge will be based on two factors, specialization
and strategic relationships. More Than Life will be specializing in many distinct areas of
corporate planning. While specializing essentially precludes More Than Life participating in
some other market niches, it allows the company to excel in serving its chosen markets.
Additionally, the expert knowledge allows More Than Life to provide the service as a cost
saving to the client company because it can concentrate on improving the current offerings.
Improvements that More Than Life strives for are a reduction in cost charged to the client and
an improvement to the level of services offered.
Positioning of More Than Life

Marketing Mix strategy
Product: Product: As you know, our business is about wedding planner, so our product will
be many plans which are selected by customer. However, we can offer customer for product
and service as they wants. We can divide our product and service as follows:
 Marriage License and Certificate

 Assistance with legal documents
 Civil or church ceremonies in a variety of locations
 Wedding Cake
 Champagne & canapés
 Flowers
 Table decorations including table plans, personalized menus, place names, wedding
favors, table confetti, poppers, bubbles and disposable cameras.
 Reception venue (restaurant, hotel, yacht, taverna, beach )
 Wedding dress and suit hire
 Bridal hair, makeup, manicure & pedicure
 Photographer & wedding DVD, album or storybook
 Wedding Videos
 Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage)
 Guest transport in a variety of different sized vehicles
 DJ or live musicians for the wedding reception
 Stag and Hen night venues
 Renewal of vows
 Assistance with travel arrangements for bride, groom and guests
 Assistance with accommodation in either hotels or villas for the wedding party
Price: As you know More Than Life is a wedding planner, so our business cannot identify a
specific price for each plan because each plan is not the same. However, the prices that we set
are very reliable. Some strategy is applied to our business such as skim, market penetration,
etc. As you know in the world of business, there are high and low season so our business
prepare for promotion to serve the needs of customer even if low season as well. Also we
have to use price discrimination to be a alternative for customer. The pricing scheme will be
based on a per project estimate tailored to each customer.
Place: More Than life is situated in Siam Paragon and can be performed throughout
Thailand, determined by the needs of customer. We concern about the easy way to connect
any business supplier. We need to follow order processing which we have planed. However,
the customers can connect us every where such as, internet or agency in Bangkok. We try to
spread communication in every region of Thailand. We proud present the image of our
business and increase reputation.
Promotion: Several forms of advertising and promotion will be used including website,
partnership/networking, and participation at various trade shows. We use technology to be
promoting our business through many websites. Also we offer sale promotion for our
customer at least twice a year. For example; customer who used to try our service that is cost
more than 1,500,000 baht then the next time you will get 15% discount automatically.
Marketing Expense (Sale Incentive)
There are 2 types of expense as following:
Brochure
• Winter = 1,000 baht/month
• Summer = 700 baht/month
• Rainy = 500 baht/month
Radio advertise
• Easy FM 105.5
• 1,500 Bath/spot
• Short spot and speaking brand and products or service. The length is about 30 second
– minutes that include name, slogan, sale promotion and place.
Sale promotion
At wedding Fair
• 10% discount on all items bought
• Free design fees on all items bought
Only at 14 February
• Free! Cake 9 ponds

Marketing Expenses of Year 2010
Marketing Expenses of More Than Life in Year 2010
Marketing expenses Year

2010
Expense/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000
Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300
Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300
Total Marketing Expenses of More Than life in year 2010
60,000
50,000
40,000
30,000 Radio Adv.

Bochure
20,000
10,000
0
JAN MAR MAY JUL SEP NOV

2011
Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000
Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300
Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300
Total Marketing Expenses of More Than Life in year 2011
60,000
50,000
40,000
30,000 Radio Adv.

Bochure
20,000
10,000
0

2012
Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000
Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300
Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300
60,000
50,000
40,000
30,000 Radio Adv.

Bochure
20,000
10,000
0

2013
Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000
Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300
Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300
60,000
50,000
40,000
30,000 Radio Adv.

Bochure
20,000
10,000
0

2014
Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000
Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300
Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300
60,000
50,000
40,000
30,000 Radio Adv.

Bochure
20,000
10,000
0
Sale of Year 2010 P3
Year 2010
Sale volume
Product and service/month Price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Custom 30,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Card/1,000 10,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Souvenir/1,000 20,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Florist 30,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Location 55,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Make up and hairstyle 8,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Musician 10,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Ritual 5,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Frames 6,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Photography 40,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Video 8,000 6 13 6 4 4 4 4 6 7 8 8 11 81
Total sale
Product and
service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Custom 180,000 390,000 180,000 120,000 120,000 120,000 120,000 180,000 210,000 240,000 240,000 330,000 2,430,000
Card 60,000 130,000 60,000 40,000 40,000 40,000 40,000 60,000 70,000 80,000 80,000 110,000 810,000
Souvenir 120,000 260,000 120,000 80,000 80,000 80,000 80,000 120,000 140,000 160,000 160,000 220,000 1,620,000
Florist 180,000 390,000 180,000 120,000 120,000 120,000 120,000 180,000 210,000 240,000 240,000 330,000 2,430,000
Location 330,000 715,000 330,000 220,000 220,000 220,000 220,000 330,000 385,000 440,000 440,000 605,000 4,455,000
Make up and hairstyle 48,000 104,000 48,000 32,000 32,000 32,000 32,000 48,000 56,000 64,000 64,000 88,000 648,000
Musician 60,000 60,000 60,000 40,000 40,000 40,000 40,000 60,000 70,000 80,000 80,000 110,000 740,000
Ritual 30,000 65,000 30,000 20,000 20,000 20,000 20,000 30,000 35,000 40,000 40,000 55,000 405,000
Frames 36,000 78,000 36,000 24,000 24,000 24,000 24,000 36,000 42,000 48,000 48,000 66,000 486,000
Photography 240,000 520,000 240,000 160,000 160,000 160,000 160,000 240,000 280,000 320,000 320,000 440,000 3,240,000
Video 48,000 104,000 48,000 32,000 32,000 32,000 32,000 48,000 56,000 64,000 64,000 88,000 648,000
Total 1,332,000 2,816,000 1,332,000 888,000 888,000 888,000 888,000 1,332,000 1,554,000 1,776,000 1,776,000 2,442,000 17,912,000
P4
Total Sales of Year 2010

Custom
800,000 Card
Souvenir
Total Sales
600,000 Florist
400,000 Location
Make up and hairstyle
200,000
Musician
0 Ritual
Frames
Y
R
N
V
L
JU
A
SE
O
JA
M
M
N
Photography
Month Video
Sale of Year 2011 p5
Year 2011
Sale
volume
Custom 30,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Card/1,000 10,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Souvenir/1,000 20,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Florist 30,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Location 55,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Musician 10,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Ritual 5,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Frames 6,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Photography 40,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Video 8,000 10 15 7 4 4 4 4 7 8 9 10 11 93
Total sale
Product and
service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Custom 300,000 450,000 210,000 120,000 120,000 120,000 120,000 210,000 240,000 270,000 300,000 330,000 2,790,000
Card 100,000 150,000 70,000 40,000 40,000 40,000 40,000 70,000 80,000 90,000 100,000 110,000 930,000
Souvenir 200,000 300,000 140,000 80,000 80,000 80,000 80,000 140,000 160,000 180,000 200,000 220,000 1,860,000
Florist 300,000 450,000 210,000 120,000 120,000 120,000 120,000 210,000 240,000 270,000 300,000 330,000 2,790,000
Location 550,000 825,000 385,000 220,000 220,000 220,000 220,000 385,000 440,000 495,000 550,000 605,000 5,115,000
Musician 100,000 150,000 70,000 40,000 40,000 40,000 40,000 70,000 80,000 90,000 100,000 110,000 930,000
Ritual 50,000 75,000 35,000 20,000 20,000 20,000 20,000 35,000 40,000 45,000 50,000 55,000 465,000
Frames 60,000 90,000 42,000 24,000 24,000 24,000 24,000 42,000 48,000 54,000 60,000 66,000 558,000
Photography 400,000 600,000 280,000 160,000 160,000 160,000 160,000 280,000 320,000 360,000 400,000 440,000 3,720,000
Video 80,000 120,000 56,000 32,000 32,000 32,000 32,000 56,000 64,000 72,000 80,000 88,000 744,000
Total 2,220,000 3,330,000 1,554,000 888,000 888,000 888,000 888,000 1,554,000 1,776,000 1,998,000 2,220,000 2,442,000 20,646,000
P6

Custom
Card
1,000,000
Souvenir
800,000
Total Sales
Florist
600,000
Location
400,000
Make up and hairstyle
200,000
Musician
0
Ritual
L
JA
N AR AY JU SE
P O
V Frames
M M N
Photography
Month
Video
Year 2012
Sale
volume
Custom 30,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Card/1,000 10,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Souvenir/1,000 20,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Florist 30,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Location 55,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Musician 10,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Ritual 5,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Frames 6,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Photography 40,000 12 17 11 8 4 2 2 4 8 10 10 12 100
Video 8,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Total sale
Product and service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Custom 360,000 510,000 330,000 240,000 120,000 60,000 60,000 120,000 240,000 300,000 300,000 510,000 3,150,000
Card 120,000 170,000 110,000 80,000 40,000 20,000 20,000 40,000 80,000 100,000 100,000 170,000 1,050,000
Souvenir 240,000 340,000 220,000 160,000 80,000 40,000 40,000 80,000 160,000 200,000 200,000 340,000 2,100,000
Florist 360,000 510,000 330,000 240,000 120,000 60,000 60,000 120,000 240,000 300,000 300,000 510,000 3,150,000
Location 660,000 935,000 605,000 440,000 220,000 110,000 110,000 220,000 440,000 550,000 550,000 935,000 5,775,000
Musician 120,000 170,000 110,000 80,000 40,000 20,000 20,000 40,000 80,000 100,000 100,000 170,000 1,050,000
Ritual 60,000 85,000 55,000 40,000 20,000 10,000 10,000 20,000 40,000 50,000 50,000 85,000 525,000
Frames 72,000 102,000 66,000 48,000 24,000 12,000 12,000 24,000 48,000 60,000 60,000 102,000 630,000
Photography 480,000 680,000 440,000 320,000 160,000 80,000 80,000 160,000 320,000 400,000 400,000 680,000 4,200,000
Video 96,000 136,000 88,000 64,000 32,000 16,000 16,000 32,000 64,000 80,000 80,000 136,000 840,000
Total 2,664,000 3,774,000 2,442,000 1,776,000 888,000 444,000 444,000 888,000 1,776,000 2,220,000 2,220,000 3,774,000 23,310,000
P8

Custom
1,000,000 Card
Souvenir
Total Sales
800,000
600,000 Florist
400,000 Location
200,000 Make up and hairstyle
0 Musician
Ritual
Y
G
N
R
PR
T
V
L
N
B
EC
P
Frames
C
A
JU
O
SE
JA
U
JU
FE
O
M
A
D
M
N
Photography
Month
Video
Year 2013
Sale
volume
Custom 30,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Card/1,000 10,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Souvenir/1,000 20,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Florist 30,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Location 55,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Musician 10,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Ritual 5,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Frames 6,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Photography 40,000 13 18 12 8 2 2 2 4 8 10 12 14 105
Video 8,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Total sale
Custom 390,000 540,000 360,000 240,000 60,000 60,000 60,000 120,000 240,000 300,000 360,000 420,000 3,150,000
Card 130,000 180,000 120,000 80,000 20,000 20,000 20,000 40,000 80,000 100,000 120,000 140,000 1,050,000
Souvenir 260,000 360,000 240,000 160,000 40,000 40,000 40,000 80,000 160,000 200,000 240,000 280,000 2,100,000
Florist 390,000 540,000 360,000 240,000 60,000 60,000 60,000 120,000 240,000 300,000 360,000 420,000 3,150,000
Location 715,000 990,000 660,000 440,000 110,000 110,000 110,000 220,000 440,000 550,000 660,000 770,000 5,775,000
Musician 130,000 180,000 120,000 80,000 20,000 20,000 20,000 40,000 80,000 100,000 120,000 140,000 1,050,000
Ritual 65,000 90,000 60,000 40,000 10,000 10,000 10,000 20,000 40,000 50,000 60,000 70,000 525,000
Frames 78,000 108,000 72,000 48,000 12,000 12,000 12,000 24,000 48,000 60,000 72,000 84,000 630,000
Photography 520,000 720,000 480,000 320,000 80,000 80,000 80,000 160,000 320,000 400,000 480,000 560,000 4,200,000
Video 104,000 144,000 96,000 64,000 16,000 16,000 16,000 32,000 64,000 80,000 96,000 112,000 840,000
Total 2,886,000 3,996,000 2,664,000 1,776,000 444,000 444,000 444,000 888,000 1,776,000 2,220,000 2,664,000 3,108,000 23,310,000
P10

Custom
1,200,000 Card
1,000,000 Souvenir
Total Sales
800,000 Florist
600,000 Location
200,000 Musician
0
Ritual
N R Y L P V Frames
JA MA MA JU SE NO
Photography
Month
Video
Year 2014
Sale
volume
Custom 30,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Card/1,000 10,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Souvenir/1,000 20,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Florist 30,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Location 55,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Musician 10,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Ritual 5,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Frames 6,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Photography 40,000 15 19 12 6 2 2 2 4 6 12 14 17 111
Video 8,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Total sale
Custom 450,000 570,000 360,000 180,000 60,000 60,000 60,000 120,000 180,000 360,000 420,000 510,000 3,330,000
Card 150,000 190,000 120,000 60,000 20,000 20,000 20,000 40,000 60,000 120,000 140,000 170,000 1,110,000
Souvenir 300,000 380,000 240,000 120,000 40,000 40,000 40,000 80,000 120,000 240,000 280,000 340,000 2,220,000
Florist 450,000 570,000 360,000 180,000 60,000 60,000 60,000 120,000 180,000 360,000 420,000 510,000 3,330,000
Location 825,000 1,045,000 660,000 330,000 110,000 110,000 110,000 220,000 330,000 660,000 770,000 935,000 6,105,000
Musician 150,000 190,000 120,000 60,000 20,000 20,000 20,000 40,000 60,000 120,000 140,000 170,000 1,110,000
Ritual 75,000 95,000 60,000 30,000 10,000 10,000 10,000 20,000 30,000 60,000 70,000 85,000 555,000
Frames 90,000 114,000 72,000 36,000 12,000 12,000 12,000 24,000 36,000 72,000 84,000 102,000 666,000
Photography 600,000 760,000 480,000 240,000 80,000 80,000 80,000 160,000 240,000 480,000 560,000 680,000 4,440,000
Video 120,000 152,000 96,000 48,000 16,000 16,000 16,000 32,000 48,000 96,000 112,000 136,000 888,000
Total 3,330,000 4,218,000 2,664,000 1,332,000 444,000 444,000 444,000 888,000 1,332,000 2,664,000 3,108,000 3,774,000 24,642,000
P12

Custom
Card
1,200,000
1,000,000 Souvenir
Total Sales
800,000 Florist
600,000 Location
200,000 Musician
0 Ritual
Frames
N R Y L P V
JA MA MA JU SE NO Photography
Month Video
Conclusion in market feasibility
The table of sale forecast of More Than Life Company in each year, it can represent
clearly. In every season, it can affect directly to total sales for More Than Life Company.
In winter season, it is between Oct – Feb, This period is high season in every year,
and it has high demand of customers to use our service. And it has festival for love in
February that is Valentine‘s Day cause to increase trend of total sale in every year and makes
more profits to our company.
In summer season, it is between Mar – June, it has moderate of total sale but this
period not affect to our company. Then we attend and believe to increase the growth of total
sales in summer season.
And in rainy season, it is between July – Sep, it has declining demand of customers
for use our service, when compare other seasons. However, More Than Life has high total
sale from other events, studio photograph and wedding fair. We always adjust and develop
marketing strategy to suitable for situation. Moreover, we also believe in each year in this
season will increase of total sale fully.
-Conclusion
More Than Life is wedding planner that located in Siam Paragon. Our business
supports a quality services and products to customers. We will be the one who give
opportunities to local community. We are planner who likes the agency. We share income to
other business such as car rental, stylist, bakery shop, vendors, or etc. Many companies will
work with us to make customer‘s dream come true. Prospective spouses, new spouses and
interested people will be potential target group. We choose the best destination where the
customers design to be theirs wedding.
More Than Life is a wedding planner company specializing in corporate customers.

More .Than Life will offer many types of services; such as provide customer a special
wedding plan, design wedding ceremony, as well as organize their wedding to be as their
mind. More Than Life is an all-inclusive wedding planner. Moreover we bring new
innovation to apply with our business to satisfy needs of customer. So, technology plays an
important role to build up image and reputation of our business. More Than Life can take
care of the planning of the wedding, as well as actually offering the customer through the use
of one of More Than Life's strategic business partners. The mission of the More Than Life is
to provide companies with the highest level of wedding planning. We exist to attract and
maintain customers. When we adhere to this maxim, everything else will fall into place. Our
services will exceed the expectations of our customers. The corporate market for wedding
planning is steady and profitable.
For some large companies, economic downturns means cuts in training. This is only
the case for shortsighted companies however. The benchmark companies may trim down the
work force during a downturn, but they do not cut funds for training. They recognize that an
investment in human resources is always a good investment. More Than Life intends to profit
nicely from this intelligent business strategy. Additionally, even in times of economic
downturn, companies still have many good plans and will still need someone to organize
these wedding. In short, the need for corporate wedding planning/ hosting services rarely
diminishes, it is a steadily increasing demand that More Than Life will capitalize on. More
Than Life‘ projected growth rate is over 100% through year three and will have profits as a
function of sales over 11% by year three.
Chapter 4
Technical Feasibility Study
Chapter 4: Technical Feasibility Study
- Product and Operations Analysis
Product Characteristics (in Detail)
As you know our business is a wedding planner, so the primary thing that we need to
take into consideration is a good plan for our customers. Anyway our product can be divided
into many kinds as follows:
Wedding cake
Style example Number of Slices Decorations Price

White Vanilla 100-125 people flowers from the 15,165 Bath
Flowers cake garden
White cake 200 people Simple 8,000 Baht

mixed
White 50 fresh flower 5,000

chocolate cake
Classic rose 100 fresh flower 9,800 Baht

themed
Vanilla classic 50-70 pearl 8,700 Baht

cake
Romantic Rose 150-180 fresh flower 15,000 Baht
Cake
Chocolate 150-180 fresh flower and 17,000 Baht

smooth cake pearl
Vanilla rose 120-150 fresh silk flower 14,000 Baht

cake
Romantic 120-150 fresh rose petals 19,500 Baht

classic rose
cake
Wedding rings:
Design Picture price Karat

Modern 45,000 baht 0.55Karat
Smart 100,000 baht 1.24 Karat
attractive 300,560 3.73 Karat
Modern 80,500 1 Karat
Modern 30,080 0.37 Karat
Modern 30,080 0.37 Karat

Modern 161,000 2 Karat
Wedding dress:
Style picture Designer Color Price

Modern Manuel mota cream 200,000 Baht
Hi-end Manuel mota white 180,000 Baht
Classic Vera Wang white 100,900 Baht

Cute D&G white 176,000 Baht
luxury Elle Saab white and gold 250,500 Baht
Classic Victoria Sanne white 199,700 Baht
Modern Monique white 170,800 Baht

luhillier
Attractive Monique white 200,000 Baht
Luhillier
sweet Elle Saab pink 200,650 Baht

Wedding Location
Beach
Water fall
Village
Farm or garden
Park
Resort
Hotel
Cruise
Church
Wedding themes
Theme weddings, these days have become tremendously popular since theme based are
interesting and above all it gives a sense of uniqueness. Weddings with theme are a great
option to give you a breath of fresh air, from the normal wedding rituals which have become
sort of boring these days. In fact, theme weddings add more glamour and excitement to your
big day, making it totally exclusive and one of its kinds. A well planned theme wedding can
be afforded by any couple as there are lots of alternatives depending on the budget and the
number of guests being invited. However, the decision making is fully upon the bride and
groom. According to their tastes and common interests, the theme can be decided but one
should be clear in mind about what they actually want.
Celestial Wedding Theme: It is natural for every couple to wish for an exceptional wedding
since it is a life time affair. In celestial wedding theme, the couple gets the lovely experience
of exchanging the marriage vows in the presence of the heavenly bodies. Celestial bodies
accompanied by nature will just create an ideal atmosphere for a dream wedding. This theme
will definitely make the couple and their guests feel different, a change that is worth
witnessing.
Romantic Wedding Theme: This wedding theme is all about romance in the air. Soft colors,
candles, laces, dim lights, frills, etc are things closely associated with this theme. Romeo and
Julies can be an ideal option for any romantic wedding. A wedding theme filled with romance
will make everyone‘s‘ day a remarkable one, leaving a beautiful memory in their hearts.
Christmas Wedding Theme: What can be more appealing than Christmas wedding theme if
you are planning for a winter wedding? Normally, the colors of Christmas are red and green
however, you can always have the liberty to experiment with different colors and such colors
can be maroon, burgundy, blue, silver, gold and other combinations which you think will
enhance the beauty of the snow filled environment.
Black & White Wedding Theme: A conventional black and white wedding theme can never
go wrong. This theme for years have been making a huge impression upon couples as these
colors are all about sophistication and elegance and one can always be on the safer side by
choosing this theme. However, if one wants to add some colors then one can throw some
splash of colors in the décor or in the flower arrangements.
Foods and Beverages
-American style: The cuisine of the United States is a style of food preparation derived from
the United States of America. The cuisine has a history dating back before the colonial period
when the Native Americans had a rich and diverse cooking style for an equally diverse
amount of ingredients. With European colonization, the style of cookery changed vastly, with
numerous ingredients introduced from Europe, as well as cooking styles and modern
cookbooks. The style of cookery continued to expand into the 19th and 20th centuries with
the influx of immigrants from various nations across the world. This influx has created a rich
diversity and a unique regional character throughout the country.
-Thai style: Thai cuisine is the national cuisine of Thailand. Thai cuisine places emphasis on
lightly-prepared dishes with strong aromatic components. Thai cuisine is known for being
spicy. Balance, detail and variety are important to Thai cooking. Thai food is known for its
balance of five fundamental flavors in each dish or the overall meal: hot (spicy), sour, sweet,
salty, and (optional) bitter.
-Italian style: Ingredients and dishes vary by region. Many dishes that were once regional,
however, have proliferated with variations across the country. Cheese and wine are a major
part of the cuisine, with many variations and Denominazione di origine controllata (DOC)
(regulated appellation) laws. Coffee, specifically espresso, has become important in Italian
cuisine.
-French style: French cuisine is a style of cooking originating from France, having evolved
from centuries of social and political change. Fewer spices and more liberal usage of herbs
and refined techniques. Cheese and wine are a major part of the cuisine, playing different
roles regionally and nationally with many variations and appellation d'origine contrôlée
(AOC) (regulated appellation) laws.
-Japanese style: Japanese cuisine has developed over the centuries as a result of many
political and social changes. The cuisine eventually changed with the advent of the Medieval
age which ushered in a shedding of elitism with the age of shogun rule. Japanese food is
always fresh, they like to buy their ingredients the day they will cook the meal. They eat a lot
of fish & seafood but also eat pork, chicken, and beef. Their food tends to be seasonal, so
they will eat certain foods in spring, summer, etc
-Chinese style: Chinese cuisine is a term for styles of food originating in the regions of
China, many of which have become widespread and popular in other parts of the world —
from Asia to the Americas, Australia, Western Europe and Southern Africa.
And many style of food and beverage we serve to our customer to be their choices such as
British style Korean style Mixed style Healthy style and others.
Make up stylist:
-Shiseido
-Lancôme
-Christian Dior
-Skin food
-Etude
-Kanebo
-Gucci
-Vichy
-Morale
-Miracle
-Mac
-Routt Bateau
-Others
Selective party:
A party is a get together of persons, who has been invited by the host for the purpose
of socializing, interacting and above all, to have a relax time for the guests. Party means to
refresh yourself, your friends and family members and to give them pleasure and to release
them from all worries and pressures of day to day lives. In short, it gives you the time to
rejuvenate yourself. Apart from that, parties often speak about the personality of the hosts and
the hostesses. Parties can be various like birthday party, anniversary party, bachelor party,
office party, Farewell party, new year party and corporate party.
Anniversary Party: Anniversaries are occasions which need extraordinary attention since it
is not only about celebrating the memories of your wedding day, but at the same time it is the
celebration of the moments of your constant commitment and love for each other. You can
host the party at home or at a banquet and when it comes to gifts, there are lots of presents
that you can gift to your better half on this day, to mark your achievement, as there are
explicit conventional and modern gifts connected with this great day.
Birthday party: Birthdays are meant to be big because this is your day and you have full
liberty to do whatever pleases you. Apart from that, each birthday makes you matured,
thereby gaining more wisdom and knowledge every passing year. It‘s a day which is
celebrated with family, friends and relatives. Some individuals prefer a grand birthday party
however; at the same time there are others, who like it to be a small gathering of close family
and friends. As birthdays are very special, one needs lots of planning and organizing to.
Theme party: In theme parties, the host or the hostess decides a theme and according to that,
the preparations are made and even the guests are asked to dress accordingly to the theme.
For instance, if the theme is ―jungle‖, then the guests are seen adorned with different
costumes of animals, even the decorations are carefully done keeping in mind about the
jungle theme.
Pool party: A pool party is a party that centers around the pool. Pool party sounds cool and
different from the rest. As the name suggests, pool parties involve lots of water activities like
swimming, water volley ball and sun bathing for others who are not a big fan of water sports.
Farewell party: According to traditions, farewell parties are given by those persons who are
leaving on a long voyage. This party can also be organized by a friend on behalf of the person
who is departing. Precisely, farewell parties are sort of saying ―goodbyes‖ to all those who
has been dear to the leaving person.
Wedding Card
More Than Life also offers a great variety of wedding invitation cards. No matter what style you are
looking for, we can assure you that you can find them at our branches. Make sure that your wedding
cards match your wedding theme, such as Sweet theme, Modern theme, Classic theme, or even with
your wedding photos on it.
style Picture
attractive
luxury
sweet
romantic
classic
modern
cute
Wedding souvenirs
Style Picture
attractive
luxury
cute
romantic
classic
Car rental
brands Picture
Limousine
Mercedes Benz
BMW
Peugeot
Mazda
Volvo
Mini cooper
Bouquet service: We provide flower service to our customer around Thailand. We will contact
to a very famous bouquet shop to crate the wedding day become fabulous. There are many
styles to decorate location with a beautiful flower as follows:
Style Picture
Classic
Romantic
Luxury
Attractive
Economic
Conservative
Colorful
Sweet
More Than Life Package
Platinum Package
*Floral / Decor
- Full with Twinkle Lights

- Balloons and Streamers
- Bouquet for bride
- Boutonnieres and corsages for wedding party
- Exquisite Floral center pieces
- Round Mirrors and Votive Candles
- Complete setup of the reception and dance floor
*Photography
- Individual pictures of Wedding Party

- Pictures during wedding ceremony
- Photo Album put together for entire Wedding
*Catering
- Full three-course meal

- Champagne or Sparkling Cider toast
- Domestic Cheeses and Crackers
- Fresh Garden Vegetables and Dip
- Fruit Punch and Soda
(Served continuously throughout event)
- Host Bar for (2) hours (Beer and Wine)
- Choice of (1) Hot Hor D'oeuvre
- Glass of wine for each guest served with entree
*Delicious Wedding or Specialty Cake

- Three Layers
Gold Package
Floral / Decor
- Full with Twinkle lights

- Bouquet for bride
- Delicate floral center pieces
- Round Mirrors and Votive Candles
Photography
- Individual pictures of Wedding Party

Catering

- Host Bar for (2) hours (Beer and Wine)
Delicious Wedding or Specialty Cake

- Two Layers
Silver Package
Floral/Decorphy
- Full with Twinkle lights

- Bouquet for bride
- Simple floral center pieces
Photography
Catering

Delicious Wedding or Specialty Cake
- One Layers
Booking Hotel
More Than Life will deal with many hotel in Bangkok.
Booking Hotel
More Than Life will deal with many hotel in Bangkok,
1. Sofitel Centara Grand Bangkok

Address: 1695 Phaholyothin Road, Chatuchak, Bangkok, 10900.
Tel: +66 (0) 2541 1234
Fax: +66 (0) 2541 1087
Email: scgb@chr.co.th
Website: http://www.centarahotelsresorts.com
2. Lebua at State Tower Hotel
Address: Silom / Sathorn 1055/111 Silom Road, Bangrak, Bangkok.
Tel: +66(0) 1473 1447
Website: http://www.lebuathailandhotel.com/
3. Four Seasons Hotel Bangkok
Address: 622 Sukhumvit Road, Klongton,Klongtoey,
Bangkok Thailand, Bangkok, 10110
Tel: 66 (0) 2 126-8866 Fax.66 (0) 2 253-9195
Website: http://www.fourseasons.com/Bangkok
4. Le Royal Meridien
Address: 973 Ploenchit Road, Bangkok10330, Thailand
Tel: (662) 656-0444
Fax: (662) 656-0555
Website: Error! Hyperlink reference not valid.
E-mail address: meridien@loxinfo.co.th
5. Grand Millennium
Address: 30 Sukhumvit 21 (Asoke) Road Klongtoey Nua, Wattana,

Bangkok 10110, Thailand
Tel: 662 204 4000
Website: http://www.millenniumhotels.com
6. InterContinental Bangkok Hotel
Address: 973 PLOENCHIT ROAD, PATUMWAN • BANGKOK, 10330
Tel: +66-2-656 0444 , Fax: +66-2-656 0555
Website: http://www.intercontinental.com
7. Shangri-La Hotel
Address: 89 Soi Wat Suan Plu, Charoen Krung Road, Khwang

Bangrak,Khet Bangrak, Bangkok, 10500, Thailand
Tel: (667) 654-0948
Website: http://www.bangkok.com/shangrila
8. Pan Pacific Hotel
Address: 952 Rama IV Road Suriyawongse Bangrak , Bangkok, 10500

Thailand
Tel: (662) 641-2124
Website: http://www.panpacific.com
9. Dusit Thani Bangkok
Aadress: 946 Rama IV Road,Silom, Bangrak, Silom, 10500 Bangkok
Tel: (662) 631-7324
Website: http://www dusitthani.com

Production/Service Process:
More Than Life Company
Production Supplier
-Wedding dress - Souvenir
-Planning -Flower
-Organizing -Food ingredient
-Wedding card -Jewelry
-Wedding SMS -Wedding decoration
-3D presentation -Location
-Entertainment -Food and beverage
-3D animation -Car rental
-Photograph album -Frame
-Video - Marriage License and Certificate
-Make up -Assistance with legal documents
- Reception venue (restaurant,
- Hotel, yacht, taverna, beach)

Location: More Than Life is situated in Bangkok at Siam Paragon. The Location Company
also works with leading internet service operators around the world to help them to develop
and offer services designed to attract new customers, increase average revenue per customer
and reduce customer churn.
Why paragon? Siam Paragon serves as its slogan ―the Pride of Bangkok‖ goes. Located in
the heart of Bangkok, Siam Paragon is the first mega shopping complex in Thailand, offering
a magnificent and elegant shopping experience as it houses various world – class
international brands and flagship stores of the most prestigious hi – end brands; truly a
shopping paradise for brand name lovers. Shop ‗til you drop and explore our 10 facets of
luxury, beauty, sports, hi – tech communications, lifestyle and dining. Don‘t forget to visit
Paragon Department Store where all the best of everything are waiting for you all under one
roof.
Map for location of More Than Life
Facility Layout
P
G a l l e r y
A
R
C u s t o m e r
K
R o o m
I
Front office
Make-up
artist
And
hair G
stylist A
room L
Y
DRESSING ROOM
REST
R O O M
K I T C H E N
R O O M
2
Meeting Room
C E O R O O M
B A C K
O F F I C E
R E S T
R O O M
P R O D U C T I O N R O O M
Production & Operation Analysis
# Machine/ Tool/ Equipment
More Than Life is wedding organizer. We bring technology to complete our plan.
Technology can help to be convenience when we show the entertainment and pleasure
situation. Our equipment is the accessories that decorate atmospheres around wedding. Some
equipment can use only once time, so we will contact to prepare that equipment when the
customer wants. Parts of equipment are accessories that can use more than once time. Our
equipment and tools will invest to manage each wedding. The company will have budget to
prepare the wedding to customers. The way to maintenance the equipment and tool is
necessary in our business. We will keep and support our tool to work in next wedding. This
business uses fewer machines to manage in the business. We attend tools and equipment that
will be the component in our work. We use our ideas to manage the wedding more than use
the machine, tools, or equipment. We will adapt anything to make customer and guests‘
satisfaction. So equipment, tools, and machine are only parts to be complete in our business.
In office
Computer
Brand: Apple
Power PCG 4
CPU Speed: 1.25 GHz
Height: 17.0 inches (43.2 cm)
Width: 8.9 inches (22.7 cm)
Depth: 18.4 inches (46.8 cm)
Weight: 42 pounds (19.1 kg)
Price: 39,000 Baht

File cabinet
Made from: aluminum
Price: 4,500 Baht
Office desk
Made From: plywood
Price: 1,200 Baht
A4 paper
Made from: tree
Price: 550 Baht
Pen
Brand: Horse
Price: 10 Baht
Pencil
Brand: Paper mate
Price: 65 Baht
Eraser
Brand: Pentel
Price: 20 Baht
Ruler
Price: 10 Baht
Liquid paper
Brand: Liquid paper
Price: 55 Baht
Calculator
Brand: Casio
Price: 250 Baht
Photocopier
Brand: Cannon
Price: 150,000 Baht

In the kitchen
Microwave
Brand: Sharp
Price: 3,200 Baht
Refrigerator
Brand: Toshiba
Price: 8,700 Baht
Disk rack
Made From: Plastic
Price: 199 Baht
Plate
Made From: Plastic
Price: 5 Baht
Fork, spoon, knife
Made From: Stainless
Brand: Horse
Price: 100 Baht per set

Coffee cup
Made from: ceramic
Price: 10 Baht
Coffee grinder
Brand: Vienna
Price: 15,999 Baht
Kettle
Brand: Sharp
Price: 999 Baht
Dining table
Brand: daiso
Price: 1999 Baht
Sink stainless plate
Brand: Kasemsiri
Detail: 460 * 200 mm (faucets and dishwashing liquid to press a special

accessory)
Price: 1,500 Baht

In Bathroom
Washbasin
Brand: Toto
Price: 3,880 Baht
Mirror
Size: 90*50
Price: 105 baht
Bolt Door
Price: 25 baht
Injection line 007 CR
Made from ABS plastic
Price: 150 baht
American standard
Price: 2,450 baht

At Studio
Dummy
Price: 3,200 baht
Amount: 7
Glass cabinet
Price: 10,000 baht
Size: high 1.5 meters
Shelf
Price: 4,500 baht
Amount: 3
From: Kanjana furniture company
Sofa
Price: 35,000 baht

Chair
Price: 2,000 baht
Amount: 2
SEIKO Office Standard Clock QXA410K S
Size: 18 inch
Price: 1,300 baht
Flowerpot
Price: 150 baht
Amount: 3
Sumsung Air-condition
Price: 19,990 baht
Amount: 2
Line measure
Price: 15 baht
Samsung TV
Price 35,000
Aquarium
Size: 18"x18"x24"
Price: 5500 baht
Moreya shop
CANON EOS 500D Kit
Price: 27,900 baht

New ** Nikon D300S
Price: 23,500 baht
Studio Lighting, Lighting Kits & Lighting Equipment
Price: 57,000
Photography Light Stand
Item Num.: POD-14716
Payment: T/T, L/C, Negotiable
Description: Portable in design can protect flash light top of light

stand with helical head...
Price: 1,200
Studio Lighting Equipment
Item Num.: SOD-14721
Diameter: 560, 820 and 1,100mm5-in-1 reflector set offers

choice of 5 surfaces, black, white, translucent, gold and silver
Translucent disc, bate light and soft light Gold ...
Soft Light Tent
Item Num.: SOD-14730
Payment: T/T, L/C , Negotiable
Description:
Soft light tent: 100% pure white high-duty nylon fabric professional
light
tent, gently diffuses the light from your light source Filters light to
prevent
shadows and reflections ...
Price: 57,000 baht
Radio Remote Control
Item Num.: ROD-14723
Description: 12V working voltage will not damage any digital
cameras Multiple selections to avoid interference from other

systems Synchronization time is about 1/400 seconds Sender.
Price: 22,000 baht
Camera Blowers
Item Num.: COD-14424
Description: Material: rubberIdeal tool to gently remove dust and

dirt from lens or filter glass, image sensor, memory card slot,
viewfinder and LCD screen on the DSLR camera Diameter: 55...
Price: 299 baht
Cleaning Set
Item Num.: COD-14425
Payment: T/T, L/C , Negotiable
Description: Used for camera optical lens, filter and other purpose
without any scratch or scar on surface Blower: can separate
pollutant from dust through spurting out driving air without any...
Price: 150 baht

#Logistic Management
We attend on complete wedding. Our logistic management is only transport the

components that will support our wedding plan such as flower, souvenir, accessory or food
and beverage. We manage to be ready when we want. We prepare transportation agency to
manage logistic management. We will order the products to be a part of wedding and then
corporate with the transportation agency to transport the product to the wedding site. Logistic
management of our company will be a less part of business. We manage the business with
planning in long time. So it is possible to solve problem with logistic management. The
component of the wedding was prepared before. If we have problems, we will set the second
plan to manage with that problem. Our logistic management will be participation with
transportation and logistics agency. It is the way to share responsibility an income to other
company.
#Facility management
Our business is core role to make facility and convenience to customers. It is very
hard work for us. We attend to facility management. We set everything and prepare
convenience way to customers. We will make customer satisfaction and happiness for them.
Each activity will smooth. All items will set from customer. The guests will share their
activities to bride and groom. Wedding planning will not be bored. Everything that the guest
and the owner want will be prepared for them. Location and accessories should be prepare
and organize. It is very hard beginning from the way that guest come to wedding, their food
and beverage, marriage ceremony, the ready of location, supportive of their activities, or
sending the guest. The beginning to the end of wedding will be complete and convenience.
We have staff that prepare to each activities. Our staff will set and solve problem in that
situation. Facility management is important in our business.
-Cost of investment
# Pre-operating cost
More Than Life has large office that customer can contact us. We sell our product by
internet, front office, brochure, and Exhibition. Our Pre-operating cost is following:
Building reservation 500000
Furniture 100000
License permitted 50000
Internet and telephone setting 50000
Website design 10000
Office decorate 100000
Exhibition Reservation 25000
Equipment/tool/machine 300000
Investment Plan
The investment plan comprises primary capital needs for the foundation and operation of the
business. The plan also includes initial marketing and sales promotion expenses.
Investment cost in development of business
Building investment 34,000.00
Furniture 17,000.00
Office equipment 45,000.00
Technical equipment 16,000.00
Software 10,000.00
Additional equipment 10,000.00
Total 132,000.00
Operation cost of business
Licenses 12,000.00
Rent (3 months) 11,000.00
Add. Prop. Expenses 8,000.00
Development cost 5,000.00
Leasing expenses 7,000.00
Marketing and distribution
Start promotion 6,000.00
Online-application 4,000.00
Employee and recruiting costs
Employee recruitment 3,000.00
Employee investment 43,000.00

Start-up costs
Consulting 2,000.00
Founding fee 2,000.00
Insurance 1,000.00
Financial costs
Interest (3 months) 5,000.00
Liquidity 21,000.00
Total 130,000.00
- Management Analysis
Wedding industry that is made up of multiple smaller enterprises like caterers,

wedding consultants, dresses, various beauty suppliers (hair, makeup), photographers,
favors/bridesmaids gifts, music, honeymoon related, etc , there are difficult to
management in each part of wedding. The More than life of Wedding Planners was
founded for one purpose to promote professionalism in wedding planning. This is done
through membership, training courses and specialized events. A wedding is the most
personal and important event in a couple‘s life and those involved have a duty to act with
integrity and honesty. All members listed in our directory are vetted through our strict
entrance requirements and abide by our code of ethics and, although every member is
different in the way they operate, all conduct their business in a professional manner. Our
wedding coordinators are here to ensure your day is magical, stress free and devoid of
anxiety. They can assist with your entire plan from engagement to honeymoon or can
tailor their services to include only a select number of the options listed below. Our
relationship with a catalogue of loyal suppliers worldwide allows us to intensify your
buying power and ensure that you get the most for your budget.
Define the wedding you are dreaming of and More than life assist you to create that
dream. From site selection and contract negotiations to planning and production, Every
Last Detail works of more than life to ensure that guests receive the finest service, and are
left with lasting memories, there are Complete Wedding Managements, including;
* Budget planning and management
* Organized planning timeline and follow through
* Assistance in locating the perfect facility for ceremony and reception
* Customized pre-screened vendor referrals in all categories
* Attendance at vendor appointments and contract review
* Schedule and attend attire selection appointments and fittings
* Wedding and tabletop design
* Assistance with guest accommodations, welcome baskets and transportation
* Etiquette and logistics expertise
* Assist with coordinating save the dates, invitations, place cards, and other
stationery
* Facility and table décor layouts
* Vendor confirmations and complete coordination
* Detailed wedding day timelines and logistics
* Direct ceremony rehearsal
* Wedding day coordination and on-site troubleshooting

 Administrative cost
There are a number of costs associated with a More Than Life Company, and the
administration costs vary according to the needs of the couple. The standard administration
cost covers the following:
-Salary and Commission of employee 300,000
-Cost of interpreters for legal meetings, wedding ceremony and all
documents 10,000
-Consulting company 20,000
-Musicians 50,000
-Chef 30,000
-Florist 50,000
-Photographer 15,000
-Telephone 7,000
-Electricity 8,000
-Tax 1,000
-Etc. 50,000
The standard price for the above is 640,000 baths, but this price will be adjusted
according to customer requirements.
Conclusion
The Technical Feasibility Study assesses the details of how we will deliver a product
or service (i.e., materials, labor, transportation, where our business will be located,
technology needed, etc.).Our company thinks of the technical feasibility study as the
logistical or tactical plan of how our business would like to manage in wedding of customer.
When analysis do not make the mistake of trying to entice investors with staggering
growth projections and potential returns on investment that only includes income (revenue) to
the business. With any increase in revenue there is always an increase in expenses. Expenses
for technical requirements (i.e., materials and labor) should be noted in the technical
feasibility study. A technical feasibility study is an excellent tool for trouble-shooting and
long-term planning. In some regards it serves as a flow chart of how our wedding company.
We should also not strictly rely on feasibility study conclusions to impress an investor. The
technical component serves as the written explanation of financial data because if offers you
a place to include detailed information about why an expense has been projected high or low,
or why it is even necessary. It demonstrates to potential investors and lenders (and in some
cases, potential clients) that when have thought about the long-term needs our business will
have as it grows evolve and move through our business to physically reach our market.
Therefore, it is critical that the technical and financial data in our study reconcile. If
other parts of our feasibility study shows growth, we will also have to project labor and other
costs and the technical ability to support that growth of our company.
Chapter 5
Financial Analysis
Income Statement
For Month Ended of First Year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue
- Wedding 1,500,000 4,500,000 2,000,000 1,500,000 1,500,000 1,500,000 1,500,000 2,000,000 2,500,000 2,500,000 2,500,000 3,500,000
- Other party
Cost 500,000 1,000,000 500,000 1,000,000 1,000,000 700,000 700,000 1,000,000 1,200,000 1,000,000 1,300,000 1,300,000
- Card
- Custom
45,000 135,000 60,000 45,000 45,000 45,000 45,000 60,000 75,000 75,000 75,000 105,000
Profit Margin
90,000 270,000 120,000 90,000 90,000 90,000 90,000 120,000 150,000 150,000 150,000 210,000
Expense
1,865,000 5,095,000 2,320,000 2,365,000 2,365,000 206,500 206,500 2,820,000 225,000 3,475,000 3,575,000 4,485,000
- Salaries
- Supplier
- Setting internet
- Miscellaneous 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000
1,000,000 1,900,000 1,300,000 1,100,000 1,100,000 1,040,000 1,040,000 1,400,000 1,745,000 3,500,000 1,760,000 2,360,000
10,000 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,2000 1,200 1,200
10,000 20,000 12,000 13,000 13,000 8,000 8,000 14,000 15,000 14,000 16,000 18,000
Net income (68,000) 1,260,800 (93,800) 337,800 337,800 102,800 102,800 491,800 805,000 646,800 884,800 1,192,800
*Supplier Souvenir, Florist, Food Beverage, Musician, Location, Ritual

Income Statement
For Month Ended of Second Year
Revenue
- Wedding 2,500,000 7,500,000 3,000,000 2,500,000 2,500,000 2,500,000 2,500,000 3,000,000 3,000,000 2,500,000 3,500,000 4,500,000
- Other party
Cost 1,100,000 1,500,000 1,30,000 800,000 800,000 700,000 700,000 1,100,000 1,200,000 1,000,000 1,300,000 1,400,000
- Card
- Custom
75,000 225,000 105,000 75,000 75,000 75,000 75,000 90,000 90,000 75,000 105,000 135,000
Profit Margin
150,000 450,000 210,000 150,000 150,000 150,000 150,000 180,000 180,000 150,000 210,000 270,000
Expense
3,275,000 8,325,000 4,485,000 3,075,000 3,075,000 2,975,000 2,975,000 3,830,000 3,930,000 3,475,000 4,485,000 5,495,000
- Salaries
- Supplier
- Setting internet
- Miscellaneous 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000
1,700,000 4,800,000 2,360,000 1,660,000 1,660,000 1,640,000 1,640,000 2,020,000 2,040,000 3,500,000 2,360,000 2,980,000
1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,2000 1,200 1,200
14,000 20,000 18,000 10,000 10,000 9,500 9,500 14,500 15,000 14,000 18,000 20,000
Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800

Income Statement
For Month Ended of Third Year
Revenue
- Wedding 2,500,000 7,500,000 3,000,000 2,500,000 2,500,000 2,500,000 2,500,000 3,000,000 3,000,000 2,500,000 3,500,000 4,500,000
- Other party
Cost 1,100,000 1,500,000 1,30,000 800,000 800,000 700,000 700,000 1,100,000 1,200,000 1,000,000 1,300,000 1,400,000
- Card
- Custom
75,000 225,000 105,000 75,000 75,000 75,000 75,000 90,000 90,000 75,000 105,000 135,000
Profit Margin
150,000 450,000 210,000 150,000 150,000 150,000 150,000 180,000 180,000 150,000 210,000 270,000
Expense
3,275,000 8,325,000 4,485,000 3,075,000 3,075,000 2,975,000 2,975,000 3,830,000 3,930,000 3,475,000 4,485,000 5,495,000
- Salaries
- Supplier
- Setting internet
- Miscellaneous 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000
1,700,000 4,800,000 2,360,000 1,660,000 1,660,000 1,640,000 1,640,000 2,020,000 2,040,000 3,500,000 2,360,000 2,980,000
1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,2000 1,200 1,200
14,000 20,000 18,000 10,000 10,000 9,500 9,500 14,500 15,000 14,000 18,000 20,000
Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800

Income Statement
For Month Ended of Forth Year
Revenue
- Wedding 2,500,000 7,500,000 3,000,000 2,500,000 2,500,000 2,500,000 2,500,000 3,000,000 3,000,000 2,500,000 3,500,000 4,500,000
- Other party
Cost 1,100,000 1,500,000 1,30,000 800,000 800,000 700,000 700,000 1,100,000 1,200,000 1,000,000 1,300,000 1,400,000
- Card
- Custom
75,000 225,000 105,000 75,000 75,000 75,000 75,000 90,000 90,000 75,000 105,000 135,000
Profit Margin
150,000 450,000 210,000 150,000 150,000 150,000 150,000 180,000 180,000 150,000 210,000 270,000
Expense
3,275,000 8,325,000 4,485,000 3,075,000 3,075,000 2,975,000 2,975,000 3,830,000 3,930,000 3,475,000 4,485,000 5,495,000
- Salaries
- Supplier
- Setting internet
- Miscellaneous 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000
1,700,000 4,800,000 2,360,000 1,660,000 1,660,000 1,640,000 1,640,000 2,020,000 2,040,000 3,500,000 2,360,000 2,980,000
1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,2000 1,200 1,200
14,000 20,000 18,000 10,000 10,000 9,500 9,500 14,500 15,000 14,000 18,000 20,000
Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800

Income Statement
For Month Ended of Fifth Year
Revenue
- Wedding 2,500,000 7,500,000 3,000,000 2,500,000 2,500,000 2,500,000 2,500,000 3,000,000 3,000,000 2,500,000 3,500,000 4,500,000
- Other party
Cost 1,100,000 1,500,000 1,30,000 800,000 800,000 700,000 700,000 1,100,000 1,200,000 1,000,000 1,300,000 1,400,000
- Card
- Custom
75,000 225,000 105,000 75,000 75,000 75,000 75,000 90,000 90,000 75,000 105,000 135,000
Profit Margin
150,000 450,000 210,000 150,000 150,000 150,000 150,000 180,000 180,000 150,000 210,000 270,000
Expense
3,275,000 8,325,000 4,485,000 3,075,000 3,075,000 2,975,000 2,975,000 3,830,000 3,930,000 3,475,000 4,485,000 5,495,000
- Salaries
- Supplier
- Setting internet
- Miscellaneous 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000 913,000
1,700,000 4,800,000 2,360,000 1,660,000 1,660,000 1,640,000 1,640,000 2,020,000 2,040,000 3,500,000 2,360,000 2,980,000
1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,2000 1,200 1,200
14,000 20,000 18,000 10,000 10,000 9,500 9,500 14,500 15,000 14,000 18,000 20,000
Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800

Balance Sheet Statement
First Year
Asset
Cash 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660
Acc. Receive 0 0 0 0 0 0 0 0 0 0 0 0
Inventory
- Ring 300,000 500,000 400,000 300,000 300,000 300,000 300,000 400,000 500,000 500,000 500,000 700,000
Equipment
- Custom
- Office 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000
Decorate
- Furniture
Accumulated 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000
Depreciation 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Prepaid
Expense
(36,670) (73,340) (110,010) (146,680) (183,350) (220,020) (256,690) (293,360) (330,030) (366,700) (403,370) (440,040)
- Building
reserve.
- Exhibition
reserve.
- License
permitted
- Website
design
1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
- Brochure
printing
- Insurance
25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
5,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
12,000
12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Total Asset 13,588,000 14,985,470 14,765,010 15,012,820 15,397,300 15,583,450 15,806,270 16,554,760 17,653,120 18,529,950 19,681,450 21,377,620
Liabilities
Acc. Payable 0 0 0 0 0 0 0 0 0 0 0 0
Unearned 0 0 0 0 0 0 0 0 0 0 0 0
revenue
Equity
Owner’s 0 0 0 0 0 0 0 0 0 0 0 0
Capital
Total liabilities
& equity
13,588,000 14,985,470 14,765,010 15,012,820 15,397,300 15,583,450 15,806,270 16,554,760 17,653,120 18,529,950 19,681,450 21,377,620
Second Year
Asset
Cash 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500
Acc. Receive 0 0 0 0 0 0 0 0 0 0 0 0
Inventory
- Ring 500,000 1,500,000 600,000 500,000 500,000 500,000 500,000 600,000 600,000 500,000 700,000 900,000
Equipment
- Custom
- Office 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000
Decorate
- Furniture
Accumulated 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000
Depreciation 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Prepaid
Expense
(476,710) (513,380) (550,050) (586,720) (623,390) (660,060) (696,730) (733,400) (770,070) (806,740) (843,410) (880,080)
- Building
reserve.
- Exhibition
reserve.
- License
permitted
- Website 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
design
- Brochure
printing 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
- Insurance
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
5,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
12,000
12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Total Asset 22,164,460 26,171,970 26,878,150 27,719,000 28,696,520 29,631,210 30,602,570 32,180,600 33,774,800 34,991,670 37,091,210 39,615,420
Liabilities
Acc. Payable 0 0 0 0 0 0 0 0 0 0 0 0
Unearned 0 0 0 0 0 0 0 0 0 0 0 0
revenue
Equity
Owner’s 0 0 0 0 0 0 0 0 0 0 0 0
Capital
Total liabilities
& equity
22,164,460 26,171,970 26,878,150 27,719,000 28,696,520 29,631,210 30,602,570 32,180,600 33,774,800 34,991,670 37,091,210 39,615,420
Third Year
Asset
Cash 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650 68,508,570
Acc. Receive 0 0 0 0 0 0 0 0 0 0 0 0
Inventory
- Ring 500,000 1,500,000 600,000 500,000 500,000 500,000 500,000 600,000 600,000 500,000 700,000 900,000
Equipment
- Custom
- Office 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000
Decorate
- Furniture
Accumulated 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000
Depreciation 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Prepaid
Expense
(916,750) (953,420) (990,090) (1,026,760) (1,063,430) (1,100,100) (1,136,770) (1,173,440) (1,210,110) (1,246,780) (1,283,450) (1,320,120)
- Building
reserve.
- Exhibition
reserve.
- License
permitted
1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
- Website
design
- Brochure
printing 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
- Insurance
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
5,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
12,000
12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Total Asset 48,893,050 53,340,600 54,486,820 55,767,710 51,785,270 58,560,000 60,061,400 62,169,470 64,293,710 66,040,620 68,580,200 70,544,450
Liabilities
Acc. Payable 0 0 0 0 0 0 0 0 0 0 0 0
Unearned 0 0 0 0 0 0 0 0 0 0 0 0
revenue
Equity
Owner’s 0 0 0 0 0 0 0 0 0 0 0 0
Capital
Total liabilities
& equity
48,893,050 53,340,600 54,486,820 55,767,710 51,785,270 58,560,000 60,061,400 62,169,470 64,293,710 66,040,620 68,580,200 70,544,450
Forth Year
Asset
Cash 70,412,160 74,426,420 77,039,350 78,896,950 80,881,220 82,822,860 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370
Acc. Receive 0 0 0 0 0 0 0 0 0 0 0 0
Inventory
- Ring 500,000 1,500,000 600,000 500,000 500,000 500,000 500,000 600,000 600,000 500,000 700,000 900,000
Equipment
- Custom
- Office 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000
Decorate
- Furniture
Accumulated 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000
Depreciation 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Prepaid
Expense
(1,356,790) (1,393,460) (1,430,130) (1,466,800) (1,503,470) (1,540,140) (1,576,810) (1,613,480) (1,650,150) (1,686,820) (1,723,490) (1,760,160)
- Building
reserve.
- Exhibition
reserve.
- License
permitted
- Website 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
design
- Brochure
printing 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
- Insurance
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
5,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
12,000
12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Total Asset 73,011,370 77,988,960 79,665,220 82,706,150 83,223,750 85,238,520 87,189,960 89,648,070 92,122,350 94,219,300 97,198,920 100,603,210
Liabilities
Acc. Payable 0 0 0 0 0 0 0 0 0 0 0 0
Unearned 0 0 0 0 0 0 0 0 0 0 0 0
revenue
Equity
Owner’s 0 0 0 0 0 0 0 0 0 0 0 0
Capital
Total liabilities
& equity
73,011,370 77,988,960 79,665,220 82,706,150 83,223,750 85,238,520 87,189,960 89,648,070 92,122,350 92,122,350 97,198,920 100,603,210
Fifth Year
Asset
Cash 100,351,000 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 18,645,650 13,236,650
Acc. Receive 0 0 0 0 0 0 0 0 0 0 0 0
Inventory
- Ring 500,000 1,500,000 600,000 500,000 500,000 500,000 500,000 600,000 600,000 500,000 700,000 900,000
Equipment
- Custom
- Office 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000
Decorate
- Furniture
Accumulated
200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000
Depreciation
500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000 500,000
Prepaid
Expense
(1,796,830) (1,833,500) (1,870,170) (1,906,840) (1,943,510) (1,980,180) (2,016,850) (2,053,520) (2,090,190) (2,126,860) (2,163,530) (2,200,200)
- Building
reserve.
- Exhibition
reserve.
- License
permitted
- Website
design
- Brochure 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000
printing
- Insurance
25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000
10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
5,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
12,000
12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Total Asset 102,510,170 111,504,800 109,864,100 115,838,750 114,322,710 116,577,520 118,869,000 121,767,150 124,681,470 127,218,460 130,638,120 134,,482,450
Liabilities
Acc. Payable 0 0 0 0 0 0 0 0 0 0 0 0
Unearned 0 0 0 0 0 0 0 0 0 0 0 0
revenue
Equity
Owner’s 0 0 0 0 0 0 0 0 0 0 0 0
Capital
Total
liabilities &
102,510,170 111,504,800 109,864,100 115,838,750 114,322,710 116,577,520 118,869,000 121,767,150 124,681,470 127,218,460 130,638,120 134,482,450,
equity
Cash Flow Statement
First Year
Cash flow from

operating
Cash beginning
Net income
10,000,000 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820
102,800
Prepaid expense (68,000) 1,260,800 (93,800) 337,800 337,800 102,800 491,800 805,000 646,800 884,800 1,192,800
(100,000)
Depreciation (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
256,690
36,670 73,340 110,010 146,680 183,350 220,020 293,360 330,030 366,700 403,370 440,040
Total operating 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660
Cash flow from

investing
Equipment
- Custom
- Office
decorate 0 0 0 0 0 0 0 0 0 0 0 0
- Furniture
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0
Cash flow from

financial
Financial cost
0 0 0 0 0 0 0 0 0 0 0 0
Interest (3 months)
0 0 0 0 0 0 0 0 0 0 0 0
Total financial 0 0 0 0 0 0 0 0 0 0 0 0
Total cash flow 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660
Cash Flow Statement
Second Year
Cash flow from

operating
Cash beginning
Net income
17,661,660 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620
Prepaid expense 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800
(100,000) (100,000)
Depreciation (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
770,070 843,410
476,710 513,380 350,050 586,720 623,390 660,060 696,730 733,400 806,740 880,080
Total operating 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500
Cash flow from

investing
Equipment
- Custom
- Office
decorate 0 0 0 0 0 0 0 0 0 0 0 0
- Furniture
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0
Cash flow from

financial
Financial cost
0 0 0 0 0 0 0 0 0 0 0 0
Interest (3 months)
0 0 0 0 0 0 0 0 0 0 0 0
Total financial 0 0 0 0 0 0 0 0 0 0 0 0
Total cash flow 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500
Cash Flow Statement
Third Year
Cash flow from

operating
Cash beginning
Net income
36,139,500 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650
Prepaid expense 646,800 2,630,800 1192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800
Depreciation (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
916,750 953,420 990,090 1026,760 1,063,430 1,100,100 1,136,770 1,173,440 1,210,110 1,246,780 1,283,450 1,320,120
Total operating 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650 68,508,570
Cash flow from

investing
Equipment
- Custom
- Office
decorate 0 0 0 0 0 0 0 0 0 0 0 0
- Furniture
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0
Cash flow from

financial
Financial cost
0 0 0 0 0 0 0 0 0 0 0 0
Interest (3 months)
0 0 0 0 0 0 0 0 0 0 0 0
Total financial 0 0 0 0 0 0 0 0 0 0 0 0
Total cash flow 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650 68,508,570
Cash Flow Statement
Forth Year
Cash flow from

operating
Cash beginning 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410
1,192,800
Net income 68,508,570 70,412,160 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,580,800
(100,000)
Prepaid expense 646,800 2,630,800 (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
1,723,490
Depreciation (100,000) (100,000) 1,430,130 1,466,800 1,503,470 1,540,140 1,576,810 1,613,480 1,650,150 1,686,820 1,760,160
1,356,790 1,393,460
Total operating 70,412,160 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370
Cash flow from

investing
Equipment
- Custom
- Office
0 0 0 0 0 0 0 0 0 0 0 0
decorate
- Furniture
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0
Cash flow from

financial
Financial cost 0 0 0 0 0 0 0 0 0 0 0 0
Interest (3 months) 0 0 0 0 0 0 0 0 0 0 0 0
Total financial 0 0 0 0 0 0 0 0 0 0 0 0
Total cash flow 70,412,160 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370
Cash Flow Statement
Fifth Year
Cash flow from

operating
Cash beginning 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650
411,300
Net income 98,007,370 100,351,000 1,192,800 490,800 490,800 411,300 881,300 960,800 646,800 1,192,800 1,580,800
(100,000) (100,000)
Prepaid expense 646,800 2630,800 (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) (100,000)
1,980,180 2,016,850
Depreciation (100,000) (100,000) 1,870,170 1,906,840 1,943,510 2,053,520 2,090,190 2,126,860 2,163,530 2,200,200
1,796,830 1,833,500
Total operating 100,351,000 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650 132,326,650
Cash flow from

investing
Equipment
- Custom
- Office
0 0 0 0 0 0 0 0 0 0 0 0
decorate
- Furniture
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0
Cash flow from

financial
Financial cost 0 0 0 0 0 0 0 0 0 0 0 0
Interest (3 months) 0 0 0 0 0 0 0 0 0 0 0 0
Total financial 0 0 0 0 0 0 0 0 0 0 0 0
Total cash flow 100,351,000 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650 132,326,650
Chapter 6
Risk Management
Chapter 6: Risk Management
The aim of risk management is to safeguard business as well as a good financial

position and operating profit and helps to prevent these claims but a good risk should to
provides increased productivity and reduced errors. Business risk is a circumstance or factor
that may have a negative impact on the operation or profitability of a given company.
Sometimes referred to as company risk, a business risk can be the result of internal conditions
and external conditions that may be evident in the wider business community.
More Than Life is a new business that may have risk but we will use the appropriate
strategies to measure and analyze risk both external and internal that will be threat to effect
and occur in order to ensure the business can expand and develop in positive way and we will
solve problem in which positive to our.
External Forces
External forces is factor that will make problem and affect to business such as
political, economic, social, technology, customer want and need and, etc, these are may occur
that we cannot expect but we can protect, adjust and improve business when problem occur in
order to still have company.
1. Political
In side of political that about of regulation that may have problem with limit age to
marriage, this is a little bit that may affect to our company because of our target market is not
group of teenager and who is love in same sex, for Thai regulation is not allow them to
register a marriage certificate but they can contract. For this case, it affect in a little bit but in
positive.
Inside of politic, now is a big problem of Thailand, there are conflict between red shirt
and yellow shirt, problem in south 3 provinces and, etc to make tourist who want to marriage
in Thailand change to other country.
For above problem, that may risk to wedding company in a little bit and our cannot to
control or change the regulation but we still to promote and set some promotion for who love
in same sex for increase sale
2. Economy
Economic has an influence to worldwide and is main factor that affect directly
especially the business. Economic is an indicator to predict such as income, GDP, standard of
living, and growth rate of business. If occur economic problem or income reduce, people will
increase more carefully to spend money many businesses will lose of sale, that may risk to
small and new business and may risk to our business.
While the economy has impacted our business, More Than Life will setting strategy to
increase sale in save concept using advertising placements in wedding publications is an
expense that clients have been cutting back on to save money and we will increase to promote
before wedding festival and setting low cost wedding package in during non wedding
festival. Although we set package in low cost, service quality will not low. More Than Life
will decrease weakness by increase strength by offer the high quality and variety of product
and service and increasing the reliable and satisfaction to customer for to spread word of
mouth. This is a way to protect new competitor and to win exiting competitor. So, More Than
Life assures that we can expand market and make a lot of profit in early.
3. Social
Thailand is a developing country will has many classes of people that may has
different in living, fashionable, education and ,etc that mean people will has different about
want and need in products and services which relate in price, that we can see many
companies has many products line to offer customer in all classes. For Thai wedding is the
same, if groom and bride want to wear Thai suites in morning and ware wedding dresses in
evening that wedding company should have many products and services to offer customer
when their need, if we can not to response customer need they will change to other that we
will lose of sale and money. For this reason may risk to our business if we can not to response
their need.
For above situation, More Than Life will not make it occur by search and collect
information of customer need in all classes and use it to apply with our products and services
and make differentiation such as dresses, we will offer in luxury, classic, and, etc and divide
into Thai style, American style, Korean style and, etc in order to attract customer in all
classes and although our company look like a luxury wedding company that is not refer to
only high class, that we will set low price and medium price and do not make different in
service between high and low price for make customer satisfaction. If our company has more
options in products and services and reputation than other means many customers will want
to use our services, after that we will have a lot of money and can expand market.
4. Technology
Technology is an important factor in all of business such as telecommunication,

internet, and other equipment that makes many businesses and people save time and money
but now technology is rapidly changing. For some business, technology in equipment is an
important thing for produce goods but it may use a lot of capital to invest, the business should
to careful for spending money. For wedding business devices are computers, cameras, storage
devices, and other software for photo retouching and, etc, these are very important for
wedding business. When changing in technology it can make better technical and more
efficiency. For this reason, it may risk to our business.
More Than Life will update the news and to find information about development and
changing in technology to learn and adjust with our company to be an efficiency and to serve
service about media in faster and short time in order to make customer satisfaction in time
and quality products and services.
5. Competitive
Bangkok is a metropolis and a city of youth and working people, that have many
entrepreneurs and many new competitors want to launch wedding company because Bangkok
has more target market. Due to high competition, wedding company will try to be all
inclusive in products and services that may hard for invest in small business. Moreover the
reliable, reputation, professional and varieties of products and services are competitive
advantage for big company that may risk to our new company and will effect to amount of
customer and lose of sale.
So, More Than Life must to use competitive advantage and increase our strength that
mean to offer and serve products and service in higher and better than competitors and to
search and study strength and weakness of competitors and make our products and services in
differentiation and use marketing mix or 4Ps to analyze our company and use it in
appropriate and efficiency. After that we think, our company can make more customer
satisfaction than other, that is a way to spread word of mouth when customers are satisfaction
and we will be an efficiency wedding company.
When our company has reputation, reliable, professional and varieties of products and
services we think, we can make a lot of customer satisfaction that mean we can make a lot of
sale and profit.
6. Need and Want
Need and want of people will change when social, lifestyle, attitude, time, trend, and,
etc has change. Many people has different need of products and services that up to useful,
fashionable and price, like a trend of wedding dress it will change in every year, then
products must to add more and up to date in all time. So it risk to our company in directly.
More Than Life will manage risk by keep the old to adjust to be a new one and
fashionable for save money and we still to offer more choice by add more products in every
season if it necessary for save money.
Internal Forces
Internal force is factor that may occur in organization by executive and operating in
an organization but it can control and solve when it occur, these cause may risk to our
company.
1. Employee
Who have some grudge against the company and college and have malicious
intentions in creating a situation adverse to business operations.
For this situation, manager or supervisor should to reconcile with them and to
investigate and judge the problem and punish to who is bad.
2. Operating
This is a risk arising from execution of a company's business functions such as fraud
risks, mistake of working. It often occurs in marketing and accounting department. For
employee fraud it like a cheating, the employee may lose in their working time or not
working in full time or cheating in accounting to fraud money. For these reason may risk to
our sale and lose of money.
From above situation, we will set an auditing to audit in each department and to keep
and check working record of employees and to warning for who less in work and to support
who work in better and honest to company.
3. Human Resource
The business success depends on its professional staff. The availability of qualified
professionals is an important factor for the growth and profitability of the business, and if low
carefully in recruitment employee, the company will has low quality of products and services;
company may lose of sale and profit.
More Than Life will careful about recruitment and send them to training before to
start working and motivate employee to work in qualification and make customer satisfaction
by give bonus or holiday for who best working from colleague.
4. Time
Time management is an important factor for all who do business and on time is
important for employee, delivery, meeting, and, etc. When they are not on time it may affect
to another part, it may risk to our reputation if product is delay of delivery, it may risk to our
reputation and reliable of company and our sale may decrease.
More Than Life will solve time management by arrange it in clearly and for delay in
delivery to customer we will tell to customer in truly and apologize to them and to change
time arrange and when products has come in, we will give an extra gift or some discount. For
employee late, we will punish them by warning and after will decrease salary. For customer
not on time or forget time, we will call to them before 1 day to confirm about an appointment.
These are threat of business if it occurs, it will decrease of sale and money of company, we
will make it occur or make in less.
Chapter 7
Summary
Chapter 7: Summary of project feasibility study
A wedding organizer business offers an opportunity to earn an excellent income, as

well as the pride and self-satisfaction of business ownership, while doing something you
already enjoy. It is a great business for those who love weddings and who are highly
organized. It is also a natural progression for those already in the wedding industry - people
who are currently operating bridal boutiques, wedding stores, floral services, catering
companies, and reception venues. A wedding organizer has the role of a planner, facilitator,
mediator, money manager, artisan and organizer of all parties concerned. Wedding planners
can do just about everything. Duties can include setting up appointments, offering etiquette
advice, mailing invitations and recording responses, coordinating the decorations, negotiating
contracts, and attending to many other details. Wedding planner is the team that can develop
their skills in other structures. We service to the customer who want to rent the dresses or
who want to have the creative for any occasion beside of wedding planner. It is the way that
the investors will have the benefit from this business. Wedding planner is the opportunities to
meet with many agencies. Market condition is the way that company can learn from this
business. When we success in wedding planner, we will have chain or franchise for this
business. It is the ways to increase the potential of the business and up the business to be
greater from common.
There are many agencies that involve with wedding planner. The business will
connect with the agencies. Sometime we can manage the agencies business with ourselves.
More Than Life will offer you the best several of wedding style by tailors made method. Thai
weddings, Buddhist Weddings and marriages, and Christian marriages at a Venue are your
choices from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for
overseas Brides and Grooms and for Thai ladies marrying, we can arrange all types of
wedding from Buddhist Ceremonial and Thai Marriages and Wedding Services through to
Christian wedding service at a venue of the customer choices. More Than Life will use many
of styles to attract the customer use our services.
having to purchase them for only one day. The wedding scenario in Thailand is more than
just getting married. The exotic destinations, Thailand have the important attractions that
successful usage of these places in the form of Imaginative weddings. The change is visible
in the middle class who want the flavor and ambience of elite weddings. Seeing the world
around they too are spending and want the best available. It sort of coincided with the rise in
disposable incomes of the rich and upper middle Thai class and over the years weddings have
become inspirational.
More Than Life consider the strategies of the firm's competitors. While in highly
fragmented commodity industries the moves of any single competitor may be less important,
in concentrated industries competitor analysis becomes a vital part of strategic planning.
Occasions are in a unique position of competition. Wedding planners compete against hotels
with banquet facilities, other event planners both on the large and small scale, persons within
an organization who are assigned the task of organizing an event, and people who wish to
organize their own events without the benefit of assistance. The benefits and drawbacks of
each of our competitors, as compared with the services we offer, are hardly a match in quality
and price. More Than Life will leverage its competitive edge to achieve the desired
positioning. More Than Life's competitive edge will be based on two factors, specialization
and strategic relationships. More Than Life will be specializing in many distinct areas of
corporate planning. While specializing essentially precludes More Than Life participating in
some other market niches, it allows the company to excel in serving its chosen markets.
Promotion will be used including website, partnership/networking, and participation at
various trade shows. We use technology to be promoting our business through many
websites. Also we offer sale promotion for our customer at least twice a year. We bring
technology to complete our plan. Technology can help to be convenience when we show the
entertainment and pleasure situation.
A wedding is the most personal and important event in a couple‘s life and those
involved have a duty to act with integrity and honesty. All members listed in our directory are
vetted through our strict entrance requirements and abide by our code of ethics and, although
every member is different in the way they operate, all conduct their business in a professional
manner. Our wedding coordinators are here to ensure your day is magical, stress free and
devoid of anxiety. They can assist with your entire plan from engagement to honeymoon or
can tailor their services to include only a select number of the options listed below. More
Than Life is a new business that may have risk but we will use the appropriate strategies in
order to ensure the business can expand and develop in positive way and we will solve
problem in which positive to our. Thailand is a developing country will has many classes of
people that may has different in living, fashionable, education and ,etc that mean people will
has different about want and need in products and services which relate in price, that we can
see many companies has many products line to offer customer in all classes. It can show the
way to increase the customers in the business. More Than Life must to use competitive
advantage and increase our strength that mean to offer and serve products and service in
higher and better than competitors and to search and study strength and weakness of
competitors and make our products and services in differentiation and use marketing mix or
4Ps to analyze our company and use it in appropriate and efficiency.
More Than Life is the interesting business that the investor should to invest, because
there are already to prepare and the investor will have the benefits from the business. There
are many chains that begin from this business. It is the opportunity that the investors should
have and it was supported by many organizations such as government. We make sure that the
investor will have the profit from More Than Life
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http://www.google.com/url?sa=t&source=web&ct=res&cd=3&ved=0CBQQFjAC&url=http
%3A%2F%2Fwww.dbd.go.th%2Fthai%2Fregister%2Fdetail5_b_intro3.pdf&rct=j&q=%E0
%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%94%E0%B8%97%E0%B8
%B0%E0%B9%80%E0%B8%9A%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B8%9A
%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97&ei=6_t9S_TIL4H
CrAe6iYGlDw&usg=AFQjCNGbCyxU6vnCqxpCLlXZ3c1sIth7qg&sig2=GG8svZ2ffCneL
wrJXooa2Q
http://www.thairegistration.com/mainsite/index.php?id=99
http://www.weddingthai.net/index.php?gclid=CL-A8JSz_Z8CFUhB6wod-gzikw
http://www.weddingthai.net/about-us/AboutUs.html
http://www.weddingthai.net/Indoorwedding/indoorwedding.html
http://www.easyweddings.com.au/Honeymoon/melbourne/TakeUsToThailand/
http://weddings.about.com/od/getorganized/a/top10mistakes.htm
http://weddingceremonyplanning.com/
http://www.weddingthai.net/Promotion
http://www.weddingthai.net/index.php?lay=show&ac=article&Ntype=9
http://www.weddingthai.net/index.php?lay=show&ac=article&Id=538694590&Ntype=9
http://www.andamantic.com/wedding_planner_th.htm?gclid=COHpo6-
0_Z8CFdRR6wodejZajA
http://www.onestopweddingplanner.com/
http://download.cnet.com/My-Wedding-Organizer/3000-2124_4-10016840.html
http://www.todays-weddings.com/planning/checklists/12month.php
http://www.weddinglinksonline.com/
http://www.wedplot.com/
http://www.marryabroad.co.uk/wedding-special-
offers.shtml?gclid=CJen1d20_Z8CFQ1B6wodSmGrkQ
http://www.marryabroad.co.uk/get-married-in-thailand.shtml
http://www.ob2.co.th/?gclid=CNOhkoG1_Z8CFdNR6wodFk-tkw
http://www.wedding-organizer.co.uk/
http://books.google.com/books?q=wedding+organizer&source=in&ei=TP99S8zeGsu6rAe8-
smxDw&sa=X&oi=book_group&ct=title&cad=bottom-
3results&resnum=11&ved=0CDwQsAMwCg
http://books.google.com/books?id=RbYaAAAACAAJ&dq=wedding+organizer&ei=WP99S
5W6Ip-CkAS6_YzJCg&cd=3
http://www.ob2.co.th/en/international-watch-fair.html

The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010.

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The Project Feasibilty Study and Evaluation - Aj. Chaiyawat Thongintr. Mae Fah Luang University (MFU) 2010.

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More Than Life

All inclusive wedding organizer

More Than life

Background and Significance of the project

Starting a wedding organizer business offers an opportunity to earn an excellent

Wedding organizer play an important role as professionals within the industry. A

As a wedding organizer, you assume the role of a planner, facilitator, mediator,

- To get a lot of profit from the structure of wedding planner.

- To understand to know market condition

- To create new business that involve with wedding planner

1. Promotion and Mobilization

We have to concern about SWOT analysis, Technological Capability and Manpower

Weddings and Marriage in Thailand

Marriage and getting married in Thailand allows a great deal of choice.

Thai weddings, Buddhist Weddings and marriages, Christian marriages at a Venue of

Wedding company in Thailand

TWO Dimension Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 88 Moo.4 Pimonrat, Bangbuathong, Nonthaburi 11110

S.R. Production Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 1213/16-17 Soi Ladprao 94 (Panjamit), Wangtonglang , Bangkok 10310

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Phone +66 (0) 2931 , 2931 ,

Nara DigitalVideo Production Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address Sahasriphoomplace ,Maneerat Rd., Chiangmai

Dream Plus Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 386/46 Phahonyotin 28, Chatuchak, Bangkok 10900 Thailand

E-Mail dreamplusthaimail.com methafilmyahoo.com

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Candor Production House Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 1386-1388 Inthamara 26/2, Suttisarn Road, Bangkok 10400 Thailand

Benetone (Thailand) Co., Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Phone +66 (0) 2253

Fax +66 (0) 2656-8300 3657

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 38 Jipdamri, Suttipong 3, Sutisarn Rd., Hwai Khwang, Bangkok 10310

Multimedia Advertising Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 88/6-8 หมู่บ้านกฤษณา ม.7 ถ.กาญจนาภิเษก ต.บางคูเวียง อ.บางกรวย จ.นนทบุรี 11130

Phone +66 (0) 2459

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 14/2519 Moo 1, Bangbuatong , Nonthaburi 11110 Thailand.

Phone +66 (0) 2925

Fax +66 (0) 2925 ext. 3

E-Mail vdostudiohotmail.com salevdostudio.com