Start Up

from Lige university

(Gembloux AgroBiotech )

Professor Haissam Jijakli

( 45 yrs)

( Gembloux Agro Biotech ULG )

Professor in Urban
Agriculture
A research practice
directed toward the
commercial exploitation.

Jean-Patrick Scheepers ( 46 yrs )

( Commercial engineer UCL )

Story-teller
New food concept
specialist
Sustainable devpt
Mmmmh cooking
classes founder

Working in a ecosystem of independent experts

From the Community vegetable garden

to the most technological and visionnary farm

Lets start with a first affirmation

Urban Agriculture stand alone
is not a profitable business.

Urban agriculture is not about

production of leeks and lettuce.

Its about production of

sustainable added-value for the projects.

SUSTAINABLE ADDED VALUES OF URBAN AGRICULTURE

ECONOMY

ECOLOGY

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Awareness of ecological systems

Buffer for rain and storm water
Recycling of water
Isolation of building
Recycling of energy
Buffer of temperature
Air purification
Decreasing of CO2 production
(transport and capture)
Recycling of organic matter
Biodiversity
Performances of the
building/area (BREEAM, Eco
city,)

SOCIAL

1.
2.
3.
4.
5.
6.
7.
8.
9.

Stimulation of local economy

Growth of employment
Preparation to employment
Affordable food
Building differentiation
Food differentiation
Rentability of employees
Decreasing of employee
turnover
Decreasing of cost production

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

Food security
Education to healthy food
Healthy diet
Physical activities
Autonomy and mobilization
Education/Formation
Intergenerational Connection
Community spirit
Esthetic/greening
Reconnection to nature
Stable in a region
Well-being
Stimulation of creativity
Employment
Motivation of employees

Indoor plants increase the work productivity from 10 15 %

SOCIAL

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Food security
Education to healthy food
Healthy diet
Physical activities
Autonomy and mobilization
Education/Formation
Intergenerational Connection
Community spirit
Esthetic/greening
Reconnection to nature
Stable in a region

12. Well-being
13.
14.

Stimulation of creativity
Employment

15. Motivation of
employees

Lhor V.I. et al., 1996 ; Marchand, 1986

Increase of 0,25 %
of productivity

>

Decreasing of 15 %
facilities and maintenance
costs

Henigan et Wright, 2014

BREEAM Certification
ECOLOGY

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Awareness of ecological systems

Buffer for rain and storm water
Recycling of water
Isolation of building
Recycling of energy
Buffer of temperature
Air purification
Decreasing of CO2 production
(transport and capture)
Recycling of organic matter
Biodiversity

11. Performances of
the building/area
(BREEAM, Eco city,)

Maastricht University report published by RICS Research, 2012

13 x

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Consciences des systmes

cologiques alimentaires
Temporisation des eaux de
pluies/orages
Recyclage eau
Isolation du btiment
Recyclage nergie
Tamporisation temprature
Purification air
Diminution production CO2
(transport et capture)
Recyclage matire organique
Biodiversit
Performances du btiment
(BREEAM)

BREEAM Certification

Taking advantage of all these benefits

generated for the end-users ,
You can :
- create a marketing differentiation on the market
- attract high value and trendsetters customers
- motivate

your employees

- succeed in architectural and design competition

- facilitate the planning permission process
- ameliorate BREAAM certification, eco-quartier label etc

Our mission is to identify these added-value

and then create, imagine, build, deliver,
manage and animate
urban agriculture projects for our clients.

Our first expertise

We work as consultants for public autorithies, real estate promotors,
urbanists or architects to help them in their Masterplans,
Design competitions or smart city plannings.

Project LEO
Lige
(architect Dethier)

Our second expertise

We create, deliver and manage urban agriculture projects for private
companies ( retail, Horeca sector ), real estate promotors or asset managers.

In this case, we work closely with public authorities, architects and landscape architects.

The Faktory
Lige

(architect Dethier)

Residential : Community vegetable gardens

Real estate promotor

Marketing

Facilitate planning

differentiation
High value
customers

End-users
( future buyers )

permission
Architural competition

Eco-label

Public
authorities

SOCIAL
ECOLOGIE

ECONOMIE

Office Building
First integrated smart greenhouse in Europe

Project

The Faktory in Lige ( archi Dethier )

Catering and restaurants

ECOLOGIE
ECONOMIE

SOCIAL

Project

Choux de BXL

( IBGE with Lateral Thinking Factory)

Retail market
Real estate promotor
Marketing

differentiation
Facilitate
planning
permission

Eco label

Customers

Retail clients
Local food
Attract high value customers
Trendsetters

ECOLOGIE ECONOMIE

SOCIAL

In conclusion, with urban agriculture :

-You can add at relatively low cost a highly visible
component of sustainable development in your projects
-You create several important added values
for each stakeholder of your projects

Where do we work ?

BXL 15 projets

Gent 1 project

Lige 3 projects
BXL 15 projects
projets
Brabant Wallon 1 project

Reikjavik 1 project

Stockholm 2 projects
Rotterdam 4 projects
London 2 projects
Gent 1 project
Paris 3 projects

Utrecht 1 project
Lige 4
3 projects
projets
BXL 15 projects
projets
Brabant wallon 1 project
Montpellier 1 project
Toulouse 1 project

Bordeaux 2 projects

Next steps

-Creation of the Urban Farm Lab in Brussels :

creative and R&D ecosystem on urban agriculture with techs,
agris, designer, photographs, landscape architects, social workers
and why not a poet.

-European expansion :
Opening in London and Paris