ANITA STEWART

H (914) 948-1773 C (917) 940-5292

Email: astewartitalo@gmail.com

Hartsdale, NY 10530

Highly creative and accomplished global marketing and strategic development executive with over 15 years of experience. Expert in
building breakthrough multinational multimillion dollar programs in both the corporate and not for profit sector. Advanced
innovative, integrated public private partnerships with government, foundations and corporations in the financial services, education,
telecommunications, media, public television and community engagement areas. Strong leadership skills mentoring and building
empowered teams in constantly changing environments. Proven track record in growing revenues (over $500 million), teams and
social impact around the world.

QUALIFICATIONS
Big picture executive who can take ideas from concept to successful implementation.
Highly skilled at building large C-level strategic partnerships and positive Board relations.
Catalyst for positive change and new ideas.
Innovative and creative problem solver.
Excellent team building skills, building consensus and support for shared goals.
Revenue goal/growth attainment.
Global project fund raising, development and implementation.

COMPETENCIES

Strategic Planning
Goal Setting/KPIs
Program Development
Sponsorship Relations
Community Engagement
Negotiation
Project Management

Market Research
Product Branding/Messaging
Client-Focused Partnerships
Social Media Marketing
Grant & Proposal Writing
Strong Writing & Presentation Skills
Continuous Improvement Initiatives

EXPERIENCE
SESAME WORKSHOP - New York, NY

1/03 4/15

SENIOR VICE PRESIDENT of Global Strategic Partnerships & Development

Developed funding relationship with organizations, generating up to $30 million and achieving over $500 million in funding
over a twelve year period, five times that of previous years.
Recruited to develop new and innovative revenue streams and strategic funding to pursue and achieve more aggressive goals.
Used critical feedback on a global scale to conduct program development (i.e. health and wellness/child obesity, dealing with
Autism, etc.) relevant to the critical needs of children.
Leveraged new programs to maximize impact for both children and parents, as well as our viewers and sponsors.
Developed unique funding partnerships via corporations, foundations, individuals and governments demonstrating our ability
to maximize the size of our audience and impact as many children as possible.
Consistently obtained full sponsorship funding for the workshops signature childrens series, Sesame Street and The Electric
Company in the United States unlike any other childrens program on PBS.
Developed partnerships to support program and community outreach development throughout the world including Mexico,
Brazil, China, South Africa, Nigeria, Bangladesh, and India.
Obtained $20 million in funding for a ten country economic empowerment initiative.
Expanded Sesame Workshops outreach initiatives to address issues, such as School Readiness, Literacy, STEM, economic
and food insecurity emergency preparedness and response, global health initiatives, military families and more
Built strategic alliances with multi-media companies to harness the power of social media and digital platforms to effectively
brand our programs to the emerging online market.
Cultivated relationships with funding sources by consistently demonstrating our ability to increase our audience size and to
partner with them to enhance their brand and image via social good.
Functioned in an executive project management capacity working with internal and external creative resources, taking
programs from concept to implementation.
Developed innovative research tools to measure reach and impact of program strategies.
Successfully built team from three people to a sixteen person cohesive team and operational infrastructure.
Initiated and implement new CRM program, system for all funding sources via Salesforce Foundation.

1/97 12/03

PBS SPONSORSHIP GROUP - New York, NY

NATIONAL MARKETING & SALES DIRECTOR

Generated over $200 million in revenue four times that of previous year.
Built brand awareness among the marketing communications community for national PBS sponsorships.
Successfully coached, mentored and developed a team of five Sales Managers and twenty Sales/Client Representatives.
Developed marketing communication strategies including web design/content, multi-media presentations, trade advertising,
and media kits.
Conducted senior client presentations demonstrating the appeal of programming, our ability to reach target audiences, and the
benefits of a partnership with PBS to effectively help brand and growth across business segments.
Managed product inventory for over 70 programs with over $75 million in sponsorship inventory.
1996 1997

MOBILECOMM, INC. - Ridgefield Park, NJ

VICE PRESIDENT
Managed a sales/marketing team to sell services to business clients.
Developed a business-to-business market penetration strategy.
Implementation of integrated marketing communications strategy via direct marketing and public relations.
Effectively leveraged companys technology platform to sell reliability and business continuity.
Rebuilt sales and marketing teams to contribute to $750 million in revenues, retaining 95% of established accounts.

RICHARD ROTH ASSOCIATES - Westchester, NY

1/95 1/96

MARKETING COMMUNICATIONS CONSULTANT

1/93 1/95

N.W. AYER & PARTNERS - New York, NY

SENIOR VICE PRESIDENT, SENIOR PARTNER

Recruited by a leading advertising agency to energize and give direction to business development, relationship building and
account management functions.
Acquired over twenty major new account reviews, and won five accounts over $100 million in new business.
Partnered with our clients by sharing accountability for shared goals.
Reversed an eroding market share and increased sales by 18% for Sterling Health USA.
1/90 1/93

TEXACO, INC. - White Plains, NY

DIRECTOR WORLDWIDE ADVERTISING & PROMOTION

Developed and implemented strategic programs and concept positioning for successful worldwide introduction of System3
gasoline, resulting in a share point gain.
Created an energy conservation communications campaign during the Gulf War (worked with the DOE) resulting in
enhanced Texaco image and 5% increase in sales.
Effectively and efficiently managed $100+ million worldwide media budget across consumer and business-to-business
businesses.
Spearheaded an integrated marketing communications effort for Texacos global Olympic sponsorship.
Developed Texacos sponsorships Met Opera, PBS Great Performances and Texaco Performing Arts Show Case.

N.W. AYER & SON - New York, NY

1/85-1/90

SENIOR VICE PRESIDENT

Concentrated on Fortune 100 accounts AT&T, Citibank, Whirlpool, and KitchenAid.
Handled all facets of accountant management, strategy, and client relationships and $100 million media budgets.
Developed comprehensive communication programs, new product innovations and launches.

EDUCATION
QUEENS COLLEGE - C.U.N.Y.
Bachelor of Arts in SOCIOLOGY & EDUCATION; Cum Laude; 30 Post Graduate Credits in Sociology
Member: Advertising Women of NY, ANA, NAFE, IAA, Conference Board, on the Board of IAA

LANGUAGE SKILLS
Conversational Spanish and Italian