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Googles on a roll. From the Mobilegeddon update last month to its recent
secretive Phantom 2 algorithm update, its delivering the best possible search
results to users. And then going back for more. Google silently tweaks its algorithm
much frequently than most marketers imagine.
While the Mobilegeddon algorithm update was designed to boost the rankings of
mobile friendly sites on mobile devices, Googles Phantom 2 update will penalize
sites with low quality content, specifically impacting how-to style content.
Additionally, the impact will be felt by the entire domain not just standalone low
quality website pages.
Position2
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You cant see your high traffic ranking keywords on Google search results
pages (SERPs)
Traffic conversions drop faster than you think
Your Return on Investment (ROI) disintegrates
Essentially, you lose almost everything online you were working on the site
(whether intentional or unintentional).
It sounds scary, right?
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2. Engagement
If your website content is not able to provide value to the audience, the engagement
level is bound to be low on the website. The Phantom update emphasizes this fact.
And the current Phantom 2 updates are a lot more strict than Panda updates.
While content is one major aspect, others include the website load time, 404
errors, user flow, page architecture (design), color combinations, user navigation
all of which should be taken very seriously by the webmasters. Make sure the
website functions perfectly without distracting your audience and the search
engines
Supplement, template content or using auto generate content tools
slanders the uniqueness and the usefulness of the content for users. Marketers
should be very careful and should maintain the relevance of the content for the
users
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Use of distractive and/or sponsored ads: Ads are meant to help users make
the right decisions or provide information they intend to use during the buying
process. Many businesses overdo by forcing users to click on these ads
Affiliate networks, which keep on bombarding and showcasing users with
irrelevant ads
Sometimes ad links and content are in the same flow & color and users cant
determine the difference. Applying these tactics hurts the sites rather than
helping. Remember, Google has already included human bots in deciphering
these tactics
Pop-ups annoy the audience if not used judiciously. Google algorithm has been
optimized to identify these
Pages only containing images and videos without considering the theme of
the webpage or over exposing the aspect of rich media are a negative impact
Pages with just links that point to subdomains or other websites with
less/no content, are of little help. No more old school link farm techniques
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6. Doorway Pages
Doorway pages-Dont try to deceive Search Engines and create similar pages to
gain multiple rankings on SERPs. Google is smart enough to identify these and
punish websites accordingly. Read here
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More to consider
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Position2
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