MODULO 1:

COMPANY SITUATION ANALYSIS

1.1. COMPANY ANALYSIS:

Company Name: Sausages San Antonio E.I.R.L

Website URL:

https://www.facebook.com/sanantonio91/info?tab=page_info

Address: Calle Cahuide N976 P.J la Esperanza (finalizar av.

Egipto a cuadra y media)
A. Company background
o
o
o
o

RUC: 20439536137
Name: San Antonio Embutidos E.I.R.L
Company type: Resp. Company Ltda.
Status: Active

B. Company mission Statement

The mission of sausages San Antonio is to develop
quality meat products efficiently use resources to satisfy
our customers and end users. Therefore, we demand the
best performance and value of our employees to achieve
a good personal development and family.
C. Corporate level strategies

D.Product line or strategic business unit

SAUSAGES:

Cabanossi
Smoked Sausage
Grill Sausage
Especially Sausages

HAMBURGUESAS:
Regular burger
Pre-cooked hamburger
JAMONADA:
Jamonada chicken
Ham Peru
Special Jamonada

E. Business level strategies

1.2. INTERNATIONAL INVOLVEMENT:
A. Is the company involved internationalionally?

B. Competitors (local and internationa)

Locals
Razzeto
San Fernando
Embutidos Breadt
La Segoviana
International:
Embutidos Breadt
Zaragoza
Embutidos Alfonso
C. Industry analysis
1. Threat of new entrants:
The market of sausages San Antonio in the city of Trujillo is
characterized by a mercantile behavior. Therefore, it is more
likely the risk that new competitors are positioned in the
market by taking the opportunity of exploitation, as usual
making of advertising campaigns, promotions, offers such a
way pull customers to the new competition and giving an
unbalanced the other companies to falter .
2. Threat of substitutes:
This threat to the market industry has developed sausages
diversity of products that have come to replace sausages such
as chicken, butter , egg , jam and cheese are also consumed
daily products. In other words , the market has different
substitutes sausage products which has developed in the

industry through strategic analysis. It is clear that the

strategic analysis is based on the industry.
3. Determinants of supplier power:
It is definite that the bargaining power of suppliers is high,
since as product with franchise policy ensures product
quality , the same factory as raw materials , materials and
supplies to be consumed by each restaurant worldwide (same
franchising is the supplier) , so having already found that the
industry makes use of products from another supplier quality
sausages varies .
4. Determinants of buyer power:
It is considered that the bargaining power of buyers is
intermediate , since products are differentiated through
image, brand , quality and service ; moreover that every day
there is a tendency of increased demand due to population
growth and with it the emergence of potential customers, and
the social segment plaintiff ( regular customers) perceive
higher income than the rest of the population. As a result ,
customers are not influential in the change in sales prices ,
turning until the moment the product price inelastic .
5. Determinants of competitive rivalry:
La empresa San Antonio tiene como competencia directa que
es empresa de Razzeto considerada como competencia, en
base a la calidad del producto, similitud de las estrategias e
Imagen y reconocimiento de marca, adems del factor de
cmo se ha distribuido el mercado de la ciudad de Trujillo.