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Animation Movies and its Impact on Kids

A Research Project
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF JOURNALISM & MASS COMMUNICATION

By
Rishabh Parmar
(Roll No. 1210701007)

Submitted To
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
INVERTIS UNIVERSITY
BAREILLY 243001 (UP)

Under the Supervision of


Mr. Rahat Ahamad Khan
Associate Professor

2015

DECLARATION
I, hereby, declare that the present research work entitled Animation Movies and its Impact on
Kids, submitted in partial fulfillment of the requirements for the award of the degree of the
Bachelor of Journalism & Mass Communication from Invertis University, Bareilly (UP), is an
authentic record of my own work carried out under the guidance of Mr. Rahat Ahamad Khan,
Associate professor, Invertis University, Bareilly. The matter embodied herein has not been
submitted by me for the award of any other degree or diploma.

Rishabh Parmar

CONTENT

Preface
Acknowledgement
Abstract
Bonafide Certificate
Introduction
Literature Review
Methodology
Objective of Study
Observation Study
History of Animation Movies
Hidden facts of cartoons on little spectators
Are cartoon teaching bad habits to kids
Negative impact of cartoons on children
Positive effects of cartoon on childrens Mind
Popular cartoons in India
Conclusion

PREFACE

Animation is a visual technique that creates the illusion of motion, rather than recording motion
through live action. The technique is used mainly for motion pictures. Animation can be created
by illustrators, filmmakers, video makers, and computer specialists. Animation is most popular in
creating cartoon movies. Cartoons are the most frequent and easily accessible source of
entertainment. The present work is a study of the impact on the behavior of the children after
watching cartoon programs. Children are at a stage when their minds are developing and forms
impressions easily so parents need to be careful what they expose them with. Children watching
too much cartoons often fantasize about the kind of life that various characters are living. On the
other hand, there are lots of cartoons, which are not only the best source of entertainment for
kids, but could also be used for educational purposes. Time which was previously spent by
children in outdoor activities is now replaced, as now they can be found glued to the TV sets for
long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are
completely unaware that this might have certain effects on their psychological development .So
my research is based on the impact of the cartoon movies on children mind .

ACKNOWLEDGEMENT
I acknowledge my heartiest thanks to Mr. Rahat Ahamad khan Assistant professor, department of
journalism and mass communication, Invertis university, for assisting me to complete research
work.
I wholeheartedly extend my gratitude to Meenakshi.H.Verma H.O.D and Mr.Tarun Agarwal
faculty of department of journalism and mass communication, invertis university, for their
cooperation throughout the study.
I am also thankful to my parents for the motivation they have provided me. With the help of
guidance motivation and good wishes of all I have successfully completed my research project.

Rishabh Parmar

ABSTRACT

Cartoons have changed drastically over the years but have their lasting effects on children.
Typically, children begin watching cartoons on television at an early age of six months, and by
the age of two or three children become enthusiastic viewers. This has become a problem
because too many children around the world are becoming addictive to television and the shows
that have been watching have become violent. Violence on TV is an issue which has recently
been growing in importance. These days it is extremely like difficult to find a TV channel that is
100% children friendly. Most channels have childrens programs mixed with commercials or
movie previews that are inappropriate for children to view. However, the cartoons are only
imaginary animated character but a kid does not have enough mature mind to understand that.
And watching cartoon consistently placed an effect on their mind and definitely affects their
behavior.
Children begin watching cartoons on television at an early age of six months and by the age two
or three children become enthusiastic viewers. The children are at discretion to choose the
cartoon programs which in turn indirectly influences their development. The cartoon mesmerizes
the child and replaces the childhood activities like playing with friends, being physically active,
getting fresh air, reading, playing imaginatively, doing homework, doing chores. Though
cartoons are thought as entertaining, they have a positive as well as negative influence on
children depending upon the theme and the content. Some cartoons are neutral and purely meant
for entertainment, some are educational but some are violent to the core. It can be educative like
"Popeye the Sailor Man" which actually inspired a whole generation of American children to
willingly eat their spinach. Cartoons are also violent to the core. Psychological research has
found that televised violence has numerous effects on the behaviour of children. These include
the imitation of violence and crime seen on television (copycat violence). To minimize the
potential negative effects of television, it's important to understand the impact cartoons have on
children. Hence an attempt has been made to analyze the behavioural change in children on
viewing cartoons. Chi square and multiple regression analysis were used as a tool to identify the
factors that influence the change in behavior of the child on viewing cartoons.

Mr. Rahat Ahamad Khan


Assistant Professor

Department of journalism and mass communication


Invertis University
Bareilly: 243123
E-mail: rahat.k@invertis.org
Date:

BONAFIDE CEERTIFICATE
This is to certify that the declaration made by the candidate is correct to the best of my
knowledge. He has carried out this work independently under my supervision and has worked
my guidance for more than 24 months. This research is a bonafide work and has not submitted
for a degree at any other university.

INTRODUCTION
Television shows and animated films, for over 80 years, have been entertaining the kids. Felix
the Cat the first ever cartoon icon, which started its journey in 1920s. In the next 10 years,
Donald duck, Mickey Mouse and Pluto was the cartoon character which are being introduce by
Disney Brother s Cartoon Studios (Box Office Mojo.com, 2004). Now a day, children s
physical activities are limited by excessive watching of television. As cartoon watching is the
most favorite hobby of children in their leisure time, so they like to watch the cartoons on
television rather than to do any physical activity. Cartoon watching affects the attitude and
behavior of kids i.e. their liking and disliking, way of talking, and behaving with other children.
It also has a strong affect on their language and the way of their dressing and eating. Cartoon
Network is the most favorite cartoon channel in the world. Cartoon network started its
transmission in 1992, and has gained record breaking popularity. Since August 2002, it has been
watched in more than 80 million homes in United States of America and in 145 countries
throughout the world. It is one of thetop ad-supported channels for cable television network.
Cartoon network is the 24/7 channel and broadcasting only Cartoons, yet its 68 percent
audience belongs to children of the age group from 2 to 17 years, whereas, rest 32 percent
belongs to the age group of above 18 years and adults. The children from the age group from 6 to
11 are the core audience of the Cartoon Network (Stabile and Harrison, 2003). Cartoon programs
contained violence as its integral part. It is noted that cartoon content is full of violence than
serial plays and comedies (Potter and Warren, 1998). As the result, children are more exposed to

violence showed in the cartoon program than any other television program broadcasted during
prime time i.e. 8pm to 11pm (Gerbner, Gross, Morgan and Signorelli, 1994).

LITERATURE REVIEW
Cartoons and animated films were once the favorite program of viewers of the different age
groups in the society. These cartoons and films were enjoyed but all most every person, from
different walks of life on their television sets and theatres. In the beginning when the animated
movies and cartoons started their journey, the program contents of both contained humor and
entertainment for all ages and sophistication levels. Cartoons, however, now lacked their crossgenerational appeal and converted into kids stuff (Kellogg, 1992). Cartoon is not a precise
term now a day as it is applied to multifaceted graphic form. It is the most entertaining source for
kids as they developed a strong affiliation and attachment with it (Kemnitz, 1973). Animated
programs and cartoons are playing a vital role in enhancing the profit of companies
manufacturing toys as cartoons are source of advertisement for corporate companies. It can be
said that cartoon aregenerally half-hour commercials for profit oriented companies. The last
decade has seen an astronomical change in the genre of animated programs broadcasted on
television. We are in the midst of toon-boom (Kellogg, 1992). Cable television network is
now available to about 75 percent of the US houses. Nickelodeon and Cartoon network
broadcasts 16 hours/day and 24 hours/day respectively, having a Lion s Share of TV viewership
and about 80 percent of advertising impacts. Revenue generated by Cartoon Network in the year
2000 was $500 million (Westcott, 2002). Most of the classic animations on Cartoon Network are
now no longer broadcasted on regular basis with the exception of Tom and Jerry and Loony
Tunes due to their popularity in kids (Susan, 2000).
The main stream press, however, did not highlight the harmful effects of Cartoons and
animations on kids. Cartoon Network is now no longer safe for kids due to its adult contents.
Before it was believed by both the parents and children that cartoons which are being presented
on television is safe e.g. a cartoon character of Joe Camel. But it is obviously having an adverse
affects on children, if they watch cartoon character is smoking. We must assure the safe contents
of cartoon programs and address the harmful effects of cartoon programs like Space Ghost and
Harvey Birdman, Attorney at Law on kids.
Cartoon related injuries are now becoming a serious problem, which is now needed to be
addressed in America. Due to strong affiliation with these supernatural characters, many of our
children fall prey to some serious injuries (Saturnine, 2004). Under the guise of having fun
how many more kids will get injured? It must be kept in minds that it is the result of balanced
coverage of Animation World Network that it is willing to publish my case study on the harmful
effects of cartoons on kids. The parents and guardians of kids may be disturbed by the results of

this study, but hopefully everybody will respond positively on this call to ban all the harmful
cartoons.
Clara and Marian (1980) studied the impact of TV cartoons on children free play behavior. Same
children were observed both by researchers and the kindergarten teachers. Sixty-five children
and their teachers (n=18) were studied. Every child was individually asked following questions.
(1) Which programs do you like most on television? (2) Which cartoon programs do you like the
most? (3) Name your favorite cartoon characters? (4) What are the reasons of your liking for
these characters? After observing the free play activities (recess/outdoor play activities) of kids,
their teachers were asked the following questions. What is your clear evidence from classroom
that children have effects of cartoons on them? Do you know about children favorite programs?
The results of the study have shown that cartoons were the most favorite program among the
children on television. Children like those cartoons which are broadcasted on weekday afternoon.
Teachers believed tha viewing cartoon have a srong impact on in class behavior o children.
Children often demonstrate television- related behaviors in the classroom. Research on the
violence shown in television programs and video games is clear cut evidence that violent
contents will increase aggressive and violent behavior of youngsters in both short-term and longterm context (Anderson, 2003).
Now a day, in social communication research, the impact of cartoons has gained a new
status.Today, animation is used to convey the messages to target audience, e.g. in marketing and
learning (Ginmann, 2003). The results of the research has shown that there are different variables
having affects such as liking and disliking of cartoon characters, based on their gender,
accessories and costumes they use, physical attractiveness, age, intelligence, anti and pro-social
behaviors and over goodness and badness (Klein and Shiffman, 2006).
The influence of the media especially television in learning mechanism is considered to be very
important. Television has a strong impact on all of its viewers including all age groups. Today,
our mother tongue is greatly affected by the different linguistic expressions which are being
presented on television e.g. break ke bad (After the break). Likewise, children also affected up
to a large extent by the different linguistic terms presented on television in their favorite dramas
and cartoons (Gokulsing, 2009). Kottak (1990) believes that television programs and all types of
cartoons and animated movies are the main factors which are playing a key role in
enculturalisation of American children. It should be understood now that which type of culture
these different television contents are presenting, in order to bring some drastic changes in
popular cultures. On the bases of literature review hypotheses are:
H1: Behavior of school going kids in class is influenced by the frequency they watch cartoons.
H2: Violence presented in the cartoons influence the behavior of the children.

OBJECTIVE OF THE STUDY

The objective of this study to trace the impact on the behavior of children after watching cartoon
programs. Cartoon network is one of the most cartoon channl of children. As cartoon network is
24 hours channel so children spend most of theie leisure time in front of it. It not ony attracts the
children through its contents but also inculcate some positive and negative habits in them. One of
the main factor which influence the children while watching cartoons is violence. Violence is a
vital part of the most of the cartoon programmes. Children are induced and attracted by violent
contet by broadcasters. The study design is survey research and non parametric statistics is used
for data analysis. This study explores the effect of violenece presented in cartoons on children
behavior. They not only imitate their favourite cartoon characters but even force their parents to
buy some costumes or accessories as displayed by different cartoon characters. This study also
depicts this fact that behavior of the children in class is influenced by watching different cartoon
programs.

METHODOLOGY

The design used in this study was survey. The school going children of the age group 6-13 years,
from different public and private schools of Bareilly City were selected through Simple Random
Sampling. A sample of 300 children having television set and cable in their homes was selected.
The children were given questionnaire based on Clara and Marian (1980) work and researcher
also explained all the questions asked in the questionnaire. In order to remove any ambiguity,
they were entertained one by one so that they might not confuse and can easily respond to
questions. I had analyzed the data after taking all the interviews and had drawn certain
conclusions.

Test of association
For testing the first hypothesis, we used the chi-square test of association to measure the strength
of relationship between the behavior of the children in class and the frequency they watch the
cartoons. The study showed that the result is significant at 5% confidence level because p <0.05.
Chi-square result is shown in Table-1 below.

Pearson chi-square
Likelihood ratio
Linear-by-linear
association
N
of valid
cases

Value

Degree of freedom

p- value

6.75
6.93
6.22

2
2
1

.03
.03
.01

300

Table 1. Chi-square Test between the behavior of the students in class and the frequency they
watch cartoons.
2. For testing the second hypothesis, that the behavior of children is influenced by the violence
presented in the cartoons, the chi-square test of association was used. The study gave the

significant result at p < .05, so we can come to the conclusion that the violence present in the
cartoons has strong association with the behavior of the children.

Value
Pearson chi-square
32.00
Likelihood ratio
27.19
Linear- by -linear 23.79
association
N of valid cases
300

Degree of freedom
4
4
1

p-value
.00
.00
.00

Table 2. Chi-square Test between the violence presented in the cartoons and the behavior of the
children.

INTRODUCTION
Our nations future, its prosperity and poverty, strength and weakness depends on the
care with which we build up the character and habits of our children
Dr. Radhakrishnan
The childhood is the most important period in which the behavior can be easily moulded.
Children learn and develop skills by interacting, observing and experiencing the world around
them. The environment associated with the child influences the child behaviour. Earlier child
behavior was mainly influenced by the family and the school.Recently television is one of the

most prevalent media influencing the children lives, which is termed as an early window in
their lives. According to Kids' Take on Media, a survey conducted in 2003 by the Canadian
Teachers Federation, watching television is a daily passtime for 75 percent of Canadian
children, both boys and girls from Grade 3 to Grade 10.The child is exposed to a variety of
programs pertaining to nature, entertainment, cartoons, sports, films, serials, advertisements, etc.
In particular cartoons have gained prominence among children because of their high-speed
flashes of light, rapid color changes and movements arrest the childs concentration. "Cartoon is
an excellent form of expression, which can deliver positive messages and can create awareness
among kids as the characters speak to you and narrates the whole story through their gestures
says Ian Diamond, the Senior Vice President and General Manager of Turner Entertainment
Networks Asia, Inc (TENA) during an exclusive interview for the 'Tview'. Children begin
watching cartoons on television at an early age of six months and by the age two or three
children become enthusiastic viewers. The children are at discretion to choose the cartoon
programs which in turn indirectly influences their development. The cartoon mesmerizes the
child and replaces the childhood activities like playing with friends, being physically active,
getting fresh air, reading, playing imaginatively, doing homework, doing chores.
Animated cartoons targeted on children are termed as chase-and-pratfall cartoons,teachy-preachy
cartoons,adventure cartoons etc..,by various authors. These cartoons can have a positive as well
as negative influence on children depending upon the theme and content. The cartoons contain a
wide array of content matter and messages that may influence children in many different ways. It
can be entertaining and educational, which opens new worlds for kids, giving them a chance to
travel the globe, learn about different cultures, and gain exposure to different ideas they may
never encounter in their own community. Programs with positive and negative role models
influence children to change their behavior.
Statement of the problem
Children are voracious and unselective viewers of television who spend a considerable part of
their free time in front of television sets. Cartoons, the kiddie s niche have become an integral
part of their day-to-day life. It is baby sitter, companion and an important agent of socialization
for children. Also adults use cartoons as a pacifier and as a means to inspire children to eat.
Watching cartoon is a highly passive activity, too. With less outdoor activities and social
interaction, children are more exposed to cartoon. This is a worldwide phenomenon.
Cartoons in these conditions are bound to have its tremendous impact on children, both in terms
of how many hours and what they watch on television. One might say, oh that's ridiculous!
Cartoon is harmless; it just entertains. But observing a cartoon watching child exhibits a real
phenomenon.
When children are glued to the small screen, it is virtually impossible to divert their attention
away from cartoons. The cartoon characters jump, dive and fall from very high heights and then

land without being harmed. These sorts of cartoons display a false sense of reality upon children.
At a young age, this false sense of reality can really affect them.
Though cartoons are thought as entertaining, they have a positive as well as negative influence
on children depending upon the theme and the content. Some cartoons are neutral and purely
meant for entertainment, some are educational but some are violent to the core. It can be
educative like "Popeye the Sailor Man" which actually inspired a whole generation of American
children to willingly eat their spinach.Cartoons are also violent to the core. Psychological
research has found that televised violence has numerous effects on the behaviour of children.
These include the imitation of violence and crime seen on television (copycat violence). Three
major effects proven by psychological research are that the child may become less sensitive to
the pain and suffering of others; children who watch violence do not fear violence nor are they
bothered by violence in general and the children are more likely to become aggressive or use
harmful actions towards others. This means cartoons with violence will be unhealthy for a child.
As a result, a tremendous amount of childhood involvement with cartoons can limit social
interaction and may obstruct the development of a brains social systems.
To minimize the potential negative effects of television, it's important to understand the impact
cartoons have on children. How much impact cartoon has on children depends on many factors:
how many hours they watch, the content they watch, their age, gender, personality, socio
economic status, whether they watch alone or with adults, peer pressure and whether their
parents talk with them about the cartoons that they watch and so on.

History Of Animation
Early animations, which started appearing before 1910, consisted of simple drawings
photographed one at a time. It was extremely labor intensive as there were literally hundreds of
drawings per minute of film.
The development of celluloid around 1913 quickly made animation easier to manage. Instead of
numerous drawings, the animator now could make a complex background and/or foreground and
sandwich moving characters in between several other pieces of celluloid, which is transparent
except for where drawings are painted on it. This made it unnecessary to repeatedly draw the

background as it remained static and only the characters moved. It also created an illusion of
depth, especially if foreground elements were placed in the frames.
Walt Disney took animation to a new level. He was the first animator to add sound to his movie
cartoons with the premiere of Steamboat Willie in 1928. In 1937, he produced the first full length
animated feature film, Snow White and the Seven Dwarfs. With the introduction of computers,
animation took on a whole new meaning.
Many feature films of today had animation incorporated into them for special effects. A film like
Star Wars by George Lucas would rely heavily on computer animation for many of its special
effects. Toy Story, produced by Walt Disney Productions and Pixar Animation Studios, became
the first full length feature film animated entirely on computers when it was released in 1995.
With the advent of personal computers, it has now become possible for the average person to
create animations.

Hidden effects of cartoons on little spectators


Cartoons are the most popular entretainment for children. Currently there are plenty of TV
channels that broadcast different cartoons for children non-stop. Whereas previously children
spent their time in outdoor activities playing with their peers and enjoying different games, now
they prefer watching their favorite characters on TV and get stuck in front of TV sets at home for
long hours.
Children have grown much more interested in cartoons in recent years and it has become the
main pastime for them. Mostly children begin watching cartoons on television at the early age of
six months, and by the age of two or three children become enthusiastic viewers.
In fact, watching TV in moderation can be a good thing: preschoolers can get help learning the
alphabet on public television, schoolkids can learn about wildlife on nature shows, and parents
can keep up with current events by watching evening news. No doubt about it, television can be
an excellent educator and entertainer. But despite its advantages, too much television can be
detrimental: children who consistently spend more than 4 hours a day watching TV are more
likely to be overweight. Kids who see violent acts are more likely to show aggressive behavior
and also may fear that the world is scary and that something bad will happen to them. TV
characters often display risky behavior, such as smoking and drinking, and may also reinforce
gender-role and racial stereotypes.

How do cartoons influence the psychology of kids? How does this colorful entertainment pose a
threat to children? Unfortunately, it should be admitted that this has become a great
psychological problem nowadays. Usually children watch television too much, which makes
them addicted. For long hours children spend time in front of the television. They watch cartoons
even when they eat, because some parents believe it gets easier to feed babies watching
television.
Psychologists emphasize the negative impacts of cartoons on children. According to their
conclusions, kids who watch cartoons 3-4 hours a day are prone to violence. Moreover,
marginalization of cognitive functions, divergence from realities, and an increase of negative
behavior might develop over the course of time.
According to studies, infants aged 18 months and older begin to take short-term interest in
television. However, after 30 months (2.5 years) they might be called active 'viewers'. They gain
the ability to imitate behavior and events that they come across every day. So, we can surely
affirm that colorful characters from 'innocent' cartoons may turn into role models that impact a
child's psychological state.
Television begins to play a more important role for 3-6 year-old children. Little viewers not only
watch television like before but also start to 'apprehend' what they see and obtain information.
Parents actually often are not aware of the severity of the situation . They choose an easy way to
entertain their kids when they are busy with domestic affairs or daily chores. Without the
supervision of their parents children tend to watch cartoons all day long. Adults may be
completely unaware that this might have a certain impact on the child's psychological
development.
Experts conclude that kids who watch cartoons full of violence tend to be nervous, agressive and
belligerent. Moreover, these children are impatient and disobedient. There are three main effects
of cartoons that concern violence on children: a) they become insensitive to others' pains and
sorrow, b) children do not feel discomfort from any elements of violence around them in real life,
c) children are prone to agressive reactions and violent behavior.
A lot of cartoons that children watch include violence. So, kids acquire ferocity from their funny
friends by subliminal perception. For example, 'Tom and Jerry', where a cat and a mouse chase
each other. It would be beter to inform people why this cartoon has a downside.

Tom and Jerry is a very popular cartoon. Tom and Jerry are fictional characters; Jerry is very
clever and Tom is a little bit of a fool. In this cartoon both of them fight with different tools,
which seems funny. But it is dangerous for a child because at this age children learn those
activities from cartoons and want to use them in real life.
But the cartoons' negative impact can spoil our children. Cartoons continue to play an important
role in popular culture and have a magnificent future. In the 1970s several classic cartoons were
censored when broadcast on television because they were considered a bad influence on children.
For example, Tom and Jerry was taken off air in some countries because the cartoon often
showed explosions, gunshots, physical deformations and weapons.
Cartoon characters however always survive these actions which, in the eyes of critics, is an
unrealistic message to children who might believe that when you hurt or kill someone he or she
would remain unharmed. It encourages aggressiveness and anti-social behavior, makes children
less sensitive to violence and to victims of violence, and increases their appetite for more
violence in entertainment and in real life. Cartoon violence is damaging to the children because
they cannot tell the difference between real life and fiction.

Are children's cartoons teaching our kids bad habits?

In recent studies done with children, preschool aged children were exposed to a variety of
cartoons to gauge their reactions and how they interacted with the shows. In many of the cases,
children behaved worse than the group of children in the study that did not watch television at
all. Here are some of the problems that were observed during the study. researchers suggest
that children should not watch any television until at least four years of age.

In preschool aged children, SpongeBob was shown to increase a children's need for
activity after nine minutes of watching the bright yellow sponge. Children were off task
and unable to focus when doing anything once the television was turned off.
After a long time study was done on the show featuring this popular yellow sponge and
his sea star friend, a 4% hearing loss was shown after watching the show once a day,
five days a week over a year's time.
Many programs aimed at toddlers and preschoolers are too slow to thoroughly engage a
child's attention. These shows have no action that makes them want to keep happening.
Like any good story, there must be a climax; this includes children's television programs
as well. If there is no action, they have nothing to grasp onto
Shows like shinchain are creating a false education in children. Throughout the show

In the previous days Some children's educational shows, such as Bhalu sahabh ki
kahaniyan, have proven to help underdeveloped children prepare for kindergarten as the
show is designed to teach life lessons and be its own preschool program. Children that
have watched the show starting at age two and older have better cognitive skill
development

Negative Impacts of Cartoons

1. Violence

Leonardo, one of Teenage Mutant Ninja Turtles (the blue one), viciously beats up and destroys
the army of evil Krang. The result: broken arms and legs everywhere, smacked faces, ruined
buildings, total destructionRemember Tom and Jerry? Well, they fight and chase each other all
the time, seeking some sort of revenge. The same situation is with Wile E. Coyote and The Road
Runner. Someone always gets beaten. Pretty hard beaten, I must add. Throwing a grand piano on
someones head, gunshots, explosives in someones hand or mouth, and the loud explosion that
follows, all of these are subliminal or quite direct messages depicting violence that flow into
childrens minds. Kids absorb these scenes like a sponge and accept violence as something quite
normal and common. Children who view shows in which violence is very realistic, frequently
repeated or unpunished, are more likely to imitate what they see. Experts from the American
Academy of Paediatrics (AAP) say that kids who watch cartoons full of violence tend to be
nervous, aggressive and disobedient. Moreover, these children are impatient. There are three
main effects of cartoons that concern violence on children:

they become insensitive to others pains and sorrow


children do not feel discomfort from any elements of violence around them in real life
children are prone to aggressive reactions and violent behaviour.

2. Health problems

Cartoon Pokmon, created by Satoshi Tajiri in 1995, belongs to anime, the Japanese name for
animated film. Anime have a distinctive appearance (e.g. big eyes). The original name of the
cartoon was Pocket Monsters. A year later, the name was shortened into Pokmon. Each episode
of the cartoon is a special adventure of the main hero Ash Ketchum who fights against other
trainers. Despite hard blows they receive all the time, Pokmon never die as they have the ability
to recover energy.
In 1997 in Japan, 653 children were admitted to hospital for epileptic seizures. After detailed
research it was found the seizures were caused by flashing red and blue lights which appeared in
38th episode of Pokmon, which children watched that night. The episode was never
commercially released or re-broadcast anywhere in the world, as it was banned by the Japanese
government.

There are other, less radical, health issues. For example, it is obvious that there is nothing good
in sitting all day in front of the TV, watching cartoons. This can only weaken kids eye sight, or
may lead to spine curvature disorders. Lack of physical activity also creates problems with
obesity. Furthermore, many experts stress negative impact of cartoons on speech development of
children by the age of three. Psychologists claim that watching cartoons is a passive activity in
which there is no interaction required for proper speech development.

3. Role models

While watching cartoons, children often identify themselves with the characters. However, the
problem is that these characters are usually inappropriate for any identification, since they are
too aggressive, or have supernatural powers: they can fly, shoot spider web from the wrist, jump
from the top of a skyscraper on the buildings nearby, throw a lightning bolt, run faster than the
wind, fall from the 10th floor and stay unharmed, beat 15 criminals single-handedly, and similar.
These aggressive characters may easily turn into role models. Without the supervision of the
parents, who will explain the difference between reality and fiction (which is not always the case
since they are usually busy and prefer to leave the kids in front of the TV), children can use
cartoons as a substitute for real life. This might be a threat for the childs psychological
development. Unfortunately, there are cases where children take cartoons to an extreme.

Positive effect of cartoons on childrens mind


However, the cartoons are only imaginary animated character but a kid does not have enough
mature mind to understand that. And watching cartoon consistently placed an effect on their
mind and definitely affects their behavior. Doctors and psychological experts always suggest
parents to allow kids to watch cartoons. Some of positive effects are given below which will
definitely make a kid better person and intelligent.
Helpful
in
learning
new
things:
Kids usually dont love to read book usually, as a book does not have anything interesting
or funny according to them. But a child can easily catch the message by watching. Thats
why now-a-days schools prefer to teach a kid with video or animation. And here exactly
the entertainment with learning is good combination to teach a kid. Many video games
and play stations are also used for teaching kids by tutors.
Watching
cartoon
make
a
kid
more
loyal:
In cartoons there are families and friends. There a cartoon character always loyal with its
loved ones and always speak truth. And if a child watching such kid cartoon on television
it will definitely affect the kids mind. It had been proven that child starts learning to
always speak the truth to parents.
Watching
cartoon
enhance
the
talent
of
children:
Cartoons usually dancing and singing in the show. And thats the moment where a child
especially found it more funny and interesting. And for a kid this in new unusual thing to
learn and of course they are in learning period of life. Finally by watching their favorite
cartoon singing or dancing kids also try dancing and singing in same way.
Watching cartoon tends children to respect their parents and elders:
Kids actually learning by watching and in cartoon show as their hero or favorite character
behaves respectfully with his family. This tends a kid to do it in same way. And child
started giving respect to elder brother and sisters in family. In other words we can say that
child is making his/her behavior good and appreciable.
Watching cartoon a child can learn language and talking way:
One of the most effective and positive effect is that children learn not only the mother
tongue but also the foreign language. Many of cartoon series are in different languages as

depend on country where the show has to be air. This enhances the learning of language a
child and cause to speak in proper way.

MOST POPULAR CARTOONS IN INDIA

Tom & Jerry is the most popular cartoon because of its comedic fights.
Most of the children fights with their classmates and other children
after watching it.
Chotta bheem is the second most watchable cartoon in kids because
chotta bheem also a kid and he always helps to his friends and weak
people there is a song which always play when chotta bheem fight with
kaaliya And the song is yaron ka yar sabka madadgar chotta bheem
when he eat mausis laddu then he get power to beat kaaliya, rangeela
,etc
Doraemon is also a popular cartoon in kids because he its having
gadgets and to see nobita happy he use gadgets such as bamboo
copter, small lights, Big light, time machine, window, air gun, anywhere
door ,stop watch, etc .And these all gadgets attracts kids very much
Pokemon is also most popular in kids because it shows different
pokemon for example Pikachu,togepaa,charmander,sunflora etc. And
these pokemon beats team rocket and then team rocket deliver a
dialogue team rocket firse haargaya.Kids love Pokemon, their fights
and dialogue
Ninja hathori a cartoon show in which 11year old kenichi mitsuba is an
average kid who goes secondary school and struggles with his studies,
he is very stubborn and lazy and therefore always ends up frustrating
his parents and teacher. Meanwhile a little ninja named hattori kanzo
best friend kenichi.hattori kanzo best friends,hattori helps kenichi with
his problems and constantly keeps an eye on him,as a good
friend.Yumeko Kemumaki,a koga Ninja and his cat kagekiyo always

trouble kenichi.Kenichi asks hattori to take revenge. Although hattori is


good
friend,kenichi
sometimes
fiht
with
hattori
due
to
misunderstandings created by ke Kemumaki. So these are the things
which create interest in kids to watch it.
Oggy and the cockroaches is the most entertaining cartoon show
because of the voice over and the fun, mess created by three
cockroaches to irritate and torcher billa mamaand his brother voice
over similar like shahrukh khan, sunny deol,Nana Patekar,Arhshad
Warsi, etc the naughty acts of coackraches and the funny voice overs
of celebrities combination force to children make them watch.

CONCLUSION
In the current era of powerful media, the children also affected by their most favorite program on
television i.e. cartoons. To conclude the recent study, we can say that there is a strong impact of
Cartoon Network on school going kids which can be seen on their life style, dressing, aggressive
and violent behavior and their language. We found from our study that most of the kids i.e. 80
percent often spend their time in watching cartoons and more over Cartoon Network is the most
favorite cartoon channel of 84 percents children. Most of the students i.e. 65.2 percent spend
daily 1 to 3 hours in watching cartoons on television in their leisure time. So it can be said in
view of above mentioned facts that cartoon watching is the most favorite hobby of the children.
It is also revealed from the study that Tom and Jerry and Doraemon are ranked by the kids 1st and
2nd with the average of 35.8 percent and 23 percent respectively. The most favorite cartoon
character of the school going kids is Jerry with 41.2 percent.
The children are the most important faction of the society which is being affected by the
television contents and cartoons that is why children like dresses and accessories/ belongings of
their favorite cartoon characters. It was observed that 78 percent of the children are attracted by
the dresses of cartoon character. Moreover, 44 percent children like to buy different accessories
related to different cartoon characters and 39.9 percent of the kids buy these accessories
sometimes. It was observed that majority of the children (63%) like to watch comedy and a very
low number like to watch love and action in cartoon programs. Due to their tender minds, most
of the children try to imitate the actions performed by different characters. Violence is also
integral part of the even those cartoons which are comedic in their genre. Even in comedic
cartoons, characters fight with each other which are liked by the kids. 82.6 percent like fight

scenes between two characters e.g. Tom and Jerry. Many children i.e. 57.8 percent like to fight
with their classmates and other children after watching these comedic fights.