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And I have been asked the very same question hundreds of times over the
years. But I still remember the very first time I was asked it and that was just
over fifteen years ago, I was having a small party at the Villa I had in the
Canary Islands.
I had invited a few of my friends and a couple of people who worked for me for
ten days of fun, sun, celebrating, and scheming.
It was a monumental moment for me, not only had we all just collectively
survived the Y2K bug, and could now consume the stockpile of food and drink
we had put aside, but it was the first time in my life that I had one million
pounds in cold hard cash in the bank.
I was proud of myself, and to be fair, slightly smug. I was the first of my friends
to ever have this kind of money, and although I learned my lessons of excess
from previous years I thought a party would be a good idea.
It was the second or third night into the holiday and Cara, a friend of my wifes,
had asked me that very same question and it got me thinking, it started a train
of thought that would really occupy me for several years trying to nail down
the perfect answer. The question still surfaces in my thoughts almost every
day.
You see, the very first time I was asked that question I didn't really have an
answer to give. I always had great self belief in the fact that I could always
make money, I just didn't know how.
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If you only get one thing out of any of my newsletters ever, then the system I
am going to teach you today should be it.
Seriously, everything else I will ever teach you will only aid you in creating
more wealth from the very specific methods that I will share with you over
the next thirty or so pages.
In this article I am going to show you how to build a highly successful business
from scratch, I am going to take 95% of all the risk away, and if you follow the
steps to the letter then you are going to make a bucket load of cash to boot.
This in principle is great. But personally I actually quite like being rich, and I
certainly dont like taking a gamble unless I know the odds are stacked in my
favour, or I have had copious quantities of Vodka and are betting binary
options at 2AM which believe me is not the time or mindset to be in for taking
a punt ;)
What I am going to teach you today is a completely dierent way to look at
niches and markets, it is a strategy I call The Overachiever System.
I came up with the beginnings of this strategy in the fall of 2002 when I was
trying to pay o a $400k debt, I had absolutely nothing to my name but I had
an idea, and that idea - the very one I am going to teach you today - ended up
with the sale of a bunch of sites in 2006 for 2.4M Euros which was roughly 3M
USD at the time.
I have taught this full strategy before at just four bootcamps where I spend a
long weekend actually building a brand new business from scratch with no
more than twenty other participants.
I have also refined this strategy numerous times over the years, each time
making the system more accurate, more profitable, and less risky, and the
tools available to you these days are immensely more powerful - and more
importantly the data you can collect and use is infinitely more plentiful and
accurate.
True, it is unlikely that you are going to change the world and become a
billionaire using this method, but I think most people would be happy making
a couple of million dollars a year without all that fuss, and when you have a
bunch of cash in the bank you can use that to build a business that will change
the world if you like.
Convinced?
Ok, you may be sitting on the fence here, but let me work on you a little.
There is a famous quote which has now escaped me but it goes along the lines
of...
If you want to be wealthy then you need to model what wealthy people do.
I have probably bastardised that quite a bit, but you get the gist.
I am not teaching you to be a douche, I am showing you that the best way to
make money is to go where the money is.
If you have done any kind of niche research in the past you will have had to
have spent a considerable amount of time coming up with ideas. You may
have browsed through magazines, Amazon, question and answer sites etc.
Yes, these are still valid methods, but why not just look for products that are
selling consistently, month after month, and go do that?
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It was simple but eective, and in those days of cheap clicks it was a great way
of understanding demand in a market.
Today however this method is unusable due to the high cost per click on
AdWords, but it was the simplicity of that process that inspired me to keep
developing my method which later became The Overachiever System.
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You can download a much higher resolution image below which gives you all
the nitty gritty.
Download The High Resolution MindMap
As you can see the product is a diabetes eBook which is on sale in ClickBank
and has been around since January. It has received a ton of visitors over that
time (1.9M of them) with most of them coming from referrals, which generally
means paid ads.
The main sales pitch is an ber long video with a click-away direct oer sales
page giving you the chance to buy the product at $27 instead of $37.
If you go and buy the product there are also a couple of up-sells and downsells to other eBooks related to (and not so related) to diabetes.
The actual main product is 121 pages long of spurious pseudo science bullshit,
mixed in with a good pinch of complete bunkum.
But that doesnt matter for the purpose of explaining the research process.
So lets get started
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Now there is a lot of key information here which you need to evaluate, and I
find that this site generally has the most accurate information of all the sites
that I am going to be showing you.
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Trac
The first figure we need to be looking at is the trac numbers. If it doesn't
come back with any results then there is a good chance that this site really
doesn't get much trac.
A lot of the other sites I am going to show you will report that there is no
trac, whereas SimilarWeb may report 40k visits a month. On all of the sites
that I own I generally find that these numbers are closer to reality than any
other service.
So our niche site is pulling in a lot of trac which has been ramping up
steadily and is currently at 1.9M visits a month.
This is a huge number and also a little worrying.
Why?
In my experience I have found that going after markets that already have huge
trac can be more hard work because the people behind the business are
already putting in a LOT of work to make this product a success, but don't let
that put you o just yet, we need to do some more research.
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Trac Sources
For this strategy this is a crucial section of the SimilarWeb information.
Direct trac gets 25.54%, referral trac gets 60.19%, and search gets 2.09%
Let's first look at search trac.
You will find in your research that a lot of sites have a much higher search
volume, which can either be a very good sign or a very bad sign. Let me
explain.
SimilarWeb splits search trac into two sections, organic and paid search.
Take a look:
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So we have 2.09% search trac, but 90.89% of that comes from organic and a
tiny 9.11% from paid search. So we can see that Google Paid trac isn't how
they are getting their visitors.
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But let's look at another scenario. Imagine a site that got 60% of all its trac
from search and the split was similar. This would mean that most of its trac
came from organic search.
This is a bad thing.
This means that people are finding the site through organic listings and this
means the owner has done a shit pile of SEO to get a bunch of pages indexed
in the search.
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A lot of the sites that are shown here are just redirection services or tracking
sites, and I will show you how to uncover some more valuable information in
the next section. But you can see that the number one destination after
people have visited the site is Clickbank's payment page.
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Social Signals
Let's have a look now at the sites social media trac.
Social media visits also make up 8.04% of all trac numbers to the site. This is
fairly low, so it is a good indicator that they are not using this to drive trac.
We don't want to model any site that is getting more than 25% of their trac
from social media as this can't be replicated in any short order.
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Display Advertising
In a lot of niches which you find outside of any aliate networks (we will get
to that later) you will see that a lot higher percentage of their trac comes
from display advertising.
In The Overachiever System the higher the number, the better. This is
something we can replicate easily and if they are consistently buying trac on
various display networks then their business model is working for them.
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Looking closely at diabetesfree.org's display trac though reveals that they are
buying trac from exoclick and tracjunky, which provide ads for a lot of
generic sites but you will also see that this advertiser has targeted a lot of porn
sites.
This may be working for them or they may still be refining the process. (this
may also be skewing their demographics which we will look at later).
We can also see in the screenshot below what their ads look like:
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It has been actively trading since January so is coming up to five months now,
and this was probably a planned launch because January is one of the best
times to make sales for this kind of product.
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If we also take a look at the domain age by going to whois.net you can see that
it was registered with GoDaddy on the 11/11/13.
This is a close call because the trac is growing steadily so I might put this in a
possible list and re-evaluate later based on the other data we collect.
If it only had a couple of months trac then I would have thrown it away
immediately.
Let's also take a look at the rest of the domain data.
We can see that the domain is also protected by a proxy service so we cannot
find out who owns it. We can see that it is registered with GoDaddy, but the
next thing I generally look at is seeing what other websites are also hosted on
the same IP address.
Often this can give you other niche ideas and help to understand how the
marketing works.
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Taking a quick look at these sites shows one that may be connected which is
mywinlife.com but let's have another look using another tool:
http://reverseip.domaintools.com/
Now this is a paid tool so only shows a couple of domains but it does give you
a count of the other domains also on that IP address for free:
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Now that's a bigger number, 449 other domains hosted on that IP address, so
it looks like a shared hosting service or a cloud based hosting service, so
finding the other domains and investigating would be useless.
So that was our first cursory look at the site using SimilarWeb.
Once I have done this basic research I generally make a quick judgement call
as to whether I should carry on researching the niche any further. If the trac
is low or any of the trac metrics dont fit the rules then move on to the next
niche, if they only have a couple of months trac under their belt then the
same is true.
The key here is letting them make the mistakes first and spend money on
testing dierent advertising platforms etc.
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diabetesfree.org or its aliates hardly pay for trac on Google because there
is no data here.
Here is an example of the kind of data that gets provided if they do.
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As you can see it shows you the average CPC, average position, search volume,
and how long the ad has been showing as well as the text of the ads being
used.
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Then we get information about what ads are being shown on the Google
Content Network. As you can see from the screenshot below, it looks like one
quick test was done the 10th April but that is it. They are not using this
network to generate their trac.
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Now none of this data is terribly accurate, we know that they got 1.9 million
visitors in the last 30 days and a lot of that came from referrals (i.e. aliates),
but those referrals were either through sites which had a lot of trac or more
probably from paid advertising.
The top three placements from adclarity appear to be on porn sites and that
will be where the exoclick trac is being sent through. But AdBeat shows the
top four content sites where ads are are consistently being shown.
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We can see that chacha.com has been showing ads all the way from the 8th
February until the present day, and if we quickly check out that site and
browse through a couple of articles you will see that they are showing ads from
the AdBlaze network and AdChoices, as well as sponsored posts.
Looking at any of the content on naturalnews.com you will see that their pages
are also packed full of ads which are either sold direct or are placements from
one of the networks.
Follow.net also brings back a bunch of the ads that are running on the
dierent sites, and also the various text ads that appear on the dierent
networks. We will be using this information in the next phase of our process.
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If you have not yet gone and got the follow.net page up and had a look at what
data comes back, or had a look at SimilarWeb, then please take the time to do
so. Once you have had a look at what I have shown you so far you will get a
better idea and feel for the information.
The key thing we are trying to understand is where the trac is coming from,
how long have they been consistently advertising, what is working best, and
most important of all - making sure that there trac is paid and is not just an
aliate with an existing high trac site sending clicks through which we
would not be able to replicate.
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Interesting! We have the following being promoted by the aliate with the
hop id 91862:
edprotocol.com
diabetesprotocol.com
capturehim.com
diabetesdestroyed.com
Several of these seem to be owned by the same entity, and they certainly all
have a similar style, especially when you look at the click-away and other
pages on the site. Go and check them out.
But what really interests me is what you get back when you plug both of the
diabetes sites into SimilarWeb. Both these have verified data which is great
news, but have you spotted what is really interesting?
Wrapping Up Part I Of
The Overachiever System
This system is a three pronged approach. The first is finding the niches that
deliver digital products and have had consistent advertising for at least six
months.
The diabetesfree.org site doesnt at this time meet that criteria so I would
probably at this point move on to another niche. There is no point in going to
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phase II of The Overachiever System, putting all the work in, only to discover
that they have been paying out a bunch of money on advertising tests and
none of them barely break even let alone make a profit.
Let them do the tests, let them find the sites, ads, networks that work and risk
their dime - then we will duplicate it.
By the time next months newsletter is out you should have at least ten ideas to
take forward to the next stage and what I am going to show you then is exactly
how I finally validate a niche, the extra research I do, and how I move forward
with some paid tests before starting phase III and building the business.
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In this months Raine Report Gold I share one key site that I use to generate
huge lists of million dollar niche ideas.
This information is worth tens of thousands of dollars and I will show you
how in just a couple of hours of research you can easily build a list of a
hundred or more million dollar a month niches.
I use this site on a daily basis for research and over the last month alone
have gathered nearly 700 high value niche ideas.
Seriously guys, this is killer information I have never ever revealed
anywhere and will only be sharing at a bootcamp session in the future.
Upgrade today to Raine Report Gold to get exclusive access to this wealth
changing resource.
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And here are the variation buttons for page 1 and page 2 of the checkout:
As you can see, the text on the originals was a stronger call to action, using
words to tell the user to Checkout Now and then Complete Checkout,
whereas the variations we tested were less strong, prompting the customer to
take the next step.
The results were very surprising to me, with the less strong variations of Next
and Next Steps outperforming the originals by 186.4%
This one little tweak nearly doubled my conversion rate, so it was well worth
the 15 minutes it took to set up the split test!
As I said at the start of this article, we normally get better results with a more
direct call to action, but in this case where the checkout was a multi-step
process I think that not reminding the customer that they are about to part
with their cash (as Checkout definitely conjures up images of money leaving
wallets) resulted in the uptick in click-thru and conversions.
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Even though the result was in the #5 position it was the first one I spotted.
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I dont think its because it was literally an exact match for my search, but
rather because it had .tips which is one of the new TLDs that are being rolled
out on an almost daily basis.
And heres the thing, if its making me pay attention, then its definitely making
others pay attention as well.
Now the site that this link goes to doesnt give me any tips at all, its actually a
video landing page which auto-plays a video to try and get an opt-in. I clicked
away o this site within 5 seconds, because I was looking for tips, not to be
sold to.
But I see a killer opportunity here...
On target new TLDs could see a new boom and a new gold rush. The exact
match domains for many competitive keywords are available, and if you use
them in the right way then you could see yourself grabbing a ton of on-target
trac for you to benefit from.
What do I mean by use them in the right way ?
Well, for starters, if I were to utilise a .tips domain then the content I put on the
.tips domain will be helpful and free. Then on the back of that free content Ill
be trying to get an opt-in to a targeted list, and then upsell a relevant product
to that person.
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Think about it... If someone is searching for tips on a specific product, then
theyre looking for help. If you provide them with good help and solve their
short-term issue with your free content, then youve built a bit of trust and
credibility.
You also know from their visit that they actively use that product, and that they
want more information on that product. So, you give them a decent reason to
opt-in to your list, perhaps oering more advanced advice and tips, and then
theyre in your sales funnel for you to promote your products (and other
aliate products) to.
You know that every person on that list is 100% targeted to a specific product,
so anything you promote to them will be on-target, which massively increases
your chances of conversion.
Youre basically promoting products and services to the right people.
The .tips domain is one of thousands of new relevant domains, so there are
potentials out there for any possibility you have in mind.
Go forth and dominate!
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In Memory Of Sylvie Fortin
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