US and EU Economies Recession :-

US RECESSION - The 2008/2009 recession is seeing private consumption fall for the
first time in nearly 20 years. This indicates the depth and severity of the current
recession in United States Of America. U.S. employers shed 63,000 jobs in February
2008,[37] the most in five years. On October 1, the Bureau of Economic Analysis
reported that an additional 156,000 jobs had been lost in September. On April 29,
2008, nine US states were declared by Moody's to be in a recession. In November
2008, employers eliminated 533,000 jobs, the largest single month loss in 34 years.
[39]
For 2008, an estimated 2.6 million U.S. jobs were eliminated.[40] A Nov 17, 2008
report from the Federal Reserve Bank of Philadelphia based on the survey of 51
forecasters, suggested that the recession started in April 2008 and will last 14
months.[49] They project real GDP declining at an annual rate of 2.9% in the fourth
quarter and 1.1% in the first quarter of 2009. These forecasts represent significant
downward revisions from the forecasts of three months ago.

A December 1, 2008, report from the National Bureau of Economic Research stated
that the U.S. has been in a recession since December 2007 (when economic activity
peaked), based on a number of measures including job losses, declines in personal
income, and declines in real GDP.[50] By July of 2009 a growing number of
economists believed that the recession may have ended
By now.

EUROPIAN RECESSION – The eurozone entered its first official recession in the
third quarter of 2008, official figures confirmed in January 2009.[156] While beginning
in the United States the late-2000s recession spread to Europe rapidly and has
affected much of the region.[157] The official unemployment rate in the 16 countries
that use the euro rose to 9.5% in May 2009.[158] Europe's young workers have been
especially hard hit.[159] In the first quarter of 2009, the unemployment rate in
the EU27 for those aged 15–24 was 18.3%

Retail stores and Discount Stores :-

Largest discount retail store is Wal-mart. Wal-Mart Discount Stores are discount
department stores carry general merchandise and a selection of food. Many of
these stores also have a garden center, a pharmacy, Tire & Lube Express, optical
center, one-hour photo processing lab, portrait studio, a bank branch, a cell phone
store and a fast food outlet. Some also have gasoline stations.

Due to recession in any following economy the jobs are lost 1st and growth goes
downwards n sometimes negative. The production is also effected. But due to
recession demand goes down and so the supply already provided have to be fixed
some where so many retail discount stores go on for discount stores to end up the
goods already produced and supply.

Discount stores : -
Discount stores offer a wide range of products, although they mainly offer value
goods, such as housewares, clothes, kitchen-wares, gifts and healthcare products.
These are sold at reduced prices, because many of them are either brand
name or clearance products.

Marketing strategy[1][2] is a process that can allow an organization to concentrate

its limited resources on the greatest opportunities to increase sales and achieve a
sustainable competitive advantage[3]. A marketing strategy should be centered
around the key concept that customer satisfaction is the main goal.