Pak Elektron Limited

14-Km, Ferozepur Road

Lahore 54760, Pakistan
Tel: (042) 5811952-57
URL: http://www.pel.com.pk

Submitted To,
Mr. Fehmeed Idrees
Department of Management Sciences

Submitted By,
Aamir Shehzad
MBA-FA08-002

Submission Date
1 September 2009

M. A. Jinnah Building Defence Road, Off Raiwind Road, Lahore

http://www.ciitlahore.edu.pk
Tel: +92 (42) 111-001-007
Fax: +92 (42) 9203100
 Internship Report
On

Pak Elektron Limited

VII
 Internship Report
On

Pak Elektron Limited

Submitted To,

Mr.Fehmeed Idrees

Submitted By,

Aamir Shehzad

MBA-FA08-002

VII
Dedication
To my beloved homeland

Land of Pure

“Pakistan”

and people loyal to Pakistan

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 ACKNOWLEDGEMENT

It is the matter of great pleasure and privilege to be able to present internship report on
Pak Elektron Limited.

The compilation of the internship is a milestone in the life of the management student. I
wish to record a deep sense of respect and gratitude to my internship adviser, Mr.
Fehmeed Idrees for his encouragement to course of my work. It is due to the enduring
effort and guidance that ultimately made it success.

I also take this opportunity to express my deep regards and gratitude to the Mr. Rana
Sameeullah (Sr. BDE) and would like to thank the Head of Corporate Sales Department
Mr. Mian Javaid who gave me guidance to complete this report.

I cannot just condone the valuable opportunity given to me by the COMSATS Institute of
Information Technology Lahore for compiling and submitting the report, which I feel is
an opportunity to make this report about Pak Elektron Limited.

I acknowledge my indebtedness to various persons for making use of valuable

information. It is my proud privilege to express my deep sense of appreciation and
gratitude to my parents and friends for their support and co-operation in the course of
the internship either directly or indirectly involved in time with their valuable contribution.

Aamir Shehzad

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 PREFACE

Practical work and research based on assignment are an integral part of MBA program.
This practical work known as “INTERNSHIP”, play the vital role for a student of
management to come across the practical aspects of the theoretical concepts of books.
Bookish knowledge is of no value without exposure to the practical. The internship
provides an opportunity to see and observe the working environment of the
organization.

This study of internship is conducted PAK Elektron Limited (PEL) a pioneer electronics
manufacturer in Pakistan in which different services and products, procedures and
practices are discussed.

This report will give you brief description about Pak Elektron Limited; first part is about
the Introduction. Other part of this report is about General functions. And in the end
there is SWOT analysis and findings, suggestions and recommendations and
conclusion about Pak Elektron Limited.

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 TABLE OF CONTENTS

• EXECUTIVE SUMMARY
01

• INTRODUCTION 03

 VISION AND MISSION STATEMENT

06

 COPORATE PROFILE
07

 ORGANIZATIONAL HIERARCHY OF PEL

07

• PEL’S DIVISION
08

 APPLIANCES DIVISION
08

 PRODUCTS OF APPLIANCES DIVISION

09

 POWER DIVISION
15

 PRODUCTS OF APPLIANCES DIVISION

16

• MAJOR DEPARTMENTS OF PEL

16

 MARKETING AD DEPARTMENT
16

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  COPORATE SALES DEPARTMENT
18

 CUSTOMER SERVICES DEPARTMENT

21

 DISTRIBUTION AND CREDIT CONTROL DEPARTMENT

21

 DISPATCH
22

 CONSUMER MARKETING DEPARTMENT

22

 HUMAN RESOURCE DEPARTMENT

22

 FINANCE DEPARTMENT
23

 INDUSTRIAL RELATION & ADMINISTRATION DEPARTMENT

24

 PROCUREMENT
24

 INFORMATION TECHNOLOGY
25

 PRODUCTION
25

 ACCOUNTS DEPARTMENT
26

• MARKETING STRATEGY OF PEL

26

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• MARKETING MIX 27

• PEL’s LIFE CYCLE 29

• COMPETITIVE STRATEGY
30

• PORTER’s FIVE FORCES MODEL

31

• BCG MATRIX
33

• BUSINESS PROCESS ANALYSIS

35

• PEST ANALYSIS
36

• SWOT ANALYSIS 39

 STRENGTHS
39

 WEAKNESSES
43

 OPPORTUNITIES
45

 THREATS
47

• LEARNING AS A STUDENT INTERN

51

 DUTIES
51

VII
  PROBLEMS ENCOUNTERED
53

 NEW KNOWLEDGE ACQUIRED

54

 HOW EXPEREINCE IMPACT MY CAREER

54

• RECOMMENDATIONS
55

• CONCLUSION
57

• REFERENCES
R1

• ANNEXTURE
 SPECIMEN OF IMPORATANT DOCUMENTS USED IN CORPORATE
SALES DEPARTMENT

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