NEPAL COLLEGE OF

MANAGEMENT
Dhobighat, Lalitpur

Report on McDonalds

Submitted by :
Supervised by :
Ginish jung Dahal
Sujan Aryal
Urusha Joshi
Faculty of International Business
Hem Ghimire
Abinash Adhikari
Rojeet Maharjan
Ezen Shrestha

Shri kumar Thapa

Acknowledgement
We would like to offer our sincere thanks to all the people who have devoted their precious time
and effort in the course of preparing this report.
We would also like to offer our gratitude to our college, Nepal College of management for
incorporating the project in BBA program. We are thankful to Mr. Sujan Aryal, international
business instructor for providing us with this opportunity and also provided us with constant help
and guidance.
This project has provided with the opportunity to implement our academic knowledge into the
real world and broaden our horizon.
Thanking you

Executive Summary
This project was carried out to ascertain the requirements that are to be fulfilled while opening a
multinational company, i.e. McDonald in developing country like Nepal. The report covers about
the mission, vision and goal of establishing the franchise of McDonald in Nepal. The
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving
around 68 million customers daily in 119 countries across 35,000 outlets.
We have performed a detail study on the potential market in developing counties like Nepal and
how McDonald is to cope with the other companies in the same industry like KFC, etc. the
SWOT analysis prepared would help McDonald to cope up with the present and future
difficulties. the financial plans would help to accumulate the costs and the revenue generated by
the outlets and marketing plan would help to foster and broaden the Nepalese market of
McDonald in the food industry.
Through our project, we can conclude that the McDonald is one of the largest outlet in the food
industry and McDonald has a very immense chance of broadening its market in the Asian
countries like Nepal and Nepalese market could also be benefitted by the entry of McDonald as it
would improve the economic obstacles which has been a serious problem in the Nepalese
market.

Table of Contents
1.0 Introduction of Mcdonalds
1.0.1

History of Mcdonalds

2.0 Potential Market in Nepal

3.0 Environmental Analysis of Nepalese market for McDonalds
3.0.1 Strenghts
3.0.2 Weakness
3.0.3 Threats
3.0.4 Opportunities
4.0 Business Plan
4.0.1 Vision
4.0.2 Mission
4.0.3 Keys to Success
4.0.4 Goals
4.0.5 Strategic Objectives
4.0.6 Financial Plan
4.0.6.1 Projected, profit and loss account (Appendix A)
4.0.6.2 Projected balance sheet (Appendix B)
4.0.7 Marketing Plan
4.0.7.1 Description of market
4.0.7.2 Customer values
4.0.7.3 Distribution Channels
4.0.7.4 7ps of Mcdonalds Marketing Model
5.0 Future Plan of Mcdonalds
5.0.1 Income statement for the year 2016 and 2017
5.0.2 Balance Sheet for the year 2016 and 2017
6.0 Conclusion
7.0 References
8.0 Annex

1.0 Introduction of McDonalds

McDonald's fast food restaurant is one of the largest franchises in the United States as well as
aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries.
They are also known for one of their popular desserts: the apple pie and their breakfast sandwich:
the Egg McMuffin. There are more than 35,000 McDonald's restaurants serving in 119 countries.
More than 75% of McDonald's restaurants worldwide are owned and operated by independent
owners.
McDonald's has several ethical and social responsibility policies in place
throughout their solely owned and franchised companies. These policies include placing the
customer experience at the core of what they do, committing to their employees by nurturing
their talent and rewarding their achievements, maintaining high standards regarding the conduct
for business, and giving back to the communities in which they are established.
Risk management is imperative to McDonald's. They have a risk assessment tool that
they use to determine the country risk: which pertains to the specific country/region they are
located in; industry risk: pertains to supplies produce; and facility risk: which is a combination of
both country and risk groundwork. These factors are all part of the risk assessment tool that is
used in each of their companies to help them with risk management.
Security features in McDonald's includes their security camera systems
within the facilities to continuously monitor all activity in and around the restaurants to ensure
the safety for the workers as well as customers. McDonald's use these security cameras also in
regards to workers compensation claims or liability lawsuit claims from consumers. McDonald's
also monitors their computer software systems with an ACS system that monitors the
technological factors of their business.

1.0.1 History of McDonalds

Origins In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance
driver, but the war ended before he completed his training. He then worked as a piano player, a
paper cup salesman and a Multi-mixer salesman.
In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac
McDonald, and was stunned by the effectiveness of their operation. They produced a limited
menu, concentrating on just a few items: burgers, fries and beverages, which allowed them to
focus on quality and quick service.
Kroc pitched his vision of creating McDonalds restaurants all over the U.S. to the brothers. In
1955, he founded McDonalds System, Inc., a predecessor of the McDonalds Corporation, and
six years later bought the exclusive rights to the McDonalds name. By 1958, McDonalds had
sold its 100 millionth hamburger.
A Unique Philosophy Ray Kroc wanted to build a restaurant system that would be famous for
providing food of consistently high quality and uniform methods of preparation. He wanted to
serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in
Alabama
To achieve this, he chose a unique path: persuading both franchisees and suppliers to buy into his
vision, working not for McDonalds but for themselves, together with McDonalds. He promoted
the slogan, In business for yourself, but not by yourself. His philosophy was based on the
simple principle of a 3-legged stool: one leg was McDonalds franchisees; the second,
McDonalds suppliers; and the third, McDonalds employees. The stool was only as strong as the
three legs that formed its foundation.
System First and foremost, Kroc advocated adherence to the system approach. So while many of
McDonalds most famous menu items like the Big Mac, Filet-O-Fish and the Egg McMuffin
were created by franchisees, the McDonalds operating system required franchisees to follow the
core McDonalds principles of quality, service, cleanliness and value.
The Roots of Quality McDonalds passion for quality meant that every single ingredient was
tested, tasted and perfected to fit the operating system. As restaurants boomed, the massive
volume of orders caught the attention of suppliers. Kroc shared his vision of McDonalds future
with potential suppliers and they agreed to supply the nascent organization with product that met
McDonalds prescribed standards. As other quick service restaurants began to follow,
McDonalds high standards rippled through the meat, produce and dairy industries. Again, Ray
Kroc was looking for a partnership, and he managed to create the most integrated, efficient and
innovative supply system in the food service industry. These supplier relationships have

flourished over the decades; in fact, many McDonalds suppliers operating today first started
business with a handshake from Ray Kroc.
Hamburger University In 1961, Kroc launched a training program, later called Hamburger
University, at a new restaurant in Elk Grove Village, Illinois. There, franchisees and operators
were trained on the proper methods for running a successful McDonalds restaurant. Hamburger
U. also had a research and development laboratory to develop new cooking, freezing, storing and
serving methods. Today, more than 80,000 people have graduated from the program.
The Legend Lives On Right up until he died on January 14, 1984, Ray Kroc never stopped
working for McDonalds. His legacy continues to this day as the system provides McDonalds
customers with great tasting, affordable food; crew and franchisees with opportunities for
growth; and suppliers with a shared commitment to provide the highest quality ingredients and
products.
From his passion for innovation and efficiency, to his relentless pursuit of quality, to his many
charitable contributions, Ray Krocs legacy continues to be an inspirational and integral part of
McDonalds today and into the future.
.

2.0 Potential market in Nepal

Many believe that Nepal is still an under-explored market given the potential it has. The
market is growing and chances of further expansion are still very high due to the increased
awareness and affordability of consumers. Based on Purchasing Power Parity (PPP) Nepals Per
Capita Income has doubled in 32 years. Recently released Human Development Report 2013 by
the United Nations Development Program (UNDP) has revealed that the gross national income
(GNI) per capita in PPP increased by 101 percent to US$ 1,137 in 2012 compared to 1980.
Inflow of remittance and a large portion of youth population have made Nepal a potential market
to companies.
In this issue, New Business Age provides marketers and companies with some
interesting insights to know the changing consumers landscape in Nepal. As estimated by Nepali
Times, the annual fee for a McDonalds franchise is said to be in the $ 1 million range in this part
of the world. Even if the novelty effect may bring in customers initially, businessmen doubt if
there will be a good return on investments, especially because of the high franchise cost.
As Nepalese market is heavily influenced by Indian market so, publicity is not expected
to be a problem since, most young urban Nepalese are already exposed to the brand. The
franchises would be a new 'cool' place for urban youngsters to hang out, provide office-goers a
new option to grab a quick bite and also for trekkers who are sick of eating dal-bhat for three
weeks in the mountain.

3.0 Environmental analysis of Nepalese market for McDonalds

The SWOT analysis of McDonalds is illustrated as follows:

3.0.1 Strengths

One of the Largest fast food market:

McDonalds is the largest fast food restaurant chain in terms of total world sales (8%). It
is the second largest outlet operator with more than 35,000 outlets, serving 69 million
consumers every day in 119 countries.

Brand recognition:
Companys brand is the most recognized brand in fast food industry in world as well as
Nepal and is valued at $40 billion. McDonalds is also famous by the Ronald McDonald
clown.

Locally adapted food menus :

The local food menus which are famous in the locality are adopted to attract the
customers. Thus ability to adapt to local tastes is one of our strength.

Partnership with best brands:

We offer only most popular brands in its restaurants, such as: Coca Cola, ketchup and
others.

Children targeting
Our business successfully targets very young children through offering playgrounds, toys
with its meals and advertisements.

3.0.2 Weakness

Negative publicity:
McDonalds is heavily criticized for offering unhealthy food to its customers, stimulating
obesity and strong marketing focus on very young children.

Unhealthy food menu:

We introduce healthier choices in menu; the menu is largely formed of unhealthy meals
and drinks. Such menu offering prompts protests by organizations that fight obesity and
hence, decreases our popularity.

Low differentiation:
McDonalds products are no longer able to substantially differentiate it from other fast
food chains and opt to compete by price rather than by additional features.

3.0.3 Opportunities

Increasing demand for healthier food:

While demand for healthier food increases, we could introduce more healthy food
choices in our menu and reverse its weakness into strength. We are trying to seize such an
opportunity and soon plan to open only vegetarian restaurant in Nepal.

Home meal delivery:

We could exploit an opportunity of delivering food to home and increase its reach to
customers.

Full adaptation of its new practices:

McDonalds has redesigned its logo and restaurant design in 2006. In addition, it has
introduced some new practices. We will finish remodeling all of the restaurants and adapt
the best practices in them as soon as possible.

Changing customer habits and new customer groups:

Changing customer habits represent new needs that must be met by businesses. We will
focus on youngsters and office goers who are tired of the traditional fast food items.

3.0.4 Threats

Saturated fast food markets in the developed economies:

The fast food market in the developed countries is already overcrowded by so many fast
food restaurant chains and this already proves to be a threat to McDonalds.

Trend towards healthy eating:

Due to government and various organizations attempts to fight obesity, people are
becoming more conscious of eating healthy food rather than what McDonalds has
offered in its menu.

Local fast food restaurant chains:

Local fast food restaurants can often offer a more local approach to serving food and
menu that exactly represents local tastes. Although McDonalds does a great job in
adapting its own menu to local tastes, the rising number of local fast food chains and their
lower meal prices is a threat to McDonalds.

Currency fluctuations:
The business receives a part of its income from foreign operations. The profits that are
sent back to US have to be converted into dollars and may be affected by the exchange
rates, especially when the dollar is appreciating against other currencies.

4.0

Business plan

4.0.1 Vision
Eat Healthy, Live Healthy

4.0.2 Mission
To be our customers' favourite place and way to eat and drink. Our worldwide operations are
aligned around a global strategy called the Plan to Win, which centered on an exceptional
customer experience People, Products, Place, Price and Promotion. We are committed to
continuously improving our operations and enhancing our customers ' experience

4.0.3 Keys to Success

The most important key to success is our location. It is very important that our location live up to
our expectations, and is convenient to as many potential customers as possible. Another key to
success lies with the

ability to execute plan. If we neglect one or more aspects of our plan,

whether that is our numbers, our employees, our cleaning and food standards, or our
commitment to customers, we will not succeed and thrive.

4.0.4 Goals
Good food, good people and good neighbor are the ultimate aim of McDonalds. Main aims
are to serve good food in a friendly and fun environment, to be a socially responsible company
and provide good returns to our shareholders. The company aims to provide its customers with
food of a high standard, quick service and value for money. They also wish to be more ecofriendly and to serve healthier food.
Some of the goals are illustrated as follows:
1. Profit maximization:
Maximizing sales revenue or profit is an aim we will use in our business. this helps to
the success of the business . This is where the business will seek out to gain and increase in their
income from the customers.
2. Survival:
Survival is an aim for many businesses. We should start out by first aiming to stay in
the business by earning enough money from customers to meet all of the business expenses. We
have an aim for making enough money to cover its costs during the first year or so.
3. Market Share:
Our goal is to acquire at least 40 % share in the food market within a year.We need to
research other similar business and find out how they make customers so, that we could promote
our business and can make our business better than the competitors.
4. Growth:
We need to make profit to grow and continue the business and we also need to survive.
McDonalds has to be ahead of its market share in order to survive as well. Growth of the
McDonald branches towards Pokhara, Jhamsikhel,etc i.e. tourist destination of Nepal.

4.0.5 Strategic objectives

1. Our customers are the reason for our existence. We demonstrate our appreciation by
providing them with high quality food and superior service in a clean, welcoming
environment, at a great value.
2. We believe that a team of well-trained individuals with diverse backgrounds and
experiences, working together in an environment that fosters respect and drives high
levels of engagement, is essential to our continued success.
3. At McDonalds, we hold ourselves and conduct our business to high standards of
fairness, honesty, and integrity. We are individually accountable and collectively
responsible.
4. We take seriously the responsibilities that come with being a leader. We help our
customers build better communities, and leverage our size, scope and resources to help
make the workplace a better place.
5. McDonalds is a publicly traded company. As such, we work to provide sustained
profitable growth for our shareholders. This requires a continuous focus on our customers
and the health of our system.
6. We are a learning organization that aims to anticipate and respond to changing customer,
employee and system needs through constant evolution and innovation.

4.0.6 Financial plan

The financial part is considered to be an important determinant during the establishment of

new franchise business proposal. The projected financial plan will enhance the company to
develop and expand its business. Therefore it is important for McDonald to focus upon the
estimated financial plan to establish itself in the leading position.

4.0.6.1 Projected, profit and loss account: (Appendix A)

The prime objective of profit and loss account is to focus upon the overall income and
expenditure of the business. In this stage in context of business the profit and loss account
demonstrates the income of the company in form of sales revenue.

4.0.6.2 Projected balance sheet: (Appendix B)

The projected balance sheet reflects the overall financial condition and performance of the
business. From the balance sheet of business it is observed that the company is reflecting a
favorable financial position from the start up of the business.

Appendix A

Projected Income Statement for the year 2015

Particulars

Amount (Rs.)

Sales

36000000

Direct Cost of Sales

5000000

Other Costs of Sales

100000

Total Cost of Sales

5100000

Gross Margin

30900000

Expenses
Payroll

7500000

Marketing/Promotion

2000000

Depreciation

1000000

Rent

1200000

Utilities

500000

Total Operating Expenses

12200000

Profit Before Interest and Taxes

18700000

Interest expenses

Earnings before tax

250000

18450000

Less : Tax (34%)

6273000

Net income

1,21,77,000

Appendix B
Projected Balance Sheet for the year 2015

Assets

Amount
(Rs.)

Current Assets
Cash

5000000

Other Current Assets

5000000

Total Current Assets

10000000

Long-term Assets
Long-term Assets

15000000

Accumulated Depreciation

1000000

Total Long-term Assets

14000000

Total Assets

2,40,00,000

Liabilities and Capital

Amount
(Rs.)

Current Liabilities
Accounts Payable

1000000

Current Borrowing

800000

Other Current Liabilities

1000000

Subtotal Current Liabilities

2800000

Long-term Liabilities

5000000

Total Liabilities

7800000

Paid-in Capital
Retained Earnings

4023000

Earnings

12177000

Total Capital

16200000

Total Liabilities and Capital

2,40,00,000

4.0.7 Marketing Plan

The aim of marketing is to know and understand the customer so well the product or service fits
him and sells itself.
- Peter F. Drucker

Todays successful companies at all levels have one thing in common that is all
successful companies are:
a) Strongly customer focused
b) Heavily committed to marketing

To be successful an organization motivates everyone in the organization to produce

superior value for their customers, leading to high levels of customer satisfaction.

4.0.7.1 Description of market:

As McDonalds has strong brand name and is available in most of the countries, it has market
potential in Nepal also. For the coming few years we will limit ourselves in Kathmandu valley
as out of total population of around 27million, around 5 million people live here. As most of the
people living here are wealthy enough, highly educated and brand conscious, it is likely that they
will choose products of McDonalds without any hesitation.

Our Marketing Strategy is to reach the largest amount of tourists residents, and students for
the least amount of money.

Our strategy will focus on three solid points:

To develop customer loyalty

To extend the franchise brand locally.

Develop local word-of-mouth advertising

4.0.7.2 Customer values:

McDonald's has best Service and Values according to the customers. In a recent survey of
restaurant customers in the United States, which asked customers to rate restaurant brands on
different attributes McDonalds stood first as 57 percent considered it to be the best among all.
when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors
in determining which quick-service restaurant is visited most often are good value, convenience,
low prices and fast service.
Great-tasting food is only the eighth-most important factor in driving loyalty in
this segment. We will try to maintain consistency of great taste food in with comparatively low
price and try to provide fast service to the customers by locating our stores in convenient place of
Kathmandu and in this way we will create very good customers values in Nepal also.

4.0.7.3 Distribution channels:

In the theory of the Marketing Mix, distribution determines where the product will be
sold and how it will get there. In fact, as noted on its official website, McDonald's is the leading
global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million
people each day in 121 different countries. In the first year we will try to limit ourselves to
Kathmandu valley and try to serve around 600 customers each day.
We will try to create intensive distribution channel by welcoming the customers who
come to us on the one hand and on the other hand we will appoint sales personnel who will
deliver our products whenever customers demand.
1. Market Penetration

McDonalds has planned to enhance market penetration strategies by inculcating few interior
market promotions so to increase the market share by attracting competitors clients. Secondly
we will also launch few advertisement campaigns for domestic market client in Nepal.
2. Market Development
McDonalds has been the best example of market development from last many years in food
retail industry. Market development strategy which McDonalds follow is through company
expansion plans in new markets and new outlet events through which large number of clients are
attracted. McDonalds managers take actions like targeting promotions, opening sales offices and
creating alliances with other companies.

3. Service/Program Development
McDonalds has been giving intense importance to service development programs as its main
focus is over providing best services to its clients. we have analyzed the on hand markets and
have developed the customer care strategies by taking their feedbacks so to increase the number
of satisfied customers.

4.0.7.4 7ps of McDonalds Marketing model

The marketing mix of McDonalds consists of the various elements in the marketing mix
which forms the core of a companys marketing system and hence helps to achieve marketing
objectives. The marketing mix of McDonalds discusses the 7ps of the leading burger chain
across Nepal offering the tastiest burgers and French fries.

Product :McDonalds places considerable emphasis on developing a menu which customers want.
Market research establishes exactly what this is. However, customers requirements
change over time. In order to meet these changes, McDonalds has introduced new
products and phased out old ones, and will continue to do so. Care is taken not to
adversely affect the sales of one choice by introducing a new choice, which will
cannibalise sales from the existing one (trade off). McDonalds knows that items on its
menu will vary in popularity.

Their ability to generate profits will vary at different points in their cycle.
In Nepal McDonalds has a diversified product range focusing both on the vegetarian
products as well as non vegetarian products. The happy meal for the children is a great
seller among others.

Price :The customers perception of value is an important determinant of the price charged.
Customers draw their own mental picture of what a product is worth. A product is more
than a physical item, it also has psychological connotations for the customer. The danger
of using low price as a marketing tool is that the customer may feel that quality is being
compromised. It is important when deciding on price to be fully aware of the brand and
its integrity.
In Nepal we will be classifying our products into 2 categories
namely the branded affordability (BA) and branded core value products (BCV). The BCV
products mainly include the McVeggie and McChicken burgers that cost Rs 180-250 and
the BA products include McAloo tikki and Chicken McGrill burgers which cost Rs100160. This has been done to satisfy consumers which different price perceptions.

Promotion :The promotions aspect of the marketing mix covers all types of marketing
communication; one of the methods employed is advertising. Advertising is conducted on
TV, radio, in cinema, online, using poster sites and in the press for example in
newspapers and magazines. Other promotional methods include sales promotions, point
of sale display, merchandising, direct mail, etc. The skill in marketing communications is
to develop a campaign which uses several of these methods in a way that provides the
most effective results.
In happy meals too which are targeted at children also. Small toys are given
along with the meal. Apart from this, various schemes for winning prices by way of lucky
draws and also scratch cards are given when an order is placed on the various mean
combos.

Place :-

Place, as an element of the marketing mix, is not just about the physical location or
distribution points for products. It encompasses the management of a range of processes
involved in bringing products to the end consumer. Our outlets will be placed in
Durbarmarga, Jhamsikhel and lakeside Pokhara.

People :The employees in our store will have a standard uniform and specially focuses on
friendly and prompt service to our customers.

Process :The food manufacturing process is completely transparent i.e. the whole process is visible
to the customers. In fact, the fast food joint will allow our customers to view and judge
the hygienic standards at our store by allowing them to enter the area where the process
takes place. The customers are invited to check the ingredients used in food.

Physical evidence :We will focus on clean and hygienic interiors of our outlets and at the same time, the
interiors will be attractive and the fast food joint maintains a proper decorum at its
outlets.

5.0 Future plan of McDonalds

We outline our future of plan to win
We have planned to open McDonalds at the heart of Nepal i.e. Kathmandu. In Kathmandu
also we have decided to open McDonalds at the Durbarmarga area which is the most renowned
place. After operating at Durbarmarga area, we plan to extend our branches in different area. We
will extend our branch in further two places of Kathmandu and later on, we also plan to extend
our branch in Pokhara and Jhamsikhel which is the most attracted place for tourists.
As we look to shape McDonald's future as a modern, progressive burger company, our
priorities are threefold - driving operational growth, returning excitement to our brand and
unlocking financial value. We turn around our business, we will look to create more excitement
around the brand and ensure that we build on our rich heritage of positively impacting the
communities we serve.
We will continue to pursue opportunities to extend our relevance with a particular
emphasis on three key areas: service enhancements, restaurant reimaging, and menu innovation.
With service, we will leverage technology to make it easier for managers and crew to quickly
and accurately serve the customer. To enhance brand perceptions and drive higher sales and
returns, we will accelerate our interior and exterior reimaging efforts around the Nepal. We will
innovate at every tier of our menu to sustain our momentum and create excitement for our
customers.
We continue to achieve returns on incremental invested capital that are significantly above
our high-teens target, enabling further reinvestment in our business.

5.0.1 Income statement for the year 2016 and 2017

Year
2016

Year
2017

Amount
(Rs.)

Amount
(Rs.)

Sales

72000000

109000000

Direct Cost of Sales

10000000

15000000

Other Costs of Sales

200000

300000

Total Cost of Sales

10200000

15300000

Gross Margin

61800000

93700000

Payroll

15000000

22500000

Marketing/Promotion

4000000

6000000

Depreciation

2000000

3000000

Rent

2000000

2800000

Utilities

1000000

1500000

Total Operating Expenses

24000000

35800000

Profit Before Interest and Taxes

37800000

57900000

500000

750000

37300000

57150000

Particulars

Expenses

Interest expenses

Earnings before tax

Less: Tax (34%)

Net Income

12682000

2,46,15,000

19431000

3,17,19,000

5.0.2 Balance Sheet for the year 2016 and 2017

Year
2017

Year
2018

Amount
(Rs.)

Amount
(Rs.)

Cash

10000000

15000000

Other Current Assets

10000000

15000000

Total Current Assets

20000000

30000000

Long-term Assets

30000000

45000000

Accumulated Depreciation

2000000

3000000

Total Long-term Assets

28000000

42000000

4,80,00,000

7,20,00,000

Amount
(Rs)

Amount
(Rs)

Accounts Payable

2000000

3000000

Current Borrowing

333333

500000

Other Current Liabilities

2000000

3000000

Subtotal Current Liabilities

7333333

6500000

Long-term Liabilities

10000000

15000000

Total Liabilities

17333333

21500000

Retained Earnings

6048667

12781000

Earnings

24618000

37719000

Total Capital

30666667

50500000

4,80,00,000

7,20,00,000

Assets
Current Assets

Long-term Assets

Total Assets

Liabilities and Capital

Current Liabilities

Paid-in Capital

Total Liabilities and Capital

6.0 Conclusion
On the basis of entire analysis, we can now therefore conclude that being one of the
largest companies in the world, we will continue our path of success by keeping our consumers
in regarding product selection as well as price we charge for the product. We encourage our
employees to do a good job, usually promote from within, and offers several scholarships to
encourage education. Though McDonald's is a centralized, "wait and see" company, we find
ways to use technological products that will increase our productivity, service, and sales.
We turn around our business, we will look to create more excitement around the brand and
ensure that we build on our rich heritage of positively impacting the communities we serve. We
will continuously focus on good value, convenience, low prices and fast service.
We hold ourselves and conduct our business to high standards of fairness, honesty, and integrity.
We are individually accountable and collectively responsible. So, along with the strengths, there
are certain limitations as well which are to be corrected in the coming days and McDonalds
franchise in Nepal is a positive indicator for the development of the fast food sector in Nepal as
well.

7.0 References

Search Engine : Google

Yahoo
Bing

URL : Http://www.mcdonalds.com
Http://www.wikipedia.com

Books : Entrepreneurship by Bruce R. Barringer and R. Duane Ireland

3rd Edition,
Pearson Publication.

8.0 Annex