Professional Documents
Culture Documents
REGISTRATION
8000
C H A L L E N G E R
INTERIOR DESIGN
B E I J I N G
June-August2015
1 +1 S H O W R O O M
IN PRIZES
+EXHIBITION
+PUBLICATIONS
Challenging creativity
to make a change
New Global
Design Challenges
Platform
Dialog on
creativity between
East and West
ART
PRODUCT
ARCHITECTURE
2D & ILLUSTRATION
INTERIOR
UI & UX
LANDSCAPE
PROJECT CONTEXT
BEIJING
1+1 Freeport Art Centre is expanding its business
scope in following months, accordingly, it demands
specific spatial and functional interventions inside
its space.
The aim of this design challenge to create a
contemporary high-end conceptual showroom for
showcasing and sales of collectible artworks and
design objects. It will hold a unique collection in
China that consist of handmade and limited edition
objects of extraordinary artistic value.
1+1 Freeport Art Centre contains a couple of
connected exhibition zones, with two main ones
that are called big gallery and small gallery. The
main function of the overall space is supposed to
stay unchanged to be able to host exhibitions
and events of different kind. The challenge is how
to integrate a new function into existing space
without compromising its exhibition capacities and
spatial flexibility.
Project Area
1
3
Basic Information
Venue Entrance: 1.4m(W) 2.6m(H)
Lobby Area: 290m2
Lobby Height: 3.0m
1st Exhibition Hall
Exhibition Hall Area: 850m2
Exhibition Hall Height: 3.2m
Exhibition Hall Entrance: 3.0m(W) 3.0m(H)
Exhibition Line: 71m
2nd Exhibition Hall
Exhibition Hall Area: 300m2
Exhibition Hall Height: 3.0m
PROJECT BRIEF
#1 SHOWROOM
The small gallery will transform to a new
showroom where collectible artworks and
objects will be showcased and purchased,
while maintaining its ability to host
exhibitions.
#2 LOUNGE
#3 FREEPORT GATE
#5 STORAGE
Contempory
Luxury
Conceptual
Art+Design
Showroom
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#1 SHOWROOM
#2 LOUNGE
The central focus of the project is a Showroom that
will showcase a variety of artworks and design objects
and host different type of activities. It is important
that this space preserves connection with the rest of
the exhibition spaces so they can function as a whole
when necessary.
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Lectures
Workshops
Projections
Exhibitions
Private showcasing
* photos should be cosidered only as a mood/material references, and must not limit the design anyhow
#3 ENTRANCE
With this intervention 1+1 Freeport Art Centre aims
to insert a fresh identity into its Dongsishitiao space
and to promote its status of a first Art & Luxury
Freeport in downtown Beijing. This gate should be a
symbol of a free cross-cultural exchange and everything 1+1 represents with its China + West approach.
Entrance provides first and most important impression to guests, so it should introduce a new identity
that this project is bringing. It should also be able
to reflect the program of 1+1 Freeport Art Centre,
featuring exhibitions and events.
This Gate should be, in a way, a window to the world
of 1+1 Freeport Art Centre.
Design requirements:
* photos should be cosidered only as a mood/material references, and must not limit the design anyhow
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#5 STORAGE
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EVALUATION CRITERIA
Spacial
Organization
& Circulation
It is important that 1+1 Showroom and events that
are the part of the main program of 1+1 Freeport Art
Centre can cohabitate in a same space and still keep
distinct identities and integrity. In some occasions,
all exhibition space of the center will be used for main
exhibitions, which should not prevent Showroom from
functioning.
Another issue is the relationship between the Salon
and the Showroom. As the showroom is deep inside
the center, it must have clear circulation and visual
connection to the entrance zone so that guests can
orient with ease.
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Cultural
References
Flexibility
& Storage
Atmosphere
& Materials
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SUBMISSION REQUIREMENTS
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A0
/ presentation format /
single vertical A0 board (template is
included in download materials)
/ image format /
single compressed PDF extension file
ready for printing. File size should not
exceed 10MB.
/ file name /
must correspond to the unique registration number assigned on registration (eg.
123456.pdf)
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APPENDIX
Awards
Winning participants will receive prizes in total of
8,000 Euros with the distribution as stated.
There will be also 7 honorable mentions, selected
according to variety of criteria.
1st PRIZE
Eligibility
2nd PRIZE
3rd PRIZE
Jury
A panel of experts from the design community and
clients side will review all valid entries. Jurors will
select the best projects based on the criteria stated.
If design entries do not meet appropriate standards,
the jury reserves the right not to award prizes. The
clients decision is final.
Competition
Structure
This is a one-stage challenge for identifying the
most appropriate conceptual proposal. The realization of awarded or any design is not garanteed.
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7 HONORABLE MENTIONS
Publication + Exhibition.
Publications
& Exhibition
All awarded designs will be exhibited on a DETOX
festival exhibition, togather with rewarded designs
from other challenges.
During DETOX there will be a catalogue published
with all awarded designs presented.
Selected projects will be also published by a range
of our media partners.
Q&A
Registered participants are able to ask questions
through the form on a project page or check
some of the most frequent asked questions
(FAQ) on the MORPH website. Important
additional information or notices will be send to
each participant by email.
Terms
& Conditions
Please see the terms and conditions section on
www.morph.asia.
Schedule
8th June 2015
Challenge announcement
Registration
Intellectual
Property & Rights
By entering the competition, the entrant agrees that
the MORPH will have the right to use and/or publish in
any medium and for any purpose, without compensation,
the submitted design, and certifies and warrants that the
submitted design is the entrants own original work. By
awarding three designs, they are becoming the property
of MORPH.
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