A Project Report

On

RESEARCH ON FUNCTIONING OF ADVERTISERS

BRAIN CELLS
&
KWICKADDS EFFECT
At
KWICKADD TECHNOLOGIES PVT. LTD.

In partial fulfilment of the requirements of Summer Internship Programme

in the Masters in Business Administration programme of Gujarat Technological
University

Submitted to :
Dr. Kavita Kshatriya
Submitted By :
Pratik Dave
(137350592116)
Nikita Ramchandani (137350592124)

Batch -2013-15

N R INSTITUTE OF BUSINESS MANAGEMENT

N. R. Institute of Business Management

(GLS-MBA)

Certificate
This is to certify that Mr. PRATIK DAVE Enrolment No.
137350592116 and Ms. NIKITA RAMCHANDANI Enrolment No.
137350592124 are students of N. R. Institute of Business
Management (GLS-MBA) has successfully completed his Summer
Project on Research on working of advertisers brain cells and
KwickAdds effect at KwickAdd technologies PVT. LTD. in
partial fulfillment of the requirements of MBA programme of Gujarat
Technological University. This is his original work and has not been
submitted elsewhere.

____________________

_______________
Dr. Hitesh Ruparel
Director

Date: _________________

Place: _________________

Prof. Dr. Kavita Kshatriya

Declaration
I, Pratik Dave, Enrolment No. 137350592116 and Nikita
Ramchandani, Enrolment No. 137350592124 student of N R
Institute of Business Management hereby declare that I have
successfully completed this project on Research on working of
Advertisers Brain cells & KwickAdds effects in the academic
year 2012-13

We declare that this submitted work is done by me and to the

best of our knowledge; no such work has been submitted by any
other person for the award of degree or diploma.

We also declare that all the information collected from various

secondary and primary sources has been duly acknowledged in this
project report.

Pratik Dave
(137350592116)
Nikita Ramchandani (137350592124)

PREFACE
Management today is must for day-to-day life. Management is the integral
part of the business. In this world, all things need proper management for its
success. Business without proper management is like a castle of sand built on
seashore. Even individuals need proper management for running their life
smoothly. Only theoretical knowledge is not enough in MBA along with one
needs some practical exposure in the corporate world also. MBA provides this
opportunity through the medium of summer training. This training has made one
thing clear that there are two pillars for getting success in business i.e. efficiency
and effectiveness; it means not only doing right things but also doing things
rightly.

In MBA Theory of any subject is important but without its practical

knowledge it becomes useless particularly for the Management Students. As a
student of the Business Administration, we have studied many theories and
concepts in the classroom, but only after taking up this project work we have
experienced & understood these Management theories & practices in its fullest
sense, which plays a very vital role in business field today.

This project report gives knowledge of Research on working of

advertisers brain cells & KwickAdd Effects.

ACKNOWLEDGEMENT
The feeling of gratefulness to anyones help directly arises from the
bottom of heart. We also have the same feeling of gratefulness as today we have
achieved an important milestone in own life the completion of this project.

We would also like to thank our DIRECTOR SIR, DR. HITESH

RUPAREL for giving us a peaceful and calm atmosphere to help in our Study,
and make this report.

Dr. KAVITA KSHATRIYA - PROFFESSOR of N.R INSTITUTE OF

BUSINESS MANAGEMENT, our INTERNAL GUIDE who helped us with
successful completion of project and give valuable suggestions and opinions for
the project.

We express our Gratitude to the N.R. INSTITUTE OF BUSINESS

MANAGEMENT for the support and the environment it has provided us. It
genuine sense of gratitude goes to GUJARAT TECHNOLOGICAL
UNIVERSITY that gave us a chance to brighten my academic qualification that
provided us this opportunity to have a practical knowledge of relevant fields.

EXICUTIVE SUMMARY
The report provides an analysis about KwickAdd and the response
it is getting from the advertisers. It also provides a report regarding the
inclination of advertisers towards other traditional media and also the
digital media. It lets us know the usage level of different med ium

by

different business firms.

The awareness of KwickAdd in the market is only one percent

which makes it a completely new concept. The mind set of Business men
is rigid and they put more trust in traditional medias, specially print media
as it is the oldest form of advertising. The other medias stand at later
stage. The concept of kwickAdd is impressive yet the advertisers are
hesitant to use it because they are not only unsure of the concept but also
the results as this App is not much popular among general public too
which makes the user base of the company weak. The general knowledge
about Q.R code is very less among advertisers, yet they are ready to use
it because it is available for free by the company

KwickAdd can make itself an acceptable concept by initially

increasing its user base and making it strong with the help of advertising.
If it is having a wider and strong user base, the hesitation of advertiser
would decrease too as he would want his ad to reach to maximum people
possible. The company can make itself familiar by organizing a seminar
for business men so that they can know what KwickAdd is all about and
clear their doubts if any. This would have a direct connection with the
advertisers and the company too will know how it is perceived by the
advertisers.

TABLE OF CONTENT

Serial

Page

No.

Particulars

No.

Chapter 1
Research Methodology
1.1 Introduction Of Advertising Industry

1.2 Problem Statement

1.3 Objective of Research

1.4 Beneficiaries of Study

1.5 Research Design

1.6 Hypothesis

1.7 Research Methodology

1.8 Data collection & Sources

1.9 Literature Review

1.10 Research Qualification

10

1.11 Limitation of Research

10
Chapter 2

Industry Profile
2.1 Introduction Of Advertising Industry

11

2.2 Definitions

12

Functions of Advertising and Marketing Communications

2.3 Agencies

13

2.4 Advertising agencies' role

14

2.5 Advertising agency department

15

2.6 The competitive

22

2.7 Basis of competition

24

2.8 Advertising Industry Lifecycle and new trends

24

Chapter 3
Introduction of KwickAdd
3.1 Introduction

26

3.2 KwickAdd Application for User

31

3.3 KwickAdd Application for Advertiser

37

3.4 KwickAdd Technologies

44

3.5 Advantages of KwickAdd Application

53

Chapter 4
Introduction of Topic
4.1 Introduction

54

4.2 Choice of media and format depends on

55

Chapter 5
Data Analysis
One Sample Test
5.1 Advertisement Reserve

74

5.2 Annual Budget

77

5.3 Advertiser's interest for Mobile Advertisement

79

5.4 Awareness of KwickAdd Application

81

5.5 Advertiser's interest for KwickAdd Application

83

5.6 Percentage advertisement budget spend on KwickAdd

85

Agreeableness of Advertiser's for Advertisement on

5.7 kwickAdd

87

5.8 Awareness of QRC Technology

89

5.9 Interest to Use QRC Technology

91

5.10 Preference to use Different Advertisement medium

93

5.11 Spend Budget on Different Advertisement Medium

94

5.12 Preference of Factor for selecting medium

95

Cross tabulation & Chi Square

5.13

Awareness of QRC & Interest to Use

96

5.14

Interest on KwickAdd & Agreeableness

98

5.15

Budget & Mobile advertisement

100

5.16

Awareness of KwickAdd & Interest on KwickAdd

102

Intrest for Mobile Advertisement & Agreeableness for

5.17 KwckAdd

103
Chapter 6

6.1

Findings

105

Chapter - 7
7.1

Suggestions

106

Chapter 8
8.1

Conclusion

108

Chapter 9
9.1

Bibliography

109

Chapter 10
10.1

Appendices

110