NORTHVILLE, MI.

48168
PHONE 248-767-2116 E-MAIL RAVENNA.CK@ICLOUD.COM

CHRISTA RAVENNA
BUSINESS DEVELOPMENT, PRODUCT SALES, ACCOUNT MANAGEMENT
PHARMACEUTICAL, CONSUMER PACKAGED GOODS
Competitive, results driven and proven sales professional with expertise in relationship building and
territory management. Particular strengths include excellent oral and written communication,
communicating product knowledge, providing impeccable follow up, and a commitment to
delivering superior service. Analytical, meticulous detail oriented, problem solver with excellent time
management and organizational skills. Successful experience in pharmaceutical, consumer packaged
goods and influencer-based selling environments.
SKILLS & QUALIFICATIONS
Sales & Marketing: Knowledge of principles and methods for showing promotions, selling
products and services; including marketing strategy and tactics, product demonstration and sales
techniques and sales control systems
Critical Thinking: Identifying alternative solutions identifying strengths and weaknesses
through logic and reason.
Prospecting: cultivating and securing new business opportunities
Monitoring: Monitoring and assessing my performance of myself, peers and organization to make
improvement.
Active Listening: Giving full attention to what other people are saying take time to understand
points being made; asking questions
Influencer: Ability to influence all levels of decision making with training and credentialing designed
to drive mutually effective results
PROFESSIONAL EXPERIENCE
Nerium International

2012-Current

Independent Brand Partner

Responsible for promoting and selling Nerium anti-aging cream part time to salons and independent
customers through calling on Salons, Dermatologists, Plastic Surgeons and networking.
Strong loyal customer base and growing
Involved with International Women's Show annually
EDP Dental Plan

2014-2015

Outside Provider Relations Consultant contract position

Responsible for promoting the AVS Dental Plan, which is a discount dental membership plan, to
dental offices that are members of the Aetna Dental Access provider network.
Delivered consistently 15+ sales presentations daily
Opened 4 new accounts in first month with EDP.
Developed constant referral stream and built profitable ongoing relationships with office and
staff

CHRISTA RAVENNA
Procter &Gamble

Page 2
2005-2014

Account Manager Pet Care Veterinary

2013-2014
Responsible for developing business partnerships with 199 veterinary clinics to gain recommendation
and usage of prescription and over-the-counter diets in veterinary hospitals and specialists.
Managed the largest volume territory ($2.2 million) and grew clinics 35%.
Ranked in top 10 of sales force out of 50 nationally
Executed detailed joint business plans to meet division goals, identify market share
opportunities, and report competitive activity

Account Manager Pet Care Independent Pet Specialty

2009-2013
Responsible for growing and opening 216 Independent Specialty Pet Retail Stores throughout
Michigan, as well as training store personnel (up to 25 people) in new stores.
Met or exceeded with annual sales exceeding $6 million
Achieved #1 score in the country for call frequency goals
Served as #2 to National Sales Account Manager with responsibility to manage store
execution with largest Regional Chain, Pets Supplies Plus

Sales Representative Specialty Pharmaceutical Sales

2005-2009
Responsible for calling on specialty doctors at Henry Ford Health Systems, Providence Hospital,
Botsford Hospital, St. Marys Hospital as well as independent doctors at health clinics in Wayne and
Oakland Counties.
Achieved Pacesetters Award (top 10% of sales organization) for 2 consecutive years
Consistently exceeded 100% of company sales goals
Represented Actonel and Enablex along with 3 OTC products (Prilosec, Metamucil, and
Align).
Eastman Kodak, Co, Troy, MI

1996-2005
2003-2005
Responsible for developing and leveraging relationships with buyers, store directors, department and
operations managers to insure proper execution of sales plans, advertising, merchandising, and
training to enable the account team to meet sales plans.
Responsibilities included 1hr Photo and digital department production, sales and quality
assurance, incremental displays and support of national co-sponsored promotions including
Disney, NASCAR, Kraft Food, and Coca-Cola.

Strategic Account Executive, Team Meijer

Retail Operations Manager, Team Kmart

2001-2003
Completed and reviewed monthly compliance audits with broker and Kmart buyer. Identified and
recovered over $500,000 in unauthorized account deductions from invoices.
Led successful transition of retail coverage by Kodak personnel to a third party sales
organization (MSI), resulting in more than $600,000 in annual savings.
Assisted the sales account team in the development and execution of retail merchandising
and promotional activities for one of Kodaks Top10 national accounts.

Strategic Account Manager, Qualex-Kodak

1996-2001
Responsible for sustainable growth of total photo category sales in a territory consisting of +60 WalMart, Kmart, Rite Aid, CVS, Meijer and Target retail stores.
Met or exceeded all performance metrics including market share, volume, training goals,
flawless execution of national promotions and holiday marketing programs

CHRISTA RAVENNA

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Kohls Department Stores, Farmington Hills, MI

Operations / Personnel Manager

Assistant Store Manager

1994-1996
1995-1996
1994-1995

Hudsons Department Stores

Department Manager
Store Sales Manager

1987-1996

EDUCATION

1990-1996
1987-1990

BS, Merchandising (Cum Laude/Presidents List), Ohio University, Athens Ohio

NAMSR Certification February 2015