Research Methodology

Assignment 2
Name: Salem Abduhu
Metric no: G1425123
Topic: Impact of Online Marketing in Malaysia
n
o
1

YEA
R
201
5

AUTHOR

FINDING

SOUCRE

Amilia Haida
Hardy Loh
Rahim

Entertainment is a
predictor for advertising
value, not for product
awareness.

201
5

Amilia Haida
Hardy Loh
Rahim

Informative is a predictor
for both product
awareness and advertising
value

201
5

Amilia Haida
Hardy Loh
Rahim

Irritation has negative

impact towards product
awareness but not a
predictor for advertising
value

201
5

Amilia Haida
Hardy Loh
Rahim

NA

Ai Ling,Tan
Poh Theng
Loo

In terms of applying and

using social media
advertising it is suggested
to focus on being
informative that will create
product awareness and
advertising value
consequently.
Malaysian university
students believe that the
food advertisement
provide them with valuable
and useful information
which effects their overall
attitudes towards food

Social Media Advertising

value: A study Of Consumers
perception.
ISSNN- 22898433
International Academic
Research Journal of Bussiness
and Technology 1(1 2005),
page 1-8
Social Media Advertising
value: A study Of Consumers
perception.
ISSNN- 22898433
International Academic
Research Journal of Business
and Technology 1(1 2005),
page 1-8
Social Media Advertising
value: A study Of Consumers
perception.
ISSNN- 22898433
International Academic
Research Journal of Business
and Technology 1(1 2005),
page 1-8
Social Media Advertising
value: A study Of Consumers
perception.
ISSNN- 22898433
International Academic
Research Journal of Business
and Technology 1(1 2005),
page 1-8
Impact Of Food Advertising In
Social Media Among Local
University Students In
Malaysia.
JEL Clarifications: L66,M37

NA

Ai Ling,Tan
Poh Theng
Loo

NA

Ai Ling,Tan
Poh Theng
Loo

NA

Ai Ling,Tan
Poh Theng
Loo

Wenjing Duan
Jie Zhang

1
0

Wenjing Duan
Jie Zhang

1
1

201
5

Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros

1
2

201
5

Anis Yusairah
Abdul Kadir

advertising in social media

Malaysian university
students believe that food
advertising in social media
provides economic
benefits to them and the
nation
Social role or image factor
as hypnotized is a
magnificent factor which
effects the university
students overall
advertising in social media
Social image and
perceived good for
economy have positive
sigficant influence on
overall attitude towards
food advertisement which
leads to positive
behavioral intention
Number of customers
referred from search
engine I high predictive of
websites sales which
suggest that the search
engine optimization is
critical to generate the
optimal amount of sale
Customers referred from
social media channels is
the leading predictor of
conversion, this suggests
that customers are more
likely to make the
purchase being exposed
on social media channels.
There is no significant
relationship between
cultures on advertisement
influencing.

There is no significant
relationship between

Impact Of Food Advertising In

Social Media Among Local
University Students In
Malaysia.
JEL Clarifications: L66,M37
Impact Of Food Advertising In
Social Media Among Local
University Students In
Malaysia.
JEL Clarifications: L66,M37
Impact Of Food Advertising In
Social Media Among Local
University Students In
Malaysia.
JEL Clarifications: L66,M37

Customer Journeys On Online

Purchase: Search Engine
Social Media and Third Party
Advertising

Customer Journeys On Online

Purchase: Search Engine
Social Media and Third Party
Advertising

Factors Influencing
advertisement in Malaysia
From an Islamic Perspectives:
Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007
Factors Influencing
advertisement in Malaysia

Al-Hassan AlAldaros

1
3

201
5

Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros

1
4

201
5

Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros

1
5

201
5

Anis Yusairah
Abdul Kadir
Al-Hassan AlAldaros

1
6

Wenjing Duan
Jie Zhang

1
7

Wenjing Duan
Jie Zhang

1
8

Wenjing Duan
Jie Zhang

control on advertisement
influencing

There is no significant
relationship between
emotion on advertising
influencing

Malaysian respondents are

more influenced by
western culture which is
not consistent with Islam

He higher the level of

modernization and
urbanization and the
application of modern
elements enter into the
society, the more it will
decrease the value of
religious, moral and ethical
values held by the society
before.
Different referral paths
have different predicting
power on consumer
purchase amount, volume
and the conversation rate
Only referral paths to
competing websites from
search engines have
significant negative
predictive relationship with
both sales amount and
volume.
Referral paths to
competing websites from
social media and third-

From an Islamic Perspectives:

Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007
Factors Influencing
advertisement in Malaysia
From an Islamic Perspectives:
Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007
Factors Influencing
advertisement in Malaysia
From an Islamic Perspectives:
Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007
Factors Influencing
advertisement in Malaysia
From an Islamic Perspectives:
Case of Kedah State.
International Review of
Managements and Business
search. Volume 4. Issue 1
ISSNN:23069007

Customer Journeys On Online

Purchase: Search Engine
Social Media and Third Party
Advertising
Customer Journeys On Online
Purchase: Search Engine
Social Media and Third Party
Advertising

Customer Journeys On Online

Purchase: Search Engine
Social Media and Third Party

1
9

Wenjing Duan
Jie Zhang

2
0

Shaojei Tang
Jing Yuan

party channels have no

significant relationship
with any of the sales
measures from focal
website
The widely used
conventional web traffic
metrics such as page view
an duration have no
significant predictive
relations with sales.
Social advertising
problems like budgeting
and unconstrained social
advertising are NP-hard by
reducing them from
traditional influence
maximizing problem, then
develop two constant
factor approximation
algorithms for each
problem

Advertising

Customer Journeys On Online

Purchase: Search Engine
Social Media and Third Party
Advertising

Optimizing Ad Allocation in
Social Advertising