Name: Muhammad shahzad

ID: 12050032005
Submitted to: Imran akbar
Submitted on: 25.04.2012
Submitted on: 25.04.2012

University of management and technology

Question 1:
What barriers to communication were evident at Voyant? What other communication barriers
likely existed? Explain.

Answer:
In this case communications barriers was top engineers were not listening to the product
manager. There is a big barrier was cultural gap and language gap between engineers and product
manager. They cannot communicate each other because of language gap. There are many other
barriers. Like filtering and language.
Filtering is manipulating the information to make it more favorable to the receiver. It is very
important for the communication to make your information clear.it can be a barrier if your word
is not favorable to the receiver.
Language is also the big barrier in the communication. If the mangers language does not
understand their employees then they cannot communicate each other. In this case there is big
barrier of the gap of language between engineers and products manager. The manager should
speak the same language which the receiver can understand.

Question 2:
What suggestion presented in the chapter might Voyants employees have used to overcome
communication barriers?

Answer:
In the voyant company they can overcome the barriers by using of feedback because many
communication problems can be directly effect to misunderstanding and inaccuracies. These
problems are less likely if the feedback in the communication process. One another over come
barrier is simplify language because language can be a barrier manager should choose words and
structure their massage in the ways that will make those message clear and understandable to the
receiver.

Question 3:
Why were the structural changes important to the success of the communication changes?

Answer:
Structural changes important because when an employee has an idea for new products the
employees can submit this proposal through the company intranet. Then the engineers and

products managers and executive team asses the proposal. There a lot of interaction between the
geeks and the suits. So there is very important to the success of the communication.

Question 4:
Why do you think Ernstrom believes that the companys customers are happier than ever before?
what role do you think communication plays?

Answer:
The structural changes close the lot of gap. Because of this gap there are many barriers are facing
the voyant employees. Now this gap is closed. These over comes satisfied the employees so the
Ernstrom believes that the customers are happier.
Communication plays important role because of communication managers can control the
organization. Communication encourages and motivates the employee because through
communication the employees can understand their target. Because of clear target they will
motivate to achieve your target. The performance of employees can improve. Communication
provides information engineers and product manager etc.