Current Trends Assignment

Submitted by
I-12
Richa Rajput
12030241036
Div A
SCIT Batch 2012-2014

I-12 Richa Rajput

12030241036 DivA

Current Trends Assignment

1. Current Cloud Trends
Cloud computing has caught on with companies of every size, but it's
especially appealing to resource-strapped small businesses and start-ups.
The attraction is obvious it typically requires no capital expenditures and
no team of in-house IT experts, and you pay for only what you consume. A
few current trends in Cloud are listed below:
Personal Clouds
Personal clouds, one of the rising cloud trends, are a way of storing files that
consumers can access from anywhere via the Internet. Examples are
Dropbox, Apple iCloud, or Google Docs. Interestingly it has been predicted by
a leading analyst firm that the personal cloud will replace the personal
computer at the center of users' digital lives by 2014.
There are three major parts of personal clouds:
i.
data
ii.
capabilities (aka apps)
iii.
terms and governance
For the cloud to be personal, the owner of the personal cloud must be able:
i.
to choose and remove the apps they run on their personal cloud
ii.
to control who does and does not get access to the data on the
personal cloud.
iii.
to process data created with one app with another in a similar way as
files on a PC may be opened by apps from a different vendor
(something not possible with SaaS today)
iv.
to set the terms of use themselves of the personal cloud
v.
to move the personal cloud from one host / infrastructure / hosting
provider to another if needed (e.g. from an Amazon cloud server to a
Rackspace one)
Personal clouds are not just personal, however. The rise of personal clouds
means that the next time one of your employees needs to work from home
(or at a coffee shop), your company's most sensitive information a
customer list or new product blueprint or patient healthcare records could
end up on a server somewhere that is outside your control.
Cloud computing can help reduce costs and increase revenues in many
situations, but it is not a silver bullet. Businesses should build a business case
for what and how to move to the cloud
BYOD with Desktop as a service
Desktop-as-a-Service (DaaS) is emerging as a leading solution to tackle the
challenges of BYOD. DaaS provides a flexible, scalable and cost effective way
for IT executives to address the demands of BYOD head on. DaaS is a
simplified way IT departments manage control of corporate information by
centralizing and separating sensitive data from user devices regardless of
where the user and device are. As a result, DaaS creates a secure and
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scalable environment where businesses can add, remove or modify desktops
as needed without compromising data security and resource availability. This
type of simplified solution presents a variety of options to adapt performance
and functionality to better suit business needs. With the growth of mobile and
workforce demand, DaaS can be a vital tool to ensure business continuity and
growth.
2. Current Social Trends
Rise of visual social media
Brands are quickly realizing that words tell, but images sell. The rapid rise
of visual social media such as Pinterest, Instagram, and the teen photo
sensation Snapchat continues.
Pinterest
This virtual pinboard enables users to organize and share anything they find
online. From planning weddings and decorating homes to organizing favorite
recipes, Pinterest users can create pinboards dedicated to virtually any topic
or genre. Brands are catching on to how to make Pinterest work for them,
especially as the site continues to grow and proves to be an effective
marketing tool. Perhaps most notably, the right Pinterest presence can
greatly impact a brands website traffic, since every pin links back to its
original home on the web. However, the key lies in first laying out a
successful strategy that takes advantage of both the visual and social nature
of the site.
Instagram
Another visually stimulating social network, Instagram is an easy-to-use,
mobile photo-taking and photo-sharing application. Users can take pictures
with their smartphones, add various camera lens filters, and instantly share
to social sites like Facebook, Twitter and Tumblr, along with their Instagram
followers. Businesses can engage with users by liking posted images,
submitting images themselves and creating contests that encourage user
participation. For example, Levis used Instagram for a 2012 model search,
and General Electric recently hosted a contest asking users to post images of
GE products that inspired them using the tag, #GEInspiredME.
Rise in video monetization
Online video advertisements are now competing with television
advertisements and this has been confirmed by the video monetization report
of FreeWheel. In the last year, majority of the online video advertisements
were 30 second advertisements. In the previous year, advertisements with
the duration of 15 seconds were used predominantly. About 2% people
watched video advertisements online during the last three months of 2011
versus 12% in 2012. These were viewed on gadgets like tablets, smartphones
(iPhones and android devices), and game consoles and the trend is on a rise.
Vine

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Vine is a mobile app owned by Twitter that enables its users to create and
post video clips. Video clips created with Vine have a maximum length of 6
seconds and can be shared or embedded on social networking services such
as Twitterwhich acquired the app in October 2012and Facebook. Though
Vine was initially available only for iOS devices, Twitter had been working on
bringing the app to other platforms; Vine for Android was released on June 3,
2013 for devices with Android version 4.0 or higher. Additionally, a 6-second
video app caters to our shrinking attention spans.
Since Twitter unleashed Vine unto the world, brands have been quick to use
the 6-second video app as a free marketing platform. A few examples to
quote are Dove, Toyota.
Additionally, a 6-second video app caters to the shrinking attention spans.
3. Current Analytics Trends
Predictive analytics
Enterprises can gain significant long-term benefits by applying predictive
analytics to their operational and historical data. Unlike traditional business
intelligence practices, which are more backward-looking in nature, predictive
analytics approaches are focused on helping companies glean actionable
intelligence based on historical data. Applied correctly, predictive analytics
can enable companies to identify and respond to new opportunities more
quickly, predictive analytics is especially useful where companies need to
make quick decisions with large volumes of data. Predictive analytics
practices can help companies in three key areas: minimizing risk, identifying
fraud and pursuing new revenue opportunities. - Computerworlds BI &
Analytics Perspectives Conference - Sept. 2011
Thanks to greater industry maturity and new technology opportunities, most
organizations are making steps from Descriptive Analytics (what
happened?) and Diagnostic Analytics (why did it happen?) towards
Predictive Analytics (what will happen) with Prescriptive Analytics (how
can we make it happen) as the next frontier.

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The figure below shows the steps for Predictive Analysis. Step 1 you load the
data using the Visual Intelligence front end, step 2 you enrich the results, and
step 3 you apply predictive models and publish.

In-memory computing
In-memory breaks down long-standing analytics barriers. For example, inmemory computing platform SAP HANA supports structured and unstructured
data in a single system, and includes a sophisticated, embedded text analysis
engine. Predictive or advanced analytics no longer requires a separate
system powerful analytic algorithms are available directly in-memory,
without any unnecessary data movement, and thousands of times faster than
disk-based predictive system.
Mobile Device Management

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Todays market of Mobile Security players have been tactically focused on a
market called Mobile Device Management (MDM). While an important
market, we see the MDM market as rapidly commoditizing, with the real
distinguishing characteristics being the ability to handle potentially billions of
devices that need to be managed. The only effective way to solve this is in
the Cloud.
Beyond MDM, market research shows that every mobile device has an
average of 40 business or productivity applications on them. If these
applications are being administered by a company, they need to be
managed, hence the growing area called Mobile Application
Management. Then, the devices in the enterprise will likely have 100+
documents that need to be accessed, and whether it is DropBox / Box.net, or
an inside the firewall document sharing location, enterprises will need a
Secure Content Management story to their Mobility Security solutions.
The billions of devices in peoples hands today will also be supplemented by
trillions of things in your life that are on the Internet that not only need to
be securely provisioned, but also monitored for data. Think about your smart
car, your smart refrigerator, your smart thermostat the smart vending
machine, the smart tractor, the smart logistics hub, the smart city and much
more.
Thus its mobility that can make internet of things a reality, when mobility
meets Big data in the cloud.
4. Current Mobile Trends
A recent report from Business Insider highlights how the "old dream of the
digital wallet is coming true in a very mobile-led fashion." According to the
report, by the end of 2012 an estimated 7.9 million U.S. consumers adopted a
near-field communications (NFC) compatible system -- which includes QR
codes, Google Wallet, Visa Wallet, MasterCard's PayPass, and other apps used
to process a payment -- while credit card readers such as Square, I Love
Velvet and PayPal have seen over $10 billion worth in mobile payments in
2012. Another recent report from Gartner predicts the value of mobile
payment transactions globally will surpass $235 billion this year, representing
a 44 percent increase from 2011.
There are about 2.4 billion Internet users worldwide, a gain of 8 percent from
2012, driven largely by emerging markets like Iran and Indonesia. And there
are 1.5 billion mobile subscribers worldwide, compared with 1.1 billion a year
earlier. Thats roughly 30 percent growth. In addition, mobile makes up 15
percent of Internet traffic over all.
Mobile Payments
A vast array of mobile payment options have come to market including iOS's
Passbook, Samsung Wallet and Google Wallet. All offer advanced and
comprehensive shopping experiences by storing digital coupons, loyalty
cards, event and travel tickets in one convenient, secure location. Passbook,
in particular, offers several other features -- including geo-fencing technology
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to ensure ads, promotions and deals are increasingly tailored towards
individuals at the right time and location -- that makes it much more powerful
and reliable than the decades-old physical rewards or credit card solutions.

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