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MRIS

Group Members:
Azlaan Tirmizi (20141010)
Jai Bakliya (20141026)
Mittali Solanki (20141035)
Monika Singh (20141037)
Nikita Sood (20141039)
Palak Dhamecha (20141042)

Topic: Market research to determine the factors influencing industries buying behaviour
towards PNG connection from CGD companies.
Objective:

To assess the factors those affect the consumer (industries) buying behavior of PNG from
CGD companies.
To investigate the factors like Comparative Price, Safety issues and availability that has
on impact on the companies for its consumption.

Abstract: This market research will help us in getting an insight about different industries
having their preferences for getting a PNG connection. A PNG connection certainly has attributes
which are suitable for select consumers. Hence, its crucial to identify the various factors that
affect the purchasing behavior of consumers (here in B-to-B context). The analysis of factors
would reflect the correlation of demand of PNG for industrial use. The research highlights the
prospective nature of PNG to serve as a fuel in major industries.
Scope: Since the research is based on b-to-b market it is confined to the CGD companies that
provide PNG connections in Gujarat region. Also the companies that use the connection.
Research Question/Hypothesis:
1. H0: Industries preference towards PNG connection is affected by its price.
Ha: Industries preference towards PNG connection is not affected by its price.
2. H0: Availability of PNG affects the industries buying behaviour.
Ha: Availability of PNG does not affect the industries buying behaviour.
3. H0: Safety factor is taken into consideration while opting for a PNG connection.
Ha: Safety factor is not taken into consideration while opting for a PNG connection.
Research Methodology:
The plan for the research includes a typical Descriptive Research framework for actions. In order
to identify the market research to determine the factors and attitude towards PNG connection,
Quantitative as well as qualitative Research will be conducted as it is a sound principle of
marketing research to view qualitative and quantitative research as complementary rather than in
competition with each other.

Quantitative Research with cross sectional design category is descriptive in nature involving the
collection of information from any given sample of population elements only once and is
therefore appropriate in predicting the behaviour and to understand the effects of various market
determining factor inputs like availability, safety and many more.

Research Design:
Data Source: Primary data collected by visiting different Industries
Data Collection Strategy:
o Indirect Contact Paper/Pencil Survey& Existing Reports
o Direct Contact- Personal Interview & Telephone Interview
Sampling Plan:
o Sampling Unit-Industries will be our sampling unit.
o Sample Size-10
o Sampling Procedure-We would be using a Non-probability Convenience sample.
Research Instrument: Questionnaire
Scaling Technique: The scales used for the measurement will be: Nominal scale and
Ordinal scale. Nominal scale will be used to number the attributes included for easy
surveying while ordinal will be used as measuring the responses from both types of
surveys that is through qualitative and quantitative.
Data Analysis Strategy: Data will be analysed through MS Excel and SPSS software. Hence it
will provide accurate outcome to determine the various factors affecting business buying
behaviour of PNG from CGD companies
Expected Outcome: The Research is expected to have an outcome which will infer the factors
affecting the buying behaviour of the Industries towards PNG connections. The factors will be
studied and analysed through MS Excel and SPSS and factor reduction will be done through
which accurate outcome will be achieved. This outcome will describe proper scenario of the
business buying behaviour of PNG.

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