6

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836
APJMMR, Vol.3 (10), OCTOBER (2014), pp. 49-69

Online available at indianresearchjournals.com
AN E- PROCUREMENT USAGE ANALYSIS IN INDIAN

AUTOMOBILE INDUSTRY
DR. MERAJ NAEM*; DR. MOHAMMAD TARIQUE KHAN**;
DR. MEHBOOB UL HASSAN***
*ASST. PROFESSOR,
SCHOOL OF BUSINESS ADMINISTRATION,
AL DAR UNIVERSITY COLLEGE, DUBAI.
**ASST. PROFESSOR,
JAZAN UNIVERSITY,
SAUDI ARABIA.
*** PROFESSOR,
SCHOOL OF BUSINESS ADMINISTRATION,
AL DAR UNIVERSITY COLLEGE, DUBAI.
ABSTRACT
The desktop computing in the 1980s and 1990s served as catalyst to the reengineering
movement, the Internet and WWW can be considered as the catalyst for the radical change in
business context and business process viewpoint what Keen and McDonald term as eprocess perspective. (Kim & Ramkaran)
Globalization of market, increased competition, reducing gap between products in terms of
quality and price are compelling the industry to rethink about how to manage business operations
more efficiently and effectively. Since scope for improvement within the organization is
decreasing; the companies are looking for business activities beyond the organizations boundary
(SP Sarmah et al, 2005).
The purpose of this research is to analyze the E-Procurement usage in the supply chain
management of Indian Automobile Industry occurring between the buyer and its established
suppliers1.
A quantitative approach has been chosen for the purpose of this study as quantitative approach is
one which is based on numbers and statistics. The sampling tool adopted is the survey method
Questionnaire format for sampling and SPSS is the statistical tool for data handling.
In this study the particular case of the E-Procurement usage in the supply chain management of
Indian Automobile Industry occurring between the buyer and its established suppliers is to be
considered. Similar type of study has been conducted by various researchers internationally in
different context by applying case study method while this study is based on survey method
specifically in Indian context on the e-procurement of Automobile Industry where primary
samples were collected thru questionnaire method.
KEY WORDS: Procurement, e-procurement, e-supply chain, usage, automobile industry.

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Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

APJMMR, Vol.3 (10), OCTOBER (2014), pp. 49-69

AN E- PROCUREMENT USAGE ANALYSIS IN INDIAN

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

6. Arthur Andersen. .eProcurement: Elektronische Beschaffung in der deutschen Industries.

10. Automotive Component Manufacturing Association (2007), Engine of Growth Driving

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

65. John, G., 2001.Reality Returns. Supply Management, Issue: September.

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Sahay B.S. - Supply Chain Management (Macmillan, 1st Ed.)

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

Wirtz, B. W., 2001, Electronic Business, Gabler, Wiesbaden, 2001.

Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836

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