Luke Dormehl

004

005

AmazonDr. Andreas Weigend

2014

To make better decisions

004

010

[1]

The Quantified Selves016

020
022
024
026
028
029
032
036
040
044
047
049
052
055
059

[2]

The Match & the Spark064

069
073
077
080
083
086
088
091
092
098
101
105
108
110

[3]

Do Algorithms Dream of Electric Laws?114

118

121

184

125

187

128

189

131

192

134

195

136

198

138

199

140

203

143
145

147

Predicting the Future208

150
153
156

210
211
215

[4]

The Machine That Made Art162

218
220
226
229

165

234

167

238

: vs. 172
175

243

177

244

182

246

010

011

algorithms

Douglas Adams

Paul Virilio

algorithmisation

of life

Fast Company

25 GB

012

013

Bill Tancer

2009 Click: What We Do Online and Why It

Matters

reductive formula

cyberbole

big data

1960

Jacques Ellul

The Formula

techno-rationality

The Formula

Lewis Mumford

Harold Lasswell

will-to-order

technique

1930

014

IQ


The Quantifi ed Selves

[1]

Larry Smarr 2000

95 51

2
California Institute for Telecommunicationsand.Information

[1]

The Quantifi ed Selves

Technology

The Zone
Barry Sears

Netflix

017

018

The Quantifi ed Selves

[1]

Polar WearLink FitBits

BodyMedia

lactoferrin

2011

Crohns disease

bio-markers

019

020

The Quantifi ed Selves

[1]

Quantified Self

Wired

Gary WolfKevin Kelly

2000

Towards Digitally Enabled Genomic Medicine: A 10-Year Detective Story

of Quantifying My Body3

Mark Bowden 2012
The Atlantic

Ren Descartes

n = 1

data junkie

BedpostKevin

Conboy
Bedpost

021

022

The Quantifi ed Selves

Remembrance Agent

750

augmented reality intellectual

collectives9

[1]

FitBit

mass-customisation

9/11
body-hacking1980
Nautilus StairMaster

Sony

Walkman
8 1990
MIT

43
Vincent Dean Boyce

023

024

The Quantifi ed Selves

[1]

10 1960 1990

MicroserfsJPod

IP

Cookies

Hitchcocks Strangers on a Train Robert

Walker

William James 1890

The Principles of Psychology

11

Douglas CopelandX

Perez Hilton

Generation X

Gizmodo

025

026

The Quantifi ed Selves

[1]

algorithmic self

Quantcast

2006

Quantcast

Konrad Feldman

Quantcast

Quantcast

UCL

Facedeals

Quantcast

2013

027

028

The Quantifi ed Selves

[1]

Tesco

Amscreen

OptimEyes
Simon Sugar

12

Alvin Toffler
13 1980 The Third Wave

demassification

12

Mattersight
Mattersight
predictive behavioral routing

* Norbert
EliasThe Civilizing Process

Mattersight

029

030

The Quantifi ed Selves

14

Harmonisers

10
3

Promoters

20
1

Imaginers

10
1

Mattersight
Dr. Taibi Kahler
Process Communication 1970

Miniscript
1977

[1]

Thinkers

Rebels

5
1

Persisters

10
1

4
1

Mattersight

92%

47%
Mattersight
NASA

031

032

The Quantifi ed Selves

[1]

Gild Vivienne Ming

Kahler Communications

Robert

Wert

2013

Twitter

Gild

2011 Gild

Gild

Gild

Gild broad predictive modelling

Evan Campbell Smith 2008

26 Jade Domingues

15

Gild

033

034

The Quantifi ed Selves

[1]

LinkedIn

1960 AT&T

AT&T

15%

Lake Wobegon Stragety

Garrison

Keillor

Gild

Gild

Deep Blue

035

036

The Quantifi ed Selves

[1]

Garry Kasparov

Newsweek

Gild

16

Quora

Quora

Lord Kelvin

Gild

Charles Darwin

Francis Galton

17

Gild

2012

18

19

037

038

The Quantifi ed Selves

[1]

Knack

Guy Halfteck

Stephen Jay Gould 1981

The Mismeasure of Man

Knack

IQ

Knack Wasabi Waiter

20

Balloon Brigade

Knack

039

040

The Quantifi ed Selves

[1]

Walter

Isaacsons Steve Jobs iPhone

2013

22

21 topic extraction

Jiwei

Li

mile

DurkheimIan Hacking

1990 The Taming of Chance

041

042

The Quantifi ed Selves

[1]

75% Tal

Yarkoni 2010

23

25

2012

reductio ad absurdum Hunch

Timeline

80%

85%YouAreWhatYouLike

Like

deviantART.com

NASCAR

2013

24 TweetPsych

043

044

The Quantifi ed Selves

[1]

IF YOUVE DONE THE E-READING

26

CourseSmart

Richard Sennett
The Corrosion of Character

27

CourseSmart

CourseSmart

2013 CourseSmart
TEACHER KNOWS

28
CourseSmart

Charles Tejeda
C
CourseSmart 43

CourseSmart

CourseSmart

045

046

The Quantifi ed Selves

[1]

Taylorism

Grateful Dead

Frederick Taylor

Steven Levy 2011 Google In

1911 Principles of Scientific Management

the Plex

31

29

Slate

30

Googlegeist

50%

CourseSmart

Alvin Toffler

047

048

The Quantifi ed Selves

Barefoot Into CyberspaceBecky Hogge

35

[1]

32

100%

200%

fulfilment associates

36

33 Speed

34

1944

37

2013 Nara
decimated reality

aggregators38
Nara

049

050

The Quantifi ed Selves

[1]

Wagner USA

Nara

upwards mobility

ChardonnayChianti

Nara

Nara

Nara

cognitive capital

digital caste system

Nara

Nathan Wilson

mass-customisationcoded

discrimination

Flix Guattari

Nara

Eli Pariser

filter bubble

39

BP 2010

wagner

Richard Wagner

40

051

052

The Quantifi ed Selves

[1]

5%

differential pricing

TwilightThe

41

Hunger Games

scavenger

class

Avaya

Corporation

5%

)
2012

42

emotion sniffing

053

054

The Quantifi ed Selves

[1]

Microsoft Research

Netflix

66%

93%43

44

Joseph Turow

1/250

Burberry 2000

45

Mark Hansen
Digitizing the Racialized Body, or the Politics of
Common Impropriety

visual signifier

055

056

The Quantifi ed Selves

[1]

46

dividuals

Gilles Deleuze

Flix GuattariA Thousand Plateaus

Quantcast

Steven Poole
2013 The

Digital Panopticon

49

Jeremy Bentham

47

Wired Chris Anderson

society of control48

The Long Tail

057

058

The Quantifi ed Selves

[1]

50

53

Jacques Ellul

The Technological Society

1960

51 Fred Turner

52

Jacques Lacan

Sherry Turkle

54

selves as windows

1995 Life on

2013

ScreenWired

Pfizer EMD Serono

059

060

The Quantifi ed Selves

[1]

Rosa Parks 1955

55

- John Cheney-Lippold

placeholders
2040

56

061

062

The Formula: How Algorithms Solve All Our Problemsand Create More by Luke Dormehl
Copyright Luke Dormehl 2014
First published by WH Allen, an imprint of Ebury Publishing.A Random House Group Company.
Complex Chinese Translation copyright 2015
by Briefing Press, a Division of AND Publishing Ltd.
All rights reserved.

In Action

Luke Dormehl

Briefing Press
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