Professional Documents
Culture Documents
1. Introduction
2.Product
3.Marketing Strategy
4.Pricing
5.Placement
6.Promotion
DAMAS Shoes
Submitted To:
Mr. Shahid Nawaz
Submitted BY:
1. Introduction:
M. Arslan Khan
Umair Bin Shafiq
Abdul Rauf
Ghulam Muhammad
Syed Farjad Ali Bukhari
Ali Haider
Mission:
To satisfy our customers with premium quality products
Vision:
2. Product
Product:
Ladies foot wear
Brand Name:
DAMAS shoes
Brand Slogan:
Design to move you
URL:
www.damasfootwear.com.pk
Colour:
Red
Rose gold
Grey
silver
Sign + Symbols:
DAMAS Shoes
Logo:
Brand mantra:
Style, fashion, comfort
3. Market strategy
Relationship strategy:
We use relationship strategy to market the product. We got a very
good response from our family, friends and colleagues.
Relationship marketing is a facet of customer relationship
management that focuses on customer loyalty and long-term
customer engagement rather than shorter-term goals like
customer acquisition and individual sales. The goal of relationship
marketing (or customer relationship marketing) is to create
Push marketing:
Push marketing is a promotional strategy where businesses
attempt to take their products to the customers. The term push
stems from the idea that marketers are attempting to push their
products at consumers. Common sales tactics include trying to
sell merchandise directly to customers via company showrooms
and negotiating with retailers to sell their products for them, or
set up point-of-sale displays. Often, these retailers will receive
special sales incentives in exchange for this increased visibility.
4. Pricing
The strategy we use for pricing was penetration strategy to sale
our product as our target customers were students so we offer
and ensure to deliver products having optimum quality at
minimum prices.
Income statement
Sales
32,000
(64*500)
(64*450)
Operating profit
3200
Operating expense
Advertisement
Carriage
(1800)
1,500
300
Net Profit
1400
5. Placement:
Buyers look for our product at university. Our product was
available to customer on easy access to our stalls, where we
deliver them our products in timely and friendly manner.
6. Promotion:
TV commercials
pamphlets
panaflex