livingstondaily.

com
Print, Digital, Mobile

Multi-platforms
marketing
experts

Media
Kit

Reach, Engage, Activate

Livingston Daily
Press & Argus,
a trusted brand of
michigan.com,
Michigans Largest
Media and Marketing
Company.

WHO WE ARE
Livingston Daily Press & Argus is a multimedia
marketing solutions company with a rich history of
serving Livingston County families and businesses since
1843.
As the areas news leader, we deliver award winning
journalism and information in print, digital, social and
video platforms by enhancing the lives of our readers
and contributing to the business success of our
customers.
Livingston Daily Press & Argus is a full service media
company that provides time-tested and effective
emerging business solutions.
Livingston Daily Press & Argus a trusted brand of
michigan.com, Michigans Largest Media and Marketing
Company. We combine the largest news and
information audience in the state with the top multiplatform marketing experts to provide you with a single
partner with one purpose, to help your business grow.
Connecting with engaged audiences for 100+ years

Established in 1843

Audience profile
Print Daily or Sunday
Average Issue in past 30 days

Household Income
$100,000 +
$75,000 +
$50,000 +
$35,000 +

Adults 18 - 34
Adults 18 - 49
Adults 21 - 49
Adults 25 - 54
Adults 35 or older
Adults 50 or older

Target
%
24.4%
58.3%
54.6%
57.4%
75.6%
41.7%

37% Children in the

Home

Target
%

Age

Female

57.3%
Male

42.7
Homeowner

81.4%

Source: Scarborough Feb 2013 - Jan 2015;

US Census Bureau Mar 2015

Target
%
40.2%
50.1%
58.7
80.5%

Under age 2
Age 2 - 5
Age 6 - 11
Age 12 - 17

8.5%
15.8%
31.1%
31.8%

Michigan Homeownership Rate: 72.1%

Livingston County Homeownership Rate: 85.1%
State Median HH Income: $48,411
Livingston County Median HH Income: $72,359

Circulation
COVERAGE AREA MAPS

Multi Media
Breaking news and up to the minute updates
in print, on mobile devices
and on the web.

DAILY NEWS THAT

GOES WITH YOU.

RSS
Feeds

Mobile

Email Twitter Facebook

Alerts

REVISED: 5/14/15

LivingstonDaily.com
Over 1 million page views
6 Month Average
(per month)

1,351,980
Monthly Page Views

6.8
Page Views per

Visit Unique Visitor

Twitter:
3,665
Facebook:
10,454

Time Spent
on Site:
Desktop:
10.76 minutes
(snap shot 5/4/15)

Mobile:
3.86 minutes
(snap shot 5/4/15)

192,405

Unique Visitors

316,214
Monthly Visits

27,634
Social Visits
6 Month Average

Source: Omniture, November 2014-April 2015;

REVISED: 11/7/14

DIGITAL PRODUCT OFFERINGS

Digital Ads

Multi-Position/Multi-Size
In-Banner Video
Photo Galleries
Expandable Push down
Animated Media
Rich Media
Sponsorship Buttons
Weather Widget

Strategic planning
& research
Marketing intelligence
Digital Marketing
Social Media Marketing
Search engine optimization
Search engine marketing
Campaign optimization
Audience targeting
Creative services
Web design & development
Content development
Access to a creative team of
professional artists with full scale ad
and video production capabilities.

Certified Experts in Local

Search Advertising
One of only 26 Google
Premiere SMB Partner
We have one of the nations largest staff of
certified PPC specialists.
Our proprietary platform tracks conversions
and automatically updates bids across
multiple keywords, campaign types and
ad groups to optimize your campaign. We analyze your competition
and provide compelling ad copy and recommended offers to drive
clicks.
We will build relevant landing pages or proxy sites to drive
visitor conversions, building leads and new customers for your
business.
Clients can track and monitor campaign performance through our
comprehensive reporting dashboard, which includes key
performance metrics and campaign insights as well as the ability to
review and listen to campaign phone calls.

Press & Argus audience solutions, enhanced by Yahoo!s digital

reach and extensive audience targeting capabilities, provide
powerful and effective reach, targeting, and results that deliver
the right audience at the right time with the right solution.
THIS PARTNERSHIP WILL:
Improve campaigns
Target consumers by geography
effectiveness.
and demographic .
Extend campaign reach of
Meet goals and increase ROI.
local consumers .

PRINT PRODUCT & SERVICES

Retail Display
Advertising
Classified
Advertising
Sunday TMC
(Total Market Coverage)

Special Section &

Niche
Publications
Premium Ad
Positions
Advertorials
Spadea
We-Print Inserts
Pre-Print Inserts
Commercial
Printing
Ad Notes
and much more

Events and Promotion Sponsorship

Opportunities are Available

SPECIAL SECTIONS &

NICHE PUBLICATIONS

Festival Guides
Active Livingston
Shop Livingston
City Guides

Auto Preview
Gift Guides
Chamber of Commerce
Directories
Car Care
And more

Special sections appear in tab, broadsheet, magazine and pony tab sizes

CONTACT US
Livingston County Daily Press & Argus
323 E. Grand River
Howell, MI 48843

517 548-2000
Classified Adverting:

Report a News Item:

Retail Display Advertising:

Business Office:

888 999-1288
517 548-2000

517 548-2000
517 548-2000

Customer Service
Home Delivery:

888 840-4809

Publisher
Executive Editor

Susan
Rosiek

srosiek@michigan.com

(248) 926- 2202

Director of Sales
& Marketing

Jani
Hayden

jhayden@michigan.com

(248) 408-9501

Retail Advertising
Manager

Lisa
Vernon

lvernon@michigan.com

(517) 548-7060

Managing Editor

Mike
Malott

mmalott@livingstondaily.com

(517) 548-7125

Contact us to obtain a customized advertising solution, rates, or list of services.