Professional Documents
Culture Documents
Fall 2008
MGT301- Principles of Marketing (Session - 2)
► Immediate response
► Customer relationship building
► Assists client prospecting (Correct)
► Greater product access and selection
► Sales promotions
► Advertising
► Kiosk marketing (Correct)
► Public relations
► Kiosks (Correct)
► TV monitors
► The internet
► Cell phones
► Advertising
► Direct marketing (Correct)
► Public relations
► Personal selling
► Straight commission
► Straight salary
► Salary and commission
► Commission and bonuses (Correct)
► Territorial (Correct)
► Customer
► Complex systems
► Matrix
► Information
► Manipulation
► Communication (Correct)
► Interpretation
► Hypermarket (Correct)
► Department store
► General merchandise retailer
► Discount store
► Provide transportation
► Handle high turnover products (Correct)
► Carry a wide variety of products
► Provide a wide range of services
► Retailer (Correct)
► Wholesaler
► Broker
► Producer
► Short-term commitments
► Long-term commitments (Correct)
► Expensive resource commitments
► Only minor commitments
► Sales targets
► Bad publicity
► Stock levels
► Competitor reactions (Correct)
► Functional
► Seasonal (Correct)
► Annual
► Credit
► F.O.B. destination
► FOB price (Correct)
► Geographic price
► Base-point price
► Trade
► Cumulative
► Noncumulative
► Cash (Correct)
► Demand-oriented
► Cost-oriented
► Experience curve
► Competition-oriented (Correct)
► Value-based
► Fixed cost
► Cost-based (Correct)
► Skimming
► Return on investment
► Profit maximization
► Market share
► Survival (Correct)
► Social class
► Opinion leader
► Reference group
► Family (Correct)
► Product
► Political (Correct)
► Price
► Promotion
► Insurance company
► Financial intermediary
► Marketing services agency (Correct)
► Physical distribution firm
► Marketing objectives
► Strategy planning (Correct)
► Marketing activities
► Corporate strategies
Answer :
Pull Marketing
A promotional strategy that calls for spending a lot on advertising and consumer
promotion to build up consumer demand pull marketing. For example if consumer will
ask their retailers for the product, the retailer will ask the wholesalers and wholesalers
will ask the producers.
Answer:
Direct marketing consists of direct communication with carefully targeted individual
consumers to both obtain an immediate response and cultivate lasting customer
relationship, with no intermediary levels and is also called one to one marketing. It has
been hailed by some marketers as “marketing model of the next millennium”.
Advantages
It brings so many benefits to both Buyer & Seller which are as follows.
Answer:
Salespeople act for a company and perform following tasks.
Prospecting of new business,
Communicating with potential and existing customers;
Servicing customers and information gathering.
Help business customers and find ways to economize