Professional Documents
Culture Documents
IV.
market in many airports in Europe, Africa, US, Singapore and Hong K ong
TPI has 39 service stations located in Metro Manila and as far south as Lucena
and further north in Tarlac. It has also established 200 LPG outlets in Metro
Manila.
The retail and industrial business accounts for 85 percent of its entire earnings
V.
Inc.
TPI allocated $30 million for an expansion program that would include 20
VI.
anchored on the quality of their products and service they offer to customers.
Statement of the Problem
How will TPI ensure its survival in the Philippine market, given the different
environmental forces in the country such as a seemingly saturated market with wellentrenched players and a deregulated oil industry?
Statement of Objectives
Long Range
- To be one of the well-entrenched players in the oil industry in the
VII.
2002.
To open 100 service stations by 2003
Short Range
-
To increase its market share in the oil industry (by how many %, by
when?)
SWOT Analysis
VIII.
Strengths
Weaknesses
All
stations
have
standard -
and
gasoline
prices
in
services
Offers wide variety of products
Established more than 200 outlets in
Metro Manila
A strong player world-wide in the
than
locally
refined
products
Doesnt have their own oil refinery in
the Philippines
A new player in the oil industry in the
Europe
Philippines
Opportunities
Well-entrenched competitors
There are 181 new players that
P36
2001
The oil refineries of the Big 3 control
billion
terminals,
-
Threats
for
storage
service stations
Aviation fuel
new
import
facilities
market
in
and
the
are
economies
of
developing
-
countries
IX.
X.
Disadvantages
- costs high capital investment
complications
risky
because
of
government
- time consuming
fuel
industry
in
countries
will be wasted
the
operations
in
aviation industry
- has a prospected client which is
NAIA
XI.
Decision Statement
After careful deliberation and thorough analysis of the alternatives, the group
selected ACA#2 which is to design strategic actions to communicate the companys
products to potential customers as the most beneficial solution to resolve the
companys problem.
ACA#2 was chosen because compared to ACA#1 and #3, it is the most
effective way to achieve the companys objectives which are to become one of the
well-entrenched players in the oil industry in the Philippines, recover the incurred
losses of the company, open more service stations and to increase their market shares
XII.
XIII.
XIV.
Other Problems
XV.
Recommendations
1.