1.

Which of the follow categories does your business

operate within?
Fashion and beauty
Electronics and technology
Home and furniture
Toys, kids and baby
Grocery
Pharmaceutical
Movie, music and games
Books and publications
Food and beverages
Virtual goods
Other (please specify)

2. Does your business employ e-commerce?

No, Ive never used e-commerce before, and I do not plan to do so
No, Ive never used e-commerce before, but I am thinking of trying
Yes, I use e-commerce as one of my distribution channels, and I sell through
established platforms (i.e. ebay, taobao, yahoo auction, esty)
Yes, I use e-commerce as one of my distribution channels, and I run my own
website
Other (please specify)

3. Does your business employ m-commerce?

No, Ive never used m-commerce before, and I do not plan to do so
No, Ive never used m-commerce before, but I am thinking of trying

Yes, I use m-commerce as one of my distribution channels and the platform I use
provides a mobile browsing version
Yes, I use m-commerce as one of my distribution channels, and my website has a
mobile browsing version
Yes, I use m-commerce as one of my distribution channels, and I have my own
mobile application
Other (please specify)

4. From 0 100, please rate how willing you are to employ

e-commerce (if you have already done so, please rate how
satisfied you are towards e-commerce)

*5. From 0 100, please rate how willing you are to

employ m-commerce (if you have already done so, please
rate how satisfied you are towards m-commerce)

6. Why did you choose to employ m-commerce as one of

your distribution channel?
(Please go to the next page if you HAVE NEVER USED mcommerce)
International market access
Low set up cost
Convenient payment system
Flexibility in layout and interface
Integration with online social media marketing plans
Higher cost efficiency

Other (please specify)

7. What would be the perceived benefits if you could sell

your goods using mobile channels?

(Please go to the next page if you HAVE USED mcommerce)

International market access
Low set up cost
Convenient payment system
Flexibility in layout and interface
Integration with online social media marketing plans
Higher cost efficiency
Other (please specify)

8. What is (are) the drawbacks of m-commerce from your

viewpoint?
Security concerns
Lack of IT resources
High set up costs
Mobile websites / apps are slow and difficult to use
Target customers do not use m-commerce
Other (please specify)

9. Where is your business mainly operated?

North America

South America
Europe
China
Hong Kong
Southeast Asia

Rest of the world

*10. Where do your customers mostly come from?

North America

South America
Europe
China
Hong Kong
Southeast Asia
Rest of the world