SWOT

Analysis of

Presented by: Jeet, Dhanya, Subi, Saif

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

INDEX

Celebrities Rain @ Radio Mirchi

Brief history of 98.3 Radio Mirchi
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Methodology
Sources for Information/ Bibliography
Created by Jeet. Contact: jeet.kabasi@rediffmail.com

Celebrities rain
@

Salman Khan

Kareena Kapoor
Ranbir Kapoor

Katrnina Kaif
Sunil Shetty

Rani Mukherji
Jacqueline & Ritesh

Kunal Kohli
Aamir Khan
Priyanka & Harman
Bappi Lahiri
Kailash Kher

Ajay & Bipasha

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

More Celebrities

Shilpa Shetty

Shahid Kapoor
Soha Ali & Emran
Uday
Chopra

Shah Ruk Khan

Vivek
Oberoi

Sonam Kapoor

Deepika & Farhan

Asin Thottumkal
Genelia & Fardeen

Mallika Sherawat Tabu

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History
The original avatar of
Radio Mirchi was Times
FM. Radio Mirchi began
operations in 1993 in
Indore
It is owned by the
Entertainment Network
India Ltd (ENIL), which
is one of the
subsidiaries of The
Times Group
Created by Jeet. Contact: jeet.kabasi@rediffmail.com

Clarifying
the
meaning of
SWOT

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

STRENGTHS
Leading FM station with 52%
market share in listener-ship
Most favoured station on road (IN
CAR LISTENING RESEARCH)
conducted every fortnight in Delhi
Popular amongst youth via College
fests of various B-Schools
Presence in 33 cities and 6 metros
attracts national level advertisers

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WEAKNESSES
Listeners get irritated due to
high commercial breaks
Long queue as compared to
other FM stations for connection
via telephone
Inadequate penetration in
Indian Market

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

OPPORTUNITIES
Satellite and Internet radio
Broadcasting news show
International Market
reachable at ease
International Stations

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

THREATS
Other Private stations like
Fever 104 FM, 93.5 Red FM,
92.7 Big FM, 104.8 Meow
Retaining of RJs getting
tougher
More innovation in
competitors

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

METHODOLOGY
Research was conducted through
the following:
Individual Radio Systems
Internet Portals
Magazines
Blogs
All the above served as primary as
well as secondary data
Created by Jeet. Contact: jeet.kabasi@rediffmail.com

Information Sources
Exchange4media
www.radiomirchi.com
Pitch and 4Ps B&M Magazines
www.enil.co.in
http://radiomirchifan.blogspot.com/
www.youtube.com

Created by Jeet. Contact: jeet.kabasi@rediffmail.com

Stay Tuned to

Presentation
dekhne wale
always khush
Created by Jeet. Contact: jeet.kabasi@rediffmail.com