Marketing Area

Open House
17 March, 2015

List of Electives
Marketing Electives for Core MBA Program Year 2015-2016
Trim

IV

Electives

Faculty

Consumer Behaviour
Marketing Research
Sales Management
Integrated Marketing communication
Digital Marketing
Services Marketing
Distribution

Neeta Acharya
Visiting Faculty
Sreeram S
Hufrish Majra
Gaurav Thapar
Neeta Acharya
Sreeram S

Brand Management

Amit Bhadra

International Marketing
Sales Management
Marketing of Financial Services

Hufrish Majra
Amit Bhadra
Sreeram S

Brand Management
B2B Marketing
Marketing Strategy (0.5)
Media Planning ( 0.5)
Customer Relationship Management

Neeta Acharya
Sreeram S
Visiting Faculty
(Visiting Faculty) L V Krishnan
Gaurav Thapar
Visiting Faculty

Pricing Strategy (0.5)

Social Marketing

Visiting Faculty
Meena Galliara

Marketing for Entreprenuers

Marketing Engineering (0.5)
Innovations in Marketing
Sales Promotion
B2B Marketing
Rural Marketing

Gaurav Thapar
Visiting Faculty
Rajan Saxena
Sreeram S
Amit Bhadra
Visiting Faculty

Retail Marketing

VI

Course Offerings
Electives
Consumer Behaviour
Pricing Strategy (0.5)
Marketing Research
Sales Management
Integrated Marketing communication
Services Marketing*
Brand Management*
Distribution
International Marketing
Retail Marketing
B2B Marketing
Marketing Strategy (0.5)
Marketing of Financial Services
Media Planning ( 0.5)
Digital Marketing
Customer Relationship Management*
Marketing Engg (0.5)
Social Marketing
Innovations in Marketing
Sales Promotion
Rural Marketing
Marketing for Entrepreneurs

Acronym
CB
PS
MR
SM
IMC

SERM
BM
Dist
IM
RM
B2B
Mstrat
MFS
MP
Dig
CRM
MENGG
Social
IIM
SP
RLM
MENT

Advisable for concentration

Marketing Research
Brand Management
Services Marketing
Sales Management
Marketing Strategy
Consumer Behaviour

Mapping of industries/roles to courses

Industry/
Job
Profile

Sales
Manager

Relationship/Acc
ount Manager

Brand Manager/
Product Manager

FMCG

Dist, SP,
RLM, RM,
CRM

RM, Dist, SP, CRM,

Dig

IMC, Dist, SP, PS,

Dig, IIM, IM,
MENG

Consumer
Durables

Dist, PS, B2B Dist, CRM, PS, RM

RM, CRM

IMC, MP, Dist, SP,

PS, Dig, IIM, IM,
MENG

Telecom

Dist, B2B,
RLM, Dig,
CRM

Dist, B2B, CRM, PS,

Dig

IMC, IM, Dist, SP,

PS, Dig
RLM, IIM, MENG

BFSI

Dist, MFS,
B2B,CRM,
RLM

Dist, MFS, B2B,

CRM,

IMC, IM, Dist, PS,

Dig, IIM, CRM, MFS,
MENG

Media/Adv
ertising

IMC, Dig, MP, IMC, MP, Dig, CRM,

IM,

IMC, MP, Dig, CRM,

IM,
MENG

Mapping of industries/roles to courses

Industry/Job
Profile

Sales
Manager

Relationship/A
ccount
Manager

Brand
Manager/
Product
Manager

IT

B2B, Dist,
Dig , CRM,
PS

B2B, Dig, CRM,

PS

IMC, MP, Dig,

CRM, IM,
MENG

Capital Goods

B2B, Dist,
CRM, PS

B2B, Dig,
CRM,PS

IMC, MP, Dig,

CRM, IM,
MENG

Market Research

IMC, MP, Dig, PS, RLM, CRM, MENG

Consulting

B2B, PS, IM, CRM, RLM, Dig, MENG

Retail

RM,

Entrepreneurship

MENT, CRM, Dig, Dist, B2B

PS, SP, Dig, CRM, RLM,

IMC/MP

Contacts
Name

Email Id

Phone

Remarks

Amit Bhadra

Amit.bhadra@nmims.edu

42355858

Please take appointments

over phone or email

Gaurav
Thapar

gaurav.thapar@nmims.edu

42355857/
9892704440

Please take appointments

over phone or email

Hufrish Majra

hufrish.majra@nmims.edu

42355856

Available on weekdays
between 2 to 2.45 pm; Other
times please take
appointments over phone or
email

Neeta
Acharya

neeta@nmims.edu

42355854

Available on weekdays
between 2 to 2.45 pm; Other
times please take
appointments over phone

Sreeram S.

sreeram.s@nmims.edu

42355827

Please take appointments

over phone or email.