Preference for amusement park in

Manipal
By group IX

Anooj

Balachandra
Prabhu

Chandrakanthi

Shatrudra

Saurabh
Priyadarshi
Statement of the problem

Manipal is the education town, majority of the population is comprised of students.

Manipal has all the facilities to nurture knowledge, but lacks in entertainment and
recreation facilities. Students shuttle to Mangalore every now and then not just to
get away from their busy schedule, but also to fulfill their needs which the Manipal
town does not provide. This will result in time consumption and increase in
transportation cost. Udupi which is of nearest vicinity to Manipal caters to the basic
needs of the student.

Objectives

➢ To determine the benefit of building Amusement park in Manipal.

➢ To know the demand for amusement park in Manipal.
➢ Consumer preference towards the amusement park.

Research design

Title
“Preference for amusement park in Manipal”

Sample design
Target population: residents of Manipal and Udupi

The population in this area is heterogeneous, as there various groups in the

universe where their taste like students, employees, localites

Sample Size: 100

Sample size has been calculated as follows

When we go for a sample study, we select a sample of adequate size so that we can
control the sampling error which might have been crept in while collecting a sample.

In an experiment all variables are ideally held constant and then the independent variable
is manipulated and changes in the dependent variable are measured. However, it is not
possible to keep sampling error, absolutely constant. This means that there may be
difference in observation in the dependent variables. The point at which it is decided to
reject the chance explanation and attribute responsibility for the difference to the
independent variables. The point at which it is decided to reject the chance explanation
and attribute responsibility for the difference to the independent variable is called the
significance level. Here, we have taken a significance level of 0.13. it means that we are
accepting that if the experiment is conducted, then on the 13% of the occasions the
observed difference might be expected to occur but chance and we are 95% confident that
the difference found is not the product of chance. Respect to the estimates concerning the
population parameters. It means that acceptable error e = 0.13.
Sample size:

At 95% level of confidence, precision value=0.13, total population is considered to be

Z=95%
n=99
e=0.13
 S.D= Range of population
6
Range = difference between highest and lowest score

Range =5-1
=4
S.D= 4/6
= 0.67

= 99
Sampling Error:
In any study involving the sampling process there would be a certain amount of
inaccuracy in the data collected. This inaccuracy is termed as sampling error.
Hypothesis: Experimental Research
It forms the basis of psychological research. The main purpose of this is to establish a
cause and effect relationship. The defining characteristics of experimental research are
active manipulation of independent variables and the random assignment of participants
to the conditions which represents these variables.

Type of Sampling: Convenience.

Nature of the project: Descriptive Research.

Tools and technique

Source of data:

Primary data: Response about the preference and other details regarding to
amusement park is collected with the help of questionnaire, It’s a field research
Here we’ll be distributing the questionnaire to the populations of Manipal in order to
collect the details about each person’s view regarding the amusement park. Which
will represent entire population.

Secondary Data: Magazines, website etc

Techniques: graphs, tables, chi square.

Research Question
1. Does family income influence the preference for setting up of
Amusement Park
2. Does family income influence the services and rides preferred
by public
3. What factors will attract consumers towards amusement parks
rather than other entertainment areas?
4. Will the amusement park be capable of attracting consumers
for their visit again?
5. Does profession of individual matter types of ride?
6. Does profession matter to the type of entry desired?
7. Does annual income matter the type of entry desired?
8. Does profession of individual matter to the amount spent in
amusement park?
9. To find out the most preferred location for setting up of
amusement park?
10.To find out the type of entry desired
11.
Questionnaire
1. Age
2. Gender
3. Occupation
4. Do you like to have an amusement park set up in Manipal?

Like very much

Like somewhat

Neutral

Dislike somewhat

Dislike very much

Below 2 lakh
5. Family income
2-3lakh

3-4 lakh

4 & above
6. How do you like to
spend holidays

(1 most preferred and 5 being least preferred)

Beach

Garden(parks)

Recreation

Movie

Restaurant

7. Have you ever been to amusement park before? Yes/no

8. When do you like to visit amusement park?

(1 most preferred and 5 being least preferred)
Weekends

Government holidays

Vacation
 Working Days

During examination

9. With whom do you like to visit the amusement park?

(tick most appropriate)
Friends

Family

10.Type of entry desired

(1 most preferred and 3 being least preferred)
Pay per ride

Entry fee excluding ride

charges

Entry fee including ride

charges

11.How much would you like to spend for amusement park?

<200

200-500

500-700

700-900

900>

12.Where would you prefer amusement park in Manipal?

(1 most preferred and 4 being least preferred)
Perampalli (blue waters)

Manipal lake

End point

NH 17 (ashirwad theater)

13.Rate the following based on their importance

 (1 most preferred and 6 being least preferred)

Varieties of rides

casino

Shopping

Food court,

Cinema hall

Gaming zone