UNIVERSITI TEKNOLOGI MARA

COURSE INFORMATION

CODE

ENT 300/ETR 300

COURSE

FUNDAMENTALS OF ENTREPRENEURSHIP

LEVEL

DIPLOMA/DEGREE

CREDIT UNIT

CONTACT HOURS :

PART

PART 5/6

COURSE STATUS :

ELECTIVE

PRE-REQUISITE

NONE

1.0

COURSE OUTCOMES
At the end of the course students should be able to:

2.0

1.

Identify, recognize and relate the concepts and roles of entrepreneurship.

2.

Understand, describe and discuss business plan format and content.

3.

Prepare and demonstrate the knowledge and skills in business planning to the
benefit of the new venture.

COURSE DESCRIPTION
This course provides an overview of the requirements for launching an entrepreneurial
career and starting up an entrepreneurial venture. After an appreciation of the concept of
entrepreneurship, students will be exposed to the critical role of opportunity recognition
and evaluation. The course also shed light on the entrepreneur as the main success

Fakulti Pengurusan Perniagaan

Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
(Keusahawanan)
Hak Cipta Universiti Teknologi MARA

Tahun Semakan: 2014

factor in the new venture formation and development. The central focus of the course is to
prepare the students with the essence of entrepreneurship and business planning skills
that is essential for the success of new ventures.

3.0

SYLLABUS CONTENT
No.

Topic

1.0

Introduction to Entreprenuership

2.0

Entrepreneurship behavior & competencies

3.0

Creativity and innovation

4.0

Business opportunity

5.0

Business entities and formation

6.0

Business regulation and support system

7.0

Business plan

8.0

Marketing plan

9.0

Operation plan

10.0 Organisation plan

11.0 Financial plan

Fakulti Pengurusan Perniagaan

Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
(Keusahawanan)
Hak Cipta Universiti Teknologi MARA

Tahun Semakan: 2014

5.0

ASSESSMENT
5.1

Continuous Assessment
Mid-term examination

50%
15%

Group Segment

5.2

Written Report

20%

Presentation

10%

Progress Report

05%

Final Examination
Total

6.0

50%
100%

MAIN TEXTBOOK
UiTM Entrepreneurship Study Group: Fundamentals of Entrepreneurship : Pearson
Prentice Hall, 2004 Petaling Jaya, Malaysia.

7.0

REFERENCES
7.1

Zimmerman, T.W and Scarborough, Essentials of Entrepreneurship and Small

Business Management, 2nd Edition, Prentice Hall, New York, 1997.

7.2

MEDEC, Asas Keusahawanan, Shah Alam : Biroteks, ITM, 1990.

7.3

El-Asker, Ahmad A.F, The Islamic Business Enterprise, London : Croom Helm,
1967.

7.4

McLanghlin, Harold J. Building Your Business Plan A Step by Step Approach,

New York : John Wiley & Son, 1984.

7.5

Timmons, J.A., Smollen, L.E, & Dingee , Jr, A.L.M . New Venture Creation , A Guide
to Entrepreneurship , 2nd Edition, Homewood, lll : Richard D. Irwin, Inc. 1985.

7.6

Damian Ryan and Calvin Jones (2012). Understanding Digital Marketing: Marketing
Strategies for Engaging the Digital Generation. 2nd edition. Kogan Page Limited.
UK.

7.7

Fang Zhao (2008). Information Technology Entrepreneurship and Innovation. IGI

Global Publication. US. Schroeder, Christopher M. (2013). Startup Rising: The
Entrepreneurial Revolution Remaking the Middle East. Palgrave Macmillan.

7.8

Suruhanjaya Syarikat Malaysia (SSM) http://www.ssm.com.my/

Fakulti Pengurusan Perniagaan

Ijazah Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
(Keusahawanan)
Hak Cipta Universiti Teknologi MARA

Tahun Semakan: 2014