Professional Documents
Culture Documents
Submitted By:
V.K. Agarwal
Zonal Manager, Aurangabad
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2
CONTENTS
CHAPTER PAGE
PARTICULARS
NUMBER NO
Executive summary 03
CHAPTER
About Marathwada 04
NO 1
CHAPTER
About WSB 07
NO 2
CHAPTER
Data analysis and results 17
NO 3
CHAPTER
SWOT Analysis
NO 4
CHAPTER Recommendations and
21
NO 4 suggestions
Land utilization statistics
Annexure i 22
cotton in Marathwada
Area/production/yield
Annexure ii 22
figures of 2006-07
Area/production/yield
Annexure iii 22
figures of 2007-08
Area/production/yield
Annexure iv 23
figures of 2008-09
Annexure v Rainfall data Marathwada 24
Cost benefit analysis of
Annexure vi 24
2007-10
Cost benefit analysis of
Annexure vii 25
2010-13
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Executive summary
The project was aligned to develop marketing plans for WSB in cotton
crop for three years in Marathwada region in terms of cost benefit
analysis comparable to last three years work done by coromandel
international limited. So the task is to see the last year sales,
development activities etc and to compare with the expected sales,
development activities. Moreover what innovative techniques will be
used for achieving expected sales growth. We have to also keep this
fact in mind that ultimately goal of financial growth will be achieved.
About area
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Marathwada:
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This area economy highly dependable on agriculture and major crops
grown in this area are Cotton, Soyabean, Jowar, Miaze, Bajra, Tur,
Gram and vegetables. Moreover in horticulture crops sweet orange,
banana, sugarcane and very less area covered under grapes as well.
For irrigation people are mainly dependent upon rain water. Though
net sown area in this region is 48.15 lac hac. Out of which net irrigated
area is 6.39 lac hac. But in actual taotal capacity of the area is 70.12
lac hac for sowing and 7.91 lac hac for irrigation.
6
The situation of rainfall in the present year 2009-10 can be easily
predict out from the rain fall data till November 2009.
June To
October - 2009 Nov-09 June To November - 2009
June To
Normal Actual Normal Till Normal Actual Sept
Rain Rain Rain Previou Progressive Rain Rain % To Normal
District Fall Fall Fall s Day Total Fall Fall Normal Rainfall
Jalgaon 702.4 583.9 20.3 128.3 128.3 722.7 712.2 98.5 663.3
A'bad 675.3 553.5 19.3 135.5 135.5 694.6 689 99.2 623.6
Jalna 688.1 564.1 22.2 64.1 64.1 710.3 628.2 88.4 634.1
Latur 788.6 526.4 25.4 24.3 24.3 814 550.7 67.7 725.3
Nanded 943.8 509.9 15 39.8 39.8 958.8 549.7 57.3 882.9
Parbni 776.7 616.2 19.1 36.1 36.1 795.8 652.3 82 721.7
Hingoli 884.8 603.1 20.6 52.2 52.2 905.4 655.3 72.4 838.5
Buldhana 713 630.8 23.2 106.7 106.7 736.2 737.5 100.2 668.1
1044.
state avg 1175.3 957.4 21.5 87.3 87.3 1196.8 7 87.3 1109
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About Product
Water soluble fertilizers are the fully soluble fertilizers in soluble form.
These are the fertilizers with low salt index and have high contents of
primary nutrients. They are different from conventional complex
fertilsers in various aspects . some are as under:
W a te r S 8
Different grades of water soluble fertilizers of Coromandel
International Limited
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Mode of application of water soluble fertilizers are:
Water S
There occurs a need for water soluble fertilisers because of the various
limitations of soil application fertilisrers. Various plant factors like root
inactivity, damage, insect pest infestation and disease etc. And the
only possible solution for the above mentioned problems are use of
water soluble fertilisers.
o Immediate results
Fertiga
o Prolong bloom
o Increase crop yields
o Increase storage life of food crops
o Boost growth during dry spells
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o Increase cold and heat tolerance
o Increase pest and disease resistance
o Maximize plant health and quality
o Help the internal circulation of the plant
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Various grades of water soluble fertilisers for Coromandel
International Limited
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Advantages of Gromor Spray 19.19.19
13
G
Gromor Spray-K (13.0.45)
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Potassium in physiological processes
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• Rich Source of Potash and Sulphur.
• Most effective source of supplying K to Chloride sensitive crops
like Fruits, Vines, Tobacco, Potato Veg. etc.
• Good to enhance the quality and shine of the crops
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Vegetative / new flush Gromor Spray □ Enhanced flowering
emergence/Flowering 19.19.19 □ Provides balanced nutrition
Stage to crop during growing phase
Flowering /fruit set Gromor Spray K □ Acts as flowering & fruiting
stage 13.0.45 booster
□ Promotes flower bud
opening and fruit set
□ Increases the crop
resistance to pests
and diseases
□ Satisfies hidden hunger
of potash in crops
Fruit development Gromor Spray SOP □ Increases the size of the fruit
Stage 0.0.50 □ Satisfies the hidden hunger
of potash in crops during fruit
development
□ Increases the shining,
quality and shelf life of fruit crops
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Data Analysis & Results
As there are many water soluble grades available in market, so just for
assumption I am taking 19:19:19 foliar spray for my study.
2007-
08 45876 114690
2008-
09 47654 119135
2009-
10 48200 120500
Now we can see it clearly that the total potentiality of waters soluble
for all crops in Marathwada region is more then 12000 MTs. This is
consolidated for all crops.
Now this is the hypothetical figures, one cant think even to achieve
that amount of target. The major reasons are:
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But still the scope of WSB in marathwada region cant be declined.
Even if we take 25% possibility of WSB sale in Marathwada, ecen then
the figure is near about 2700 MTs.
Now lets take note of the current year sales of all companies in
Marathwada region for year 2009-10.
Now we can very well see that out of the total potentiality of
12000MTs, consolidated sales of all companies in my area is less then
200 MT, i.e. 17%only.
Now our last 3 years sales i.e. 2007-10 is shown in chart in annexures
page. When we compare cost of WSB with profit, the graph will be as
shown below. From that graph it is clearly shown that expenses from
the year 2007-08 to 2008-09 are inceraded, while there is no change
in the profit figures. Moreover expenses from the year 2008-09 to
2009-10 are decreased with slightly change in the profit figures.
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Figure: Expense VS profit graph of previous 3 years
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Figure: Previous VS Expected sales profit/expense comparison
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SWOT Analysis
1) Excellent quality.
2) Good packaging.
3) Good trust of farmers and distributors.
4) Good margin to dealers and retailers.
5) Availability in different grades.
6) Quickly fulfill demand and supply gap.
1) No departmental support.
2) Linking issues.
3) Undercutting of products by dealers/ retailers.
4) Leading fertilizers suppliers are bringing many WSB grades in
cheaper rate.
5) Local manufactures are making poor quality WSB products, so
they may deteriorate the market.
6) Linking of our products by other companies product.
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Recommendations & conclusion
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Annexures:
Jalga
on 8501 13057 1558 1454 11.1
A'bad 6937 11065 1557 1297 11.2
Jalna 5711 7325 739 984 13.4
Latur 5181 7315 560 756 10.3
Nand
ed 7048 8313 649 938 11.3
Parb
ni 4838 8635 441 791 9.2
Hing
oli 3292 5255 509 764 14.5
Buldn
a 6692 8459 379 436 5.2
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Area/Production/Yield figures 2007-08
25
A'bad 3061 6904 389
Jalna 2675 6496 413
Latur 18 32 256
Nand
ed 288 2732 223
Parbn
i 1981 5447 472
Hingo
li 749 2719 167
Buldn
a 2492 5570 381
June To
October - 2009 Nov-09 June To November - 2009
June To
Normal Actual Normal Till Normal Actual Sept
Rain Rain Rain Previou Progressive Rain Rain % To Normal
District Fall Fall Fall s Day Total Fall Fall Normal Rainfall
Jalgaon 702.4 583.9 20.3 128.3 128.3 722.7 712.2 98.5 663.3
A'bad 675.3 553.5 19.3 135.5 135.5 694.6 689 99.2 623.6
Jalna 688.1 564.1 22.2 64.1 64.1 710.3 628.2 88.4 634.1
Latur 788.6 526.4 25.4 24.3 24.3 814 550.7 67.7 725.3
Nanded 943.8 509.9 15 39.8 39.8 958.8 549.7 57.3 882.9
Parbni 776.7 616.2 19.1 36.1 36.1 795.8 652.3 82 721.7
Hingoli 884.8 603.1 20.6 52.2 52.2 905.4 655.3 72.4 838.5
Buldhana 713 630.8 23.2 106.7 106.7 736.2 737.5 100.2 668.1
1044.
state avg 1175.3 957.4 21.5 87.3 87.3 1196.8 7 87.3 1109
Cost benefit analysis 2007-08 Cost benefit analysis 2008-09 Cost benefit analysis 2009-10
Mkt dvlpmnt program cost Mkt dvlpmnt program cost Mkt dvlpmnt program cost
Farmers seminar 15000 Farmers seminar 25000 Farmers seminar 40000
Jeep campaigh 150000 Jeep campaigh 200000 Jeep campaigh 260000
PT 100000 PT 150000 PT 200000
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Farmers scheme 0 Farmers scheme 0 Farmers scheme 0
Printing & media 100000 Printing & media 100000 Printing & media 100000
Demonstration 5000 Demonstration 5000 Demonstration 5000
Dealer meet 50000 Dealer meet 50000 Dealer meet 45000
Retailers meet 50000 Retailers meet 50000 Retailers meet 50000
Total 470000 Total 580000 Total 700000
market dev cost 470000 market dev cost 580000 market dev cost 700000
Target 135 3480 Target 258 2250 Target 580 1207
Cost benefit analysis 2010-11 Cost benefit analysis 2011-12 Cost benefit analysis 2012-13
market dev cost 1160000 market dev cost 1255000 market dev cost 1365000
Target 800 1450 Target 1000 1255 Target 1250 1092
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Basic price 60000 Basic price 60000 Basic price 60000
Primary freight 1000 Primary freight 1000 Primary freight 1000
Sec Transportation 1000 Sec Transportation 1100 Sec Transportation 1150
Incentive to MO 1000 Incentive to MO 1000 Incentive to MO 1000
Market dev cost 1450 Market dev cost 1255 Market dev cost 1092
incentive to PT 100 incentive to PT 100 incentive to PT 100
Total 64550 Total 64455 Total 64342
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