Quiz

Subject Fundamentals of Marketing

Name of the Student_________________________

Class BBA III Sem A

1. Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate,
and distribute information to marketing decision makers.
a. Test
b. Arrange
c. Analyze
d. Control
2. The systematic collection and analysis of publicly available information about competitors and developments in the
marketing environment is very useful. It is known as:
a. Marketing data
b. Marketing intelligence
c. Web Master
d. Secondary data
3. Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its
programs to minority students. What do we call this?
a. Promotion
b. Self-study
c. Marketing research
d. Cost-benefit analysis
4. Name the personality who coined the term 'Marketing Myopia'?
Answer _____________________________
5. Which one of the following is NOT one of the stages that customers go through in the process of adopting a new product?
a. Awareness
b. Interest
c. Evaluation
d. Culture
6. Which one of the following statements BEST characterizes marketing research?
a. Research is a continuous process, providing a constant flow of information
b. Research is conducted on a special-project basis
c. Research is performed when routine information is required
d. Research is the basis for making recurring marketing decisions
7. A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least
about textbook shopping. What is a type of this question?
a. An open-ended
b. A dichotomous
c. A multiple choice
d. A scale

8. Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small
components of the total consumer population?
a. Group
b. Sample
c. Target group
d. Audience
9 Which one of the following concepts refers to the set of actions and activities associated with each position one holds
within a family, club and organization?
a. Personality
b. A role
c. Perception
d. An attitude
10. Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
a. Product
b. Price
c. Political
d. Promotion

11. A change in an individual's behavior prompted by information and experience refers to which one of the following
concepts?
a. Learning
b. Role selection
c. Perception
d. Motivation

12. Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
a. Physiological needs
b. Safety needs
c. Need recognition
d. Self-actualization

13 Which of the following do you consider as forms of marketing?

o

Advertising

Sales promotion

Selling

Public Relations

All of the above

14 A ____ orientation assumes customers resist buying items that are not essential. It also assumes people will buy more goods
and services if aggressive marketing techniques are used.
o

Sales

Production

Marketing

Customer

15 Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing
technology. For the new fiscal year, the company projects a production increase of 25 percent and has instructed its sales
force to aggressively distribute and promote the product. The CEO is sure that the market will absorb more products if the
sales force is determined and assertive. Fujifilm appears to have a ____ orientation.
o

Sales

Production

Marketing

Customer

16 Wal-Mart has become the leading discount retailer in the United States and the world by focusing on the customer's needs
and wants. This philosophy is at the heart of a ____ orientation.
o

Sales

Market

Retail

Production

17 Achieving a market orientation involves:

A. doing research on customers, competitors, and markets
B. determining how to deliver superior customer value
C. establishing and maintaining mutually satisfying relationships with customers
D. implementing actions to provide value to customers
E. doing all of the activities listed
18 A business is concerned with many day-to-day activities. Some of the most important are the planning and conception of the
product or service, its pricing policy and the distribution strategy. These activities are all part of:
A. control system
B. marketing
C. accounting
D. production
19 A key ingredient in the philosophy of marketing is ____________, ot the idea that people give up something in order to
receive something that they would rather have.

A. exchange
B. synergy
C. promotion
20 In order for exchange to occur:
A. a complex societal system must be involved
B. organized marketing activities must also occur
C. a profit-oriented organization must be involved
D. each party must have something of value to the other party
21 ________________ is a strategy that entails forging long-term partnerships with customers
A. commitment selling
B. relationship marketing
C. market engineering
22 Some marketing-oriented firms give employees expanded authority to solve customer problems on the spot. This is known
as:
A. training
B. deregulation
C. empowerment
22 __________ ____ is the collaborative efforts of people to achieve common objectives
A. Effort training
B. Teamwork
C. Empowerment
23 For a market-oriented organization, the primary tool used to achieve its goal is:
A. a blend of product, place, promotion and pricing decisions
B. price
C. product design
D. Place (distribution)
E. Production
24 Marketing competition is primarily based upon:
A. aggressive selling
B. extensive distribution
C. promotion saturation

D. need identification and satisfaction

25 Essentially marketing is:
A. technology oriented
B. a financial tool
C. people-oriented
D. production oriented
26 Retaining customer loyalty is usually:
A. less expensive than acquiring new customers
B. difficult to do
C. less profitable than finding new customers
D. easier for large corporations
E. all of the above
27 What a customer gets for what the give is called
A. customer satisfaction
B. customer value
C. customer loyalty
D. consumer revenue
E. consumer dissonance
28 The marketing concept is based on which of the following beliefs?
A. An organization's basic purpose is to satisfy customer needs
B. Providing customer satisfaction requires organization-wide integration and coordination of efforts
C. Organizations should focus on long term success
D. All of the above
E. None of the above
29 What gives customers the feeling that their concerns are being addressed and gives employees the feeling that their
expertise matters?
A. management-employee synergy
B. a hierarchically-responsive organization
C. empowerment
D. delegation
30 The objective of one-to-one marketing is to:

A. increase costs
B. build and maintain customer loyalty
C. reduce customer satisfaction
D. none of these

Answers

1. C
2. B
3. C

4. Theodore Levitt
5. D
6. D
7. A
8. B
9. B
10. C
11. A
12. C