,

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Added Value
CIC
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Kantar Media

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Millward Brown
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,
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CNRS-TGI6010
1.8
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60
53112

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28.6

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CNRS 2013.3-82014.3-8

34.0

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60

=
9


90706050

44.8

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37.7

30.4

28.8

2013

28.8

30.8
20.7
19.9
8.6
5.5

2.1
1.1

90

CNRS 2013.3-82014.3-8

80

70

60

50

60

10

2013

2014

36.6 38.8
31.2

27.9
19.9 20.2
12.4 13.0

CNRS 2013.3-82014.3-8

60

11

, 4.5

, 23.0

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, 70.7
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2013

//

CNRS 2013.3-82014.3-8

60

12

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/
CNRS 2013.3-82014.3-8

9.3

18.4

4.8
15.9

5.2

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74.8

8.9

B
B
S

3.8
15.1

60

13

100.0

88.7
91.4
84.6

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76.6

69.4

56.0
55.6

49.2
42.6

35.5

37.2

42.3

16.1
14.4

CNRS 2014.3-8

60

14

2013
2013-2014 %
2013

100.0
100.0

91.4

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88.7
88.7

88.8

77.1
73.8
55.6

49.2
44.4
46.1

42.3
38.2
16.1
14.8

CNRS 2013.3-82014.3-8

60

15

83.6

76.2

78.0

90

80

70

CNRS 2014.3-8

60

16

90
70
80
90

80

70

70
80
90

70
80
90

18.7
53.8

59.6
35.7

CNRS 2014.3-8

48.9

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52.4
52.4

56.8
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60

17


Index
Index100100
100

100%

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18

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%
2013
/

IT

CNRS 2013.3-82014.3-8

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20.0
27.1

23.0
25.8

23.6
26.1

26.0
30.7

28.0
34.1

60

19

54.4

56.3

2013

2014

Index 113

CNRS 2013.3-82014.3-8

60

20

2013

2014

60.6
57.8
52.0
51.8

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KTV

35.5%

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CNRS 2013.3-82014.3-8

29.9
32.2
24.7
20.5
12.3
12.8
9.0
9.7
7.5
7.7
5.3
5.4
2.9
3.2
1.5
1.4
1.2
1.2
25.8
23.9

60

21

Index 190

48.5%

45.6%

Index 161

47.8%

45.4%

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71.4%

CNRS 2014.3-8

65.6%

60

22

2013

908070

23

CNRS

20

12

24

24

Kantar Media CIC

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26

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10 years

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31


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2013111620141115

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20131116201411152,098,575100
35

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14.3%

12%

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&

25%

37%

38%

46%
24%

41%

45%
33%

32%

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20131116201411152,098,575
36


2014

20144

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20131116201411152,098,575
37

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38

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20131116201411152,098,575
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20131116201411152,098,575
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4.
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45

250
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47


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20148111155017,993711,276,971
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201481111550185
50


1072014811115

97,772

66,822

95,941

64,323

64,186

94,440

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81,313

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20148111155017,993711,276,971

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20148111155017,993711,276,971

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20148111155017,993711,276,971

55

57

58



()

()

59


1072014811115

ID

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

FitTime

gxsp88
shenghuoXZS
gossipmaker
QQ_shijuezhi
dingxiangwang
cctvCurrent Affaircenter
nrz200405
love16po
nanfangzhoumo
RjFitTime
ci1906
lishipai123
haveatrip
mlnr2013
zhichang365
bbylclub
yyyyhhff
bfaner
yixuejiezazhi
laoyaodainichixian

97,772
95,941
94,440
91,088
81,313
66,822
64,323
64,186
64,080
62,521
61,134
60,954
57,269
54,843
45,980
45,595
44,699
44,546
40,928
40,790

21
22
23
24
25

BackpackTrave
rmrbxw
dushoushizaishuijiao
neihantu
film-douban

40,781
39,581
39,360
39,277
37,259

20148111155017,993711,276,971
61


1072014811115

ID

26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45

Fashion Week

91.8

gogoboi
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haodouw
icatwalk
yuerxinli
hzfm918
finance_ifeng
whchihuo
gogoboiweix
MFashionChina
jiaoziyoufang
haibao_cn
sharpshow
hanyusudi
wenyijcc
weloveuk
shiyafengshe
dskbdskb
zgjkyst
chinaCurrent Affairweekly
shxwcb
huxiu_com

36,544
36,292
35,565
35,058
33,485
33,318
32,644
31,699
30,597
28,599
27,985
27,800
25,583
23,138
20,835
20,292
20,018
19,138
18,318
16,354

46
47
48
49
50

36

wow36kr
dy22345
miapps
comdola_media
youhuihangzhou

14,304
10,627
5,547
2,259
1,214

20148111155017,993711,276,971
62


,
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2013

73.4

65

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500,000

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20

21-30

31-40

40

66

:
0.8%

13,341

n=13341
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67


2013-2014

2013

2014

Online

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2013.12.19-12.27

2014.12.19-12.27

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13,341

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n=13341
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n=13341
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2013

n=13341
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72

46.1

36.1

33.9
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33.6

2013
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73

7.9

38.3

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9.3

23.0

37.8

29.9

2014

n=13341
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74

54.5

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12.3

12.2

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75

35.7

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76

2013

68.0
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7
7

n=13341
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1-7
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&
cn.kantar.com